PR Insiders
SEPTEMBER 18, 2019
When economists and business people say the world is flat, they aren’t talking about concerns our ancestors had about sailing off the edge of the earth. Instead, “the world is flat” in a business context means that, thanks to rapid advances in technology and communication, entrepreneurs and companies are now part of a global […].
Onclusive
SEPTEMBER 16, 2019
Today, I am pleased to announce that Onclusive has been selected by Business Wire, the global leader in news release distribution, to power a new reporting application which measures the effect of Business Wire press releases. Called the “Earned & Social Media Analytics” report, this advanced capability will measure syndicated, earned, and social media coverage and will provide insights that include metrics such as volume, social and influencer engagement, advanced sentiment analysis, geoloc
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Ronn Torossian
SEPTEMBER 16, 2019
It’s always fascinating to take a look at how a brand is marketing to us as consumers. For marketing pros, looking at advertisements or seeing branded content may be more detailed than the average consumer. We prefer to see things through the lens of the brand, learning their process and their creativity so that we […]. The post Lessons to Learn from Spotify’s Marketing Strategy appeared first on.
ImPRessions - Crenshaw Communications
SEPTEMBER 17, 2019
It’s fascinating when a company’s public relations gets ahead of its reality. Any strategic PR or marketing plan should emphasize an organization’s strengths and rebut weaknesses and threats, but there’s such a thing as too much hype. This is particularly true in the tech sector. Case in point: WeWork. The Gizmodo headline, “WeWork To Delay IPO Amid Suspicion It’s Not Actually A Tech Company Worth $47 Billion” sums it up nicely.
Two years after its initial release, Peter H. Paulsen’s book, From Brick and Mortar to Prosperity, continues to inspire readers around the globe.
Prowly
SEPTEMBER 16, 2019
PR writing may seem hard at first. However, every piece actually has some basic sections that always should be included. Here are ten essential elements of writing effective PR pieces. The post 10 Essential Elements of Effective PR Writing appeared first on Prowly Magazine.
Public Relations Today brings together the best content for PR professionals from the widest variety of industry thought leaders.
Ronn Torossian
SEPTEMBER 20, 2019
“What’s in a name?” Shakespeare was quoted as posing that question in mentioning a rose in his classic and popular play Romeo and Juliet. However, when it comes to public relations professionals who fulfill many responsibilities, there are volumes of titles being used to define what they do. Critics, on the other hand, who don’t […]. The post Public Relations Job Titles appeared first on.
PRSay
SEPTEMBER 17, 2019
Did you stand in line for the release? Which version did you like? Did you get one before they sold out? Was it as good as they say? No, I’m not talking about the new iPhone. I’m talking about the Popeyes Chicken Sandwich , an unexpected PR master class. When Popeyes launched its sandwich on Aug. 12, the country took notice. Within days, the sandwich had stirred a fast-food fight with its own hashtag, generated a meme battle and had blogs and news organizations scrambling to post reviews.
Ishmael's Corner
SEPTEMBER 15, 2019
The Art Of Storytelling In Business Communications And Public Relations. Techniques For Effective Business Communications. I rarely use this real estate to talk about the Agency, much less brag about the Agency. As we coach our clients, no one likes the person who comes off as “OK, enough about me. Now let’s talk about me.” Today I’m making an exception.
Agility PR Solutions
SEPTEMBER 17, 2019
In the past, content distribution was simple. You would publish your blog, post a link to social media or email, and your readers would come flooding in. But things have changed. Today, brands are producing more content than ever, but much of that content is going unread. The traditional methods of distributing content have stopped […]. The post 6 content distribution channels you’re probably missing appeared first on Agility PR Solutions.
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Whether your organization is at the start of its sustainability and impact journey or years into it, many brands share a common concern: the uncertainty of whether they are sending stakeholders mixed messages. Creating content that speaks to your audience's “love language” can be a tricky dance. But, worry not! 3BL has put together tips to ensure that your content not only finds its rhythm but also resonates with your target audiences.
Ronn Torossian
SEPTEMBER 18, 2019
The prevalence of myopia or nearsightedness in the worldwide population ranges from a low of 20% in the U.S. to as high as 90% in parts of Asia. Marketing myopia, on the other hand, doesn’t confine itself to geography and companies anywhere can lose sight of their goal by becoming self-confident and comfortable by relying […]. The post Is Your Marketing Myopic?
PRSay
SEPTEMBER 20, 2019
PoliteMail was a proud sponsor of Connect 19 — the PRSA Employee Communications Section’s annual conference. “Customers will never love a company until the employees love it first” says author and organizational consultant, Simon Sinek. Fortunately, your corporate communications team can kindle that love. By including internal employee communications as a significant component of marketing and branding efforts, and putting a dedicated team behind it, companies transform employees into brand advo
5W PR
SEPTEMBER 20, 2019
There was a time when PR was associated with free publicity and marketing with paid advertising. That distinction has blurred since the popularity of the internet, especially social media. On the other hand, it depends upon whom you ask. For companies selling products or services, marketing, and public relations have the same goal of producing positive returns that result in increased business and profits.
Agility PR Solutions
SEPTEMBER 15, 2019
Regardless of political affiliation or which presidential candidate you support, Thursday’s Democratic Debate was a case study in stage presence. There are many do’s and don’ts for giving a great on-camera interview, some of which we saw in the debate. A candidate could have the best platform to their voters and still lose a debate—and […]. The post 5 media-training takeaways from the Democratic Debate appeared first on Agility PR Solutions.
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As the Internet continues to grow and change, the role of Online Crisis Management firms is evolving. This article explores how these firms are adapting to the new topography of Online Crisis Management. Through interviews with industry experts and case studies, we uncover the key strategies and tactics that are driving success in this dynamic field.
Stephen Waddington
SEPTEMBER 16, 2019
Don’t Feed the Trolls is a primer on dealing with hate-filled online trolls published by the Center for Countering Digital Hate. It’s an important piece of work. Trolling is not a random activity. It’s a planned communication strategy used to attract attention to a cause. Its goal is to generate outrage, spread misinformation and attract followers. This is the view of the Center for Countering Digital Hate.
PRSay
SEPTEMBER 18, 2019
Each September, PRSA celebrates Ethics Month, featuring programs presented by the PRSA Board of Ethics and Professional Standards (BEPS). This year’s theme is “Ethics Every Day.” Please join the discussion via #PRethics, and follow along with our ethics-related blog posts, webinars and Twitter Chats throughout the month. It’s not uncommon to see and hear the term “hate speech” in 2019.
Steve Barrett on PR
SEPTEMBER 20, 2019
An evening celebrating progress and best practice on diversity also underlined the fact that there is still a long way to go before genuine inclusion in the PR industry is achieved.
Agility PR Solutions
SEPTEMBER 18, 2019
As faith fizzles that our widely disparate political parties will ever be able to find common ground, who can we turn to for unity and stabilization? Could our favorite iconic brands be the ones to step up and save the day? Not only do consumers hope so—they’re expecting it. Indeed, new WE Communications research reveals […]. The post Consumers believe brands can help unite a divided world, new WE Comms study finds appeared first on Agility PR Solutions.
Speaker: Shawna Bruce, Director of M.D. Bruce & Associates Ltd.
Are you ready to face the unexpected? When the stakes are high and the pressure is on, there's no time to waste - you must be prepared to communicate clearly and confidently. In today's unpredictable world, mastering the art of crisis communication is a must-have skill for any public relations professional. Whether you're facing a weather disaster, a cyber attack, or a PR nightmare, knowing how to craft a clear and compelling message can mean the difference between chaos and calm, confusion and
PR 20/20
SEPTEMBER 17, 2019
Marketing conferences have shaped my top team memories. I always leave events feeling more in sync with my colleagues, and usually with an expanded network of intriguing people. (Pictured below, see our smiling faces at this year’s #INBOUND19 for evidence of a good time.). Plus, I head home feeling more inspired than when I showed up—armed with big ideas and a renewed sense of motivation and purpose.
PRSay
SEPTEMBER 19, 2019
Though autumn officially starts on Sept. 23, Starbucks rolled out its pumpkin spice latte this year on Aug. 27 — a day earlier than in 2018 and over a week earlier than in 2017. Given the popularity of the PSL, which Starbucks began serving in 2003, this trend makes sense. In 2015, Forbes estimated that the drink rakes in around $100 million over the course of a single autumn.
Stephen Waddington
SEPTEMBER 18, 2019
Excellent writing demands excellent editing. Here are some personal copywriting suggestions. What have I missed? I’m a student of David Ogilvy. The founder of the eponymous named agency Ogilvy & Mather is one of the sharpest copywriters of our time. In Ogilvy on Advertising first published in 1983 he imparts writing wisdom from his career. “Use short words, short sentences and short paragraphs. […] If your writing is important get someone to review and edit it,” said Ogilvy.
Agility PR Solutions
SEPTEMBER 19, 2019
In a world dominated by technology, the way we advertise regularly changes as technology continues to evolve. One of our previous blogs mentions that people trust other consumers more than they trust direct brand advertisements. This means advertisers must personalize a brand’s message to make ads stand out. While you may already be running ads on Facebook […].
5WPR’s fifth annual Consumer Culture report takes a look at consumer spending culture, the biggest influences behind buying behaviors, and emerging trends.
Critical Mention
SEPTEMBER 19, 2019
Who is Jelly Marketing? Jelly Digital Marketing & PR is a one-stop-shop online marketing agency in Fort Langley, British Columbia. The award-winning , Canadian-based agency, a Critical Mention client, provides agile and responsive public relations, content creation, digital advertising and SEO solutions to those in Vancouver and the Fraser Valley area.
Contently - Strategy
SEPTEMBER 20, 2019
If you want action, add a ticking clock to the mix. Hollywood has been using that formula for years. Think of the bomb about to detonate ( Speed ), the person about to wake up ( Inception ), and the game about to end (every sports movie ever). Back to the Future wouldn’t have been much of a movie if Marty McFly could return the DeLorean to 1985 whenever he wanted.
5W PR
SEPTEMBER 15, 2019
Somewhere in the corners of Reddit, there exists a forum dedicated to tearing apart terrible job descriptions. For the most part, these descriptions are either poorly written or the job itself seems like an unmitigated disaster waiting to happen. At its core, the forum is dedicated to exposing businesses that seem to want to capitalize on cheap labor or that have unrealistic expectations for their new hires.
Agility PR Solutions
SEPTEMBER 18, 2019
Client relations is a major aspect of our jobs at PR agencies. I have personally had the pleasure of working with all sorts of clients during my decade-long tenure in the industry. While I can’t name any favorites (how’s that for PR spin?), I can say that my favorite clients have been those who are […]. The post 5 tips for working effectively with your PR agency appeared first on Agility PR Solutions.
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Navigating the waters of sustainability reporting disclosures and regulations can be intimidating, to say the least. With various measures set in motion in 2023 to keep companies accountable, there is a lot in store for brands’ impact communication in the upcoming year. 3BL is kicking off this January with our Navigating ESG Comms Through the Cosmos - Capricorn Edition by highlighting the impact of: The U.S Securities and Exchange Commission (SEC) Climate disclosure rules The European Commission
Sword and the Script
SEPTEMBER 14, 2019
Most PR professionals say media relations is getting harder or much harder, according to the 2019 JOTW Communications Survey. This is up 17% from last year where 51% said media relations was getting harder. What can PR do about it? Study the media. Over the last few months, there have been three separate surveys that polled hundreds of editors, reporter sand journalists.
NewsWhip
SEPTEMBER 19, 2019
More than ever it feels as if mental health is increasingly covered in the media. Attitudes toward therapy and mental health benefits have shifted for individuals, as well as employers trying to attract and retain the right talent for their company. We recently published a report focused on which brands and publishers are driving the conversation around mental health initiatives on the web and social.
Konnect Agency
SEPTEMBER 16, 2019
Moving is no easy task, especially moving to Los Angeles. As college graduation was approaching, I was beginning the job search in my hometown and thought it wouldn’t be too difficult to land a job in PR since I had already completed a few internships. Boy, was I wrong! It was crickets and a few interviews here and there for months and then pretty much overnight, I decided that within the next month I was going to move six hours away in hopes to work at a PR Agency in LA.
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