Buzzstream

FEBRUARY 3, 2021

I was clueless about the world of Digital PR and what it entailed – until I landed in the industry myself. Unlike its traditional PR counterpart, Digital PR is also conducted with SEO in mind and one of the key aims of outreach is to gain linked coverage on online news publications.

Digital PR 170

Digital PR Industry Strategy Film 170

5W PR

AUGUST 19, 2019

In the world of public relations, digital PR refers to the online marketing strategy utilized by businesses to increase their online presence and boost their brand. Instead, in order to make the most impact, digital PR uses online strategies such as search engine optimization, influencer outreach, content marketing, and social media.

Digital PR 76

Digital PR Print Construction Television 76

5W PR

FEBRUARY 1, 2021

The previous year was an ideal time for a leap into digital PR strategies and tactics for brands and corporations, such as search engine optimization, social media platforms, and automation, among the many available tools. Validation from Third Parties. With it, the viewers will feel an even greater sense of connection with the brand.

B2B 88

B2B Trends Publicity Engineering 88

Prohibition

FEBRUARY 2, 2023

Their latest update now shows trending SEO terms in the search bar when you search for a query: Generally, this update will help to create more topical and relevant TikTok content for users – especially with the addition of trending sounds, the TikTok algorithm and trending hashtags.

Trends 62

Trends SEO Viral Social Media 62

5W PR

SEPTEMBER 19, 2023

This has ushered in a new era where traditional PR strategies coexist and interact with innovative digital techniques. Navigating this evolving landscape of digital PR requires a keen understanding of the opportunities and challenges that the digital age presents.

Viral 78

Viral Digital PR Storytelling Reputation 78

5W PR

JUNE 15, 2020

Let’s take a look at how brands should use the tools available on social media to mitigate a PR crisis and move forward to re-establish the brand’s reputation. This could mean content showing community involvement, investment in causes important to the target audience, or a full-on positive brand reputation campaign.

Crisis 113

Crisis Digital PR Retail Reputation 113

Prowly

APRIL 19, 2023

If you missed it, it featured 30-minute discussions with top PR experts over 5 days.

Data-Driven PR 104

Data-Driven PR Crisis Management Crisis Trends 104

Buzzstream

NOVEMBER 10, 2020

Always ensure you use a reputable source that is as unbiased as possible. While the additional angles such as popular colours to paint walls and popular homeware accessories were added to the piece from my research, I knew my main purpose was to provide people with guidance on style and theme trends to follow when redecorating. .

Pitching 164

Pitching Writing Digital PR How To 164

Presspage

OCTOBER 24, 2023

In the past, PR’s impact on the bottom line was treated as ambiguous at best. PR teams were seen as a necessity, a function crucial for managing a brand’s reputation but not directly linked to revenue. However, the rise of the digital era is upending these traditional perceptions.

Analytics 78

Analytics Digital PR Storytelling Local 78

The Proactive Report

NOVEMBER 1, 2022

It’s vital to embrace the new digital methods of communication to ensure success. Trends like the hybrid workplace and the metaverse affect both the workforce and customer experience. There are tools that make it easy for even a high school student or a disgruntled employee to create content that could damage your reputation.

Communications 130

Communications Social Media Employee Crisis 130

Norton's Notes

OCTOBER 13, 2014

In September, the PRCA launched a new report into digital trends in the PR industry. Put together after a YouGov study of 228 agency and in-house PR professionals across a wide range of sectors, the results are, for me, both encouraging and worrying. Digital remains the big growth area in PR.

Digital PR 45

Digital PR Trends Training Media Training 45

Sword and the Script

APRIL 2, 2024

I did my best to defend the company’s reputation. One thing that’s clear: HARO and Shankman made an indelible impression on the PR professionals it served back in the day. It challenged PR pros everywhere to consider, what was at the time, a nascent opportunity for digital PR.

Reddit 179

Reddit Software B2B Technology 179

5W PR

MARCH 29, 2024

By providing valuable insights and commentary on industry trends and issues via media channels, companies can establish their brand as a reliable information source. This builds on the reputation and positions the company as a thought leader, ultimately boosting customer confidence in the products or services.

Fashion 78

Fashion Content Marketing Consumer Social Media 78

5W PR

APRIL 18, 2022

Many companies have realized the power of social media and digital PR reviews to impact their reputation and bottom lines. Reputation Management. Reputation management is an essential tool that can help businesses achieve more success.

Strategy 88

Strategy Marketing Reputation Survey 88

ImPRessions - Crenshaw Communications

FEBRUARY 1, 2021

PR and marketing are perceived very differently, especially in a corporate environment. PR, on the other hand, with its ties to reputation and crisis management, is thought to play a more defensive role, designed to protect the corporate brand.

Marketing 310

Marketing Product Launch Corporate Viral 310

Beyond PR

MAY 12, 2017

A strong reason for PR pros to start concentrating more on SEO. In the advanced digital landscape and a mobile-first world, digital PR is already closely integrated with SEO. A case in point is that of Google’s algorithms, which apart from the SEO industry, also have a profound impact on the PR industry.

Google 64

Google Digital PR Mobile SEO 64

Flack's Revenge

DECEMBER 4, 2018

The reputation hits come from many directions. Amidst these trends I thought I’d investigate what people who work in the field have to say. I’m blogging on the following topic and wanted to get the thoughts of you and others who rock it in social media and related areas like digital PR, and content and influencer marketing.

Social Media 174

Social Media Marketing Media Facebook 174

Prohibition

JULY 7, 2023

The importance of PR for food and beverage businesses In the competitive food and beverage industry, having a strong public relations strategy is essential for building brand awareness, attracting customers, and ultimately driving sales. When selecting a food PR agency, it’s important to consider your specific needs and goals.

Agency 62

Agency Case Study How To Crisis 62

Burrelles Fresh Ideas

AUGUST 2, 2023

Established television and radio networks often have a long-standing reputation for journalistic integrity and editorial standards in an age where trust doesn’t come easy versus their digital media competitors. PR professionals recognize the importance of building and maintaining a positive reputation.

Radio 75

Radio Television Media Local 75

Landis PR

FEBRUARY 5, 2024

How AI Can Boost PR for Startups: Effective Strategies and Benefits AI in PR is more than just a passing trend; it is a transformative force. Additionally, AI can assist in locating the perfect influencers, crafting captivating content, and maintaining a stellar online reputation.

Publicity 59

Publicity Privacy YouTube Analysis 59

PR Conversations

NOVEMBER 22, 2023

These developments also gave life to what was known at the time as ‘digital PR’ or ‘E-PR’. From websites to Google, YouTube and Facebook, opportunities for interactivity and two-way communication supported an argument for a strategic role for PR.

Education 52

Education Reputation Leadership Technology 52

Prohibition

JANUARY 31, 2023

Here we’re going to be sharing just a few of the ways you can use social listening tools for your PR campaigns. Reactive PR This means being reactive to what is trending in the media. Social listening tools help with this by allowing you to track industry trends and conversations as they happen in real time.

How To 62

How To Analysis Comparison B2C 62

Flack's Revenge

DECEMBER 5, 2018

I have been blogging about challenges confronting digital PR and social media marketing. In a nutshell, issues have surfaced over the past couple of years (related to fake news, online manipulation, growing privacy concerns as examples) that I believe drive the need to take stock and possibly reevaluate digital strategies.

Social Media 149

Social Media Marketing Media B2B 149

Prohibition

NOVEMBER 7, 2023

At Prohibition, we work with a range of B2B and B2C brands across all sectors to create engaging social media marketing strategies that allow brands to stay up to date with the latest trends and updates. You can also filter for positive and negative sentiment as well as dates. Get in touch today to find out how we could help you.

Content Marketing 62

Content Marketing Tools Strategy Marketing 62

Landis PR

JANUARY 30, 2024

Many people understand that public relations can drive reputation, but some struggle to recognize that public relations can drive revenue. More specifically, increasingly, we see PR playing a vital role in supporting the sales funnel, which is inherently more quantitative.

Leadership 105

Leadership SEO Measurement Reputation 105

Sword and the Script

MARCH 1, 2022

Here’s a roundup of other news and links from the world of PR technology. Notified by Intrado added “coverage books” to its PR platform. Coverage books help…showcase earned media coverage in customizable, branded digital PR measurement reports,” according to the announcement. Does reputation top profit?

Software 129

Software Case Study Advertising Advertising 129

Buzzstream

DECEMBER 20, 2023

Over the past ten years, I’ve tried numerous tools, and reviewed several tools for digital PR , and tools for blogger outreach. Ahrefs – Finding Content With Broken Links Ahrefs is an incredibly powerful link building tool; you’ll see it a few times on this list as well as on our digital PR tools list.

Tools 62

Tools SEO Analysis Google 62

Buzzstream

DECEMBER 20, 2023

Over the past ten years, I’ve tried numerous tools, and reviewed several tools for digital PR , and tools for blogger outreach. Ahrefs – Finding Content With Broken Links Ahrefs is an incredibly powerful link building tool; you’ll see it a few times on this list as well as on our digital PR tools list.

Tools 62

Tools SEO Analysis Google 62

PR in High Definition

AUGUST 21, 2018

Customer service is often considered to be the key to a brand’s reputation , but part of keeping the customer happy and loyal, is to bring something new and exciting to keep them engaged. But because it’s trending and popular, they want to be in on it. Perceptions of innovation.

Brand 54

Brand Branding Trends Social Media 54

Buzzstream

DECEMBER 20, 2023

Ahrefs – Finding Content With Broken Links Ahrefs is an incredibly powerful link building tool; you’ll see it a few times on this list as well as on our digital PR tools list. Creating content around these growing trends makes your pitch much more valuable. Pricing: $199/mo for Content Creation tier 12.

Tools 71

Tools SEO Analysis Google 71

Buzzstream

MAY 9, 2018

Overall Reply Rate Trends. Digital PR – Here, placement rates are very low in the initial outreach campaign, averaging one or two placements. However, this type of outreach can be difficult for brands or agencies that don’t already have a solid reputation, and often those publications will only be interested in exclusives.

Data 120

Data SEO Groups Pitching 120

Landis PR

DECEMBER 11, 2023

Be Responsive and Adaptive: In today’s fast-paced environment, adapting your communications strategy to emerging trends, market changes, and feedback is essential. The great news is that the price to do this has greatly decreased due to AI and other advancements.

Strategy 59

Strategy Company Communications Construction 59

5W PR

APRIL 8, 2021

In order to develop a good name and reputation, strong stories should be chosen. Publish rubbish and your reputation goes down the drain. Its purpose is not to advertise a product even though that would be a great byproduct. Your press release topic should be chosen wisely.

Engineering 128

Engineering Writing Social Media Report 128

Burrelles Fresh Ideas

JUNE 13, 2023

Press releases serve as an ideal foundation for creating engaging blog posts, infographics, or videos while providing valuable insights into products/services offered by businesses/organizations involved in digital PR activities. Remember, not everything will work perfectly the first time around.

Analytics 40

Analytics Content Marketing Measurement Advertising 40

Prohibition

FEBRUARY 25, 2020

With so many brands now tapping in to this trend and creating dedicating strategies just to influencer marketing – it’s no surprise that it’s started to grown up. With all this in place, it makes influencer marketing a much more reputable and reliable method of advertising than it was initially given credit for.

Marketing 62

Marketing Advertising Advertising B2C 62

Communications Conversations

JANUARY 13, 2017

And, she’s got a great reputation as a valued counselor over at Blue Cross Blue Shield of Minnesota. I’ve transitioned from a more traditional senior PR specialist role to a senior PR specialist for digital and social engagement. In this role, I’m really focusing on building our digital PR capabilities.

Insurance 60

Insurance Insurance Social Media Corporate 60

Lauri Pehar Borsh

APRIL 30, 2014

It’s a viral process (and it doesn’t happen overnight – it takes time to build up) that will eventually add to your online public reputation and increase your online publicity, which in turn will support your traditional sales and business development processes. That’s a win-win situation, no matter how you look at it.

Social Media 83

Social Media Pitching Media LinkedIn 83