NewsWhip

APRIL 27, 2023

The communications and public relations industry is constantly evolving, especially in the digital age. The use of comms tools has increased as a result, but there isn’t one solution that meets every need. This is done by analyzing millions of social media engagements, and hundreds of news websites in real time.

Tools 78

Tools Communications Pinterest Analytics 78

Presspage

OCTOBER 24, 2023

However, the rise of the digital era is upending these traditional perceptions. With the advent of social media, online reviews, and instant news dissemination, PR’s role has undergone a significant transformation. In today's dynamic digital landscape, the value of a positive online presence cannot be overstated.

Analytics 78

Analytics Digital PR Storytelling Local 78

Sword and the Script

DECEMBER 20, 2022

Tom Pick , Digital Marketing Consultant, Webbiquity LLC. Once coverage appears, it can then be shared via social media and clients can also leverage paid media to boost it even further if they choose.”. Internal comms takes center comms stage in hybrid work. Smart marketers pour some digital ad spend into PR.

Marketing 187

Marketing Content Marketing Data Social Media 187

Communications Conversations

NOVEMBER 5, 2021

And, usually, the goal for me is to get on the radar of people who have responsibility over social and digital marketing at midsized and large companies in the US. And, I’d say 99% of them had nothing to do with digital or social media marketing. In fact, 99% of them had nothing to do with marketing or comms at all.

Viral 146

Viral LinkedIn Social Media Employee 146

Burrelles Fresh Ideas

MARCH 5, 2024

With the so-called ‘collapse’ of major digital news outlets like Vice Media and BuzzFeed and the much-hyped decline of traditional news, then earned media no longer matters. Yes, it’s true that in today’s digital landscape, public relations professionals no longer rely on earned media alone. If you answered yes, you’d be wrong!

Media 97

Media Nonprofit Pitching Analytics 97

NewsWhip

NOVEMBER 23, 2021

Media monitoring services were born out of this, providing automated tools that help comms professionals track and analyze media coverage. . Media, social media, and even other locations of real time media engagement. This means extremely fast web crawling, and top notch connections to social networks. .

Media 78

Media Crisis Management Reputation Tools 78

NewsWhip

FEBRUARY 19, 2021

Today that “clash and turmoil of billions of human lives” is fully captured by our media ecosystem, and delivered to us every minute, via high definition screens, social networks and personalisation algorithms, on our networked computers, phones and other devices. . There are many early adapters.

Reputation 88

Reputation Social Media Reddit Media 88

NewsWhip

MARCH 31, 2021

As the CIO Bryan Pedersen leads MSL’s digital and innovation center of excellence that includes developing new offerings and tools, as well bolstering core capabilities like storytelling and influencer marketing. They explore MSL’s approach to linking up earned, owned, and paid media in a world where consumers are in the driving seat.

Advertising 131

Advertising Advertising Data Reputation 131

Waxing UnLyrical

SEPTEMBER 17, 2023

tl;dr What seems like a never-ending vortex of Hell following a Facebook hack makes me wonder if “social media” is really worth it. As much in terror as I was – and I was – I had the wherewithal to get the Arena comms/social media team together via text/phone. Not a digital facsimile thereof.

Social Media 59

Social Media Facebook Media Internal 59

Presspage

MAY 25, 2018

PR meets social selling. The concept of social selling is being widely adopted by sales organizations. It is based on leveraging your commercial team’s social network in finding the right prospects, build trusted relationships, and ultimately, convert these relationships to sales goals. Key webinar takeaways.

Publicity 68

Publicity B2B Trends Education 68

Stephen Waddington

MARCH 24, 2021

However, the growing confusion between digital PR and influencer marketing is leading PR agencies to move away from this ban at the risk of increasingly frequent ethical issues. We also need to ensure we maintain a duty of care when asking supporters to engage in social media content. Who would you work for?

Ethics 178

Ethics Publicity Enterprise Groups 178

Communications Conversations

NOVEMBER 11, 2022

I’ve always been a networker. As a professional, networking has been an absolute key to my success for 25+ years. In many ways, over the last 13 years, I’ve gotten paid to network. But, at the same time, I also learned a number of business and comms lessons that have helped me in my day-to-day life as a consultant.

Meeting 68

Meeting Social Media LinkedIn Groups 68

Cision

OCTOBER 18, 2017

So where paid and owned are viewed as a direct investment in revenue, comms is still an operating expense (Opex.) Read on to learn more about how PR can bring measurement into the digital era. They look at results across channels, such as PR, social, web, display advertising, search, etc. So How Can PR Overcome This Problem?

Measurement 198

Measurement System Data Technology 198

Stephen Waddington

FEBRUARY 14, 2019

I’ve recently landed at Metia, the digital marketing agency as managing director. Among my new colleagues is Marcel Klebba , the Westminster University graduate that captured industry attention in 2016 thanks to his relentless approach to blogging and networking. In March we’re launching Comms School.

Communications 95

Communications Community Blogging Agency 95

Communications Conversations

SEPTEMBER 15, 2020

It’s an interesting one in that it’s not wholly tied to social media, as many lists are. To talk about the most influential people in PR, comms and social in the Twin Cities, you need to go well outside Insta and Twitter. Trend-setters –and again, not just social media trend setters. Career-changers.

Agency 78

Agency Trends Social Media Local 78

Sword and the Script

AUGUST 30, 2022

However, the problem is, there are networking equipment makers that refer to routers, fiber optics and soft switches as “comms tech” so the terms can get muddy. Onclusive acquired the European “social listening and intelligence platform Digimind for an undisclosed fee,” according to reporting. Onclusive buying spree continues.

Publicity 85

Publicity Survey Enterprise Pitching 85

Sword and the Script

MARCH 17, 2020

Contrary to traditional PR wisdom to over-communicate in a crisis, businesses should identify thresholds for publishing external or client comms about Coronavirus. The military has well-defined etiquette for radio network traffic. Considerations for Coronavirus-related comms. These ideas are intended to provoke thought.

B2B 80

B2B Crisis Communications Crisis Software 80

Communications Conversations

NOVEMBER 20, 2017

As part of that work, we started the Winona State Mass Comm Reunion. I manage our social media platforms which include Facebook, Twitter, Instagram, LinkedIn, Pinterest and YouTube. In correlation with our business goals I come up with our paid social strategy, which is constantly evolving. Also, social media.

Meeting 0

Meeting Social Media Employee Pinterest 0

Stephen Waddington

MAY 5, 2019

Facebook privacy, improving your media relations game, report on organic engagement, Comms School on content, and Metia recruitment drive. CEO Mark Zuckerberg admitted in a keynote speech that it’s an area in which the social media firm has a lousy reputation. Maybe you fancy a change and want to join a hot independent digital agency.

Privacy 60

Privacy SEO Pitching Instagram 60

PR in High Definition

DECEMBER 17, 2018

If Zuckerberg can ignore a Parliamentary summons, he’ll keep doing so – but we anticipate that more ugly truths about social networks will continue to rear their ugly heads. Digital Rebound : As trust in major social networks declines, there will be a slow and gentle backlash against digital channels.

Trends 48

Trends Privacy Ethics Government 48

Stephen Waddington

DECEMBER 15, 2021

Further reading Corporate Digital Responsibility, Allegory, 29 July 2021, [link] The Economics of Biodiversity: The Dasgupta Review, Sir Partha Sarathi Dasgupta, 3 February 2021, [link] Carbon as a PR metric but who's counting? The network effect and friction are strong. Regulation must surely be inevitable.

Publicity 128

Publicity Government Guidelines Facebook 128

NewsWhip

MARCH 11, 2020

Our digital media diets are personalised to reinforce our existing beliefs and preferences. They’re social – exposing us all the time to views, opinions and hot takes. And they’re persistent – many of us check our phones and networks dozens, or hundreds of times a day. . So, how can we help improve this situation?

Data 99

Data Resources Technology Analytics 99

Sword and the Script

OCTOBER 5, 2021

Onclusive adds media database and social listening. Onclusive, the PR tech startup formerly known as Air PR, says it added a media contact database, journalist relationship management features and social listening to its platform. Intrado announced it’s rebranding all the tools in its digital media portfolio to Notified.

Software 152

Software Tools Print Technology 152

NewsWhip

APRIL 28, 2021

Kirsty O'Connor, Director of Content, Data + Digital for Middle East + Africa Hill+Knowlton Strategies. The intersection of media relations, social media, & content creation. Trends in digital news. APRIL 22, 2021 4pm Singapore / 12pm UAE / 9am Ireland. How has the consumer changed the news cycle and impacted PR measurement?

Consumer 78

Consumer Measurement Local Data 78

Sword and the Script

DECEMBER 21, 2021

Engage with the blogger on social media first, personalize your outreach, read and follow any requirements, and provide high-quality content. Tom Pick , Digital Marketing Consultant, Webbiquity , LLC. Social media livestreams will become acceptable as mainstream ‘news.’. Social media breakup. Video gets even bigger.

Marketing 214

Marketing Content Marketing Social Media Employee 214

Stuart Bruce

OCTOBER 6, 2016

The PRCA Digital PR and Communications Report 2016 reveals a sharp rise in digital PR budgets, but continuing concern over the lack of investment in training. It’s the fourth annual Digital PR and Communications report the PRCA has produced. In addition, most (62%) expect their digital budgets to grow in the next year.

Training 119

Training Digital PR Media Training Education 119

Communications Conversations

AUGUST 29, 2019

Because we’ve been around a while now, and there’s surprisingly not a lot of social media/comms podcasts that have consistently posted every month for the last five years, we’re getting pitched from time to time. Not surprising, right? PR people pitching podcasts is a big thing now. How are you going to help us?

Pitching 84

Pitching LinkedIn Twitter Social Media 84

The Proactive Report

JANUARY 15, 2016

Traditional and Digital PR are rapidly converging. A new Holmes report lays out five areas where digital changes are likely to intersect with, and have an impact on, Public Relations this year. Earned vs Paid Content: Publishing content is one of the core aspects of Digital PR. Then we have live-streaming video.

Trends 100

Trends Skype Digital PR Guidelines 100

The Proactive Report

JANUARY 15, 2016

Traditional and Digital PR are rapidly converging. A new Holmes report lays out five areas where digital changes are likely to intersect with, and have an impact on, Public Relations this year. Earned vs Paid Content: Publishing content is one of the core aspects of Digital PR. Then we have live-streaming video.

Trends 100

Trends Skype Digital PR Guidelines 100

The Proactive Report

JANUARY 15, 2016

Traditional and Digital PR are rapidly converging. A new Holmes report lays out five areas where digital changes are likely to intersect with, and have an impact on, Public Relations this year. Earned vs Paid Content: Publishing content is one of the core aspects of Digital PR. Then we have live-streaming video.

Trends 100

Trends Skype Digital PR Guidelines 100

Communications Conversations

APRIL 23, 2019

For example: Typical advice: “Clean up your social media accounts to establish a more professional online presence.” While it’s definitely a good idea to clean up inappropriate content, I wouldn’t think about your social media accounts as your “professional identity.”

Social Media 98

Social Media Brand Branding LinkedIn 98

Stephen Waddington

MARCH 15, 2021

It started as these things often do as a discussion on social media. Four inspiring speakers led conversations on race, talent, PR dashboards and the dark side of social media. How can we encourage potential students to study PR and comms? First off I don’t think you need a degree in PR or comms to work in the industry.

Google 119

Google Data Government Social Media 119

Sword and the Script

APRIL 7, 2020

The tools can be used to publish information about the response quickly, assist in answers FAQs, and measure the reach and engagement of government health communications across social platforms. Meltwater is using its social media monitoring technology to aggregate tweets about COVID-19 on its website.

Technology 117

Technology System Tools Government 117

Stephen Waddington

AUGUST 12, 2020

My thanks to the founders of Authentic Comms, Boldspace, Coldr , Hard Numbers, Made by Giants, Priestley, Second Mountain Communications and SHOOK. Authentic Comms | Adam Driver | April 2020. Your network really is your net worth. I wish them all good luck. I’d love to help you tell your story. Adam Driver. What’s your why?

Agency 161

Agency Meeting Crisis Energy 161

Sword and the Script

DECEMBER 15, 2020

Digital matters now more than ever. If your company’s digital presence is lacking, now is the time to address that. Are you active on social media (at least the top one or two platforms where your audience spends time)? This underscores the need for a robust digital presence. Rethinking internal and external comms.

Marketing 167

Marketing Employee Content Marketing Training 167

Communications Conversations

AUGUST 12, 2019

Or, (INSERT SOCIAL NETWORK NAME HERE). If you polled 100 PR folks I’d be willing to be the numbers would be in the single digits. A phone call can nurture a relationship in a way emails, text and social media posts never will. And, it’s like pulling teeth to connect with them on social media.

Social Media 104

Social Media Communications Media Report 104

PR in High Definition

JULY 28, 2021

This is the month to take some time out for a digital detox, dip your toes in the ocean, wade in that mountain stream, just enjoy nature, get refreshed and rejuvenated. However, remember your comms and marketing efforts can’t afford to take a summer holiday. Yes, be lazy. said Dolly Parton. You’ve five months to go, including August.

Reputation 62

Reputation Meeting Internal International 62