Deirdre Breakenridge

JANUARY 13, 2020

.” By way of contest background, After reading my latest book, “ Answers for Modern Communicators ,” Professor Jennie Donohue tasked her Introduction to Public Relations class with creating a short educational video sharing tips and insights based on one of three communication practices.

Video 339

Video Sports Journalism Education 339

Presspage

JULY 5, 2017

Challenges in the Education industry. The educational field has always had a tough time juggling budget, goals, time and interests. PR professionals have limited time and budget to make sure their educational organization is being noticed by the right people. Most educational institutions engage with many different audiences.

Education 84

Education Resources Internal International 84

Cision

AUGUST 29, 2017

As the digital realm expands and becomes increasingly complex, many modern-day marketing departments are dividing themselves into multiple specialized teams. Earlier in his career, one of my team members found himself working in a marketing department that struggled to efficiently and effectively collaborate. Conduct Your Orchestra.

Marketing 190

Marketing Employee Tools Resources 190

Burrelles Fresh Ideas

SEPTEMBER 26, 2023

One of the ways to achieve this is by harnessing the power of in-person community engagement and event marketing. Not to mention that brand employees can gain emotional benefits from community interactions, which can feed into greater worker engagement and retention. Employees are vital contributors to what the brand stands for.

Community 92

Community How To Marketing Data 92

ImPRessions - Crenshaw Communications

MAY 22, 2017

Some say the goal of a great PR program should be to build brand reputation, while sales and marketing actually drive sales. The reality is that the lines between PR and marketing are getting blurrier all the time. Today’s buyers are more educated than ever, with vast informational resources at their fingertips.

Brand 185

Brand Branding Marketing Wireless 185

Sword and the Script

DECEMBER 20, 2022

Marketing and PR predictions aren’t merely forecasts, but often a reflection of our aspirations and perhaps advice – mistakes we’ve made we’d like to help others avoid. “Be Pay to pay, content grows; influencer marketing cools. “I d) Influencer marketing to cool off as far as the amounts of money companies are paying influencers.”.

Marketing 196

Marketing Content Marketing Data Social Media 196

PRSay

MARCH 22, 2023

The key to successful transformation and innovation for PR professionals and marketers attempting to effectively engage Gen Z, and employers trying to recruit and retain Gen Z, is that they must all recognize and empower them as ZEOs. Instead of managing Gen Z employees, mentor them.

How To 161

How To Employee Leadership Nonprofit 161

5W PR

DECEMBER 8, 2021

To appear more human to the consumers, companies can use Instagram to showcase their company culture, promote their own employees, and show how things work on a daily basis. Another beneficial type of visual content that brands should be sharing with their audiences is educational content.

Instagram 88

Instagram Strategy Marketing Education 88

PRSay

DECEMBER 27, 2023

The report The report, “Navigating Change: Recommendations for Advancing Undergraduate Public Relations Education,” underwritten by the Weiss Family Trust, by Jim and Audra Weiss, has been issued as part of CPRE’s 50th anniversary year. Seven teams of educators and practitioners contributed their expertise and content.

Report 78

Report Ethics Education Survey 78

PRSay

DECEMBER 21, 2023

The report The report, “Navigating Change: Recommendations for Advancing Undergraduate Public Relations Education,” underwritten by the Weiss Family Trust, by Jim and Audra Weiss, has been issued as part of CPRE’s 50th anniversary year. Seven teams of educators and practitioners contributed their expertise and content.

Report 78

Report Ethics Education Survey 78

Cision

MAY 25, 2017

Whether it’s a United Airlines employee following an archaic policy to “reaccommodate passengers” or a worker reaching out to go above and beyond, a brand is burned into our psyche by the story we experience at the hands of the employees. This first example is actually of a customer sharing a good deed by employees.

Employee 129

Employee Brand Branding Policies 129

PRSay

MARCH 21, 2023

The key to successful transformation and innovation for PR professionals and marketers attempting to effectively engage Gen Z, and employers trying to recruit and retain Gen Z, is that they must all recognize and empower them as ZEOs. Instead of managing Gen Z employees, mentor them.

How To 139

How To Employee Leadership Nonprofit 139

Sword and the Script

FEBRUARY 2, 2022

In any case, both of these were “audience buys” and proved to be savvy PR, content marketing and SEO moves. Semrush (NYSE: SEMR) acquired Backlinko – a popular website that provides educational posts about SEO. Semrush is focusing on building up their marketing education,” wrote Backlinko founder Brian Dean in a LinkedIn post.

SEO 139

SEO Content Marketing Marketing Software 139

The Proactive Report

NOVEMBER 3, 2022

The difference between PR and Marketing. While digital marketing agencies often provide reputation management services, it is important to differentiate PR from marketing and understand the purposes of both. As you can see, Marketing and Sales go hand in hand, while PR is a different kettle of fish. PR comes first.

Digital PR 246

Digital PR Reputation Employee Energy 246

Sword and the Script

NOVEMBER 23, 2019

Fortunately, there are several new studies that have been published about content marketing, blogging and webinars that provide solid benchmarks. 1) Content marketing benchmarks. MarketingProfs and the Content Marketing Institute published their 10 th Annual B2B Marketing report with benchmarks, budgets and trends.

Content Marketing 138

Content Marketing Study Blogging Marketing 138

PRSay

APRIL 29, 2020

For PR professionals, the job market “is going to be rough” in the second quarter of this year, said panelist Jessamyn Katz , president of the San Francisco office of Heyman Associates, a communications and marketing recruiter. Krista Wierzbicki Todd, vice president of global communications for Logitech in Newark, Calif.,

Marketing 176

Marketing Financial Crisis Communications Print 176

ImPRessions - Crenshaw Communications

SEPTEMBER 29, 2020

Content that explains a new or emerging trend is among the most valuable for business customers because it helps educate prospects. Educational content is particularly useful for any category with a long purchase cycle and steep learning curve, like software or insurance. How can marketers cope? Here are five of the most common.

Leadership 353

Leadership Insurance Insurance B2B 353

5W PR

MARCH 15, 2023

Here are a few different social media marketing tips that brands can use to keep their social media content relevant and exciting. Highlighting the day-to-day operations of the company, its employees, and its values can help build a personal connection with the audience. Brands can share photos and videos of employees at work.

Social Media 88

Social Media Media Education Survey 88

5W PR

OCTOBER 31, 2023

10 Networking Events for PR Professionals In the fast-paced world of public relations (PR) and marketing, staying updated with the latest trends, technologies, and strategies is vital. PR and marketing conferences offer a unique opportunity to learn, networking events , and gain insights into the ever-evolving landscape of these industries.

Conference 78

Conference Nonprofit Education Healthcare 78

Critical Mention

SEPTEMBER 19, 2019

Who is Jelly Marketing? Jelly Digital Marketing & PR is a one-stop-shop online marketing agency in Fort Langley, British Columbia. Our proactive approach to digital marketing allows us to provide comprehensive amplification for the brand’s we partner with. How does Jelly Marketing use the Critical Mention platform?

Agency 79

Agency Marketing Media SEO 79

Stern + Associates

MARCH 5, 2024

A compelling corporate innovation story represents a valuable opportunity to differentiate from competitors, educate investors, galvanize employees and attract prospective new talent. Finally, consider: How do you want our employees to describe your company’s innovation journey? Surprising? Provocative?

How To 99

How To Corporate Storytelling Conference 99

PR for Anyone

DECEMBER 5, 2023

Despite her initial pursuit of higher education and a career in IT and academia, the world of pest management was always present in Robiar’s life. Fast forward seven years, and RB Pest Solutions has expanded to over 30 employees and they have even introduced products.

Industry 130

Industry Travel Education Employee 130

Sword and the Script

JULY 13, 2021

Top communications challenges are 1) too many priorities 2) cutting through the noise and 3) working with “leaders that don’t understand comms” (36%) – educating execs is “superpower” . 11% said lack of alignment with marketing. I just started in an ambitious company with 10,000 employees and a comms team of two.

Communications 169

Communications Survey Education Leadership 169

Burrelles Fresh Ideas

OCTOBER 17, 2023

It focuses on increasing awareness about cybersecurity risks and providing educational resources to help individuals and organizations better understand and mitigate those risks. This media exposure not only educates the public but also encourages discussions on cybersecurity best practices.

Education 112

Education Employee Measurement Agency 112

ImPRessions - Crenshaw Communications

SEPTEMBER 5, 2019

Those of us who work in public relations and marketing can benefit enormously from automation of rote tasks. To paraphrase Seth Godin, “Marketing PR isn’t about the stuff you sell; it’s about the stories you tell.” How are its employees treated? And the heart of public relations is in storytelling.

Marketing 173

Marketing Storytelling Creativity Privacy 173

Deirdre Breakenridge

JANUARY 6, 2020

We selected two winners.

Video 352

Video Journalism Education Resources 352

PR 20/20

JANUARY 11, 2023

As marketers, it's our job to partner with sales to qualify leads in a way that maximizes their time. Consider: Company size (employees or revenue). Fit is different from a buyer persona, a semi-fictional representation of your ideal customer typically used when developing your marketing strategies. Company industry.

How To 72

How To Marketing Meeting System 72

Mindful Marketing

MAY 3, 2024

by David Hagenbuch - professor of marketing at Messiah University - ​author of Honorable Influence - founder of Mindful Marketing New technology has enabled people to do previously unimaginable things: mass-produce books, illuminate homes, communicate across continents, fly through the air. Should businesses slow AI innovation?

Ethics 96

Ethics Privacy Radio Sports 96

5W PR

JANUARY 15, 2024

This includes employees, customers, investors, the media, and the broader community. Communicating the reasons behind changes, outlining the benefits, and addressing concerns proactively can garner support from employees and other stakeholders.

Communications 78

Communications Policies Product Launch Reputation 78

PRSay

JANUARY 22, 2021

After dealing daily with the health and financial concerns for employees and their families in a COVID world, genuine empathy will underpin all communications as never before. The imperative is creating a unique culture for all employees when many will not be in the office full-time — or at all. Avoid remote culture shock.

Trends 184

Trends Communications Skype Employee 184

ImPRessions - Crenshaw Communications

DECEMBER 19, 2023

By Monday, most of OpenAI’s rank-and-file employees were threatening to follow them. A seemingly minor marketing promotion precipitated the boycott, but AB’s response to the situation didn’t help. In 2023, there were many businesses and educational organizations that seemed not to have learned from the year prior.

Banking 212

Banking Nonprofit Twitter Advertising 212

5W PR

AUGUST 12, 2019

How about a federal lawsuit against a multilevel marketing company? If it’s possible, engage as many of your employees as possible in asking the question. Employee empowerment can be very powerful and the responses quite interesting. Look at how, where and if you encourage employees to volunteer.

Corporate 68

Corporate Reputation Marketing Employee 68

Cision

NOVEMBER 2, 2015

Last week, I attended MarketingProfs B2B Forum, a place specifically geared to educate business-to-business marketers. I decided to compile five of the best quotes from the forum for some B2B marketing inspiration. Many times we do ‘much of the same’ in our marketing campaigns. Photo via Lee Odden ‏@leeodden.

B2B 120

B2B Marketing Content Marketing Technology 120

Mindful Marketing

JANUARY 23, 2021

by David Hagenbuch - professor of Marketing at Messiah University - ​author of Honorable Influence - founder of Mindful Marketing Often those fortunate enough to earn a college degree proudly display their diploma in their office or another personal location. million on average over a lifetime.

Education 126

Education Financial Transportation Engineering 126

Remote PR Jobs

SEPTEMBER 25, 2023

As they struggle to gain mindshare and market share, their competitors are ready to challenge them at every turn. Engaging And Empowering Employees: Employees are the ones who bring corporate values to life with every interaction they have with customers.

Communications 100

Communications Publicity Employee Reputation 100

Critical Mention

AUGUST 20, 2020

As PR pros work from home, now is a good time for them to sharpen their communication and public relations skills through educational resources. PR Week webinars also cover topics such as how to network, tips on managing your employees and how to increase productivity levels. The New Rules of Marketing & PR. Talk Like Ted.

Resources 136

Resources Communications Education Guidelines 136

Contently - Strategy

APRIL 19, 2021

Educational content also works, taking the form of basic advice for topics like writing resumes and learning about the stock market. However, this perceived bias toward rational selling could be holding back marketers—especially those interested in TikTok. Teach us (quickly). So what do HubSpot and TikTok have in common?

B2B 139

B2B Brand Branding B2C 139