Cision
AUGUST 15, 2017
The mantra in the newsroom used to be, “If it bleeds, it leads.” Today’s new buzz phrase is, “If it’s shareable, it’s airable.” Social media is becoming a dictating force in all aspects of marketing and PR. It’s no longer just getting covered in a media outlet — it’s how far can that story be carried with social media.
Deirdre Breakenridge
AUGUST 18, 2017
A Guest Post By Rosaria Robidoux, Intern, Pure Performance Communications. Every internship is different. Different location, different department, different field. Within these internships there are five things every intern learns in different ways. When Deirdre asked if I would be interested in writing a post to discuss my experience as an intern, I immediately began talking to my friends who also have internships and started my brainstorming.
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ImPRessions - Crenshaw Communications
AUGUST 15, 2017
Have you been ghosted lately? Don’t laugh… if you’re a PR agency or other service business, chances are it has happened to you. I don’t mean that thing where a friend or dating partner suddenly stops returning all texts or calls. I’m talking about business or “corporate ghosting,” which can be just as infuriating and perplexing as its social equivalent.
Onclusive
AUGUST 15, 2017
We consider it one of our missions to help strip away the fear PR and communications strategists feel when their executives or clients ask for proof that what they’re doing is working. The PR metrics and PR data that are available to us today can help us do just that, but dealing with analytics is still a little scary to a lot of communicators. Why is this the case?
Two years after its initial release, Peter H. Paulsen’s book, From Brick and Mortar to Prosperity, continues to inspire readers around the globe.
Cision
AUGUST 14, 2017
Generating and distributing your brand’s vital news is an important part of how you stay relevant in the minds of the media and your wider customer base. But a press release can do so much more than simply tell someone about your company. In this article, we will discuss the 4 key elements to writing high-quality press release content: The news announcement.
Public Relations Today brings together the best content for PR professionals from the widest variety of industry thought leaders.
Ronn Torossian
AUGUST 16, 2017
You know when books on tape became popular to commuters and travelers … still are for many. Well, podcasts allow a similar advantage to that. A podcast is all in the listening, you don’t have to worry about watching a screen or scrolling through a social media feed. It’s just about listening, so it offers something unique in your marketing mix. For our PR firm , we realize more and more podcasts matter.
ImPRessions - Crenshaw Communications
AUGUST 17, 2017
There are many fabulous industry awards and “best of” lists that public relations teams help their clients go for every year. These include everything from the Stevie Awards and the EOY (Entrepreneur of the Year) to best workplace awards like those sponsored by Inc. and others. And that doesn’t even include vertical awards and “best of” lists for tech, healthcare, and other industries.
Cision
AUGUST 17, 2017
Maximize the Impact of Your Earned Media Programs with Data-Driven Insights. Big data is behind many of the greatest technological breakthroughs of the 21st Century. Data transforms industries by uncovering new opportunities and enabling data-driven decision making, leading to better outcomes. Google uses big data to show you as many useful ads as possible when you search for things online.
Prowly
AUGUST 17, 2017
If you are a busy digital professional working with a lot of data and content, you can’t afford being tied up to your desktop. Hopefully, with the applications mentioned in this post you will be able to boost up your work experience. The post 10 Best Mobile Apps For Content Creation appeared first on Prowly Magazine.
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Whether your organization is at the start of its sustainability and impact journey or years into it, many brands share a common concern: the uncertainty of whether they are sending stakeholders mixed messages. Creating content that speaks to your audience's “love language” can be a tricky dance. But, worry not! 3BL has put together tips to ensure that your content not only finds its rhythm but also resonates with your target audiences.
Ronn Torossian
AUGUST 14, 2017
In the beginning, it hit the market with great promise. The Blue Apron meal kit delivery service was lauded by urban professionals who didn’t have time to get out to the store, busy moms who had other priorities, and seniors who weren’t getting around as well as they used to. So, the interest was definitely there. Since then, though, things haven’t quite been so rosy.
Presspage
AUGUST 14, 2017
In the coming years, however, PR is expected to take big steps in its growth as well. The Global Communications Report , a worldwide survey of more than 1000 senior PR executives worldwide, reveals that the worldwide PR industry is predicted to grow from its current estimated size of 14 billion dollars to 19.3 billion dollars over the next five years.
Cision
AUGUST 18, 2017
Are you following your favorite talk shows on social? If not, you are in luck because this week we highlight the top syndicated TV shows on Twitter, ranked by number of followers. Follower counts were pulled on August 18, 2017 and will change over time. 1. The Ellen DeGeneres Show — 71,826,456. 2. TMZ — 4,677,061. 3. The Dr. Oz Show — 4,200,893. 4.
Prowly
AUGUST 16, 2017
A brand journalist creates content which is useful, because it is reader-focused; relevant, because is it rich in information; authoritative, because it is verified and confirmed by trustworthy sources. And this is exactly the content a B2B company needs to engage its customers. The post How to Boost Your B2B Content With A Brand Journalist appeared first on Prowly Magazine.
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As the Internet continues to grow and change, the role of Online Crisis Management firms is evolving. This article explores how these firms are adapting to the new topography of Online Crisis Management. Through interviews with industry experts and case studies, we uncover the key strategies and tactics that are driving success in this dynamic field.
PR in High Definition
AUGUST 17, 2017
Like all marketers – and Tom Cruise in Mission: Impossible – we’re keenly aware of a ticking clock right now. Yes, the GDPR countdown clock is ticking increasingly loudly. One thing we’ve been struggling with until today was our Mailchimp list. Our monthly newsletter, Spark, goes out to about 2,000 friends, family and clients past and present, and whilst GDPR doesn’t materially change much of what is already in PECR or previous data protection regulations, it’s a good opportunity to have a sprin
Presspage
AUGUST 15, 2017
In a previous article we discussed five trends that will affect public relations professionals in the coming decade. These trends included: the importance of influencers. the importance of online reputation management. thought leadership. the importance of measurability. contributors. Staying on top of the latest trends is one part of the equation. The other part is understanding the technological shifts that will change the world in the coming decades, and along with it, how you do PR.
Communications Conversations
AUGUST 17, 2017
A few weeks ago, I shared a post featuring 10 local Minneapolis influencers I’d be connecting with if I were a Minnesota-based brand. As a result of that post, I heard from a number of people with influencers to add to such a list. So, I thought I’d share a few of those folks with you today. Here are 17 more local influencers to consider as part of your influencer strategy from local PR/social media pros around town.
Stephen Waddington
AUGUST 16, 2017
This is list of 2018 undergraduate public relations degree courses as AS- and A-Level results are published. A- and AS-Level results are published tomorrow. Students that achieve their expected A-Level grades will confirm their university places while others will seek a place through the UCAS clearing system. AS students will start to draw up a list of university courses for consideration for a place in 2018.
Speaker: Shawna Bruce, Director of M.D. Bruce & Associates Ltd.
Are you ready to face the unexpected? When the stakes are high and the pressure is on, there's no time to waste - you must be prepared to communicate clearly and confidently. In today's unpredictable world, mastering the art of crisis communication is a must-have skill for any public relations professional. Whether you're facing a weather disaster, a cyber attack, or a PR nightmare, knowing how to craft a clear and compelling message can mean the difference between chaos and calm, confusion and
Shift Communications
AUGUST 16, 2017
Media relations is often the bread and butter of any PR program, and at SHIFT we pride ourselves on being some of the best trend spotters and pitch and content developers in the industry. However, the path to PR is not always the same for everyone, and the tricks and tips we’ve all learned along the way is what has helped shape us into the pros we are today.
The Stalwart Blog
AUGUST 14, 2017
Some 20 years ago as a young US Navy Lieutenant Junior Grade, my commanding officer of the guided missile frigate to which I was assigned called a surprise all-hands meeting on the flight deck. All 200 of us stopped what we were doing and got in formation fast. “This must be important,” we thought. Within minutes, the CO appeared as stern as I’d ever seen.
Communications Conversations
AUGUST 15, 2017
As many of you know, I’m a Winona State University grad. And while I have certain loyalties to the U of M, and my Kansas Jayhawks, I bleed purple and I’ll always think of Winona State as my college home. So, whenever I get the chance, I try to highlight the great people here in the Twin Cities who also call themselves Warriors. Zach Spanton is one of those people.
Reputation Us
AUGUST 14, 2017
DON’T MESS WITH CRISIS. LT Public Relations ‘ Casey Boggs will present at the 4th annual Texas Bankers Association ‘s Marketing Management Conference on Thursday, September 14 in Austin, TX. Boggs’s topic, “Preparing for a Hard Landing: Today’s Crisis PR 101,” will explore today’s crisis communications environment and how Texas banks can safeguard their financial institutions and their valuable reputations.
5WPR’s fifth annual Consumer Culture report takes a look at consumer spending culture, the biggest influences behind buying behaviors, and emerging trends.
Presspage
AUGUST 18, 2017
The revamped Road Scholar newsroom is dedicated to providing the media —and the wider public— better access to all the latest information about this dynamic and adventurous organization. Visit their newsroom and learn all about how Road Scholars are immersed in a variety of educational activities, how they enlist renowned faculty and experts that offer insider access not available to most individuals.
PRSay
AUGUST 17, 2017
In August, PRSA is celebrating Diversity Month by focusing on the diverse communities, people and practices that comprise public relations. We will also be providing advice and insight on how to build a better PR profession through diversity and inclusion. Here, the Diversity & Inclusion Committee and other PR thought leaders offer their insights on the importance of a diverse and inclusive workplace.
Public Relations Sydney
AUGUST 14, 2017
As a business leader and entrepreneur, I’ve always tried to highlight the importance of stepping into the spotlight and becoming a spokesperson. In PR, it is essential that a brand, both personal and company brand, has a spokesperson to share their thoughts, opinions, and experiences. It’s something that I’ve been lucky enough to experience in […].
Beyond PR
AUGUST 14, 2017
Generating and distributing your brand’s vital news is an important part of how you stay relevant in the minds of the media and your wider customer base. But a press release can do so much more than simply tell someone about your company. In this article, we will discuss the 4 key elements to writing high-quality press release content: The news announcement.
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Navigating the waters of sustainability reporting disclosures and regulations can be intimidating, to say the least. With various measures set in motion in 2023 to keep companies accountable, there is a lot in store for brands’ impact communication in the upcoming year. 3BL is kicking off this January with our Navigating ESG Comms Through the Cosmos - Capricorn Edition by highlighting the impact of: The U.S Securities and Exchange Commission (SEC) Climate disclosure rules The European Commission
Stern + Associates
AUGUST 17, 2017
It’s a challenging market. Everyone on your team and throughout your organization is hands on and heads down getting work done. It’s easy to get caught up in designing and. The post Your PR Strategy is Missing One Thing: Internal Communications appeared first on Stern Strategy Group.
Barokas
AUGUST 17, 2017
Every day, something promising is announced in Detroit. Facebook and Grand Circus are partnering to develop the next superstars of coding, LinkedIn and Snap are opening offices downtown, Venture for America moved its accelerator to the City, new restaurants are popping up on every corner, and once abandoned buildings are opening their doors for the first time in decades.
Lauri Pehar Borsh
AUGUST 12, 2017
The simplest truth for business owners to remember is that they must invest in their brand (as well as their personal professional brand) before they invest time and money into gaining media attention. 1000% Guaranteed: If your product or service is amazing, unique, better than your competitors, and your followers and clients can’t stop telling […].
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