Deirdre Breakenridge

MAY 23, 2017

A Guest Post By Maris Callahan, Director of Public Relations for Donuts Inc. Fast forward almost ten years and blogging is so ubiquitous that not only are blogs supplanting traditional media channels as sources for breaking news, practically every single company I can think of has one. A good public relations professional will counsel their client to have a blog or content hub as a way to showcase thought leadership, earned media placements, company news, and announcements, and engage with fans

Blogging 282

Blogging Case Study Social Media Instagram 282

Cision

MAY 25, 2017

If advertising as we know it is truly dead, what’s next for paid, earned & owned media? This week for the Cision World Tour NYC, we crowded into a packed house full of orange seats to hear from some of the top media industry influencers the Big Apple had to offer. While the event covered a wide range of topics, one common theme was the shifting balance of the marketing mix between paid, earned and owned media.

Advertising 272

Advertising Advertising Storytelling Media 272

Onclusive

MAY 24, 2017

Our in-house data scientist, Fletcher Stump Smith, spends his days building machine learning models that identify news articles relevant to AirPR customers and predict the business impact of those articles. In layman’s terms, Fletcher’s work allows us to solve a pretty itchy problem: the problem of proper PR measurement. Recently, Fletcher gave a presentation about what […].

Measurement 220

Measurement Data Analytics Technology 220

ImPRessions - Crenshaw Communications

MAY 22, 2017

Some say the goal of a great PR program should be to build brand reputation, while sales and marketing actually drive sales. The reality is that the lines between PR and marketing are getting blurrier all the time. The two can and should work together – much like brick and mortar. A strong public relations program lays the groundwork for the marketing that comes later, conditioning prospective buyers for sales messages conveyed through paid media, email marketing, or even price promotions

Brand 185

Brand Branding Marketing Wireless 185

Two years after its initial release, Peter H. Paulsen’s book, From Brick and Mortar to Prosperity, continues to inspire readers around the globe.

Prowly

MAY 23, 2017

So you have this awesome, quality content and you firmly believe that your viewers would kill for it, but somehow the traffic landscape defined by hard data in your Google Analytics resembles a boring plateau rather than actual peaks announcing your successes. The post Content Is Still The King, But Distribution Is Your Precious Queen appeared first on Prowly Magazine.

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Analytics Google Data How To 200

Onclusive

MAY 24, 2017

Our in-house data scientist, Fletcher Stump Smith , spends his days building machine learning models that identify news articles relevant to AirPR customers and predict the business impact of those articles. In layman’s terms, Fletcher’s work allows us to solve a pretty itchy problem: the problem of proper PR measurement. Recently, Fletcher gave a presentation about what data science looks like at AirPR so our team could get a greater window into how his expertise makes our PR analytics softwar

Measurement 150

Measurement Analytics Data Product Launch 150

Ronn Torossian

MAY 22, 2017

Companies take a risk when they decide to comment on social issues. When done right, companies can make genuine connections with existing and potential customers. When done wrong, companies can turn off their audiences, which can lead to drops in sales, smeared brand reputations , and negative press. Heineken and Pepsi both recently released commercials touching on social issues.

Brand 149

Brand Branding Reputation Blogging 149

The Resolution Blog

MAY 24, 2017

How refusing to offer AVE’s led to two global AMEC awards and very happy clients On May 17th, 2017 AMEC announced the winners for their International Communication Effectiveness awards. The award winners are all leading the way in modern PR measurement but when we saw that Smoking Gun PR from Manchester, UK won two awards we had to get in touch and find out their secrets.

Measurement 136

Measurement B2B Google Financial 136

Cision

MAY 26, 2017

With more than ten years of experience, Meredith Lejeune is both a leader and an asset to the PR industry. With multiple professional accomplishments including serving as the Secretary of the Black Public Relations Society of Atlanta, working on the board of directors for the National Association of Black Journalists and earning the 2010 Rising Star Award from the Hampton Roads chapter of PRSA, Meredith brings a variety of experiences and credentials to the table.

Analytics 227

Analytics Measurement Pitching Travel 227

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Whether your organization is at the start of its sustainability and impact journey or years into it, many brands share a common concern: the uncertainty of whether they are sending stakeholders mixed messages. Creating content that speaks to your audience's “love language” can be a tricky dance. But, worry not! 3BL has put together tips to ensure that your content not only finds its rhythm but also resonates with your target audiences.

Communications

ImPRessions - Crenshaw Communications

MAY 23, 2017

Public relations experts know that the majority of traffic coming to a blog post comes in the first hours and days of publication. This makes the timely promotion of your blog content critical to its success. And, according to TrackMaven, you might want to publish your post at 3 p.m. EST for the highest number of social shares on average. (Although in our experience, mileage varies widely.).

Blogging 136

Blogging Airlines Analytics LinkedIn 136

Shift Communications

MAY 22, 2017

I had the pleasure and privilege of attending IBM Vision 2017 as a guest of IBM Analytics. Over three days, we explored the future of analytics and artificial intelligence, from understanding where we are in the evolution of analytics to seeing the cutting edge of how AI will impact every industry. Let’s look at some of the highlights from the show.

Publicity 166

Publicity Data Analytics Advertising 166

Flack's Revenge

MAY 23, 2017

Most PR people are familiar with journalistic conventions. Things like AP style, for example. We know a story starts with the lede , not lead, and about the reverse triangle approach to news writing. We know what a byline is, and are constantly on the hunt for the people behind them, to pitch stories to. We also know that it is a noisy world, and there’s much competition for the headline.

Facebook 120

Facebook Advertising Advertising Pitching 120

Cision

MAY 22, 2017

The press release is here to stay. In fact, 81 percent of senior marketers believe that earned media is more effective than paid media. Press releases are a valuable PR tool and should not be regarded as an after-thought. New trends arise every year, advising how to make the most of your content marketing tactics. While it’s important to stay on top of these trends, some press release best practices are truly evergreen.

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Case Study Study Trends Web 210

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As the Internet continues to grow and change, the role of Online Crisis Management firms is evolving. This article explores how these firms are adapting to the new topography of Online Crisis Management. Through interviews with industry experts and case studies, we uncover the key strategies and tactics that are driving success in this dynamic field.

Crisis Management

ImPRessions - Crenshaw Communications

MAY 25, 2017

Congratulations, you’ve retained a new public relations firm, and you’re getting ready to kick off a successful partnership. Like any new relationship, this one is in the honeymoon phase as everyone gets to know each other. But things are about to get real, so all parties need to be on their toes to ensure success from this point. Get both teams to work together to set and achieve goals.

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Agency Meeting Web Writing 120

Barokas

MAY 23, 2017

As we approach Barokas PR’s 19 th anniversary, our family has some exciting news to share with you. Over the past year, we’ve met a ton of incredible people and explored several burgeoning tech markets across the country. The most exciting takeaway is that tech is thriving everywhere. You can be a tech entrepreneur, on your own terms, and not have to move to Silicon Valley or seek out VC funding to build a business.

Mobile 133

Mobile Community Journalism Employee 133

Shift Communications

MAY 25, 2017

Don’t miss all the great posts on our partner network, NATIONAL PR’s Bold Thinking blog, where this post originally appeared. Machine learning is already transforming industries around the world, offering significant cost savings and efficiency gains, while opening up new opportunities for forward-thinking companies to leapfrog competitors.

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Publicity Instagram Customer Service Software 130

Cision

MAY 23, 2017

The idea of breaking out of your comfort zone and pushing yourself into the unfamiliar is one that we celebrate. When we strive for something new and different despite the risks, we are often rewarded—with success, an invaluable experience, or a discovery about ourselves. However, with the risk/reward balance uncertain, many PR and communications professionals are hesitant to try something new.

Industry 195

Industry Trade Shows Marketing Film 195

Speaker: Shawna Bruce, Director of M.D. Bruce & Associates Ltd.

Are you ready to face the unexpected? When the stakes are high and the pressure is on, there's no time to waste - you must be prepared to communicate clearly and confidently. In today's unpredictable world, mastering the art of crisis communication is a must-have skill for any public relations professional. Whether you're facing a weather disaster, a cyber attack, or a PR nightmare, knowing how to craft a clear and compelling message can mean the difference between chaos and calm, confusion and

Crisis

PRSay

MAY 23, 2017

With the 2017 Stylebook print edition to be published May 31, AP has OK’d “they” as a singular pronoun. Editor Paula Froke announced the change at the recent American Copy Editors Society meeting in St. Petersburg, Fla. She said the new rule recognizes that “spoken language uses they as singular” and that the term can be applied when citing people who identify as gender neutral.

Print 119

Print Report Writing Course 119

Stephen Waddington

MAY 23, 2017

The CIPR has shifted its position on AVE from education to legislation. It’s a bold move but it needs a rethink. PRWeek called me out this week for being critical of the CIPR’s new position on AVE. PRWeek needs to recognise the difference between plain speaking and a row but notwithstanding it’s an important issue and one that I’ve frequently spoken out on.

Measurement 110

Measurement Education Data Survey 110

Communications Conversations

MAY 25, 2017

I recently had coffee with a younger colleague who plays a key social role for a fairly large company here in Minneapolis. He/she was sharing a story I’ve been hearing more and more lately. Essentially it boiled down to this: There’s no one in the senior ranks at my company who knows more about social than I do. Folks, that’s a BIG problem.

Social Media 108

Social Media Media Leadership Crisis 108

Cision

MAY 26, 2017

Businesses of all sizes have a lot to gain from pairing their operations with a social cause. Many companies are going out of their ways to affiliate themselves with established charities or prevalent issues to help their marketing efforts. This concept is called cause marketing. Not only is it a phenomenal way to network, but it’s also a great way to show consumers where your values lie and build a strong following.

Blogging 150

Blogging Community Retail Consumer 150

5WPR’s fifth annual Consumer Culture report takes a look at consumer spending culture, the biggest influences behind buying behaviors, and emerging trends.

Consumer

Steve Barrett on PR

MAY 26, 2017

People are returning to the Motor City in droves as it reinvents itself as a hotchpotch of arts, culture, restaurants, newly thriving inner city, and affordable place to build a life and a career.

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Stuart Bruce

MAY 22, 2017

UNHCR, the UN Refugee Agency, and Google have launched new website to deliver answers to the five most common queries that people around the world are asking about the Syrian refugee crisis. The answers are delivered through rich and immersive multimedia content – some produced by UNHCR and some provided by Google. The “Searching for Syria” website ( [link] ) combines UNHCR data and stories, Google Search Trends and other sources to deliver answers to the five most common queries that peop

Google 79

Google Crisis Pitching Training 79

Stern + Associates

MAY 25, 2017

I can objectively (ahem, subjectively) say that podcasts are the greatest communications medium since the creation of written language. (Yes, better than TV.) My podcast love affair began about five. The post Without a Podcast Strategy, Communicators Are Missing Out. Here’s Why. appeared first on Stern Strategy Group.

Strategy 84

Strategy Communications Groups Meeting 84

Cision

MAY 26, 2017

With last week’s Question 3 of the 2017 Shareholder Communications 365 Study, we learned that 95% of institutional investors visit your investor relations website as part of their initial due diligence prior taking (or not taking) a position. This clearly indicates, as stated in the IR magazine article – Investors visit IR websites for content, not data, finds survey – that the IR website is “…a de rigueur tool that investors expect to find.”.

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Infographics Comparison Retail Study 120

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Publicity

The Stalwart Blog

MAY 26, 2017

The short answer is no, even if the reasons are more complicated than that. First, let’s reset. The past few months have been, shall we say, exciting for the former U.S. Secretary of State since her surprising loss in the 2016 Presidential Race. Most individuals in her position quietly fade from the limelight, at least for an extended period. Take Mitt Romney as an example.

Policies 74

Policies Examples Brand Branding 74

Ishmael's Corner

MAY 22, 2017

The Art Of Storytelling In Business Communications And Public Relations. Techniques For Effective Business Communications. This quote from John F. Kennedy is one of my favorites and definitely relevant to the Agency’s trajectory. Last year was the first time in our history that all geographies — Asia, the U.S. and Europe — generated double-digit growth.

Storytelling 73

Storytelling Communications Publicity Google 73

Stern + Associates

MAY 23, 2017

Do you hear that? It’s your wake-up call. Astonishingly, 84% of people expect brands to produce content, yet 60% of all content created by brands is poor, irrelevant or fails. The post 3 Content Marketing Trends PR Professionals Can’t Afford to Ignore appeared first on Stern Strategy Group.

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Content Marketing Trends Marketing Groups 80