The Resolution Blog

NOVEMBER 17, 2015

He shares how Hotwire has been brave in trying new measurement and evaluation. John advises; "There is plenty of guidance out there on how to measure and evaluate communications programmes. 1,000 ebook downloads and over 40 print copies of #FuturePRoof ordered and it only launched two weeks ago.

eBook 120

eBook Print Conference Measurement 120

Beyond PR

JUNE 28, 2016

If the agency’s role is evolving, though, so must the approach to PR measurement. Ad value is calculated by measuring the column inches (in the case of print) or seconds (in the case of broadcast media) and multiplying these figures by the respective medium’s advertising rates (per inch or per second).

Measurement 73

Measurement Advertising Advertising Agency 73

Sword and the Script

AUGUST 4, 2020

Summary of monthly PR tech news: Critical Mention adds a media database; Talkwalker acquires Nielson Social; Watch out for fine print in media monitoring contracts As a term, earned media made a big splash in search trends in late 2004 or early 2005…and then interest waned. Over time, the digital community warmed to the term again.

Media Relations 147

Media Relations Media Print Software 147

Prakkypedia

NOVEMBER 5, 2017

A feature of every Monday print edition of The Australian since I can remember, Media publishes “the latest media news” and includes columns and Media Diary, a selection of snippets that is part business update, part breathless gossip. Download This Show. Producer Olivia Rosenman is a regular on Download This Show. Mumbrella.

Media 76

Media Journalism Radio Print 76

Cision

DECEMBER 12, 2016

Brands are not married to the idea of TV advertising, print media, billboards, etc. They go where they can obviously measure success. And that leads me to measurement. The game changer has always has been measurement. Download our editable content calendar now ! . They go where they find results.

Social Media 120

Social Media Media Measurement Advertising 120

Beyond PR

APRIL 13, 2018

The majority of PR and communications professionals are required by industry executives to monitor, measure and analyze media data. Gathering metrics, analyzing data and measuring against objectives and competitors can be more than a full-time job — one that can’t be done using free tools. Informing Business Decisions With Insights.

Media 73

Media Google Measurement Print 73

Waxing UnLyrical

AUGUST 26, 2015

That, my friends, is why employee communication measurement is in the state it is in. I know the rationale: Not a numbers person, got into this field to write, my boss doesn’t care about measurement, leadership understands our value, etc. Measurement is absolutely essential. Measure what you are covering internally.

Employee 40

Employee Measurement Communications Internal 40

Stephen Waddington

NOVEMBER 27, 2018

An international public relations report suggests that the industry it set to see growth worldwide but that measurement remains a work in progress. There’s good news in the 2018 edition for growth, investment, integration and digital but improving measurement is critical to unlocking budgets and talent. #1

Report 85

Report Analysis Financial Reputation 85

Cision

JUNE 17, 2015

Multi-platform news and information company USA Today currently ranks first in combined print and digital circulation as a result of their ability to transform and redesign their newsroom and stay ahead of emerging trends. Q: When it comes to clicks and shares, what metric are you measured on? We have to be where people are,” she says.

Mobile 120

Mobile Print Trends Twitter 120

Marketwired

APRIL 12, 2016

Last year, Serial – a serialized whodunnit chronicling the arrest and conviction of Adnan Syed for the murder of high school classmate Hae Min Lee in 1999 – became the fastest podcast ever to reach five million downloads and solidified its reputation as “ podcasting’s first beakout hit.”.

Advertising 100

Advertising Advertising Television Radio 100

OnePitch

SEPTEMBER 8, 2022

It feels so obvious, but the typical Ws – Who, What, Where, When, Why – but as we work with a lot of consumer brands, we’ve expanded that to include price point, link to download assets (never attach), and a nod to affiliate network integration, if applicable. What’s your best tip for measuring PR?

Pitching 98

Pitching Consumer How To Education 98

Cision

NOVEMBER 11, 2016

Having to switch gears so often was a great prelude to broader agency work where we work on various clients from 3D printing to beer. In the near future, I do see an increase in measurement, metrics, and quantifying value. In the age of data insights nothing will escape the reach of precise measurement tools.

Communications 253

Communications Data Local Survey 253

Stephen Waddington

JULY 11, 2017

The 136 page report is available as a free download. 4 Channel shift from print to social exaggerated. Media relations with print newspapers/magazines are still stronger than expected. #5 7 Measurement. 1 Visualisation in communication. 5 Hypermodernity. 6 Change is a constant.

Communications 115

Communications Publicity Survey Newspapers 115

Critical Mention

JUNE 22, 2017

Search for the definition of copyright, and you’ll find that it’s “the exclusive legal right, given to an originator or an assignee to print, publish, perform, film, or record literary, artistic, or musical material, and to authorize others to do the same.” Think about how print, online and broadcast media operate their businesses.

Film 60

Film Print Creativity Internal 60

Critical Mention

JUNE 21, 2017

Search for the definition of copyright, and you’ll find that it’s “the exclusive legal right, given to an originator or an assignee to print, publish, perform, film, or record literary, artistic, or musical material, and to authorize others to do the same.” Think about how print, online and broadcast media operate their businesses.

Film 60

Film Print Creativity Internal 60

The Resolution Blog

APRIL 23, 2018

Steph’s team at Experienced Media Analysts measure thousands of coverage clips each week to draw insights. If there is just one clip with the wrong data the whole campaign measurement can be incorrect! Share this with everyone involved in keeping track of clips because without it you may not be able to measure your success at all.

Data 120

Data Measurement Examples Tools 120

Sword and the Script

JANUARY 31, 2023

Propel’s PR management, monitoring and measurement tool, PRM3, has capabilities including online, social and broadcast monitoring. With its partnership with LexisNexis, Propel will give users expanded print monitoring capabilities.” If you enjoyed this post, you might also like: PR measurement. PR measurement.

Software 78

Software Case Study Technology Tools 78

Waxing UnLyrical

JUNE 14, 2018

Think of the cost of gas traveling for interviews, new work clothes and printing costs. We recommend you build a case by calculating how your efforts have earned the measurable company revenue increases. Glassdoor even has a Know Your Salary calculator you can print out during a salary discussion with your boss.

Print 71

Print Resources Technology Interviews 71

Cision

OCTOBER 27, 2016

How are you measuring your programs? Earned media measurement means having a 360-degree view of your communications and proving value across every stage of the customer journey – from exploration and engagement to adoption and advocacy. Being able to track only visits, likes or shares is no reason to celebrate.

Marketing 120

Marketing Financial Strategy Analytics 120

Cision

SEPTEMBER 15, 2016

The study surveyed 1,802 Americans and found that traditional engagement channels — such as television and print — offer the most reach. As with any marketing activities, continually measure the impact these tactics have on your online and offline success. Track what works – and what doesn’t.

Social Media 120

Social Media Marketing Media Study 120

Waxing UnLyrical

FEBRUARY 22, 2011

‘Ink’ is printed in edited media – well considered.&#. Also note the emphasis on “edited&# media, which Jim clarified could include print as well as online media. What are some ways to measure engagement? b) Measure KPI’s that help you meet goals. This is a really important difference, IMHO.

Analytics 79

Analytics Publicity Print Measurement 79

Cision

JUNE 6, 2017

In an era where paid advertising access to consumers on television, radio, and print is drying up, influence marketing may become a primary source of consumer connection. While it’s important to understand, measure, and shape social influence, it can also be extremely complicated for a large company. 19 percent were piloting a program.

Marketing 239

Marketing Television Handbook Web 239

Solo PR Pro

MARCH 27, 2018

There is no one-size-fits all approach to PR plans, but there are common components including communications goals, objectives, strategies, tactics and measurement. Objectives – Objectives need to be measurable by nature and outlined in quantifiable terms. Your plan may be for a single project or a long-term campaign. From Visually.

Analysis 40

Analysis Measurement Print Travel 40

Sword and the Script

JANUARY 20, 2018

The asset is gated, but I download it and found it to be an interesting read with a solid B2B example from Cisco, which is better known for its routers and networking gear. They used AR to communicate their complex design, measurement and visualization technologies in their annual report to investors.

Case Study 97

Case Study B2B Study Marketing 97

Sword and the Script

OCTOBER 24, 2017

These are the metrics B2B lead gen measure. Here are the lead generation metrics the survey says B2B marketers are measuring: 52% say cost of conversion. Print it out and mail it out to your ABM targets. It can be downloaded with registration here. 50% say time to convert. 27% say first click. 25% say channel.

B2B 64

B2B Report Marketing Survey 64

Stephen Waddington

DECEMBER 15, 2021

Download a copy of the Almanac The Almanac is available in both a HTML and a PDF format. PDF download version HTML version. Carbon as a metric - PR practitioners must measure carbon in the rush to address ESG concerns as a report suggests that the UK is woefully unprepared for climate risk. You’d be welcome to join us.

Publicity 128

Publicity Government Guidelines Facebook 128

Beyond PR

APRIL 20, 2016

In the whitepaper Brand Monitoring for the C-Suite: Delivering Actionable Business Intelligence , Ken Wincko, Senior Vice President of Marketing at PR Newswire, emphasizes the importance of measuring both online and offline channels. “To

Report 40

Report Media Television Radio 40

Cision

APRIL 21, 2017

However, with the ever-emerging importance of the proxy document and the demise of the “marketing-based” printed annual report, we should rebrand the next few months as “10-K Season.” Download the calendar PDF here. .

Financial 120

Financial Handbook Analysis Internal 120

Solo PR Pro

NOVEMBER 10, 2015

Although PR plans typically are built on the same basic format of interrelated components – including communications goals, objectives, strategies, tactics and measurement – they can take many forms, serve markedly different organizational needs and may have varied purposes overall. They are the people you wish to reach.

Course 40

Course Analysis Measurement Print 40

Beyond PR

APRIL 6, 2016

For stories that are more evergreen or broader in scale, consider print periodicals like consumer and trade magazines. Include broadcast, print, online, and social outlets in your brainstorming, then decide which media types and individuals may be the most appropriate to target. Measure your lists’ success.

Pitching 40

Pitching Media Radio Print 40

Beyond PR

JUNE 8, 2016

Research, measurement, optimization and patience are key to success. Kavitha noted to up-and-coming journalists that interning at a print job is critical. You just have to start with print,” she said. Beyond talking to the journalists and influencers you have relationships with, keep an eye on your press release reporting.

Media Relations 40

Media Relations Media Journalism Print 40

MaccaPR

OCTOBER 17, 2016

Key to a corporate sustainability report is knowing what data points should be measured. GNP Company’s Berling also points to the value of consistent measurement. Today’s corporate sustainability reports have moved beyond a single print-based reporting tool to a multi-media showcase of an organization’s sustainability performance.

Corporate 48

Corporate Report Infographics Pharmaceuticals 48

MaccaPR

MARCH 2, 2017

And what about improving your email campaign's open and click-thru rates, and your success in maximizing digital downloads, followers, views and shares? Other top posts: “ Think Like a Performance Marketer: 8 Tops to Better Measure and Optimize Your Content ”. We’re talking about you, PewDiePie!) Email Marketing Blogs.

Blogging 48

Blogging Marketing YouTube Content Marketing 48

Buzzstream

DECEMBER 13, 2023

Or a food journalist for print media. Its value proposition lies in offering a centralized platform that enables users to discover journalists, pitch stories, monitor media coverage, and measure the impact of PR campaigns. Feature Highlight: Pixlr has an AI-powered image generation tool that you can use to create basic graphics.

Digital PR 62

Digital PR Tools Google Pitching 62

Buzzstream

DECEMBER 13, 2023

Or a food journalist for print media. Its value proposition lies in offering a centralized platform that enables users to discover journalists, pitch stories, monitor media coverage, and measure the impact of PR campaigns. Feature Highlight: Pixlr has an AI-powered image generation tool that you can use to create basic graphics.

Digital PR 62

Digital PR Tools Google Pitching 62

Beyond PR

JULY 26, 2016

When you open up your earned media strategy, you’ll find a mix of print, television, radio, digital and other channels. Learn more about planning a successful media tour by downloading Media Tour Boot Camp: What You Need to Know to Get Your Story on TV and Beyond. Multichannel strategies, though, are like nesting dolls.

Strategy 40

Strategy Media Radio How To 40

Sword and the Script

AUGUST 6, 2019

He continued: b) “We launched our first podcast season last in March titled, Coffee With A Journalist , which has over 1,500 views and over 820 unique downloads. These additions include increased social media monitoring, licensed print content and streamlined search functionality.”. If you’re thinking, forget Intrado, who is West?

Marketing 63

Marketing Pitching Corporate Tools 63