PR 20/20
AUGUST 9, 2016
And your project management system has been stacked with all the standard elements of a successful content marketing campaign, such as: An eBook: All of the brilliant (and statistically valid) research and insights you’ve gathered have been neatly packaged into a downloadable eBook. Employee relations. Blogger relations.
Beyond PR
JANUARY 3, 2017
Your blog, social media, ebooks, reports, infographics…these are all opportunities to flex your storytelling skills. Your employees. Content marketing is the perfect springboard for your storytelling and, in fact, these stories can make your brand all the more appealing. And people love a good story. Keep it Consistent.
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Sword and the Script
DECEMBER 13, 2016
10) Create an infographic based on key points. The many lessons, principles, or essential elements the speaker makes…this is ready-made content for an infographic. I have also found it’s far easier to create a contributed article based on a webinar topic if the speaker is also an employee.
Cision
JUNE 2, 2017
In the past (I am talking pre-web), it was hard to know unless you asked your customers, poached a competitor’s employee or searched through their garbage bins. Cool infographics. Then, download our free ebook, Listen: 5 Social Audiences Brands Can’t Afford to Ignore. For content, this included: Listicles.
PR 20/20
MAY 26, 2016
Beyond content, employees that buy in to your brand’s purpose and vision will likely work harder and remain at your company longer. The blog’s home page also draws you in with a free ebook offer, top content categories, a quick ‘About Me’ section, number of subscribers, and recent media coverage. Win at work.
Cision
AUGUST 26, 2015
Author of “Facebook Marketing for Dummies” Why Instagram is a Ripe Opportunity for Brands (Infographic) [link]. — ? He was one of the Apple employees originally responsible for marketing the Macintosh in 1984. John Haydon – @johnhaydon. Digital marketing and fundraising expert for nonprofits.
Beyond PR
JUNE 2, 2017
In the past (I am talking pre-web), it was hard to know unless you asked your customers, poached a competitor’s employee or searched through their garbage bins. Cool infographics. Then, download our free ebook, Listen: 5 Social Audiences Brands Can’t Afford to Ignore. For content, this included: Listicles. Nieman Lab.
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