Doctor Spin

MAY 30, 2023

His innovative marketing techniques and relentless pursuit of the extraordinary laid the groundwork for many modern public relations strategies. Barnum: “There’s No Such Thing as Bad Publicity” Subscribe and get a free ebook on how to get better PR ideas ! Phineas Taylor (P.T.) Learn more: P.T. Is Bad Publicity Actually … Good?

Publicity 52

Publicity eBook Ethics Resources 52

Presspage

APRIL 11, 2019

You can also get a copy of our free ebook: " Setting Up a PR Plan ". This influences branding and marketing as well as an organization’s perception during a crisis because brands that succeed in sharing their goals and wins on a regular basis are more likely to be seen in a positive light even when experiencing a setback.

Strategy 76

Strategy eBook Consumer Fashion 76

Sword and the Script

NOVEMBER 18, 2017

Infographics remain high on the marketing list of tactics. We see infographics in content marketing survey results as well. The data puts infographics in the top five types of content created by B2B marketing shops. You need PR, content marketing and social media all working on the same play. 1) Data visualization.

Infographics 69

Infographics Data Case Study Content Marketing 69

Karen Freberg

JANUARY 14, 2021

Individual content creation opportunities from blogs, videos, and other hands on industry related pieces are also added. When I first started, we had blogs, a strategic brief, Twitter, and a campaign proposal. storytelling, etc) to the dark side of social media (ex. Props to Marketing Twitter and Twitter for this!

Social Media 88

Social Media Media Resources Creativity 88

PR Fuel

JUNE 13, 2017

Let’s go through a few ways to update your website or blog—some are a bit more work intensive than others, but the benefits definitely outweigh the time spent. Animations —A simple, clean animation on your site will really draw your customers in with great storytelling.

Pinterest 40

Pinterest Mobile eBook Video 40

Sword and the Script

DECEMBER 28, 2022

Communicators found their influence grew with executives, even as the functions they performed evolved in 2022; PR and marketing alike battled to win trust amid clutter, noise and skepticism. Every year I read and write about dozens of reports on B2B marketing and PR. 12% say competing go-to-market strategy or goals (KPIs).

B2B 118

B2B Marketing Survey Software 118

Solo PR Pro

FEBRUARY 11, 2016

The bylined article is a common marketing and communications tactic frequently used to distinguish someone as a thought leader in their field or a company as a credible media source for information and commentary regarding a specific industry. Be a storyteller and try to create intimacy with the reader. Develop a compelling thesis.

How To 40

How To Guidelines Pitching Writing 40

Onclusive

OCTOBER 3, 2017

Millions of blog posts are written every day. For marketers, this makes brand awareness a huge challenge: How do we stand out above the noise? Marketers and communicators are now competing for consumer attention amid Facebook posts, Buzzfeed memes, blog posts, articles, texts and more. Lee Odden, CEO, TopRank Marketing.

Brand 246

Brand Branding eBook Leadership 246

Cision

MAY 7, 2015

When it comes to content marketing, there’s a lot of “been there, done that” out there. After all, everyone’s blogging, so how can you stand out? I am admittedly not a designer, and I don’t have the budget to hire a graphic artist for all my blog posts. You can use them on your blog, social media, email…anywhere.

Content Marketing 120

Content Marketing Tools Blogging eBook 120

Doctor Spin

DECEMBER 20, 2023

Think about it for a second: In this blog post, I’ve given you an overview of what’s been said elsewhere on this topic. Working with influencers is marketing, not PR.” “PR Learn more: The Formula for Personal Branding Subscribe and get a free ebook on how to get better PR ideas. Give yourself 30 minutes to produce such a list.

Brand 52

Brand Branding eBook Resources 52

PR 20/20

MAY 23, 2017

We originally published a blog in 2015 listing 40+ inbound marketing resources. We’ve added even more to the list, so read below for an update with even more resources for marketers. As marketers, we spend hours researching the top trends and tactics to prove top-notch ROI and success. even a free marketing course).

Resources 53

Resources Marketing SEO Engineering 53

PR 20/20

FEBRUARY 21, 2017

As content marketing continues to evolve, businesses across the globe have adopted it at a rapid pace. So what’s predicted to become of content marketing this year? Forbes ( @Forbes ) describes content marketing as a digital trend that is evolving fast , which means companies must jump on the bandwagon ASAP. Visual content.

Content Marketing 65

Content Marketing Trends Marketing Mobile 65

Contently - Strategy

NOVEMBER 8, 2023

Content marketers today navigate a dynamic environment where the interplay of creativity and strategy profoundly shapes how brands engage with their audiences. Let’s uncover strategies and insights that empower content marketers to create unified messages throughout the buyer journey. The key here is quality over quantity.

B2C 52

B2C Case Study B2B Content Marketing 52

PR 20/20

SEPTEMBER 11, 2018

It’s that time again… welcome to the kickoff of marketing conference season! Every year, a handful of PR 20/20 team members head to Content Marketing World ( #CMWorld ) hosted in our very own Cleveland, Ohio. Did you miss this year’s Content Marketing World (or suffer from information overload)? This is worth doing in marketing.

Content Marketing 76

Content Marketing Marketing Writing Consumer 76

PR 20/20

SEPTEMBER 21, 2017

This post originally appeared on the Marketing Artificial Intelligence Institute's blog. The Marketing AI Institute was created and is powered by PR 20/20. More specifically, can we use machines to write blog posts at scale?”. For example, let’s take the case of an ebook. The Marketing Machine Age.

Marketing 53

Marketing Software eBook Technology 53

Beyond PR

JANUARY 3, 2017

Storytelling. Content marketing may change its tactics as audiences tire of the existing ones, but telling a good company narrative will never go out of style. Content marketing is the perfect springboard for your storytelling and, in fact, these stories can make your brand all the more appealing. So what’s left?

Company 72

Company Storytelling Small Business eBook 72

Cision

MAY 21, 2015

But why is podcasting important to PR and marketing professionals? Welcome to The #AskGaryVee show, where I answer your questions about marketing, social media, and entrepreneurship. Tools, tips and tactics on everything marketing and social media related. SocialZoomFactor is a podcast created for business and marketing leaders.

Social Media 120

Social Media Marketing Pinterest Media 120

ReimaginePR

SEPTEMBER 21, 2016

As copyright terms become more stringent under the TPP so does the punishment and monetary fines for breaking those rules. Criminal sanctions are now on the table for file sharing fair use data and other consumer-owned digital property.

Telecommunications 120

Telecommunications Privacy Software Data 120

Masters in Communications

FEBRUARY 12, 2022

So far, we've seen the development of targeted advertising, big data collection, analytics, and other digital tracking methods for more efficient marketing and information dissemination (called Big Data), all of which have potentially sinister as well as positive uses. Now, businesses use them to market products and services.

Ethics 52

Ethics Communications Print Television 52