The Hoffman Agency

FEBRUARY 21, 2023

By Ming Gao, Intern Entering college, I always knew I wanted to major in something that could combine my interest in business and marketing with my creative side. The Hoffman Agency stood out to me due to its driving mission of storytelling and its welcoming culture. Post-grad is definitely a time of learning and growth.

Wireless 36

Wireless Internal International Agency 36

The Hoffman Agency

FEBRUARY 21, 2023

By Ming Gao, Intern Entering college, I always knew I wanted to major in something that could combine my interest in business and marketing with my creative side. The Hoffman Agency stood out to me due to its driving mission of storytelling and its welcoming culture. Post-grad is definitely a time of learning and growth.

Wireless 36

Wireless Internal International Software 36

The Proactive Report

JANUARY 13, 2016

A new study from Skyword and Researchscape International found that the majority of enterprise marketers have yet to take all of the steps necessary to set their departments up for success. brand storytelling and publishing. Goals for publishing brand content. Taking the Brand Story Global: Executing a multinational approach to.

Marketing 100

Marketing Digital PR Enterprise Technology 100

The Proactive Report

JANUARY 13, 2016

A new study from Skyword and Researchscape International found that the majority of enterprise marketers have yet to take all of the steps necessary to set their departments up for success. brand storytelling and publishing. Goals for publishing brand content. Taking the Brand Story Global: Executing a multinational approach to.

Marketing 100

Marketing Digital PR Enterprise Technology 100

The Proactive Report

JANUARY 13, 2016

A new study from Skyword and Researchscape International found that the majority of enterprise marketers have yet to take all of the steps necessary to set their departments up for success. brand storytelling and publishing. Goals for publishing brand content. Taking the Brand Story Global: Executing a multinational approach to.

Marketing 100

Marketing Digital PR Enterprise Technology 100

Sword and the Script

SEPTEMBER 19, 2022

Goals, channels and metrics for internal comms. Internal communicators are striving to better inform employees – and improve engagement rates. That’s according to a survey of 250 internal comms pros conducted by Ragan in May 2022. Internal comms demand more focus. “62% Other interesting statistics: PR tech desires.

Survey 81

Survey Corporate Communications Financial 81

Contently - Strategy

OCTOBER 18, 2021

For the next two minutes, he launched into an absurdly dense definition as the packed lecture hall listened attentively. Over the years, I’ve seen hundreds of companies poison their marketing, sales, and internal comms with jargon. The storytelling solution. “This brings us to the big question,” he said.

Marketing 64

Marketing Storytelling Travel Corporate 64

wiredPRworks

APRIL 20, 2022

Storytelling success stories. An international bestseller with nearly half a million copies sold in twenty-nine languages, this revolutionary guide gives you a proven, step-by-step plan for leveraging the power of technology to get your message seen and heard by the right people at the right time. Future trends in marketing and PR.

Marketing 118

Marketing Social Media Trends Instagram 118

PRSay

NOVEMBER 7, 2019

The definition of a good relationship is trust. Learn everything you can about what they’re doing internally and externally. Perdue, through speaking engagements, media stories and storytelling on his website, www.b17chief.com. In honor of Veteran’s Day on Nov. 11, I asked him some questions about his career. Just show up.

Public Affairs 151

Public Affairs Publicity Newspapers Storytelling 151

PRSay

OCTOBER 10, 2019

Cision is a proud sponsor of the PRSA 2019 International Conference in San Diego on Oct. If you don’t know your audience, then that’s definitely the place to start. We’ve also found that an earned media management strategy works best when you designate a leader, a strategist, a storyteller and an analyst.

Media 102

Media Storytelling System Technology 102

The Resolution Blog

MAY 7, 2019

Definitely, yes. Definitely not. The reality is storytelling is definitely not a craft that AI can do just yet. But I think a lot of people who read a newspaper still want to hear the personality of a specific person, so I still think we’re about 50–10 years from seeing AI take over storytelling. Yeah, definitely.

Technology 120

Technology Analysis Data Tools 120

The Hoffman Agency

DECEMBER 21, 2023

There, I got to experience the expertise, camaraderie and enthusiasm for storytelling that encapsulates the essence of The Hoffman Agency. From then on, I thought, like most people who study abroad do, “I could totally see myself living here, and I definitely need to work at this agency!”

Fashion 36

Fashion Agency Study Storytelling 36

PR in High Definition

APRIL 25, 2022

Not just with audiences, but with your internal comms too. Using engaging internal comms strategies to hold attention will also ensure this is reflected externally. By moving to briefer, personalised, and authentic comms to engage distracted audiences and create content that is evergreen that won’t be caught up in the trend cycle.

Wikipedia 62

Wikipedia Viral Reputation Internal 62

Critical Mention

JUNE 24, 2018

Q: What’s your definition of an “influencer?”. With everything in real-time, for example, look at how we’re using streaming video in our storytelling. Since I’m a professor and a storyteller who publishes frequently, Grammarly is also crucial. Deirdre: I’m really glad you asked me that. SCHEDULE A DEMO.

Storytelling 106

Storytelling Technology Course Privacy 106

Stephen Waddington

MAY 3, 2022

The body of work was collated based on its contribution to a definition of practice and written by a well-known practitioner. Rhetorical devices such as framing, messaging, and storytelling are applied within practice as means of communication and engagement. It is a common approach in political campaigning.

Publicity 112

Publicity Construction Corporate Study 112

Ishmael's Corner

MAY 5, 2015

It calls to mind the famous line from Albert Einstein: “The definition of insanity is doing the same thing over and over again, but expecting different results.”. Every PR company with a pulse touts storytelling expertise, but it tends to be a squishy concept. It’s amazing how survival has a way of tuning one’s senses.

Storytelling 60

Storytelling SEO Agency Leadership 60

Konnect Agency

NOVEMBER 16, 2022

as an internal gut check. On the opposite end of the spectrum, humanizing videos and real-life testimonials that tug at the heartstrings can be impactful storytelling tools too. Use videos to announce a new product, category entrance, exciting collaboration, or company milestone.

Video 52

Video Agency Viral Nonprofit 52

PR in High Definition

APRIL 27, 2023

For example, HR may want to showcase a successful LGBTQ+ employee community programme, which could lead to more unusual perspectives and storytelling. Part of measurement must drive back to employee sentiment, because if there’s a shift, it may mean putting the brakes on your employee advocacy programme to fix things internally.

Employee 62

Employee Communications Reputation Measurement 62

Cision

JANUARY 28, 2016

What role do you think storytelling plays in PR? Switching careers after 25 years is definitely a challenge. My daily newspaper of choice is… the Los Angeles Times for local news, The New York Times for exceptional writing, national and international news and The Wall Street Journal for business coverage.

Journalism 120

Journalism Newspapers Writing Report 120

Solo PR Pro

NOVEMBER 23, 2021

Crawley (SVC) Strategic Communications for nearly five years and helps clients with everything from storytelling training and message development to speechwriting. Those experiences as a teacher definitely influenced my ability to be a thoughtful communications professional.”. Today, she has owned and operated Sherry V.

Meeting 86

Meeting Education Journalism Resources 86

Waxing UnLyrical

JULY 18, 2019

Influence by definition means the capacity to have an effect on the character, development or behavior of someone or something, or the effect itself. Lauren Lawson-Zilai is an external communication executive for Goodwill Industries International. Guest post by Lauren Lawson-Zilai. Goodwill Approach.

Nonprofit 84

Nonprofit Fashion Retail Enterprise 84

PRSay

JULY 25, 2018

9 during the PRSA 2018 International Conference in Austin, Texas. What’s your definition of good writing? To learn more about the PRSA 2018 International Conference including programming and registration information, visit here. Some days I’ll have something on my mind, and some days I won’t. We all want that magic formula.

Writing 103

Writing Conference Internal International 103

ReimaginePR

AUGUST 15, 2016

Do an internal launch. Just like you did with your internal launch, make it a festive event that celebrates this new phase of the company. Rebranding is tough work, and something you definitely need help with rolling out. The point is that you should have a consistent presence both online and offline. Hire a Professional.

Employee 120

Employee Social Media Education Brand 120

Ethical Voices

JULY 31, 2023

I also consider myself a storyteller at heart. The issues we faced a few years ago, and definitely very different from what we’re doing now. We discussed this internally. I’m a multicultural communication strategist. This is what I love doing, telling stories. Ethical challenges evolve with the times.

Ethics 72

Ethics Communications Community Education 72

Ethical Voices

OCTOBER 24, 2022

That in itself could probably be a whole other episode, but I definitely told them that was incorrect. I started my PR career interning at The McCray Agency in San Diego and ended up graduating early to start my PR career there. I then moved to another PR agency and ended up being a product of the Great Recession and was laid off.

Ethics 50

Ethics Interviews Advertising Advertising 50

PR Conversations

AUGUST 17, 2016

Occupational psychology has many crossovers with internal communication and employee engagement. Because I studied pyschology and management alongside working in public relations, I now try to integrate what I’ve learned from other fields into my internal communication teaching. As you say there are many possible explanations.

Publicity 46

Publicity Storytelling Study Journalism 46

ImPRessions - Crenshaw Communications

OCTOBER 15, 2019

At a time when we have more data than we can possibly use and people connect on social platforms, storytelling is an ideal tool for PR and marketing. When considerations collide, storytelling suffers. There’s a real tendency to sugarcoat anything negative or embarrassing when it comes to business storytelling.

Storytelling 140

Storytelling How To Software Small Business 140

PR Conversations

AUGUST 17, 2016

Occupational psychology has many crossovers with internal communication and employee engagement. Because I studied pyschology and management alongside working in public relations, I now try to integrate what I’ve learned from other fields into my internal communication teaching. As you say there are many possible explanations.

Publicity 41

Publicity Storytelling Study Journalism 41

PR Conversations

AUGUST 17, 2016

Occupational psychology has many crossovers with internal communication and employee engagement. Because I studied pyschology and management alongside working in public relations, I now try to integrate what I’ve learned from other fields into my internal communication teaching. As you say there are many possible explanations.

Publicity 40

Publicity Storytelling Study Journalism 40

PR in High Definition

NOVEMBER 29, 2021

The drama is the latest in an expanding wave of international cinema and TV series on the site and tells the story of 456 people who are desperately competing in a series of deadly games with the hope of paying off their debts.

Film 62

Film Travel Television Local 62

NewsWhip

JUNE 10, 2021

So if you could give us a little definition, a working definition, that would be great. And the reality and what we always train our internal teams on is to understand, and I’m sure this resonates for a lot of your audience, there’s no action we can take these days as companies that can go unnoticed by the media.

Reputation 78

Reputation Crisis Management Crisis Enterprise 78

The Hoffman Agency

FEBRUARY 1, 2021

Securing coverage in top-tier publications is Definitely Not Easy — be it national newspapers, industry-leading trade magazines, technology and lifestyle “super-brands.” Crafting a story that resonates with top-tier publications. It takes understanding of how to craft a story, to whom, when, and with what.

Publicity 36

Publicity How To Agency Pitching 36

PR in High Definition

JUNE 27, 2017

The latter is much harder to influence but this is where PR excels due to its inherent understanding of storytelling, engaging experts and developing messaging that resonates with various audiences. How much internal dialogue happens between the sales team and marketing? Feed insights to the sales team.

Google 48

Google Leadership Social Media Reputation 48

Solo PR Pro

OCTOBER 18, 2022

Many different services fall under the umbrella of strategic communication — or public relations: media relations, community relations, internal communications, crisis communications, public affairs, content creation and marketing, social media — the list goes on. The bottom line? The world of media relations is changing.

Media Relations 97

Media Relations Media Social Media Internal 97

Sword and the Script

MAY 26, 2020

However, even those that answered definitively indicated they were are open to changing their mind depending on the issue and organization. One respondent defined storytelling as “Developing a narrative arc with strong, relatable characters who live their values and make a difference.” Top tactics in PR and comms.

Survey 119

Survey Measurement Public Affairs Storytelling 119

PR Matters

APRIL 21, 2016

Guiding HR and Internal Comms on steps and actions for company-wide communications activities. It’s also the only one to concern itself with all audiences, both internal and external. Because of this, PR is best placed to be in charge of crisis communications and its management , including policies and protocols [ Tweet Quote ].

Reputation 165

Reputation Public Affairs Advertising Advertising 165

Deirdre Breakenridge

APRIL 29, 2019

When you combined these realities with the fact that news skews toward the anomaly – news by definition defies expectations – you start to come to the idea that manufacturing the exception is a path to earned media. My friend, Lou Hoffman calls it the “F word” in storytelling – failure.

Survey 377

Survey Media Relations Media Ethics 377