Doctor Spin

FEBRUARY 15, 2024

Learn more: Communications Synonyms (With Explanation s) Subscribe and get a free ebook on how to get better PR ideas. Learn more: Communications or Communication Subscribe and get a free ebook on how to get better PR ideas. More examples: [link] Learn more: Corporate Cringe Subscribe and get a free ebook on how to get better PR ideas.

Communications 52

Communications eBook System Corporate 52

PR 20/20

OCTOBER 9, 2018

These marketers aren't afraid to take risks to make an impact. In this spotlight, we’ve featured Cathy McPhillips ( @cmcphillips ), Vice President of Marketing at Content Marketing Institute ( @CMIContent ). Q&A with VP of Marketing at CMI. Q: What are your day-to-day responsibilities as VP of Marketing at CMI?

Content Marketing 61

Content Marketing Marketing eBook Nonprofit 61

The Resolution Blog

OCTOBER 15, 2019

Marketing in the Business to Business (B2B) world is a completely different beast to that in the consumer industry. B2Bs are faced with marketing products to their audience’s “work” personas and gain company buy in. And so Marketing Dynamix was born. for the first time in an EMEA B2B marketing campaign?—?Snapchat

B2B 120

B2B B2C Facebook Storytelling 120

Doctor Spin

MAY 30, 2023

His innovative marketing techniques and relentless pursuit of the extraordinary laid the groundwork for many modern public relations strategies. Barnum: “There’s No Such Thing as Bad Publicity” Subscribe and get a free ebook on how to get better PR ideas ! Phineas Taylor (P.T.) Learn more: P.T. Is Bad Publicity Actually … Good?

Publicity 52

Publicity eBook Ethics Resources 52

Waxing UnLyrical

JUNE 18, 2014

Storytelling can be found in everything. As a person watches the storytelling of tons of nonprofits and individuals on a daily basis, I think it’s safe to say that the majority of their stories also fall in line with Christopher Booker’s notion. Vipin Shri is a Manhattan-based digital marketer and start-up consultant.

Nonprofit 78

Nonprofit Storytelling eBook Film 78

Sword and the Script

NOVEMBER 18, 2017

Infographics remain high on the marketing list of tactics. We see infographics in content marketing survey results as well. The data puts infographics in the top five types of content created by B2B marketing shops. You need PR, content marketing and social media all working on the same play. 1) Data visualization.

Infographics 68

Infographics Data Case Study Content Marketing 68

Presspage

APRIL 11, 2019

You can also get a copy of our free ebook: " Setting Up a PR Plan ". This influences branding and marketing as well as an organization’s perception during a crisis because brands that succeed in sharing their goals and wins on a regular basis are more likely to be seen in a positive light even when experiencing a setback.

Strategy 76

Strategy eBook Consumer Fashion 76

PR Fuel

JUNE 13, 2017

Animations —A simple, clean animation on your site will really draw your customers in with great storytelling. Video Marketing —Along with animation, video marketing is a great way to gain a customer’s attention right at the outset. Download Five (5) Free PR and Press Release eBooks ($67 Value) here: [link].

Pinterest 40

Pinterest Mobile eBook Video 40

Karen Freberg

JANUARY 14, 2021

storytelling, etc) to the dark side of social media (ex. Now, it’s more specific to focusing on insights, influencer marketing, creative executions, and more. Now, as we enter 2021, we have lots of books covering social media, management, and key areas in the field like measurement, influencer marketing, and more!

Social Media 88

Social Media Media Resources Creativity 88

Sword and the Script

DECEMBER 28, 2022

Communicators found their influence grew with executives, even as the functions they performed evolved in 2022; PR and marketing alike battled to win trust amid clutter, noise and skepticism. Every year I read and write about dozens of reports on B2B marketing and PR. 12% say competing go-to-market strategy or goals (KPIs).

B2B 116

B2B Marketing Survey Software 116

Doctor Spin

DECEMBER 20, 2023

Working with influencers is marketing, not PR.” “PR Learn more: The Formula for Personal Branding Subscribe and get a free ebook on how to get better PR ideas. Learn more: 3 Ways to Improve Your Storytelling (in 15 Minutes) Subscribe and get a free ebook on how to get better PR ideas. 2018, October 24). Linkedin.com.

Brand 52

Brand Branding eBook Resources 52

Solo PR Pro

FEBRUARY 11, 2016

The bylined article is a common marketing and communications tactic frequently used to distinguish someone as a thought leader in their field or a company as a credible media source for information and commentary regarding a specific industry. Be a storyteller and try to create intimacy with the reader. Develop a compelling thesis.

How To 40

How To Guidelines Pitching Writing 40

Onclusive

OCTOBER 3, 2017

For marketers, this makes brand awareness a huge challenge: How do we stand out above the noise? Marketers and communicators are now competing for consumer attention amid Facebook posts, Buzzfeed memes, blog posts, articles, texts and more. Use social media marketing – such as Facebook – to build awareness for your brand.

Brand 246

Brand Branding eBook Leadership 246

Cision

MAY 7, 2015

When it comes to content marketing, there’s a lot of “been there, done that” out there. Infographics are another great visual addition to your content marketing arsenal. Since we know that visual imagery can have a huge impact in engaging an audience online, it’s a content marketing tool worth the time investment.

Content Marketing 120

Content Marketing Tools Blogging eBook 120

PR 20/20

FEBRUARY 21, 2017

As content marketing continues to evolve, businesses across the globe have adopted it at a rapid pace. So what’s predicted to become of content marketing this year? Forbes ( @Forbes ) describes content marketing as a digital trend that is evolving fast , which means companies must jump on the bandwagon ASAP. Visual content.

Content Marketing 65

Content Marketing Trends Marketing Mobile 65

Contently - Strategy

DECEMBER 14, 2022

While you know content is integral to your lead nurturing strategy, you need more tangible results from your content marketing teams. Are the demand generation marketers working hand in hand with content? After all, your brand narrative is an integral part of storytelling in content marketing. The end goal?

Strategy 70

Strategy SEO Analytics Content Marketing 70

PR 20/20

MAY 23, 2017

We originally published a blog in 2015 listing 40+ inbound marketing resources. We’ve added even more to the list, so read below for an update with even more resources for marketers. As marketers, we spend hours researching the top trends and tactics to prove top-notch ROI and success. even a free marketing course).

Resources 53

Resources Marketing SEO Engineering 53

PR 20/20

SEPTEMBER 11, 2018

It’s that time again… welcome to the kickoff of marketing conference season! Every year, a handful of PR 20/20 team members head to Content Marketing World ( #CMWorld ) hosted in our very own Cleveland, Ohio. Did you miss this year’s Content Marketing World (or suffer from information overload)? This is worth doing in marketing.

Content Marketing 76

Content Marketing Marketing Writing Consumer 76

PR 20/20

SEPTEMBER 21, 2017

This post originally appeared on the Marketing Artificial Intelligence Institute's blog. The Marketing AI Institute was created and is powered by PR 20/20. These are the questions we sought to answer in spring 2015 when I launched an internal initiative named Project Copyscale at my content marketing agency, PR 20/20.

Marketing 53

Marketing Software eBook Technology 53

Beyond PR

JANUARY 3, 2017

Storytelling. Content marketing may change its tactics as audiences tire of the existing ones, but telling a good company narrative will never go out of style. Content marketing is the perfect springboard for your storytelling and, in fact, these stories can make your brand all the more appealing. So what’s left?

Company 72

Company Storytelling Small Business eBook 72

Cision

MAY 21, 2015

But why is podcasting important to PR and marketing professionals? Welcome to The #AskGaryVee show, where I answer your questions about marketing, social media, and entrepreneurship. Tools, tips and tactics on everything marketing and social media related. SocialZoomFactor is a podcast created for business and marketing leaders.

Social Media 120

Social Media Marketing Pinterest Media 120

ReimaginePR

SEPTEMBER 21, 2016

As copyright terms become more stringent under the TPP so does the punishment and monetary fines for breaking those rules. Criminal sanctions are now on the table for file sharing fair use data and other consumer-owned digital property.

Telecommunications 120

Telecommunications Privacy Software Data 120

Masters in Communications

FEBRUARY 12, 2022

So far, we've seen the development of targeted advertising, big data collection, analytics, and other digital tracking methods for more efficient marketing and information dissemination (called Big Data), all of which have potentially sinister as well as positive uses. Now, businesses use them to market products and services.

Ethics 52

Ethics Communications Print Television 52