PR 20/20

MAY 16, 2023

In today's fast-paced business landscape, associations and organizations face the constant challenge of maximizing their marketing and sales efforts while operating within limited resources. In this post, we'll explore six effective strategies associations can implement to optimize their marketing and sales efforts.

Marketing 69

Marketing eBook Resources Tools 69

PR 20/20

JULY 5, 2023

As marketers, we can agree that compelling, conversion-focused content is a cornerstone for your digital presence. Examples include calculators, assessments, interactive videos, animated infographics, clickable flowcharts, quizzes, and more. We know that today's buyers prefer to self-educate almost entirely through the buyer's journey.

How To 71

How To Infographics Data Web 71

PR 20/20

MAY 31, 2023

HubSpot is a powerful tool that can help you automate your marketing, personalize your outreach, and measure your success—all in one place. Research by the Content Marketing Institute shows 73% of top-performing organizations prioritize audience research when developing their content marketing strategies. How does it work?

How To 81

How To eBook Infographics Content Marketing 81

The Proactive Report

JANUARY 28, 2015

DOWNLOAD THIS INFOGRAPHIC. Content Marketing Online PR' 15 DIGITAL SKILLS YOU NEED TO SUCCEED IN 2015. 'The 15 DIGITAL SKILLS YOU NEED TO SUCCEED IN 2015.

Infographics 100

Infographics Content Marketing Digital PR Study 100

PR Breakfast Club

JANUARY 7, 2016

There was a time when simply creating and sharing an infographic would net you a ridiculous amount of attention. Those days are long gone because now everyone has figured out the importance of visual content and therefore infographics are used much more frequently. Here are some ways to step up your infographics.

Infographics 28

Infographics Digg Pinterest Facebook 28

ReimaginePR

AUGUST 29, 2016

Here’s a handy social media marketing checklist. You’ll need to be mindful of your sales funnel and how your social media marketing strategy fits in that funnel. We can’t talk about social media marketing without devoting at least part of the conversation to paid advertisement. Click To Tweet. Click Here. Have Patience.

Social Media 149

Social Media Marketing Media Facebook 149

ISEBOX

SEPTEMBER 8, 2016

Either a) by being a thought leader in the space you’re in (typically manifested via blog) or b) by creating content for which your audience is willing to exchange contact information (think video, infographic, document, etc.). An infographic or infovideo highlighting the benefits of the merger: awesome for today’s visual world.

Infographics 105

Infographics Software Video Employee 105

Sword and the Script

DECEMBER 24, 2019

I review a lot of marketing studies and surveys – and write about the one I think will be helpful for readers. It’s something of a readout on the year in PR and marketing. Read more: 3 Studies with Benchmarks for Content Marketing, Blogging and Webinars [UML]. 2) The average content marketing budget is $185,000.

Marketing 78

Marketing Publicity Survey Study 78

PR 20/20

AUGUST 9, 2016

Editor's note: This post was originally published by Content Marketing Institute and has been edited for comprehensiveness. An infographic: The design team has taken the most tweet-worthy stats and created a tantalizing infographic to accompany the eBook and drive social shares. Personas have been defined. Seems pretty thorough.

Content Marketing 40

Content Marketing eBook Publicity Marketing 40

Waxing UnLyrical

APRIL 19, 2018

This list is of free digital marketing tools for non-profits is a great place to start. Join.me : No registration or software download required for this one and probably the best screen sharing available, along with simple video conferencing and unlimited audio. Piktochart : PIktochart is an online infographics tool.

Nonprofit 76

Nonprofit Tools Marketing Skype 76

Sword and the Script

NOVEMBER 25, 2014

It appears that most marketers do and reported gating “ 80% of their major content marketing assets ” according to a survey vetted by MarketingProfs. The same study points out there’s some content – infographics for example – is rarely gated. Guess what groups do not download gated content? Gated Content Doesn’t Go Viral.

Viral 116

Viral Infographics Web Content Marketing 116

MaccaPR

OCTOBER 5, 2015

It may go without saying that content marketing is one of the most discussed topics among public relations professional and marketers this year, a practice which centers on really great, high-quality content. As proof, a Content Marketing Institute survey found 70% of B2B marketers are creating more content than they did one year ago.

Content Marketing 48

Content Marketing How To Marketing Infographics 48

Sword and the Script

JUNE 11, 2019

Marketing is sometimes like politics. Marketers tend to be for it or against it – and passion may sometimes cloud new perspective. Gates provide marketing justification. You want to build your email marketing list. This is useful for email marketing and also retargeting and custom audience campaigns for paid social media.

B2B 120

B2B Mobile Content Marketing SEO 120

PR 20/20

OCTOBER 31, 2017

We get that annual planning is a beast, and marketers everywhere are wrought with expectation and reporting woes. You need an actionable, original marketing plan —driven by purposeful planning and backed by data—to truly gain executive buy-in. 7 Tips & Tools for Marketing Strategy & Performance. Marketing team.

Enterprise 57

Enterprise Tools Strategy Marketing 57

ISEBOX

SEPTEMBER 29, 2016

At the beginning, when they first started creating and publishing releases, they were using these beautiful, rich infographics as their hero image for the releases. Their performance was great for the first four or so campaigns, and each one included the gorgeous infographics. Make That Multimedia Download-able.

Infographics 70

Infographics Comparison Energy Video 70

Waxing UnLyrical

AUGUST 30, 2018

As a content marketer, you know how to keep the content train running. Seventy-four percent of marketers believe email is the most effective distribution channel for their content. Why is email so effective for content marketers? Here’s why so many content marketers consistently rely on it to attract and retain readers: 1.

Content Marketing 42

Content Marketing Marketing Newspapers Infographics 42

The Proactive Report

DECEMBER 24, 2014

percent download and use apps. Infographic courtesy of Kargo.com. Content Marketing Online PR apps content content strategy digital PR mobile online PR strategy web' According to The Online Publishers Association, this is what they’re doing on their mobile devices: 99.5 percent access content/information. access the Internet.

Mobile 201

Mobile Strategy Web Consumer 201

PR Fuel

MARCH 12, 2018

As more and more companies turn to content marketing to reach new clients, the time has come for existing marketing plans to get reworked in order to stay ahead of the competition. Creating an action plan for your marketing doesn’t have to be complicated. What do you hope to achieve by increasing your content marketing efforts?

Content Marketing 40

Content Marketing How To Marketing eBook 40

Cision

JUNE 13, 2017

Add eye-catching multimedia that makes your content stand out from the crowd, like an infographic, product picture or action shot. For more, see “ 3 Ways to Promote Content Marketing with Press Releases.”. Basics of writing an online-friendly blog: Craft a catchy headline that appeals to readers’ needs and makes a promise to meet them.

Blogging 215

Blogging Company Engineering Airlines 215

Sword and the Script

APRIL 4, 2017

Email remains a top channel for producing leads in B2B marketing , according to a survey data from a report by Chief Marketer titled Top B2B Lead Gen Trends. That’s no surprise perhaps for veteran marketers, but it’s the mix and integration that often matters most and goes missing. Content marketing: 51%. Last click: 27%.

B2B 63

B2B Study Marketing Survey 63

Beyond PR

MAY 15, 2018

For instance, video is only going to become more important to audiences in the future, while infographics, which can tell a story in seconds, will be crucial for time-strapped readers. It can be expensive and time-consuming to create videos, podcasts or infographics. Kevin Miller is a Product Marketing Manager for Cision.

Marketing 49

Marketing Infographics Video Consumer 49

Rock the Status Quo

FEBRUARY 23, 2015

Here are a few you can download to your iPad or smartphone tonight to read as time allows. Five Free eBooks (or Presentations) To Download Now Strengthen Your LinkedIn Skills: The Sophisticated Marketer’s Guide to LinkedIn by… um… LinkedIn! Wondering what my favorite eBooks are? Good stuff, Cyberalert!

eBook 100

eBook Digital PR Handbook Content Marketing 100

PR 20/20

FEBRUARY 28, 2019

We as marketers love our ebooks, whitepapers and infographics— they’re mutually beneficial pieces of content for both us and the downloader. Armed with that info, we can then enroll leads into future marketing programs that are most relevant to them. Yes, even you, manufacturing and finance marketing professionals.

eBook 48

eBook Infographics Survey How To 48

ISEBOX

DECEMBER 2, 2015

Include additional content types alongside thes – like infographics and slide presentations – and that number hits a staggering 77% more views. Be sure to check out ISEBOX’s multimedia communications content platform, which includes the ability for journalists to download or embed your HD video. 12% Traffic Increase.

Infographics 70

Infographics Video Data Mobile 70

Newsfile

JANUARY 24, 2024

AI Integration in Daily Tasks According to the latest annual McKinsey Global Survey on the State of AI , the most commonly reported uses of generative AI tools are in marketing and sales, product and service development and service operations. Download the report! Human-Centered or Authentic Approach 4. Increasing Multimedia 5.

Trends 52

Trends Data-Driven PR Analytics Survey 52

Newsfile

JANUARY 30, 2024

AI Integration in Daily Tasks According to the latest annual McKinsey Global Survey on the State of AI , the most commonly reported uses of generative AI tools are in marketing and sales, product and service development and service operations. Download the report!

Trends 105

Trends YouTube Video Social Media 105

PR 20/20

MARCH 30, 2016

As marketers, we are forever pressed for creative, performance-driven ideas. In the era of fast-paced, connected consumers, we must constantly evolve to prove our marketing success. In a recent blog post , Paul Roetzer articulates the challenge: “There have never been more choices for marketers. Inbound Marketing Kit.

Resources 40

Resources Marketing Pinterest eBook 40

ReimaginePR

SEPTEMBER 12, 2016

While visual storytelling is a broad term that can be applied to anything from movies to memes, we’ll stick with its usefulness in digital marketing. You can effectively use visual content to market your brand, and we’ll discuss how below. When it comes to digital marketing, stories take many shapes. Click Here. Click Here.

Storytelling 120

Storytelling Video Infographics YouTube 120

ImPRessions - Crenshaw Communications

NOVEMBER 13, 2018

As much as video content has grown in advertising, marketing, and PR , data shows that it continues to expand. Verizon’s Oath uses video to take the traditional case study beyond the usual infographic or blog post. WebpageFX predicts that by next year, 90% of online content will be video. Make case studies more visual.

Video 149

Video Case Study Agriculture B2B 149

Beyond PR

JULY 8, 2016

Creative people are the heart and soul of marketing and communications. They are gifted contributors to our marketing and PR teams. Conversations may uncover that an idea needs a slightly different approach or is better suited for a different marketing channel. Download our free Buyer 2.0 Assemble complementary talent.

Creativity 74

Creativity Marketing Storytelling Analytics 74

MaccaPR

MAY 3, 2019

How can marketers like you get your CEO or brand spokesperson interviewed on a podcast that’s heard by tens of thousands, or even millions, of listeners? But, the success of podcasts such as “Serial” (downloaded more than 340 million times), “This American Life” (2.5

Company 113

Company Interviews Print Pitching 113

Buzzstream

DECEMBER 5, 2023

Many people – particularly those who come from technical or creative backgrounds – detest marketing and think that a strong offering is all that’s required to succeed in the world. Making your list in BuzzStream Let’s say you want to find blogs that feature fitness infographics with a Domain Authority above 40.

Infographics 62

Infographics Pitching Writing Blogging 62

Cision

NOVEMBER 24, 2015

While the debate hasn’t made it to the courts, the discussion between Facebook and Green shows how the nature factor may grow more complicated as we continue to increase the use of video in marketing efforts. This can be seen with the recent Twitter joke debacle Conan O’Brien’s team got themselves into earlier this summer.

Examples 120

Examples Viral YouTube Infographics 120

MaccaPR

DECEMBER 19, 2016

The latest content marketing trend our PR agency is seeing is the move toward less content creation and more content promotion. In that rush of adrenaline to immediately promote your new e-book or video ASAP, content marketers risk the opportunity to be creative with promotion. Here's how: 33 Content Marketing Promotion Ideas.

Marketing 48

Marketing Content Marketing Pinterest LinkedIn 48

The Proactive Report

FEBRUARY 2, 2017

60%) Then comes foreign competitors, immigrants who work for less and jobs moving to cheaper markets. DOWNLOAD THE INFOGRAPHIC. People are worried about losing their jobs due to not being able to keep up with technology The number one concern is the lack of skills and training. (60%) Building Trust.

System 100

System Training Engineering Employee 100

Beyond PR

JANUARY 30, 2018

When it comes to competing for marketing budget and resources, marketing leaders expect to compete on “a level playing field” and yet that has not been the case for senior PR/comms managers. Engagement – Click-Throughs, Image Views, Video Plays, Document Opens/Downloads, Audio Plays. About Simon Bossick.

Measurement 75

Measurement How To B2C Infographics 75

PRSay

OCTOBER 2, 2019

Tell your story visually with images, videos, or infographics that attract and educate. We have dedicated teams nurturing relationships with audiences across the globe, building the local market relationships you need to build and maintain a presence away from your home office. Download our complete webinar white paper today.

Local 82

Local Storytelling Infographics Resources 82