Landis PR

APRIL 22, 2024

As we commemorate Earth Day this week, we’re excited to share a thoughtful piece from our Public Relations Global Network partner, Ariane Hofstetter, cometis AG. This blog highlights the essential elements that constitute a good sustainability report, including transparency, a focused curriculum and clarity of information.

Report 59

Report Comparison Data Corporate 59

Cision

APRIL 27, 2017

Last night was a whirlwind of activity: from setting up at The Chicago Art Institute, to livestreaming the event, to live tweeting every other brilliant thought that came out of the fantastic lineup of speakers’ mouths. There were so many amazing speakers but since this is the Cision blog, I’ll focus on those not employed at Cision.

Data 264

Data Leadership Tools Advertising 264

ImPRessions - Crenshaw Communications

JANUARY 5, 2018

With a clear set of marketing goals, the team can more easily determine what the content output will consist of and better show how content marketing can help meet business objectives. As with any PR or marketing campaign – leadership needs to know how it will impact the bottom line. Define challenges and opportunities.

Strategy 159

Strategy Guidelines Content Marketing Small Business 159

Deirdre Breakenridge

FEBRUARY 1, 2022

A Guest Post By Michael Matheny, MA candidate at American University and FEEL Blog Post Winner. War, fear, international isolation, and nationalism shaped an entire generation of people that now hold the majority of power and leadership in the western world — the Baby Boomers. By no means is this a recent phenomenon, curiously.

Blogging 213

Blogging Ethics Leadership Course 213

Cision

AUGUST 21, 2017

[Note: This blog post contains spoilers for Game of Thrones S7, including E4, “The Spoils of War.” Arya Stark: Define Your Goals. Despite not being in an official leadership role, her work ethic, laser focus and aptitude for learning enable her to do anything she puts her mind to.

Strategy 258

Strategy Trade Shows Case Study Course 258

ImPRessions - Crenshaw Communications

NOVEMBER 6, 2018

Business books create long-term opportunity. Content like business books can serve as a strong visibility platform and a route to new opportunities like conference speaking gigs and contributor positions. Content like blogs and opinion pieces allow a CEO to show depth and personality, which helps build a distinct personal brand.

Case Study 178

Case Study SEO Film Video 178

Victorious PR

MARCH 30, 2023

In today’s fast-paced business world, it’s more important than ever to establish a recognizable and trustworthy brand identity. A top PR agency can help entrepreneurs define their brand’s core values, mission statement, and unique selling proposition.

Brand 52

Brand Branding Reputation Crisis Management 52

Victorious PR

MARCH 30, 2023

In today’s fast-paced business world, it’s more important than ever to establish a recognizable and trustworthy brand identity. A top PR agency can help entrepreneurs define their brand’s core values, mission statement, and unique selling proposition.

Publicity 52

Publicity Brand Branding Reputation 52

Cision

NOVEMBER 30, 2017

Contributors can use the guide to navigate to their ultimate destination — successful publication on your blog, earned media coverage and online visibility. Most successful content programs have a clearly defined scope. Overview of Your Company And Blog/Resources Sections. Want to write for Cision®?

How To 177

How To Guidelines Content Marketing Video 177

PR 20/20

NOVEMBER 30, 2022

Harvard Business Review says that strategic plans fail for many reasons, including poor execution and lack of understanding of the problem. These metrics may be both internally facing (like efficiency) and business oriented (like leads closed or the number of campaigns managed). A s marketers, a failed campaign is our worst nightmare.

Marketing 52

Marketing Technology Internal International 52

Sword and the Script

FEBRUARY 28, 2017

Editor-in-Chief Matthew Panzarino and Senior Editor Jon Shieber underscore PR motivations in a co-written commentary : “over time, we noticed that the pipeline for the network had gotten a bit overrun with pieces that we strongly suspected were ghost-written by PR or really had no business being given the platform. Why the sudden change?

Leadership 60

Leadership B2B Pitching Technology 60

Sword and the Script

AUGUST 29, 2017

Marketing may be underestimating the impact of thought leadership on sales, according to a comprehensive study published in June 2017 by Edelman and LinkedIn. The study concluded thought leadership “attracts invitations to bid (RFPs), earns buyer preference by building trust, directly contributes to wins, and can even impact pricing.”.

Leadership 65

Leadership B2B Study Marketing 65

Sword and the Script

DECEMBER 20, 2022

There are so many thoughtful contributions – from people working on both the in-house and agency sides. Marketing and PR predictions aren’t merely forecasts, but often a reflection of our aspirations and perhaps advice – mistakes we’ve made we’d like to help others avoid. “Be Baz Luhrmann, The Sunscreen Song, 1998. I see a few things.

Marketing 187

Marketing Content Marketing Data Social Media 187

Sword and the Script

JUNE 25, 2019

Security overlaps with risk management, and as businesses have become more reliant on the cloud and more products are sold with internet connections, there’s been a lot of discussion about the role the CMO has in cybersecurity. This also brings indirect costs. This goes beyond crisis communications. BCB: Great question.

Brand 105

Brand Branding Reputation Corporate 105

David PR Group

FEBRUARY 22, 2019

When I first started in the public relations business, I heard the term “Thought Leader” and kind of smugly laughed it off. A thought leader is an individual or firm that is recognized as an authority in a specialized field and whose expertise is sought and often rewarded.” What is it? “A How do you become one? –John.

Wikipedia 56

Wikipedia Leadership Interviews Reputation 56

The Proactive Report

OCTOBER 9, 2015

Q1: Why are influencers important to a business wanting to grow a Twitter presence? A1: Let’s first define an influencer – if you have influence it means that you can create an effect, you can change people’s minds or get them to take an action of some kind. Read their blog and post comments.

Twitter 100

Twitter Leadership Infographics Video 100

PR 20/20

SEPTEMBER 8, 2021

And now we’re taking a new path to advance our mission, while accelerating the agency’s growth and the impact we can make on our clients’ businesses. 31, 2021, I sold PR 20/20 to Blue Cypress , a family of companies owned and led by Amith Nagarajan that is dedicated to building purpose-driven businesses. Invest in your future!

Financial 98

Financial Conference Agency Resources 98

Tribe Builder Media

APRIL 9, 2019

Why is it that content marketing is touted as one of the best online marketing strategies for business exposure? Here is a list of the most popular content marketing , statistics, and thought leadership resources you’ll need to boost your content marketing strategies in 2019. Information and answers!

Resources 65

Resources Content Marketing Marketing Leadership 65

ImPRessions - Crenshaw Communications

APRIL 27, 2017

Commenting on blogs helps define your brand, and when done well, attract visitors to your site. Commenting on blogs helps define your brand, and when done well, attract visitors to your site. Throughout the past decade, p ublic relations pundits have trumpeted the rise of the personal brand in the digital era.

Brand 149

Brand Branding Healthcare B2C 149

Stern + Associates

AUGUST 13, 2014

Thought leadership is critical to brand differentiation and business growth – and core to effective communications strategies, particularly in today’s complex, crowded and commoditized world. Sales Reps – Thought Leadership Rainmakers. But it’s also increasingly important to lead generation and sales.

Leadership 81

Leadership Reputation Measurement Video 81

The Resolution Blog

FEBRUARY 25, 2019

We had the pleasure of picking her brains about all things inbound, as well as her book, “ Inbound PR: The PR Agency’s Manual to Transforming Your Business With Inbound ”, which looks at how inbound marketing can be used in the PR world, how to get started, and how it can work in different verticals. Inbound is pull vs push with content.

Measurement 120

Measurement Case Study Pitching Agency 120

Sword and the Script

MAY 26, 2020

72% of communications professionals say partisan politics makes their job harder, according to third annual JOTW Communications Survey for 2020 The majority of professional communicators say partisan politics has complicated communications for brands and businesses. The complete survey is freely available for download as a PDF on SlideShare.

Survey 117

Survey Measurement Public Affairs Storytelling 117

Sword and the Script

DECEMBER 15, 2020

Make your team members track everything that matters within your marketing department – blog views, cost per lead, conversion rates at every stage, webinar attendance rate, paid search efficiency… and report their own KPIs up to you. Predictions usually include some element of aspiration. Marketing predictions. Hunter Montgomery | ChurnZero.

Marketing 167

Marketing Employee Content Marketing Training 167

PR 20/20

NOVEMBER 20, 2018

We define a Marketing Growth Hackathon as an interactive event in which marketers, executives and/or entrepreneurs come together to solve business growth challenges. We define a Marketing Growth Hackathon as an interactive event in which marketers, executives and/or entrepreneurs come together to solve business growth challenges.

Strategy 62

Strategy Marketing Internal International 62

Cision

MARCH 29, 2016

For me, it was a unique opportunity to see the special relationship between PR, business and the communities where “making dreams come true” was more than just a tagline. But if you don’t understand how your brand fits into its specific market, you won’t be able to stand out. You’ve worked in China, Hong Kong, Singapore and more. If so, how?

Local 120

Local Newspapers Retail Sports 120

Tribe Builder Media

APRIL 9, 2019

Why is it that content marketing is touted as one of the best online marketing strategies for business exposure? Here is a list of the most popular content marketing , statistics, and thought leadership resources you’ll need to boost your content marketing strategies in 2019. Information and answers!

Resources 40

Resources Content Marketing Marketing Leadership 40

PR 20/20

SEPTEMBER 8, 2021

And now we’re taking a new path to advance our mission, while accelerating the agency’s growth and the impact we can make on our clients’ businesses. 31, 2021, I sold PR 20/20 to Blue Cypress , a family of companies owned and led by Amith Nagarajan that is dedicated to building purpose-driven businesses. Invest in your future!

Financial 52

Financial Conference Agency Resources 52

Stern + Associates

FEBRUARY 7, 2014

This same phenomenon is beginning to plague thought leadership. Since the phrase was first coined by Joel Kurtzman in 1994 (himself a thought leader), “thought leader” has been used to describe everyone from JFK to Oprah Winfrey. Blame the media. Standing out has become a lot harder to do. Now, everyone aspires to be one.

Leadership 78

Leadership How To Enterprise Viral 78

Communications Conversations

MARCH 29, 2019

I thought I’d ask my network for help! Last week, I shared my news that I’ll be teaching social media at the University of St. A big part of the reason I pursued this adjunct professor role was the opportunity to shape young minds. But, the truth is, young minds are kicking ass! And, they have been for a while now.

Social Media 128

Social Media Agriculture Marketing Media 128

Sword and the Script

JANUARY 15, 2019

I read the piece with interest and thought some of it was true, some of it was half true, and some of it misguided. This year will mark the third anniversary for the business (though the blog will celebrate 10 years and some 700+ posts). The online trade publication Digiday runs an anonymous confessional series for marketers.

Agency 77

Agency Leadership Corporate Training 77

Rock the Status Quo

JULY 30, 2014

Well, unless you are a CMO, of course…) It is okay to either work with a supervisor to define goals and critical metrics and/or use a level of metrics that commensurates with your scope of work and skill level. Create your content or campaign with your end goal in mind and figure out a metric that works. I’m not an expert.

Measurement 219

Measurement Customer Service Analytics Leadership 219

Sword and the Script

DECEMBER 4, 2018

Each statistic links to the blog post that covered that particular study or survey and links to the underlying source. CMOs also choose to define it more broadly across technology (48%), content (44%), distribution channels (41%) and data (38%). Statistics about content marketing. 2) The marketing budget as a percentage of revenue.

Survey 103

Survey Marketing B2B Content Marketing 103

Sword and the Script

JANUARY 3, 2023

How is public relations defined? Public relations is defined as the practice of intentionally managing the spread of information between an individual or organization and the public. It struck me as brilliant, and I decided to replicate his experiment with public relations. Third, all ChatCPT answers are in quotes and are verbatim.

Interviews 98

Interviews Publicity Technology Social Media 98

MaccaPR

AUGUST 10, 2020

If you serve the buyer first, it serves your business better. If you’re a B2B marketer, right about now you’re frantically testing which marketing strategies will help get you through the worst economic catastrophe since the Great Depression, the worst pandemic since 1918 and the most widespread racial upheaval since 1967.

B2B 71

B2B Interviews Crisis Trade Shows 71

Beyond PR

AUGUST 22, 2017

[Note: This blog post contains spoilers for Game of Thrones S7, including E4, “The Spoils of War.” Arya Stark: Define Your Goals. Despite not being in an official leadership role, her work ethic, laser focus and aptitude for learning enable her to do anything she puts her mind to. Cersei Lannister: Know Your Landscape.

Strategy 74

Strategy Trade Shows Case Study Course 74

Waxing UnLyrical

MAY 27, 2015

You started a blog, penned some insightful articles and accumulated a couple thousand followers on Twitter. Shall we label you a “thought leader?” While I truly believe he’s smart and has some witty things to share, I’m not convinced he fits into the “thought leader” category just yet. What makes a thought leader?

Leadership 40

Leadership Twitter Small Business Storytelling 40

Sword and the Script

NOVEMBER 12, 2016

Additional recommended reading: Anecdote: How to Define a Market Opportunity. Buyer personas should focus on the goals of the buyer, rather than business perception of the buying process or buying journey. Which, accounts for many of the reasons why businesses continue to struggle in connecting with buyers.”.

B2B 114

B2B Marketing How To Survey 114