Beyond PR

APRIL 28, 2017

People who work in the marketing communications field have grappled with a very existential question in recent years: If marketing comms is becoming a more data-driven profession, then what happens to the art of storytelling I’ve cultivated my whole career? This data isn’t about what they say; it’s about what they do.

Storytelling 45

Storytelling Data B2C B2B 45

ImPRessions - Crenshaw Communications

DECEMBER 29, 2017

Visual storytelling will be better and easier. If you’ve any doubt about the power of visual storytelling, check out these superb examples by brands large and small. In 2018 we’re likely to experience more technology-assisted visual storytelling and experimentation by brands. Get ready for more of the same in 2018.

Trends 185

Trends Storytelling Corporate Leadership 185

Shift Communications

AUGUST 29, 2023

adults showed: AI PR and marketing opportunities Brand storytelling and PR is one of the most powerful tools a business has. The corporate leadership opportunity right now is big. Vertical education and demand Our data showed people are eager to learn more and that press are interested in real-world use cases.

Survey 60

Survey How To Storytelling Corporate 60

ImPRessions - Crenshaw Communications

NOVEMBER 4, 2020

Different types of content in the form of press releases , bylined articles , white papers, and social media , among others, can help deliver key messages, amplify thought leadership and boost SEO for a particular brand. . It’s considered the most credible and influential source for storytelling. Here are the chief ones. .

Advertising 334

Advertising Advertising B2B SEO 334

ImPRessions - Crenshaw Communications

JANUARY 3, 2019

If a company’s leadership isn’t willing to commit to a PR program, it may be challenged from the start. Since PR and marketing are increasingly blurring their functions, sharing goals, data, and messages, the absence of collaboration is a lost opportunity. Here are 10 possible reasons for PR outcomes that miss the mark.

SEO 178

SEO Storytelling Product Launch Measurement 178

Sword and the Script

SEPTEMBER 8, 2020

Earned media still the most credible source of info Most people find independent journalism and earned media to be the most credible source of information. Their study was published in the Journal of Promotion Management and summarized in a piece for the Institute for Public Relations ( IPR ). Try our services.

Survey 96

Survey Industry Leadership Study 96

Cision

NOVEMBER 30, 2016

After graduating college many moons ago, I moved to California as a journalist working for International Data Group (IDG). This is a company that sits at the intersection of the things I love: software, media, marketing, communications, and journalism. The following is a post from Cision’s new Chief Marketing Officer, Chris Lynch.

Software 0

Software Media Leadership Journalism 0

Deirdre Breakenridge

MARCH 5, 2019

Social media, data science, predictive analytics, news releases and comms plans – what do young communicators need to learn? Should PR programs be more integrated with journalism, marketing, or business, or stand on their own? How important is multimedia storytelling (video, design and photography)?

Communications 208

Communications Analytics Social Media Media Training 208

Barokas

DECEMBER 5, 2019

Fundamentals like creative collaboration, grassroots ideas, great storytelling, smart planning, are as important today as they have ever been. Is a Wall Street Journal mention going to make more of an impact for your business than an in-depth feature in a key vertical publication? Do you have a strong story and storytellers?

Strategy 78

Strategy Media Storytelling Pinterest 78

Sword and the Script

DECEMBER 21, 2021

Growth of independent journalism. “We Brad Marley , Chief Storyteller, Yelram Media . Data-driven PR. One of the big headlines for 2022 is that a data-driven approach to PR will be a must. Data literacy is a prerequisite for PR. . ~ Scott Kaminski , Senior Marketing Manager, Häfele America Co. .

Marketing 215

Marketing Content Marketing Social Media Employee 215

Deirdre Breakenridge

NOVEMBER 23, 2016

I’ll sit in on keynotes and sessions to get the updates on pressing topics including measurement, diversity in communications, data and creative storytelling, etc. Book Reviews / Journal Research. Reading about their findings in peer-reviewed journals and offering your thoughts helps to continue the conversation.

Skype 150

Skype Industry Storytelling Interviews 150

Barokas

JANUARY 9, 2019

Sure everyone wants coverage in the Wall Street Journal, but is a mention there going to make more of an impact for your business than an in-depth feature in a key vertical publication? Do you have a strong story and storytellers? Does it include thought leadership? It’s important, but it’s not your only channel. Should you?

Strategy 60

Strategy Media Pinterest Storytelling 60

Cision

FEBRUARY 3, 2017

Many times, the agency spearheads the job of launching and maintaining multiple content marketing platforms to deliver the client’s message — journalism aside. In this polemicized media environment, journalism becomes reliant on reach to new audiences in a unique new way.

SEO 120

SEO Creativity Mobile Journalism 120

Sword and the Script

JUNE 16, 2020

Storytelling is a powerful means of persuasion; it can be both a strategy, as in an overall narrative but it also can be a tactic, like using vignettes; here’s what a recent survey found. Years ago, there was a consultant in the DC area that had an unusual title on his business card: “chief storyteller.” There’s a science to it.

Storytelling 132

Storytelling Communications Survey Case Study 132

Sword and the Script

DECEMBER 4, 2018

CMOs also choose to define it more broadly across technology (48%), content (44%), distribution channels (41%) and data (38%). 13) Storytelling the hottest trend in PR in 2018. It found analytical creatives do three things: “They treat creativity and data as equal partners.”. 5) The CMO role in the 4Ps may be changing.

Survey 104

Survey Marketing B2B Content Marketing 104

ImPRessions - Crenshaw Communications

JUNE 21, 2018

For many B2B technology brands, data is not only a business asset, but a PR tool. No one should underestimate the power of data for storytelling. The data is often derived inexpensively from behavior surveys or flash polls, or it may already exist within the company’s own research unit.

Storytelling 189

Storytelling Data Data-Driven PR Infographics 189

Beyond PR

MARCH 6, 2018

According to Search Engine Journal, SEO leads have a 14.6 Leadership is on board too, 81 percent of senior marketers believe earned media is more effective than paid media. Regardless of your industry and target audience, press release distribution will send your thought leadership to thousands of media, trade and influencer points.

Strategy 67

Strategy How To B2C Content Marketing 67

Waxing UnLyrical

DECEMBER 7, 2016

The onset of content marketing and emergence “owned media” has turned the storytelling torch into a shared thing that is jointly owned by traditional media and brands. Especially if the data shows you’re able to achieve the results you want either way. Yes, we did that.).

Employee 40

Employee LinkedIn Engineering Leadership 40

Sword and the Script

DECEMBER 20, 2022

The organizations who take their ESG, DEI, and social impact strategies seriously will be the ones who are unafraid to show their progress, no matter how big or small it may be, with a combination of visual and written storytelling. A great data divide. Brad Marley , Yelram Media Chief Storyteller, Yelram Media.

Marketing 190

Marketing Content Marketing Data Social Media 190

Sword and the Script

DECEMBER 26, 2023

Tactically, we feel data storytelling is going to be a key pillar in 2024 – so now is a good time to build the infrastructure to be able to pull that data, analyze and present it on a regular and timely basis.” ” ~ Morgan McLintic , CEO, Firebrand Communications 6.

Writing 194

Writing Communications Marketing B2B 194

Sword and the Script

MARCH 10, 2019

Respondents cited reporter turnover, veteran reporters being replaced with junior ones, and “in-your-face-journalism” as contributing causes. The days of objectivity are gone and the days of combative, aggressive, argumentative ‘in your face’ journalism has taken its place.”. “It’s content marketing (64%).

Survey 99

Survey Media Relations Corporate Communications 99

Sword and the Script

MAY 26, 2020

The top five communications tactics based on a weighted average are: data & analytics; storytelling; content marketing , blogging, and brand journalism; business social responsibility; and thought leadership. Top tactics in PR and comms.

Survey 121

Survey Measurement Public Affairs Storytelling 121

NewsWhip

DECEMBER 5, 2019

Melisa Miller, Alliance Data Systems. The increase has come as institutional investors—citing research on the business benefits of diverse leadership—have pushed for new blood in boardrooms.” Katherine is a Content Strategist working at the confluence of journalism + marketing. Tricia Griffith, The Progressive Corporation.

Pharmaceuticals 78

Pharmaceuticals Corporate Energy Nonprofit 78

Stephen Waddington

MARCH 15, 2021

Certainly ask yourself the five questions in my presentation and look within your ranks of employees to see if there is a suitably qualified Black or Asian person ready to be promoted that has been overlooked because “they don’t fit” the usual profile of leadership (essentially being White and sharing your thoughts and behaviours).

Google 119

Google Data Government Social Media 119

PRSay

AUGUST 14, 2019

You have a degree in journalism from the University of Oregon. Did you ever consider a career as a reporter, and what journalism skills do you rely on in your job today? There’s the leadership and management standpoint; at a relatively young age you are responsible for leading a group of people. There are two levels to it.

Internal 67

Internal International Conference Public Affairs 67

Beyond PR

MARCH 30, 2018

In a recent column on PRWeek , Ivan Ristic of Diffusion suggested that while AI might be good for data mining keywords across blogs and online publications to find trends for clients, it still won’t replace relationships that make the industry go-round. “A A bot can’t lay claim to emotional intelligence, a cornerstone of all PR work.

Publicity 85

Publicity Training Technology Data 85

Beyond PR

JANUARY 18, 2018

Today, 70 percent of marketers say they don’t have enough data and analytics (or else don’t know where to find them) to determine how their earned media programs impact financial and business results. Move visitors into your lead funnel, where you can track data? Room to Grow. What do you hope to achieve with earned media?

Media 75

Media Advertising Advertising Measurement 75

Sword and the Script

MAY 22, 2018

What’s changed is that communication, that storytelling used to be about one-third marketing and two-thirds sales; now those shares have flipped. Plus, modern event technology and management platforms open some amazing data collection opportunities. PR, marketing, sales and journalism. A second constant is messaging.

Marketing 62

Marketing B2B Print Technology 62

Landis PR

JANUARY 3, 2022

There is no doubt that public relations – which carries roots from the journalism side of the industry, now touches marketing, e-commerce, social media, digital outreach and more. On a tactical level, the use of AI will allow marketers to use data to target niche groups with selected messages for selected audiences.

Trends 52

Trends Trade Shows Agency Communications 52

NewsWhip

MAY 12, 2021

So, what metrics and data do you use to guide content creation? There’s so many data points. I think that what’s amazing, and what I love about working for Pepsi is our leadership team is so plugged in, and they really have faith in their talent and their team. We do things weekly, and monthly reports as well.

Trends 78

Trends Brand Branding Reddit 78

NewsWhip

MAY 27, 2021

The future of storytelling in healthcare communications. Real Chemistry’s Practice Leader of Media & Engagement Becky Vonsiatsky joins NewsWhip’s CEO Paul Quigley to discuss how healthcare storytelling will continue to connect authentically with key audiences, wherever they are. We pride ourselves on following the data.

Healthcare 78

Healthcare Storytelling Communications Local 78

PR Conversations

SEPTEMBER 18, 2014

Public relations education now trumps journalism. This is new, according to Thurlow, because, “Historically in Canada, most PR practitioners had a journalism degree.”. Such data may be available through related PR/communication associations. Most importantly, there is evidence of: leadership in core PR practice areas.

Study 99

Study Measurement Survey Education 99

Stephen Waddington

DECEMBER 15, 2021

30 agencies submitted data to the project. The Institute of Development Studies has published best practice guidelines for inclusive storytelling. Data published by the Office for National Statistics records that 25.9% The data reflected the UK market. None of the top 20 agencies participated.

Publicity 128

Publicity Government Guidelines Facebook 128

Stephen Waddington

DECEMBER 5, 2018

Much of the modern public relations business grew up out of media relations and publicity, rooted in storytelling and editorial engagement. The leadership and vision provided by early public relations professionals was squandered. Data is sourced from the Audit Bureau of Circulations. It has limited value.

Media Relations 115

Media Relations Media Print Newspapers 115

Contently - Strategy

JULY 31, 2019

Over in marketing world, all that audience data is usually baked into a CMP. You wouldn’t buy a CMP without data reporting capability, and the really stellar options have a transparent workflow management interface. Data-driven. and Chartbeat if they’re interested in their audience metrics. Content campaign.

Content Marketing 111

Content Marketing Marketing Media SEO 111

Cision

APRIL 5, 2017

These are highly activated bases that get information from one data point and assume it’s true. Chris Lynch : While digging into the data, we discovered 51% of journalists feel influencers care more about opinions and feelings than hard core facts. Be Informed by Data But Be Not A Slave To It. John Avlon: The data is great.

Report 225

Report Media Advertising Advertising 225