Onclusive
JUNE 21, 2017
Earlier this month, AirPR Chief Strategy Officer Rebekah Iliff joined Nasdaq for its #PRInfluencers series on Facebook Live. Hosted by Deirdre Breakenridge of Pure Performance Communications, and joined by fellow panelists Shonali Burke and Shannon Furey, the panel covered emerging PR trends including how corporate storytelling has changed in recent years and what PR professionals […].
Cision
JUNE 22, 2017
Eliot Harrison first joined MCS Healthcare Public Relations in 2005. Since then, his work at MCS has included the successful implementation of PR activities through the many stages of a drug’s lifecycle including early clinical trial data, FDA approval, direct-to-consumer and reinvigorating older brands. His understanding of clinical data in a range of therapeutic areas has allowed him to manage and build the relationships between the brand team, the media and nationally recognized KOL’s.
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ImPRessions - Crenshaw Communications
JUNE 21, 2017
Those of us in public relations spend a lot of time helping clients speak effectively in front of strangers, but what about our own speaking skills? Last week some of us addressed a client conference on best practices in PR and social media, which was an opportunity to put those skills to use. The crowd was engaged, and post-event evaluations were positive.
Business Wire
JUNE 22, 2017
The modern IRO has many areas of responsibilities. At the top of that list should be the creation and maintenance of an investor relations site, a beneficial communications tool that makes it easy for analysts, shareholders and the media to find essential financial documents and material news. A platform offering important financial news, requiring stringent security measures, might seem like cause for stress, but the good news for IR professionals is that Business Wire just released a new white
Two years after its initial release, Peter H. Paulsen’s book, From Brick and Mortar to Prosperity, continues to inspire readers around the globe.
Onclusive
JUNE 21, 2017
Earlier this month, AirPR Chief Strategy Officer Rebekah Iliff joined Nasdaq for its #PRInfluencers series on Facebook Live. Hosted by Deirdre Breakenridge of Pure Performance Communications , and joined by fellow panelists Shonali Burke and Shannon Furey , the panel covered emerging PR trends including how corporate storytelling has changed in recent years and what PR professionals must learn to sustain their careers.
Public Relations Today brings together the best content for PR professionals from the widest variety of industry thought leaders.
Prowly
JUNE 20, 2017
How to Stop Spam Backlinks from Ruining Your Google Reputation. Let’s play word association! What’s the first thing that comes to your mind when you hear the word “penguin”? If you’re thinking about a cute, flightless bird, then there’s nothing wrong with you, congratulations. But if you immediately thought of link schemes, spam backlinks, and Google penalties, The post How to Stop Spam Backlinks from Ruining Your Google Reputation appeared first on Prowly Magazine.
Shift Communications
JUNE 19, 2017
Marketers, advertisers, and public relations professionals are ill-informed and ill-equipped to manage the largest change in data and privacy in the last 20 years: GDPR. What is GDPR? GDPR, the General Data Protection Regulation, is an EU regulation which strengthens data protection and privacy for EU citizens and the companies they do business with.
The Proactive Report
JUNE 19, 2017
Most of you are probably not old enough to remember Kojak, his lollipops and the iconic greeting, Who Loves Ya Baby? Today this phrase takes on a new significance: who are your loyal fans? Influencer marketing is all the rage right now, but how many brands are doing fan-centric marketing? Interviewed at Envision 2016 Microsoft CMO Chris Capossella described this marketing strategy as part of the digital transformation in an organization.
Cision
JUNE 19, 2017
As the media landscape has changed drastically over the past decade, brands must acknowledge and implement earned media within their marketing and communications strategies. According to Patrick Barnett, founder and MD of Simpatico PR this is required to avoid being left behind. Along with Tom Ritchie, product and marketing director of Cision EMEA, Barnett discusses the importance of incorporating earned, owned, and paid media to create a successful marketing strategy during Cision partner ̵
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Whether your organization is at the start of its sustainability and impact journey or years into it, many brands share a common concern: the uncertainty of whether they are sending stakeholders mixed messages. Creating content that speaks to your audience's “love language” can be a tricky dance. But, worry not! 3BL has put together tips to ensure that your content not only finds its rhythm but also resonates with your target audiences.
Stephen Waddington
JUNE 22, 2017
Fake news, business models and platform disintermediation are all issues raised by a report on the news business. The Reuters Institute Digital News Report 2017 is a study of the changing business of news based on a survey of more than 70,000 people in 36 countries. This year’s report is published against a backdrop of continuing concerns about how to fund journalism and the parasitic relationship between news organisations and platforms.
Ishmael's Corner
JUNE 21, 2017
The Art Of Storytelling In Business Communications And Public Relations. Techniques For Effective Business Communications. The Olympics does this. As does the World Cup. We figured that our 30-year anniversary should fall in line, recognizing a select group of “sponsors.” I say select group because a democratic process — hey, it’s still a viable concept — led to the final results.
PR News
JUNE 20, 2017
Has anything been repeated more in conversations and articles about the new administration in Washington, D.C., than the president’s mode of communications, Twitter? Maybe #fakenews, but that’s also a communications issue, right? And for a while, earlier in the administration, it seemed the most-talked-about White House official besides the president was Sean Spicer, the chief communicator.
Cision
JUNE 23, 2017
A very interesting question was posed by a client: “Do I need to write my earnings release in any special manner to facilitate better quality reporting by the Associated Press’ (AP) automated journalists?”. The short answer: “No.”. Here’s the long answer: Working backwards from the AP, we contacted Automated Insights, the company that developed the Wordsmith application behind the AP robo-reporters.
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As the Internet continues to grow and change, the role of Online Crisis Management firms is evolving. This article explores how these firms are adapting to the new topography of Online Crisis Management. Through interviews with industry experts and case studies, we uncover the key strategies and tactics that are driving success in this dynamic field.
Stephen Waddington
JUNE 22, 2017
#PRFest, Cannes, the General Election, the Meeker report and image recognition are all among the topics discussed on the latest #FuturePRoof podcast. Sarah Hall and I recorded a new edition of the #FuturePRoof podcast on Monday. Here’s what you’ll learn. #FuturePRoof conversation at #PRfest about the value of public relations. The second #PRFest in Edinburgh proved to be a lively affair combining keynotes, panels and workshops.
Critical Mention
JUNE 21, 2017
Have you created any copyrighted works? It’s very possible. PR people create lots of content—articles, photos, and videos. And copyright automatically belongs to the creator of that work. That person would be you if you created it on your own. However, if you write an article or take a photograph in the course of your employment, then the copyright would belong to your employer.
Stern + Associates
JUNE 22, 2017
Content. Creating content. Socializing content. Marketing content. Content, content, content. It’s (almost) all we hear – and talk – about these days. It’s the king. The SEO superstar. The social. The post 3 Tips for Creating More Powerful Marketing Content appeared first on Stern Strategy Group.
Cision
JUNE 21, 2017
Originally authored and published by PR Newswire’s Maria Perez [link] . You know the feeling: You see something on Facebook, Twitter, or Snapchat that you must share with friends. But what if you’re on the other side of the coin, figuring out how to create content that people will want to share? How do you make something readers will want to put on their timelines?
Speaker: Shawna Bruce, Director of M.D. Bruce & Associates Ltd.
Are you ready to face the unexpected? When the stakes are high and the pressure is on, there's no time to waste - you must be prepared to communicate clearly and confidently. In today's unpredictable world, mastering the art of crisis communication is a must-have skill for any public relations professional. Whether you're facing a weather disaster, a cyber attack, or a PR nightmare, knowing how to craft a clear and compelling message can mean the difference between chaos and calm, confusion and
Stephen Waddington
JUNE 20, 2017
New research published by Ketchum in conjunction with Fast Company is a klaxon for dissent and diversity as part of the creative process in public relations. The European Referendum and US election spotlighted a failure by marketing, public affairs, and public relations practitioners to engage with broader publics. Filter bubbles reinforced existing opinions.
Steve Barrett on PR
JUNE 23, 2017
PR firms did well at Cannes this year, but the multiple-Lions-winning Care Counts case study by Whirlpool shows just how difficult it is to give proper credits to those who work on campaigns.
Barokas
JUNE 22, 2017
At Barokas PR, each team member brings a passion for bettering the places we are lucky to call home. So, in the spirit of giving a s**t – about our clients, each other, and improving our communities – the Denver team spent last Friday volunteering at Habitat for Humanity. What better way to show our passion for our city than by taking the day to help build a home for a family in need?
Waxing UnLyrical
JUNE 18, 2017
This is a pic of my dad & me when I was just a young ‘un, circa She’s Still Sucking Her Thumb: I’m the eldest in my family, born when my dad was just 23. That boggles my mind. Most people aren’t even “adulting” at 23, but my dad was … well, a dad! Today isn’t just an opportunity to think about – and thank – my dad, though.
5WPR’s fifth annual Consumer Culture report takes a look at consumer spending culture, the biggest influences behind buying behaviors, and emerging trends.
Sword and the Script
JUNE 20, 2017
Smaller companies often vie for media attention, but larger companies tend to pick and choose which media interviews they’ll take. This is a fairly significant shift in an organizational communications strategy. By my observation, such was the case when Marketplace ran this piece – The powerful interests fighting tax simplification by Ryan Kailath.
The Stalwart Blog
JUNE 19, 2017
The deadlocked jury and subsequent dismissal of the recent sexual assault case against the fallen icon that is Bill Cosby left a lot of my friends in anger. There’s good reason for that, but I would submit the once famous actor, comedian, author and educator did not "get away with it.” . Far from it. Bill Cosby will go to his grave as a disgraced predator , and no hung jury — or even an acquittal for that matter — will change that.
Barokas
JUNE 19, 2017
As PR professionals, the art of media relations is our bread and butter. How does one find the perfect balance of ‘not too creepy,’ while still being personable and hitting our client’s key messages? It doesn’t sound like an easy thing to do because it it’s not. Today we’re diving into three ‘Rs’ for avoiding reporter fatigue, because after all, what’s worse than a reporter getting tired of you when you know you’re going to have to hit them up again?
Critical Mention
JUNE 19, 2017
June 20, 2017. New Yorkers Honored for Spreading the News. Critical Mention was thrilled to be a Platinum sponsor of PRSA-NY’s 2017 Big Apple Awards Gala. This year marks the 30th anniversary of the awards, which are widely regarded as one of the industry’s most prestigious accolades. Nearly 200 professionals honored their own for individual achievement in communications, marketing and public relations.
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Navigating the waters of sustainability reporting disclosures and regulations can be intimidating, to say the least. With various measures set in motion in 2023 to keep companies accountable, there is a lot in store for brands’ impact communication in the upcoming year. 3BL is kicking off this January with our Navigating ESG Comms Through the Cosmos - Capricorn Edition by highlighting the impact of: The U.S Securities and Exchange Commission (SEC) Climate disclosure rules The European Commission
Stern + Associates
JUNE 20, 2017
To demonstrate the power of voice, try to “name that brand” below based on copy from company job descriptions: “You sometimes rearrange your computer setup just for fun. You were. The post Why Brand Voice Matters and What You Need to Do About It appeared first on Stern Strategy Group.
Waxing UnLyrical
JUNE 21, 2017
In May, we saw a fab team from Mississippi State University Extension Service take their seats at the #measurePR “table.” You see, my friend Elizabeth Gregory North had been telling me of how they’ve been doing a lot of research with both small and large budgets recently. For example when evaluating their weekly video news feature series, The Food Factor , and their PSA campaign promoting colorectal cancer screening featuring Dak Prescott ( #getscreened4dak ), they didn’t
Beyond PR
JUNE 22, 2017
Public Service Announcements (PSAs) can be an excellent way to raise awareness for a nonprofit organization — to help bring their mission to life and drive intended actions to help support a cause. Although PSAs have been around since World War II and have been a tactical public relations mainstay for decades, the methods of distribution and best practices for PSAs have definitely evolved over the years.
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