Onclusive
JULY 7, 2015
A few weeks ago I conducted an exclusive interview with two of LinkedIn’s leading tech ladies, Sarah Clatterbuck and Erica Lockheimer, alongside PR Manager Kenly Walker. We talked about everything from how to ensure your LinkedIn connections aren’t aware of your stalking habits, to how the company’s “women in tech” initiatives are setting an example […].
Cision
JULY 6, 2015
When you and I meet for the first time, we’re probably not going to talk about politics, religion or anything remotely controversial. We will probably make “small talk” that may gradually transition into a more meaningful conversation. Wikipedia says that “ small talk is a bonding ritual and a strategy for managing interpersonal distance …. an informal type of discourse that does not cover any functional topics of conversation or any transactions that need to be addressed.
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ReimaginePR
JULY 4, 2015
Here’s something you don’t hear very often… “He’s a gifted public speaker, a talented university and college lecturer, a social entrepreneur… and an award winning magician.” Yup. An award winning magician… Ladies and gentlemen, say hello to David Peck of SoChange. And there’s more: David Peck has not only made a name for himself in the field of social justice (when it comes to issues of social justice, he is one of the most passionate people I have ever met on the subject) he’s also a film
The Proactive Report
JULY 7, 2015
In a recent post Mark Schaefer talked about the need for a “liquid” content strategy. “For the first time in history, our marketing strategy is dictated by the channels and platforms, instead of the other way around. We did our research, crafted a message and went to work. The marketers were in charge. But today it is profoundly more complex.
Two years after its initial release, Peter H. Paulsen’s book, From Brick and Mortar to Prosperity, continues to inspire readers around the globe.
Shift Communications
JULY 6, 2015
One of the most difficult challenges reporting and analytics face in public relations measurement is sentiment analysis. Machines attempt textual analysis of sentiment all the time; more often than not, it goes horribly wrong. How does it go wrong? Machines are incapable of understanding context. Here’s why. Machines are typically programmed to look for certain keywords as proxies for sentiment.
Public Relations Today brings together the best content for PR professionals from the widest variety of industry thought leaders.
Ishmael's Corner
JULY 7, 2015
The Art Of Storytelling In Business Communications And Public Relations. Techniques For Effective Business Communications. Our European managing director, Mike Sottak, made the trek to the French Riviera to attend Cannes Lions. I believe this is where we cue the audio, “Hey, it’s tough duty, but someone has to do it.” If you haven’t heard of this event, here’s the description straight from the horse’s website: We believe creativity is […].
The Proactive Report
JULY 6, 2015
By Cokey Falkow. With all the marketing noise out there it is not surprising that CFO’s and CMO’s are trying to make sure that the money spent on any marketing is getting results. There is a lot of buzz about online video and that is because studies show that they get results. Marketing Profs say that 70% of marketing professionals report that video converts better than any other medium.
Shift Communications
JULY 7, 2015
Ever send an email you instantly regretted? Of course you have. We all have. The misspelled name. The forgotten attachment. The horror of the accidental “reply all.”. We can check, double check and triple check every email before sending, but occasionally human error gets in the way. As PR pros, I’m sure everyone has felt that immediate feeling of dread after hitting send, realizing you made a mistake.
Cision
JULY 7, 2015
Are you on alert? For the first time in five years, the Federal Trade Commission (FTC) has updated the FAQ page of its endorsement guidelines. The new rules mainly call for stricter disclosure requirements on the relationships between brands and influencers. The need for transparency isn’t new, but now the FTC’s guidance is more specific. Besides the demand for clarity from influencers, the latest guidelines also require disclosure for contests and sweepstakes, videos and images.
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Whether your organization is at the start of its sustainability and impact journey or years into it, many brands share a common concern: the uncertainty of whether they are sending stakeholders mixed messages. Creating content that speaks to your audience's “love language” can be a tricky dance. But, worry not! 3BL has put together tips to ensure that your content not only finds its rhythm but also resonates with your target audiences.
Communications Conversations
JULY 8, 2015
For years, we’ve heard the mantra: Engage reporters on Twitter. Build relationships on social media. In essence: Social media was to give us a better, more efficient tool for nurturing relationships with reporters. Except, maybe it hasn’t. On one hand, Twitter and social media platforms have given us a set of tools that help us research the heck out of reporters.
Ishmael's Corner
JULY 6, 2015
The Art Of Storytelling In Business Communications And Public Relations. Techniques For Effective Business Communications. The debate on native advertising rages on. Earlier this month the Federal Trade Commission (FTC) again reminded publishers that dressing up ads as journalism calls for clear labeling on the product. Mary Engle, associate director of advertising practices for the FTC, said at the Clean Ads I/O conference, “For us, the concern is whether consumers recognize […].
Shift Communications
JULY 9, 2015
As both a PR pro and a completely rational citizen of the world, I love Shark Week. From an industry standpoint, I’m amazed at how the Discovery Channel has successfully created an annual event that is both a perennial PR boon for sharks and an increasingly popular platform for brands to get exposure through paid media. As a regular consumer (who helps drive that mania), my point of view is simpler: SHARKS ERMAHGERD SO AWESOME.
Cision
JULY 8, 2015
We’ve passed the mid-year mark, prompting many to reassess goals, strategies and dreams. But how can you make improvements and advance your career, organization or cause if don’t know where to start? Take a step back and reflect on your personal experiences, accomplishments and struggles. If you tie those into your brainstorming sessions, you’ll soon see how easy it is to become a thought leader with your unique ideas.
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As the Internet continues to grow and change, the role of Online Crisis Management firms is evolving. This article explores how these firms are adapting to the new topography of Online Crisis Management. Through interviews with industry experts and case studies, we uncover the key strategies and tactics that are driving success in this dynamic field.
Rock the Status Quo
JULY 10, 2015
This video is part of the #PRprochat video series, where we explore one question from the most recent #PRprochat Twitter chat, and dive into more detail. This week’s video is from the June chat, discussing if the blame for poor media lists lies with inexperience or lack of time, and what to do about it. This post appeared first on Rock The Status Quo and is written by Carrie Morgan.
The Stalwart Blog
JULY 7, 2015
My inner (and outer) geek comes calling during San Diego Comic-Con week similar to the ion effect during a full moon. If you haven’t heard of this huge convention, it’s considered the biggest show for the convergence of movies, television, gaming and comic books. In the spirit of all things superhero, I’d like to point out some of the superpowers required to pull off what we do at our respective public relations and marketing agencies.
Shift Communications
JULY 10, 2015
Being a community manager may sound like a cool, trendy job filled with fun and creativity. And it is. But it’s also far from easy. Whether you’re managing a community of thousands or one of 100, you are the eyes and the ears of the company on platforms like Twitter and Facebook. You’re responsible for interacting with audiences and serving as the voice of a brand.
Cision
JULY 6, 2015
With a 66 percent increase in users over the past year, Instagram is essential to visual social media marketing for many businesses…and it recently became more valuable. Last Tuesday, Instagram unveiled major, new features to users in the United States, giving the app a more global feel. Instead of pulling search results solely from your Instagram connections, the Search and Explore pages now include posts from outside your network.
Speaker: Shawna Bruce, Director of M.D. Bruce & Associates Ltd.
Are you ready to face the unexpected? When the stakes are high and the pressure is on, there's no time to waste - you must be prepared to communicate clearly and confidently. In today's unpredictable world, mastering the art of crisis communication is a must-have skill for any public relations professional. Whether you're facing a weather disaster, a cyber attack, or a PR nightmare, knowing how to craft a clear and compelling message can mean the difference between chaos and calm, confusion and
Communications Conversations
JULY 7, 2015
Over the years, I’ve worked in every possible setting in the PR world. Agency. Corporate. Non-profit. Independent. One observation through working for those different kinds of organizations: Agency people know how to celebrate. Big time. Corporate, non-profit and independent peers? Not so much. I’m not sure why that is. I mean, corporate, non-profit and independent folks are just as successful as agency folks.
Mark My Words
JULY 10, 2015
It’s night-time. Toxic plumes are being pumped out of industrial chimneys. An image of a crying child cuts through the smoke-smeared sky. Surreal, disturbing, it’s like a batman signal for help from a beleaguered mother earth. After this haunting spectre of aerial gas chambers a logo and web address appear. It is an advert for an air purifier by the company Xao Zhu.
Shift Communications
JULY 8, 2015
When starting out at a public relations / marketing internship, everyone in your non-PR life will always ask, “what are you learning?” You’re getting some key, inside info about how companies and brands shape their images. But in the process, you’re also learning about yourself. Each PR / marketing internship is different, but from my time at SHIFT, I’ve learned four main lessons that I can distill down.
Cision
JULY 10, 2015
You have scant seconds to capture an audience’s attention. It’s one thing to “hook” them with a clever headline. But what do you do when the hook is your voice? The answer is found in tone and style. The message matters. But the delivery is equally important. 1. Be Recognizable. Listeners should know who is speaking within seconds of tuning in. They should recognize you by cadence, accent, or word choice.
5WPR’s fifth annual Consumer Culture report takes a look at consumer spending culture, the biggest influences behind buying behaviors, and emerging trends.
Sword and the Script
JULY 7, 2015
by Frank Strong. Stories are entertaining and people are hardwired to retain stories. Journalists, PR pros and increasingly of late, marketers, are increasingly focused on telling stories as a technique for getting information across. Fill up an article, video or presentation with compelling statistics and a few stories to go along with it – and people won’t recall the statistics, but they will remember the stories.
Prakkypedia
JULY 10, 2015
Official dictionaries regularly add new words in order to keep up with our changing language. Often these have taken shape on social media platforms. The Oxford Dictionary language reference site recently added ‘bae’, ‘selfie stick’ and ‘cyberwarrior’. It was thrilling to see the term ‘concern troll’ listed on the site too because I’ve been thinking about new terms recently.
Lauri Pehar Borsh
JULY 7, 2015
As of April 2015, CEO participation on social media is still low. That said it is becoming increasingly more important and more common for CEOs to step out from behind the desk and into the digital spotlights of social media. I have been writing and preaching about this for years now! As the graphic shows below, a “social CEO” (aka a Cheif Executive Officer who uses social media for to benifit and for the overall “good” of his or her organization!
Cision
JULY 9, 2015
Press release distribution companies are getting pickier and pickier about what they will approve in terms of press release topics and verbiage. They want to ensure that they’re publishing quality content, relevant news and no spam. To that end, you may see your distribution service reject your press release initially, or ask you to make some changes to meet guidelines.
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Navigating the waters of sustainability reporting disclosures and regulations can be intimidating, to say the least. With various measures set in motion in 2023 to keep companies accountable, there is a lot in store for brands’ impact communication in the upcoming year. 3BL is kicking off this January with our Navigating ESG Comms Through the Cosmos - Capricorn Edition by highlighting the impact of: The U.S Securities and Exchange Commission (SEC) Climate disclosure rules The European Commission
Public Relations Sydney
JULY 6, 2015
Congratulations, you’ve just scored a fabulous piece of media coverage! Now, what are you going to do next? No longer is it just yesterday’s recycling! Securing media coverage is just the tip of the iceberg when it comes to raising your profile as a recognised expert. I treat all of my media appearances as powerful and shareable content which can be amplified across my platforms.
Stern + Associates
JULY 6, 2015
When I was about 12 years old, my aunt and uncle returned from a month-long trip to Brazil and invited our family over to see pictures from their amazing journey. continue » The post Why I’ve Watched My Last Slideshow appeared first on Stern + Associates.
Lauri Pehar Borsh
JULY 7, 2015
As of April 2015, CEO participation on social media is still low. That said it is becoming increasingly more important and more common for CEOs to step out from behind the desk and into the digital spotlights of social media. I have been writing and preaching about this for years now! As the graphic shows […]. The post CEOs still need to step it up on social media!
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