Ishmael's Corner

AUGUST 24, 2014

As our communication campaigns increasingly address SEO and particularly organic search, thought leadership becomes even more important. In short, thought leadership plays at the industry level, not the company level, ideally offering takes that can’t be found elsewhere. They interpret backlinks as “votes” for the content.

Leadership 164

Leadership Blogging Storytelling SEO 164

PRSay

DECEMBER 7, 2023

As the journalism profession faces threats from artificial intelligence, misinformation and the collapse of business models that support journalism, the next generation of journalists nonetheless feels optimistic and wants to bring truth, justice and integrity to their work, a new survey suggests.

Journalism 189

Journalism Real Estate Survey Report 189

PRSay

OCTOBER 2, 2017

That’s one of the reasons why the art of PR now requires the science of data. Data can also help communicators tell better stories. Read on to learn more about how communicators can use data to tell better stories, and draw a link between their coverage and buyer behavior. Why Data Is Required for Storytelling.

Data 146

Data How To Storytelling Analytics 146

Onclusive

JUNE 15, 2022

As a result, PR metrics are often tangential to the way that other marketing functions quantify success, leaving the CMO and the rest of the C-suite with the challenge of normalizing disparate data sets. Director, Global Corporate Communications, Mimecast What’s the secret to success?

Marketing 195

Marketing Measurement Advertising Advertising 195

Onclusive

JUNE 15, 2022

As a result, PR metrics are often tangential to the way that other marketing functions quantify success, leaving the CMO and the rest of the C-suite with the challenge of normalizing disparate data sets. Director, Global Corporate Communications, Mimecast. What’s the secret to success? Generating brand awareness.

Marketing 195

Marketing Measurement Advertising Advertising 195

Onclusive

AUGUST 22, 2017

The PR pro sends thoughtful, data-backed pitches, engages with reporters on social media, sends swag (when appropriate), maintains relevant media lists, and manages all follow-through with reporters and journalists. Executive Thought Leadership. Data Journalism. Relationship building takes time.

Media Training 397

Media Training Crisis Communications Conference Training 397

ImPRessions - Crenshaw Communications

OCTOBER 8, 2020

Does it excel in enterprise data security for the private sector or are government contracts the goal? From massive breaches and ransomware attacks, to election security issues and data privacy concerns, the sheer volume of stories makes news monitoring essential. Use research and data to cut through the noise.

Enterprise 261

Enterprise Privacy Government Software 261

ImPRessions - Crenshaw Communications

MAY 22, 2018

The B2B buyers’ journey has been evolving rapidly, with research indicating that “decision makers don’t just go to a website, add a data center to their shopping cart and check out. Those hours, of course, include studying trade journals, reviews, and analyst reports. You get the best of both worlds.

Pitching 168

Pitching Real Estate B2B Journalism 168

ImPRessions - Crenshaw Communications

NOVEMBER 4, 2020

Different types of content in the form of press releases , bylined articles , white papers, and social media , among others, can help deliver key messages, amplify thought leadership and boost SEO for a particular brand. . It serves both to promote the show and to capitalize on interest in it, but it’s clearly a product of good journalism.

Advertising 334

Advertising Advertising B2B SEO 334

Sword and the Script

FEBRUARY 15, 2022

SaaS companies have access to data that’s effectively marketing baked into their product – and done well – that’s marketing that scales. Data as social proof. When the data was aggregated and anonymized, they could see behavioral trends in the legal sector that you couldn’t find in a survey. Data-as-an-Asset (DaaA).

Company 96

Company Marketing B2B Software 96

Sword and the Script

SEPTEMBER 8, 2020

Earned media still the most credible source of info Most people find independent journalism and earned media to be the most credible source of information. Their study was published in the Journal of Promotion Management and summarized in a piece for the Institute for Public Relations ( IPR ). Try our services.

Survey 98

Survey Industry Leadership Study 98

Stern + Associates

JUNE 25, 2014

Your marketing and web teams are in constant communication and your website is consistently refreshed with thought leadership content. Instead, consider leveraging emerging thought leadership platforms such as Medium , a new collaborative community that cultivates a captive audience around certain themes and topics.

Leadership 81

Leadership Strategy Energy Advertising 81

Sword and the Script

MAY 18, 2021

Reporters also becoming more analytical about their editorial decisions: 59% percent of reporters indicated that detailed audience metrics – like page views, engagements and demographic data – have changed how they consider stories to write. 29% said, “more research-based, thought leadership content covering topical issues.”.

Study 172

Study Communications Survey Pitching 172

The Hoffman Agency

FEBRUARY 8, 2024

How strengths-based leadership fosters resilient teams Svenja Op gen Oorth, Managing Director, The Hoffman Agency People tend to look for faults – but in the workplace, leadership that focuses on people’s strengths is crucial. The key building blocks are secure, cross-system data integration and efficient data management.

B2C 73

B2C B2B Agency Trends 73

Sword and the Script

SEPTEMBER 28, 2022

For example, a study – data analysis from one adtech company puts the CTR rate of LinkedIn ads at.67%. Benchmarking CTR data for consumer display ads on Google range from an abysmal.09% LinkedIn had done a lot of good with it’s think tank and restitution of the value of branding and genuine thought leadership in B2B marketing.

B2B 89

B2B Marketing LinkedIn Content Marketing 89

PRSay

DECEMBER 23, 2022

We know from years of research that people will always use technologies in ways that their creators did not intend,” the journalism institute at Harvard University said. But advances in artificial intelligence and algorithmic, data-centric technologies operate primarily outside of those controls, NiemanLab said.

Government 150

Government Technology Journalism Writing 150

PRSay

DECEMBER 7, 2021

New privacy protections from tech giants and governments threaten to staunch the flow of user data that companies have long relied on to target consumers with online ads, The Wall Street Journal reports. Illustration credit: golden sikorka ].

Privacy 78

Privacy Consumer Company Nonprofit 78

ImPRessions - Crenshaw Communications

DECEMBER 29, 2017

PR and marketing pros will increasingly look to automation and data technology tools to ramp up efficiency and output of compelling and highly searchable content. In an era plagued by charges of “fake news”, the influence of trusted brand domains and recognizable journalism is more important than ever.

Trends 185

Trends Storytelling Corporate Leadership 185

Sword and the Script

MARCH 12, 2024

Lehmann , published their findings in the Marketing Science Institute and the Journal of Marketing by the American Marketing Association. The authors, Kimberly A. Whitler , Ryan Krause , and Donald R. A new study would make a great project for a Marketing or PR PhD student.

Marketing 145

Marketing Survey Study Comparison 145

PRSay

OCTOBER 9, 2017

Change your results,” said business strategist and leadership development expert AmyK Hutchens. The author and think tank facilitator spoke on “Igniting Brilliance in Your Leadership” as part of Monday morning’s General Session at the PRSA 2017 International Conference in Boston. “We How might we judge great leadership?

Conference 128

Conference Leadership Meeting Energy 128

ImPRessions - Crenshaw Communications

JANUARY 3, 2019

If a company’s leadership isn’t willing to commit to a PR program, it may be challenged from the start. Since PR and marketing are increasingly blurring their functions, sharing goals, data, and messages, the absence of collaboration is a lost opportunity. Here are 10 possible reasons for PR outcomes that miss the mark.

SEO 178

SEO Storytelling Product Launch Measurement 178

Shift Communications

AUGUST 29, 2023

Building a successful AI PR program to achieve this requires: A unique narrative and ownable “white space”; Ongoing creation of high-value PR “assets” to share that narrative frequently (data, human interest stories, corporate news pipeline, etc.); The corporate leadership opportunity right now is big.

Survey 60

Survey How To Storytelling Corporate 60

PR for Anyone

OCTOBER 18, 2023

The Power of Next Joanne Lipman’s impressive background as the editor-in-chief of major publications as well as her extensive experience in journalism set the stage for an enlightening exploration of the power of reinvention. She’s also an on-air CNBC contributor and Yale University journalism lecturer.

Journalism 130

Journalism Enterprise Construction Technology 130

Cision

NOVEMBER 30, 2016

After graduating college many moons ago, I moved to California as a journalist working for International Data Group (IDG). This is a company that sits at the intersection of the things I love: software, media, marketing, communications, and journalism. The following is a post from Cision’s new Chief Marketing Officer, Chris Lynch.

Software 0

Software Media Leadership Journalism 0

PRSay

NOVEMBER 5, 2021

The traditional notion of “bad press” is negative coverage in a reputable journalism outlet that exposes legitimate complaints about a company — for example, coverage of a shareholder lawsuit, or a scandal about workplace conditions in a local or national newspaper. Understanding earned but unwanted media.

Communications 190

Communications Journalism Advertising Advertising 190

Stephen Waddington

JULY 6, 2022

This analysis is based on survey data supplied by practitioners. This data in each case has been collected by a third-party research agency. Practitioners enter practice via a variety of routes ranging including administration, journalism, marketing, publicity, and social studies. To offer organisational leadership.

Publicity 167

Publicity Ethics Training Education 167

Beyond PR

APRIL 28, 2017

People who work in the marketing communications field have grappled with a very existential question in recent years: If marketing comms is becoming a more data-driven profession, then what happens to the art of storytelling I’ve cultivated my whole career? The science of data and the art of storytelling shouldn’t be mutually exclusive.

Storytelling 45

Storytelling Data B2C B2B 45

PRSay

MARCH 7, 2024

According to The Guardian , their combined forces resulted in 100 partnerships estimated to be worth $70 million, with data from Axios tallying over 500,000 earned media placements. Highlights for future campaign ideation include: Tech publications covered strategic partnerships with Roku and Google and the brand’s data strategies.

Film 130

Film Marketing Sports Hotels 130

Sword and the Script

FEBRUARY 16, 2021

This data reflects an international sentiment felt around the world. Whether you call it content marketing , brand journalism or custom publishing, with trust in media falling while trust in business is growing, you can build credibility through content if you can follow these golden rules: 1. Put your audience first.

Government 143

Government Survey Ethics Media 143

Contently - Strategy

NOVEMBER 3, 2021

In traditional journalism, diligent fact-checking is a given. In a recent piece I wrote on abortion , the editor required that I verify every statistic, claim, or data point with a news source or expert. This type of work is not journalism, strictly speaking. In these cases, it’s critical to get the details right.

Content Marketing 144

Content Marketing Marketing Viral Study 144

Cision

SEPTEMBER 28, 2017

According to research data from eMarketer, “digital ad spend will increase 15.9 As the Wall Street Journal reported , many of these wasteful ads ended up on sites with fake web traffic and views from bots that pumped up conversion metrics. Sometimes, it feels like paid media budgets are invincible. It’s time for action.”

Media 230

Media Measurement Advertising Advertising 230

PRSay

AUGUST 11, 2021

According to a Pew Research Center analysis of data from the Bureau of Labor Statistics, the number of newsroom jobs in the United States fell by 26 percent from 2008 to 2020. With fewer newsrooms and journalists, media placements are more difficult and, therefore, more valuable.

Media Relations 197

Media Relations Trends Media Newspapers 197

ImPRessions - Crenshaw Communications

JULY 15, 2016

Just like seasoned corporations and tech start-ups, nonprofits need to illustrate their story with compelling data that demonstrates the results of their efforts. Work with that individual to make it easy for them to provide story fodder, access to execs, data and simple brainstorming. Leverage leadership expertise.

Nonprofit 120

Nonprofit Strategy B2C Leadership 120

Waxing UnLyrical

MAY 20, 2015

If you must DIY your PR, the easiest place to start is by generating thought leadership. If you’re a spreadsheet lover like me, curl up, pour a glass of wine and dive into some sexy influencer data entry. 3 Smart Thought Leadership Tips for Entrepreneurs is a post from: Shonali Burke Consulting, Inc.

Leadership 40

Leadership Pitching Blogging LinkedIn 40

Stern + Associates

OCTOBER 3, 2023

Best Practices for De-Biasing AI Systems There’s been a lot of handwringing over sentient AI, but according to Harvard Law School Professor Paola Cecchi-Dimeglio , award-winning expert on behavioral and data science and author of the new book “ Diversity Dividend ” (MIT Press, September 2023), bias in AI is a bigger problem – and it’s already here.

System 62

System Technology Leadership Groups 62

PRSay

MARCH 19, 2021

Then came the internet and citizen journalism. Yet, amateur writers are often unaware, uninterested in or even opposed to the journalistic standards of checking facts and verifying data and sources. Without any significant economic barriers to entry, ordinary people began going online to express their own takes on the news.

Ethics 174

Ethics Construction Television Radio 174

Cision

NOVEMBER 21, 2017

Unfortunately, with millions of conversations happening daily, it is near impossible for communications teams that aren’t equipped with the right technology, to make sense of all that data. It is no longer enough to keep track of your brand’s mentions from big publications like the New York Times and the Wall Street Journal.

How To 149

How To Social Media B2C Television 149