Sword and the Script

JUNE 18, 2019

If you ask 10 different public relations (PR) professionals what they do for a living, you’d get 10 different answers. For example, the 2019 JOTW Communications Survey posed this question to 223 PR and communications pros…and we received a wide variety of answers from respondents. A PR team was responsible for that.”.

Employee 147

Employee Print Writing Survey 147

Sword and the Script

AUGUST 29, 2020

Studies find media relations isn’t the top PR service anymore; PR weakness on technical skills; execs are key to shaping corporate social positions Several interesting reports on the PR industry were published earlier in 2020 but got lost in the blur that unfolded since. click any image for higher resolution) 1. Perspective.

Media Relations 98

Media Relations Report Industry SEO 98

Sword and the Script

JULY 6, 2021

This month’s roundup of PR technology news is a two-fer: there’s two months’ worth of news here. In my own defense, it’s the only one I’ve missed since I started writing the PR Tech Sum roundups 25 months ago. Notified by Intrado is the only other PR software tool I’m aware of that recommends contacts to consider pitching.

Pitching 88

Pitching Report Software Survey 88

Waxing UnLyrical

DECEMBER 11, 2015

Ho ho ho, Merry PR Measurement! The holiday edition of #measurePR took place on December 8th, with three of my favorite ladies as guests: Sally Falkow of Meritus Media, Heidi Sullivan of Cision, and Christine Perkett of SeeDepth, Inc. How do you know what you’re measuring? Simply Measured. noexcuses #measurepr.

Measurement 40

Measurement Analytics Google YouTube 40

Sword and the Script

FEBRUARY 12, 2019

They always use analytics to measure performance. It’s important for readers to keep in mind my world view is heavily filtered from the perspective of B2B marketing and PR. Analysis: Merely logging hours on a writing project isn’t necessarily a measure of success. 1) How long should a blog post be?

Blogging 104

Blogging Survey B2B Analysis 104

Sword and the Script

OCTOBER 29, 2019

It’s not the best content or the best contacts that drive success in PR – it’s the connection between the two. The Belgium-based company takes customer relationship management (CRM) approach to PR, and Mr. Wynants says if you don’t have content as part of that CRM, you’re missing a big part of the puzzle. 4) Prezly email integration.

Pitching 63

Pitching Analytics Enterprise System 63

Waxing UnLyrical

NOVEMBER 3, 2010

Waxing UnLyrical personal, possibly poetic, musings on public relations, media, communication, and everything in between About Shonali MeasurePR: The BrandBuilder Edition November 3rd, 2010 Tweet If you work in the PR/marketing world(s) (are they one now? We both like smart measurement. RSVP here: [link] #pr [.]

Measurement 102

Measurement Blogging Tourism Social Media 102

Waxing UnLyrical

FEBRUARY 22, 2011

Tell you what, if you want to get a lively Twitter chat going, look for a guest who’ll provide not just great information, but come up with tag lines and great sound bites on the fly. She suggested my name as a speaker for the DC edition of eMetrics, and I was absolutely bowled over. What are some ways to measure engagement?

Analytics 79

Analytics Publicity Print Measurement 79

Waxing UnLyrical

SEPTEMBER 21, 2010

Waxing UnLyrical personal, possibly poetic, musings on public relations, media, communication, and everything in between About Shonali MeasurePR, the Don Bartholomew Edition Round II September 21st, 2010 Tweet I probably sound like a breathless teenager But last week’s #measurepr chat with Don Bartholomew was Awesome. Yes, that was me.

Measurement 60

Measurement Social Media Tourism Twitter 60

Waxing UnLyrical

JANUARY 2, 2011

Waxing UnLyrical personal, possibly poetic, musings on public relations, media, communication, and everything in between About Shonali Weekly Roundup: The New Year Edition January 2nd, 2011 Tweet The champagne has been popped and you might be recuperating from the New Year’s Eve festivities. Don explains why (and how to do this right).

Measurement 49

Measurement Tourism Social Media Blogging 49

Waxing UnLyrical

DECEMBER 26, 2010

Waxing UnLyrical personal, possibly poetic, musings on public relations, media, communication, and everything in between About Shonali Weekly Roundup: The Boxing Day Edition December 26th, 2010 Tweet No more fun and games With the buildup to Christmas, are you feeling deflated now that the actual day is over? W’s producers.

Measurement 55

Measurement Facebook Twitter Social Media 55

Sword and the Script

APRIL 2, 2019

Nearly half of respondents (47%) in a recent survey of public relations pros found many are observing more PR work being taken in-house. In other words, corporate communications is adding headcount and work that used to go to outside PR firms is being kept inside. The in-housing trend in PR isn’t entirely surprising.

Agency 92

Agency Trends Marketing Survey 92

Waxing UnLyrical

FEBRUARY 6, 2011

Get Shareaholic test Filed under Public Relations , Social Media , Weekly Roundup | Tags: gerald durrell , Public Relations , quora , Social Media , super bowl , trust survey | Comments (6) Site settings comment help? Greenbanana - Heather Yaxley Jon (Newman)'s PR 1.5 Greenbanana - Heather Yaxley Jon (Newman)'s PR 1.5

Measurement 57

Measurement Facebook Twitter Social Media 57

Waxing UnLyrical

JANUARY 14, 2011

More than that, you can go directly to editing and viewing the posts directly from the calendar, as well as easily moving posts around by dragging and dropping ‘em. Actually thats another thing that Apture can do, other than the toolbar; once you install it, theres an Apture menu that gets added to your WP edit menu.

Blogging 93

Blogging Facebook Twitter Measurement 93

Waxing UnLyrical

JANUARY 9, 2011

Tell me not , by Patricia Frame at Women Grow Business (which I edit for a client). Measuring risk , from Jennifer Wilbur ‘s Rotten Eggs. The year of “me,&# from Jon Newman ‘s Jon’s PR 1.5. Greenbanana - Heather Yaxley Jon (Newman)'s PR 1.5 I hope you enjoy at least one of them. pts Settings.

Measurement 42

Measurement Writing Tourism Blogging 42

Waxing UnLyrical

JANUARY 23, 2011

Digital Analytics edition.] Why: Avinash, my measurement GOD, writes long posts to begin with, but they are always personable, funny and really easy to read. Essay: a new moral agenda for PR , by Paul Seaman. Greenbanana - Heather Yaxley Jon (Newman)'s PR 1.5 Greenbanana - Heather Yaxley Jon (Newman)'s PR 1.5

Blogging 47

Blogging Measurement Facebook Twitter 47

Waxing UnLyrical

JANUARY 18, 2011

Basically you just upload the images you want, edit their titles, etc., Get Shareaholic test Filed under Blogging for Grasshoppers , Public Relations , Social Media | Tags: blogging , john taylor , wordpress plugins | Comments (14) Site settings comment help? Greenbanana - Heather Yaxley Jon (Newman)'s PR 1.5

Blogging 81

Blogging Facebook Twitter Measurement 81

Waxing UnLyrical

FEBRUARY 5, 2011

Get Shareaholic test Filed under Media , Personal | Tags: ads , decision , super bowl | Comments (9) Site settings comment help? removeClass(livefyre-hidden)" class="livefyre-show-comment livefyre-button"> View comment Show More Trackbacks Weekly Roundup: The Gerald Durrell Edition | Waxing UnLyrical says: February 6, 2011 at 7:02 am [.]

Facebook 49

Facebook Twitter Measurement Blogging 49

Waxing UnLyrical

OCTOBER 14, 2010

Corporations constantly churn out copy for communication channels and PR campaigns. Get Shareaholic test Filed under Blogging for Grasshoppers , Communication , Guest Posts , Herwin Icasiano , How To , Social Media , Writing | Tags: blogging , how-to , lecturing versus leading | Comments (8) Site settings comment help?

Blogging 71

Blogging Twitter Creativity Facebook 71

ImPRessions - Crenshaw Communications

MARCH 16, 2021

As the social media landscape becomes more complex, PR pros debate whether Facebook is still an essential platform. This is particularly true for B2B PR and marketing teams. LinkedIn offers a similar tool; its Insights Tag can be used for retargeting but is more expensive than Pixel. The post Does Facebook Work For B2B PR?

B2B 344

B2B Facebook LinkedIn Small Business 344

Waxing UnLyrical

NOVEMBER 10, 2010

Waxing UnLyrical personal, possibly poetic, musings on public relations, media, communication, and everything in between About Shonali Ten Reasons PR Pros Should Blog November 10th, 2010 Tweet Last week, Joe Hackman hosted Danny Brown , Gini Dietrich and me on his BlogTalkRadio show, aptly entitled PRapalooza. Boy, was it fun!

Blogging 90

Blogging Facebook Twitter Writing 90

Waxing UnLyrical

DECEMBER 16, 2010

Start measuring. Get Shareaholic test Filed under Communication , Social Media | Tags: dan perez , davina brewer , finding a balance , julie walraven , mechanics of social media , robin ferrier , stacy lukasavitz | Comments (19) Site settings comment help? Greenbanana - Heather Yaxley Jon (Newman)'s PR 1.5 Set benchmarks.

Social Media 89

Social Media Media Facebook Twitter 89

Waxing UnLyrical

DECEMBER 6, 2010

And I try, as much as possible, to let their voices come through; as a result, my editing is usually minimal. Even with the extremely high quality of posts I’m lucky to edit, one really stood out to me last week. Yes, I do think its important to get together and talk about things other than SM & PR.

Facebook 84

Facebook Twitter Social Media Blogging 84

Waxing UnLyrical

JANUARY 7, 2011

Waxing UnLyrical personal, possibly poetic, musings on public relations, media, communication, and everything in between About Shonali How To Kill Relationships With A Slap In The Face January 7th, 2011 Tweet Tell me when Last April, I was approached to speak at a PR conference targeted to health care professionals by a former vendor.

How To 83

How To Facebook Twitter Conference 83

Sword and the Script

APRIL 25, 2017

A sound PR principle is to build good will far in advance. Certainly, there are more traditional PR methods that could be used – an online press release or even contributed content could work. The point is more than ever, PR and content need each other and ideally, you’ll use a mix of owned, shared and earned media.

Trade Shows 83

Trade Shows B2B Conference Marketing 83

Waxing UnLyrical

DECEMBER 9, 2010

Each person would say aloud the word on the iPad screen, and just in case it was inaudible, we recorded our voices on iPhone’s voice memo app to be dubbed later in editing. The footage was better, the words clearer, the editing easier, and overall, we were happier with the final product. And of course, it worked. Probably not.

Video 87

Video Facebook Twitter Viral 87

Sword and the Script

APRIL 13, 2021

understanding context, which can help PR assess large volumes of content. NLP is used in a variety or PR technologies for media monitoring. He teaches at the University of Oxford and he’s my guest for this 48 th edition of the Off Script Q&A series. What is the value of NLP to PR (and marketing)?

Analysis 78

Analysis Marketing Engineering Data 78

Waxing UnLyrical

JANUARY 27, 2011

Waxing UnLyrical personal, possibly poetic, musings on public relations, media, communication, and everything in between About Shonali 15 Reasons Your PR Pitches Suck January 27th, 2011 Tweet In the genes? I don’t know if we PR pros have a faulty gene or what, but we make it so easy for other professionals to beat up on us.

Pitching 111

Pitching Facebook Interviews Twitter 111

Waxing UnLyrical

SEPTEMBER 27, 2010

Waxing UnLyrical personal, possibly poetic, musings on public relations, media, communication, and everything in between About Shonali How A Fake Taxidermist Is Keeping AT&T On Its Toes September 27th, 2010 Tweet Remember how @BPGlobalPR , the fake BP “PR&# Twitterfeed took off? Meet @ATT_Fake_PR (formerly @ATT_Wireless_PR).

Wireless 74

Wireless Twitter Writing Measurement 74

PR 20/20

FEBRUARY 3, 2016

See below for a snapshot of what we’re using on the PR 20/20 website. All conversations can be tagged (e.g. If you’re not measuring performance, you’re not managing it. With this list of free tools, you can create, publish, monitor, organize, edit, collaborate, message, measure and more. Good luck!

Tools 40

Tools Marketing Google eBook 40

Cision

MAY 12, 2015

New ways to accurately measure and track PR’s value. The PR and social media landscapes have changed so much in such a short period of time. To celebrate the launch of two innovative products Cision Social Edition and Cision PR Edition, we have scheduled a series of Q&As featuring some of the finest innovators in our field.

Data 120

Data Nonprofit Analytics Instagram 120

Buzzstream

NOVEMBER 10, 2020

Pitches can make or break a PR campaign. Thankfully, BuzzStream lets you make edits in this section itself, in case you spot anything last-minute or want to alter it for the selected contacts without amending the entire template. Click on the name to edit it and Done when you’ve finished with that field. It’s as simple as that.

Pitching 164

Pitching Writing Digital PR How To 164

Waxing UnLyrical

SEPTEMBER 14, 2010

Waxing UnLyrical personal, possibly poetic, musings on public relations, media, communication, and everything in between About Shonali The Problem With PR September 14th, 2010 Tweet You know what the problem with PR is? Most PR pros (and firms). We in the PR industry have done a poor job of defining and promoting what we do.

Facebook 106

Facebook Twitter Education Industry 106

Beyond PR

AUGUST 4, 2016

It also opens the door to countless possibilities, as PR Newswire’s Victoria Harres covers in Identifying Opportunities & Issues: Keys to Monitoring Traditional & Social Media. And with so much competition out there, it is imperative that your marketing and PR content follow social media best practices. Us neither. Post often.

Social Media 40

Social Media Pinterest Media Marketing 40

Stephen Waddington

NOVEMBER 19, 2017

12 months is an arbitrary period to measure change in a sector that is rapidly innovating in some areas such as artificial intelligence and digital media; but woefully slow in others such as diversity and ethics. Measurement should no longer be an issue within public relations. She also gets a mention in the article. #1

Publicity 164

Publicity Ethics Data Community 164