Cision
NOVEMBER 28, 2016
“Good relationships aren’t transactional.” – Dan Ariely, Payoff: The Hidden Logic That Shapes Our Motivations. Twitter communication is transactional. The Dan Ariely quote above may illustrate that conventional wisdom social media interaction is often wrong, especially on Twitter. We are not building substantive relationships at scale.
Onclusive
NOVEMBER 30, 2016
Let me let you in on a little secret… Sometimes when we post here on the AirPR Blog, it’s a test! Over the summer, I published three LinkedIn Pulse articles, a series focused on busting the myths even the most data-driven PR professionals tell themselves. As an experiment, we republished those articles with new titles […].
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ImPRessions - Crenshaw Communications
NOVEMBER 27, 2016
For any brand or business looking to bring on a PR agency , the cost of a quality public relations program is a key factor in the decision. And for the uninitiated, the different methods agencies have for budgeting and billing can be opaque, making it difficult to get an apples-to-apples comparison when reviewing firms. Yet we’re sometimes reluctant to talk about how agencies set their budgets.
ReimaginePR
NOVEMBER 29, 2016
It wasn’t a dream. It really happened! The US presidential election between Donald Trump and Hillary Clinton is in the books, and what a sordid tale of woe it was. I don’t personally know anyone who predicted the outcome with more accuracy than “you know, Trump could win this thing.” In such an unconventional election, prognostication proved futile.
Two years after its initial release, Peter H. Paulsen’s book, From Brick and Mortar to Prosperity, continues to inspire readers around the globe.
Cision
NOVEMBER 30, 2016
The following is a post from Cision’s new Chief Marketing Officer, Chris Lynch. After graduating college many moons ago, I moved to California as a journalist working for International Data Group (IDG). Because I twitch at the utterance of business cliches, it feels like an electric shock jolting through my body to write that the media industry was going through “unprecedented change” at the time.
Public Relations Today brings together the best content for PR professionals from the widest variety of industry thought leaders.
ImPRessions - Crenshaw Communications
DECEMBER 2, 2016
Anyone in public relations would agree that the news stories of 2016 have been crazy. Many were vicious (think politics) many were untrue (again, think politics) and some were hopeful and encouraging. This is the time of year we prefer to focus on a few of those. Instead of looking for handouts, homeless man hands out resumes…and lands a job. This story just works on so many levels.
Melissa Agnes
NOVEMBER 30, 2016
Cybersecurity is a high-risk scenario that pertains to every organization. This means that it should absolutely be incorporated into your crisis preparedness program. When working with clients to plan for and prepare for this type of high-risk scenario, one important question that we always address is: “In the event that our systems are down, what is the best alternative measure for communicating with stakeholders?
Cision
DECEMBER 2, 2016
In today’s market, competition for your audience’s loyalty is fierce. And if you’re brand isn’t living up to its promises, you’ll lose out on the business that you deserve. Jen Dobrzelecki, executive vice president at M&C Saatchi PR, says to compete in today’s market, PR is more important than ever. In this interview, Jen discusses how brands can get noticed by their audience, why they need to deliver on the promises they make and how the lines between marketing channels are blurring.
Ronn Torossian
DECEMBER 1, 2016
Toyota recently announced a massive recall on its popular Sienna minivan. About 700,000 units are being recalled due to a defect that allows the sliding doors to open while the vehicle is in motion. At this point, the recall announcement does not include any information about whether or not anyone has been injured due to this defect, nor how the company learned of the issue.
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Whether your organization is at the start of its sustainability and impact journey or years into it, many brands share a common concern: the uncertainty of whether they are sending stakeholders mixed messages. Creating content that speaks to your audience's “love language” can be a tricky dance. But, worry not! 3BL has put together tips to ensure that your content not only finds its rhythm but also resonates with your target audiences.
ImPRessions - Crenshaw Communications
NOVEMBER 29, 2016
During this busy holiday time, we wanted to press pause for a moment and think of some items that would truly make a difference to those of us working in public relations. The following gifts would upgrade and improve relationships with clients and media as well. Clients with just causes. The best CSR programs grow organically from a company’s beliefs or culture.
Communications Conversations
DECEMBER 1, 2016
Yep, Ava Beilke is a millennial. But, she doesn’t act the part (at least, not according to stereotypes). In fact, I believe I’ve heard Ava say “I’m a grandma trapped in a millennial’s body” the last time I saw her at a Talking Points event in September. Ava is being sarcastic, but the reality is she is a hard worker, she doesn’t seek out accolades and she’s not a serial job-hopper.
Cision
NOVEMBER 30, 2016
Look, I don’t want to put you in panic mode, but December 31 is racing towards us at warp speed. Before you know it, 2016 will be over and it will be time to jump into a new year for your business. Before you spend the next several weeks in holiday party mode and eat your weight in gingerbread men, however, I encourage you to mark these marketing tasks off of your to-do list so you can start next year prepared. 1.
Sword and the Script
NOVEMBER 26, 2016
In an age of ad blocking, brands have to transition away from solely sponsoring or being associated with the content their customers or prospects want or need. Instead, brands have to also produce the desired content. Content marketing is a natural and necessary progression for those that see the media and marketing landscape trends: Media is highly fractured and there are generally more opportunities with less reach; What you do with earned media today matters as much as earning the media; Att
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As the Internet continues to grow and change, the role of Online Crisis Management firms is evolving. This article explores how these firms are adapting to the new topography of Online Crisis Management. Through interviews with industry experts and case studies, we uncover the key strategies and tactics that are driving success in this dynamic field.
The Stalwart Blog
NOVEMBER 29, 2016
About a year ago, our agency expanded its services to assist clients with their content marketing needs. In addition to blogging, our team got involved with creating and editing videos. One of the best ways to ensure a successful video session is to make certain everyone is on the same page. The last thing you want is to show up at a client site and have individuals unprepared and unable to participate.
Ishmael's Corner
NOVEMBER 28, 2016
The Art Of Storytelling In Business Communications And Public Relations. Techniques For Effective Business Communications. I suspect the recent Presidential election made for some spirited discussions around the Thanksgiving table this year. Even a slice of pie worthy of Twin Peaks — “This must be where pies go when they die” — can only go so far in bridging the political gap.
Rock the Status Quo
DECEMBER 1, 2016
The Trick? Facebook Preferred Audience. In social media, sometimes the tiniest of tweaks can make an incredible difference. When it comes to Facebook pages, taking just a few minutes to set up “ preferred audiences ” is one of those things that can truly raise the bar on results for local businesses. Here’s why. Facebook tries to deliver relevant content, tailoring the feed of each user to see more of what they like, and less of what they aren’t interested in.
Sword and the Script
NOVEMBER 29, 2016
It was a good pitch. Timely, tailored, and fitting for both the journalist and the publication. But the reporter didn’t respond, despite my experience, intuition and persistence. Yet I knew it was a good story – a story with legs. After several unsuccessful attempts, I re-worked my pitch into a blog post and published it on the company blog. The post gained traction in social media, which was the intended effect, but then something else happened: it earned links and mentions from several news
Speaker: Shawna Bruce, Director of M.D. Bruce & Associates Ltd.
Are you ready to face the unexpected? When the stakes are high and the pressure is on, there's no time to waste - you must be prepared to communicate clearly and confidently. In today's unpredictable world, mastering the art of crisis communication is a must-have skill for any public relations professional. Whether you're facing a weather disaster, a cyber attack, or a PR nightmare, knowing how to craft a clear and compelling message can mean the difference between chaos and calm, confusion and
Melissa Agnes
NOVEMBER 29, 2016
As you know, I speak to audiences around the globe on crisis management and creating a crisis-ready culture. Well, I have exciting news! I have recently brought Michelle Joyce on my team as my Director of Events! Michelle and her team will be managing my speaking business, booking all of my customized seminars and programs and ensuring that my clients have the best possible experience while working with me.
Beyond PR
NOVEMBER 28, 2016
It’s no secret that as the PR and communications function has had to evolve to adopt advanced marketing tactics for holistic outreach and promotion – so too has the agency field. More sources for information, more savvy buyers and more sophisticated technology has made these roles a bit of a gauntlet – we must carefully navigate the obstacle course, choose the right doors, and make the right decisions to reach the outcomes we desire.
Shift Communications
NOVEMBER 30, 2016
In the public relations industry, the main objective for any agency pitching new business is to become the ‘Agency of Record.’ Commonly referred to as an AOR, agencies who win this title enter an exclusive relationship with their client – the agency agrees to refrain from doing business with any of the client’s competitors and in return the client entrusts the agency with the exclusive rights to managing their PR and communications efforts.
Ishmael's Corner
NOVEMBER 29, 2016
The Art Of Storytelling In Business Communications And Public Relations. Techniques For Effective Business Communications. I traveled to China last September — Steve Wozniak ended up right behind me in line going through customs — which was my 38th trip to China. Even after spending a fair amount of time there, I still feel like a student always learning new things.
5WPR’s fifth annual Consumer Culture report takes a look at consumer spending culture, the biggest influences behind buying behaviors, and emerging trends.
5W PR
NOVEMBER 28, 2016
Why is persuasion important? When you are trying to influence people you need to not only sell yourself but help consumers understand how your product or service will make their life easier, better, amazing? The Principle of Liking. We all want to be liked. It’s human nature to want to return favors when someone does something for us. In public relations, the favor may be handing out a hot story to a reporter or placing a press release with the right publication for a colleague.
Beyond PR
DECEMBER 2, 2016
With 25% of Wall Street investors and 19% of Main Street investors reporting they use StockTwits and Twitter for investment news, IR needs to have a strategy in place to assure their voice is in the social stream – even if that strategy is using social media as a one-way newsflow of press releases. It’s an important tile in the shareholder communications mosaic.
Shift Communications
NOVEMBER 28, 2016
We’ve used the expression data-driven PR for quite some time now, but haven’t clearly defined it. What does data-driven PR mean? How do you know whether your public relations efforts are data-driven or not? To be data-driven is to make decisions with data first and foremost. In this series, we’ll examine how to become a more data-driven PR professional.
ISEBOX
DECEMBER 1, 2016
Read Time: 3 minutes. Dr. Bill is having a rough day. A flu outbreak at the local elementary school has driven several walk-in patients through his office door, forcing his scheduled appointments to run 90 minutes late. One delayed visit is with Little Johnny, who has been diagnosed with Attention Deficit Disorder, but hasn’t found success with his existing medication.
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Navigating the waters of sustainability reporting disclosures and regulations can be intimidating, to say the least. With various measures set in motion in 2023 to keep companies accountable, there is a lot in store for brands’ impact communication in the upcoming year. 3BL is kicking off this January with our Navigating ESG Comms Through the Cosmos - Capricorn Edition by highlighting the impact of: The U.S Securities and Exchange Commission (SEC) Climate disclosure rules The European Commission
Waxing UnLyrical
NOVEMBER 28, 2016
I love introducing you to all my Social PR Virtuosos, but this week, I’m particularly stoked! You see, Duncan Alney – who’s profiled below – and I have known each other since high school. Yes, that’s how long we go back! And because we graduated from school pre-internet, we lost touch. And then reconnected after 20 years – TWENTY!
Katie Paine's Measurement Blog
NOVEMBER 28, 2016
Without a doubt, one of the most exciting new products I’ve seen come on the market in the last few years is Proof—the brainchild of Mark Stouse, a longtime colleague and friend. When Mark first talked to me about the idea, my initial thought was: the last thing we need is another piece of technology […]. The post Proof: Not Quite the Holy Grail, but Damn Close appeared first on Paine Publishing.
PR 20/20
NOVEMBER 29, 2016
The following is a guest post from Bill Widmer ( @TheBillWidmer ). Widmer is a content marketing expert and freelance writer. He’s also the author of The Proven 7-Step Method to Landing Guest Posts , a free step-by-step guide to help business owners get guest post spots on top sites. Content marketing isn’t a sprint—it’s a marathon. You can’t expect to release a few good pieces and see immediate results.
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