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4 Press Release Samples for a Product Launch

PR Fuel

Most of the time, local and national outlets will simply ignore most of these releases. Writing a great press release can be complicated though, and most media professionals start out by using press release samples. Keep reading to learn more about how to write a good press release and how much it can do for your company!

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Lin Pophal on the Evolving Role and Field of PR

Flack's Revenge

I definitely think that it is. When I was director of corporate communications at a local healthcare organization, I would regularly receive a number of resumes from reporters whenever PR jobs opened up. Agreeing to an interview and then becoming a no-show. Is this a sign of the future of PR (and journalism)?

Pitching 174
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Your client is accused of price gauging, now what? – Scott Brooks

Ethical Voices

I saw a column from Scott in a local newspaper and reached out to invite him to be a guest. ” Full disclosure, I used to support Lilly at a prior agency, and I know there are reasons for different prices, so I definitely have a bias there. You can’t control how the journalist is going to respond.

Ethics 89
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How I research influencers *without* using influencer management tools

Communications Conversations

2: Research industry publications–look for who’s quoted or writing bylines. Another great way to ID people with influence in your industry: Find out who’s writing for the industry rags. For example, let’s say you were researching local food influencers here in Minneapolis. Again, not sexy, but effective.

Tools 111
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When to Ask for a Media Retraction and When to Bite Your Tongue

Polaris

dpms is a local London business that sells branded apparel, jewelry and products by local artisans. The win inspired Metro News , a local tabloid, to profile dpms in a feature story. If you do, you’re definitely going to damage—if not totally destroy—the relationship. Properly prepare for media interviews.

Apparel 123
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Behind the Headlines with Crosby Noricks

Cision

I instantly appreciated the mix of business strategy, creative ideation and writing that made up those classes; they were theoretical and practical. At the same time, I had been hired to write copy for a jewelry company, which had quickly turned into running PR and marketing, followed by eventually managing a small team.

Fashion 227
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Coffee with a Journalist: Margo Snipe, Capital B

OnePitch

Click below to listen to the full conversation and read below for highlights from the interview: View Transcription. . We also have our first local newsroom in Atlanta doing the same thing, but locally within the community. [00:03:02] 00:03:02] BB: Local News? How She Writes Stories. [00:10:31] What is Capital B?