Prowly

DECEMBER 12, 2023

Remember the good ol’ days of cutting out pieces of articles from newspapers and magazines? Since technology has progressed though, it’s nearly certain you’ve been using a dedicated tool to collect mentions and don’t need a scissor and glue combo nearby. Collecting PR clippings is important if you want to stay up to date with […] The post Press Clippings Decoded: A Practical Guide to Mastering PR Exposure appeared first on Prowly Magazine.

Newspapers 104

Newspapers Technology Tools Analytics 104

Ronn Torossian

DECEMBER 11, 2023

Human history has pivotal moments that change the course of our future. We are currently in one of those moments, where emerging technologies are shaping the world. These innovations will transform industries, daily lives, and how people engage with the world. Computing power Computing power drives innovation in many technological fields. Moore’s Law predicts the […] The post A Closer Look at Emerging Technologies That Are Shaping Our Future appeared first on.

Technology 195

Technology Course Industry 195

PRSay

DECEMBER 15, 2023

More and more, communications professionals are faced with situations that prompt discussion on if, when and how societal issues and current events, at home and abroad, should be addressed by their organizations. PRSA has assembled a resources page to help inform the decision-making process. University presidents may not be the only ones to come under fire for failing to denounce hate and speak out more clearly against antisemitism.

Communications 168

Communications Employee Leadership Internal 168

PR for Anyone

DECEMBER 13, 2023

Currently serving as an Associate Professor and the Director of the Center for Aging, Health and Humanities at George Washington University, Melissa Batchelor, RN, PhD has dedicated her career to researching age-related issues, such as dementia and Alzheimer’s, and how we can provide better care for those battling these diseases as a society and a family.

Groups 130

Groups Consumer Exercises Fashion 130

Two years after its initial release, Peter H. Paulsen’s book, From Brick and Mortar to Prosperity, continues to inspire readers around the globe.

Sword and the Script

DECEMBER 12, 2023

While “Generative AI gets much attention” in PR circles, “reductive AI is more interesting and powerful” Stephen Waddington recently published a new book – #PRstack: AI tools for marketing, media and public relations – on the use of generative AI in public relations. He compiled and edited contributions from “20 practitioners and vendors on the latest AI technologies and tools and their practical application for public relations workflow.

Software 140

Software Tools Ethics Privacy 140

Prowly

DECEMBER 15, 2023

If you are the PR manager for a company that provides financial services, it is important to understand the ins and outs of Financial Public Relations. Financial PR involves managing public perception of your organization’s financials, operations, products, and personnel in order to help investors and customers to gain confidence in the company. It can […] The post Financial PR Guide: Key Differences & Strategies to Amplify appeared first on Prowly Magazine.

Financial 118

Financial Strategy Company Publicity 118

PR for Anyone

DECEMBER 12, 2023

Currently serving as an Associate Professor and the Director of the Center for Aging, Health and Humanities at George Washington University, RN Melissa Batchelor, PhD has dedicated her career to researching age-related issues, such as dementia and Alzheimer’s, and how we can provide better care for those battling these diseases as a society and a family.

YouTube 130

YouTube Instagram LinkedIn Community 130

Agility PR Solutions

DECEMBER 14, 2023

The road to sustainability for brands and businesses is fraught with obstacles—just embracing the concept of the initiative is tough enough as it calls for many industries, such as product packaging, to reinvent their processes from scratch to be true supporters. And as the issue became politicized, an ESG backlash arose that has morphed into […] The post Are businesses backing off of sustainability goals?

Study 117

Study Strategy Industry Brand 117

Stern + Associates

DECEMBER 11, 2023

Your organization likely has an interesting story to tell. But the media may not easily see it. When trying to get your company’s name and leaders more visibility through the press, it’s important to think not as yourself – someone with a stake in what you have to say – but instead as a neutral member of the media-consuming public. So, ask yourself which of these headlines is more likely to draw you in as a reader?

Strategy 117

Strategy Media Media Relations Report 117

Advertisement

Whether your organization is at the start of its sustainability and impact journey or years into it, many brands share a common concern: the uncertainty of whether they are sending stakeholders mixed messages. Creating content that speaks to your audience's “love language” can be a tricky dance. But, worry not! 3BL has put together tips to ensure that your content not only finds its rhythm but also resonates with your target audiences.

Communications

Prowly

DECEMBER 11, 2023

If you pay attention to the world around you, you will be able to create strong bonds. At work, and especially in PR, it should be as natural as breathing to make you stand out from the crowd, or even prevent accidents. So, how to translate this skill into social media, which is a vibrant […] The post How to Create a Powerful Social Listening Strategy for PR?

Examples 118

Examples Strategy How To Social Media 118

Newsfile

DECEMBER 13, 2023

Melissa Strle According to a PwC report, 72% of business leaders termed AI as a “business advantage.” Artificial Intelligence is advancing rapidly, and professionals in investor relations are quickly adopting AI prompts for IR and technologies to improve their strategies. To fully leverage this tech in your field, crafting precise AI prompts is crucial for targeted and successful outcomes.

Financial 105

Financial Crisis Management Training Analysis 105

Agility PR Solutions

DECEMBER 13, 2023

With only a few weeks left in the year, one thing is a certainty: 2023 has not been a very good year for old-timers, especially on the political and sports scenes. But in our business, some old-time tenets that date back to the Founding Fathers of public relations are still treated as if they were […] The post 2023 has been rough on old-timers—which offers valuable PR lessons appeared first on Agility PR Solutions.

Sports 117

Sports Publicity Media Relations Media 117

Institute for Public Relations

DECEMBER 12, 2023

The IPR community pays tribute to IPR Trustee Mark Weiner, one of the founders of the IPR Measurement Commission and longtime Trustee and IPR supporter. We are deeply saddened by the loss of Mark Weiner, longtime IPR contributor, measurement expert, and friend to the public relations industry.

Measurement 105

Measurement Community Industry Publicity 105

Advertisement

As the Internet continues to grow and change, the role of Online Crisis Management firms is evolving. This article explores how these firms are adapting to the new topography of Online Crisis Management. Through interviews with industry experts and case studies, we uncover the key strategies and tactics that are driving success in this dynamic field.

Crisis Management

Prowly

DECEMBER 14, 2023

Interested in networking, great insights, the newest trends and stellar campaigns? PR conferences gather brilliant minds from across the industry who come to teach, inspire – and learn. The world of public relations is evolving at a breakneck pace, and staying ahead of the curve is not just an option; it’s a necessity. With the […] The post Top 18 PR and Communications Conferences for 2024 appeared first on Prowly Magazine.

Conference 104

Conference Communications Trends Industry 104

Bianchi Biz Blog

DECEMBER 14, 2023

As the year comes to an end, we’re taking a look at our most viewed blog posts in 2023. As we focus primarily on automotive and mobility public relations, we identified a few trends among what our visitors saw as our most popular posts. This year, the topics that seemed of most interest to our readers revolved around CES, automotive and mobility podcasts, tips for PR people, EV-focused YouTube channels and the Automotive News PACE Awards.

Automotive 102

Automotive Blogging Mobile YouTube 102

Agility PR Solutions

DECEMBER 10, 2023

Marketers are still wrapping their heads (and their strategies) around generative AI, but 2024 is poised to be a (another) year of revolutionary change, and new research from agency-focused website builder Duda offers analysis of AI usage by owners of digital agencies specializing in web design and development, sharing insights into the disruptive year we’ve […] The post 2024 AI outlook for digital agency leaders: As they prepare for a transformative year, marketers double down on AI inves

Agency 117

Agency Analysis Web Marketing 117

The Hoyt Organization

DECEMBER 12, 2023

Some folks are just born with confidence. They know from a very young age how to genuinely display self assuredness while guarding against the lack of humility and an inartful ego. For the rest, projecting that confidence is a skill that is honed over a period of time. Mastering confidence is essential for establishing a positive first impression with your audience; whether that be the community, members of the media, a client or a new acquiantance.

Pitching 101

Pitching Publicity Meeting Storytelling 101

Speaker: Shawna Bruce, Director of M.D. Bruce & Associates Ltd.

Are you ready to face the unexpected? When the stakes are high and the pressure is on, there's no time to waste - you must be prepared to communicate clearly and confidently. In today's unpredictable world, mastering the art of crisis communication is a must-have skill for any public relations professional. Whether you're facing a weather disaster, a cyber attack, or a PR nightmare, knowing how to craft a clear and compelling message can mean the difference between chaos and calm, confusion and

Crisis

Prowly

DECEMBER 11, 2023

If you can’t measure it, you can’t improve it. In the world of PR, it can be easy to completely forget why you’re doing public relations in the first place. Measuring PR campaigns helps you work out your progress and define what you could be doing more (or less of) to succeed. As an agency […] The post How to Measure PR Success: a Step-by-Step Guide appeared first on Prowly Magazine.

Measurement 104

Measurement How To Agency Publicity 104

Culpwrit

DECEMBER 11, 2023

Over the past few weeks, I have attended social and business events where lots of name tags went unclaimed by no shows. One host said 60 people RSVP’d that they would be attending, but only 25 showed up. “We now have a refrigerator filled with beer, wine and dips,” she said. Another host said… Continue reading If You RSVP’d, Show Up The post If You RSVP’d, Show Up appeared first on Culpwrit.

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Agility PR Solutions

DECEMBER 14, 2023

In today’s ever evolving landscape of digital content creation, the significance of rich text editing cannot be overstated. This year, the dynamics of content creation went through a transformative shift due to AI finally breaking into the mainstream, and as we stand on the threshold of 2024, it’s clear that the ripple effects of emerging […] The post Rich text editing trends for 2024: The future of content creation appeared first on Agility PR Solutions.

Trends 114

Trends Publicity 114

Reputation Us

DECEMBER 15, 2023

Taking a few simple actions provided by ReputationUs and Blue Ocean Global Technology throughout 2024 can help your organization enhance , advance and protect its valuable reputation. BRAND VS. REPUTATION Building your company’s brand has always been important, but ultimately, it is your reputation that precedes you. The simple difference between reputation and brand is: BRAND is what you say about your organization.

Reputation 78

Reputation Corporate Real Estate Technology 78

5WPR’s fifth annual Consumer Culture report takes a look at consumer spending culture, the biggest influences behind buying behaviors, and emerging trends.

Consumer

Ishmael's Corner

DECEMBER 15, 2023

The Art Of Storytelling In Business Communications And Public Relations. Techniques For Effective Business Communications. When people talk about improving global PR, the discussion typically gravitates toward infrastructure or titles. But these are supporting pieces. At the core, the most important factor in the success or failure of an international PR campaign comes down to mentality.

Communications 78

Communications Storytelling Internal International 78

5W PR

DECEMBER 14, 2023

Rules: What Companies Need to Know The U.S. Securities and Exchange Commission (SEC) has introduced new cybersecurity and breach disclosure rules set to take effect on December 15, 2023. The new rules primarily affect publicly listed companies, but private and smaller firms will likely still feel the impact. With only a few days until the rules take effect, companies must move quickly and thoroughly to understand and prepare for the changes.

Company 78

Company Government Enterprise Exercises 78

Agility PR Solutions

DECEMBER 14, 2023

Mental health is a crucial aspect of overall wellness that significantly impacts physical health. It can lead to a weakened immune system, high blood pressure, heart disease, and reduced life expectancy. 90 percent of those in PR have experienced some form of mental health issue in the last year. Additionally, more than 67 percent of […] The post 9 ways to empower PR employees to prioritize their mental and physical health appeared first on Agility PR Solutions.

Employee 114

Employee System Publicity 114

HMA Public Relations

DECEMBER 13, 2023

2024 is almost here and Adobe is sharing some of the distinct creative design trends we can expect to see in the year ahead. Find out which elements to keep your eye on in this blog post from Justin Liggin.

Creativity 90

Creativity Trends Blogging 90

Advertisement

Navigating the waters of sustainability reporting disclosures and regulations can be intimidating, to say the least. With various measures set in motion in 2023 to keep companies accountable, there is a lot in store for brands’ impact communication in the upcoming year. 3BL is kicking off this January with our Navigating ESG Comms Through the Cosmos - Capricorn Edition by highlighting the impact of: The U.S Securities and Exchange Commission (SEC) Climate disclosure rules The European Commission

Publicity

OnePitch

DECEMBER 14, 2023

While common, newsletters as a PR tool should not be overlooked. Newsletters are written and sent to engaged audiences and can be a powerful way to get your client or company brand exposure.

Pitching 89

Pitching Tools Company Brand 89

Steve Barrett on PR

DECEMBER 15, 2023

Reflections on some of the big issues of a difficult year as 2023 draws to a close and the PR sector prepares for what is likely to be an even more frantic 2024.

Blogging 114

Blogging 114

Agility PR Solutions

DECEMBER 13, 2023

Have you ever sent an email to realize you might’ve just confused the other person or, worse, sparked a massive misunderstanding? We’ve all been there, and we know the sting all too well. No matter how much email creeps into our daily lives, it’s easy to overlook the nuances that can make or break an […] The post 8 powerful tips for professional email communication appeared first on Agility PR Solutions.

Communications 114

Communications Marketing Publicity 114