Axia PR

NOVEMBER 1, 2022

In this episode, Greg Galant, CEO and co-founder of Muck Rack, joins host Jason Mudd to discuss the origin of Muck Rack, the current state of journalism and PR reports, best practices for pitching media, and what journalists need from PR professionals. Tune in to learn more!

Journalism 116

Journalism Report Pitching Technology 116

PRSay

OCTOBER 3, 2022

Marketers are taking notice of California’s data-privacy laws after cosmetics retailer Sephora agreed last month to pay $1.2 As NBC News reports, California Attorney General Rob Bonta said Sephora sold its customers’ data without their consent. million in penalties for alleged violations involving its targeted-advertising practices.

Privacy 78

Privacy Data Marketing Retail 78

Agility PR Solutions

MAY 27, 2019

The cry that “the media is dying” has been echoing for years now, but the latest data from the Labor Department (as recently reported by Bloomberg) is especially dire. The post PR and journalism—we’re in this together appeared first on Agility PR Solutions.

Journalism 137

Journalism Data Report Media 137

The Resolution Blog

APRIL 23, 2018

I have the metrics that you want I am the thing that you need The client looked me deep in the eyes They say there’s no turning back How can you plan your next thing They said they’re not coming back Because he’s distrusting of me… Dirty Data, nah Dirty Data, nah Dirty Daaa?—?— It holds the findings of all activity.

Data 120

Data Measurement Examples Tools 120

PRSay

DECEMBER 7, 2023

As the journalism profession faces threats from artificial intelligence, misinformation and the collapse of business models that support journalism, the next generation of journalists nonetheless feels optimistic and wants to bring truth, justice and integrity to their work, a new survey suggests.

Journalism 187

Journalism Real Estate Survey Report 187

Cision

JUNE 29, 2017

Managing Partner & Chief Digital Strategist at NATIONAL Public Relations, Rick Murray was quick to point out that you would be hard pressed to land a story without some data behind it these days. “Data is an imperative in our industry. Every story/piece of content is backed with #data insights.” Who saw it?

Storytelling 0

Storytelling Data Communications Technology 0

NewsWhip

OCTOBER 24, 2022

Social media has become a huge part of digital journalism — something which Condé Nast’s Roberta Cianetti knows all too well. She joined the Condé Nast Italia team in 2013, and explains how NewsWhip has helped to tackle the challenges of journalism in the digital age. “As Trend spotting in journalism.

Data 68

Data Trends Journalism Print 68

Cision

DECEMBER 12, 2015

It may be time to say out with the old (traditional TV advertising) and in with the new (brand journalism). Brand journalism is found to be 92 percent more effective at increasing awareness and 168 percent more powerful when it comes to driving consumers to the buy button. Want proof? Why Are You Writing? For Whom Are You Writing?

Journalism 120

Journalism Brand Branding Writing 120

Deirdre Breakenridge

OCTOBER 16, 2014

Keeping an eye on Data and Data Education. We had a lot of financial clients, so I would read the office copies of Barron’s and Investor’s Business Daily and scan the office copies of The New York Times and the Wall Street Journal). Fast forward to 2014, data fuels their stories today. Just keep your eye on data.

Big Data 250

Big Data Data Education Internal 250

PRSay

OCTOBER 2, 2017

That’s one of the reasons why the art of PR now requires the science of data. Data can also help communicators tell better stories. Read on to learn more about how communicators can use data to tell better stories, and draw a link between their coverage and buyer behavior. Why Data Is Required for Storytelling.

Data 144

Data How To Storytelling Analytics 144

Cision

JULY 22, 2015

Our 2015 Social Journalism Study explores how media professionals use social media in their daily lives. With data from journalists in 11 countries, including the U.S., But now, we see a shift towards journalists relying on the networks to get their jobs done. In which countries are journalists engaging with their audiences the most?

Infographics 120

Infographics Journalism Study Social Media 120

PRSay

SEPTEMBER 26, 2022

consumers don’t trust companies to use their data ethically. Amid lapses and breaches, should communicators sound alarms about the potential misuse of people’s data? She is an associate professor and public relations-sequence coordinator in the School of Media & Journalism at Kent State University in Kent, Ohio.

Ethics 60

Ethics Data Privacy Publicity 60

Sword and the Script

APRIL 16, 2024

That’s according to a new paper published in a peer-reviewed journal by two academics Gary L. ” The duo used “multi-method approach that involved interviews, secondary data, and a follow-up survey” to conduct the study. emphasis theirs].” More specifically, they did the study twice to ensure its validity.

B2B 160

B2B Study Marketing Education 160

Onclusive

AUGUST 17, 2021

When a newspaper closes, the local government’s borrowing costs rise because diminished scrutiny makes investors less comfortable,” according to a 2019 Journal of Financial Economics report. Journalists in jail are up about 175% since 2000. There are some very large economies with very restricted press freedom.

Marketing 370

Marketing Newspapers Government Financial 370

Critical Mention

NOVEMBER 29, 2018

They took some time to catch up to other lines of business, but marketing departments are now making data and analytics a huge part of what they do. A 2018 survey by Dun & Bradstreet, for instance, found that data quality was extremely important to 63 percent of B2B companies. Data clean-up projects. Data clean-up projects.

Analytics 105

Analytics Data Trends Marketing 105

Ishmael's Corner

MAY 1, 2019

The post Bloomberg Joins the Flawed Dot-connecting Discourse Between Journalism and PR appeared first on Ishmael's Corner ~ Storytelling Techniques For Business Communications. The PR industry is healthy, and newspapers aren’t. Yet, throwing in Warren Buffett’s name as click bait makes it sound like Buffett is.more.

Journalism 102

Journalism Newspapers Storytelling Twitter 102

Ishmael's Corner

SEPTEMBER 30, 2014

With the story “ The Invasion of Corporate News , The Financial Times became the latest publication to skewer brand journalism. I suppose the FT figured a headline along the lines of “You’re Too Stupid to Figure Out Journalism from Propaganda” might alienate readers. Because that seems to be one of the themes in the FT piece.

Journalism 150

Journalism Brand Branding Publicity 150

NewsWhip

JANUARY 24, 2023

The partnership builds on NewsWhip’s Data for Democracy program, which provides access to NewsWhip’s tools to many NGOs and other organizations. The post NewsWhip expands Data for Democracy program to Meta’s Third-Party Fact Checking Program appeared first on Newswhip.

Data 78

Data Viral Tools Technology 78

The Proactive Report

NOVEMBER 21, 2023

Here is some data provided by SparkToro for an audience that talks about nutrition and health. These platforms encompass everything from industry-specific newsletters to independent journalism collectives, providing in-depth coverage of topics often overlooked by larger publications. And these are the top five podcasts they listen to.

Newspapers 130

Newspapers Social Media Data Consumer 130

Axia PR

APRIL 23, 2024

The journalism industry is in a constant state of evolution, and the current media climate is harder to navigate than ever. A Propel media barometer report details what pitches reporters are responding to, what gets left unread, the best days to pitch, and more supported with industry data.

Pitching 71

Pitching Publicity Journalism Data 71

NewsWhip

JULY 26, 2022

Using data from various sources, news website Axios is trying to find more about the issues Americans are thinking about and how interest in various topics changes over time. . Since its founding, data has played a key role in the way Axios tells stories. It then ranks each district’s interest in a topic relative to other districts. .

Data 78

Data Trends Google Local 78

ImPRessions - Crenshaw Communications

MARCH 22, 2023

With the rise in popularity of ChatGPT and other generative AI tools, there is debate about the use of AI in public relations , journalism, and everyday life. There are AI algorithms that can detect fraud by analyzing data such as user behavior, IP addresses, and device types. Fraud costs advertisers billions of dollars each year.

Advertising 170

Advertising Advertising Analytics Data 170

Cision

SEPTEMBER 14, 2017

The Cision 2017 Global Social Journalism Study outs journalists as similarly skeptical. Over half of journalists described fake news as undermining their area of journalism. Social media’s influence on journalism is not just for promotion, though. For example, PR firm 5W describes “data science” as a desired skill set for PR.

Journalism 309

Journalism Study Social Media Resources 309

Onclusive

NOVEMBER 8, 2023

PR professionals should create thoughtful, data-backed pitches, engage with reporters on social media, send swag (when appropriate), maintain relevant media lists, and manage all follow-through with reporters and journalists. Relationship building takes time. They may also be responsible for managing any outsourced content creators.

Training 195

Training Media Training Reputation Crisis Communications 195

Onclusive

JUNE 2, 2022

These insights are based on our quantitative analysis of the PR Attribution data from over 100,000 earned media articles published in 2021 that covered both business-to-consumer and business-to-business brands across a wide range of industries. Once again, hard data from PR Attribution has proven to be full of unexpected insights.

Consumer 195

Consumer Brand Branding Media 195

Onclusive

JUNE 2, 2022

These insights are based on our quantitative analysis of the PR Attribution data from over 100,000 earned media articles published in 2021 that covered both business-to-consumer and business-to-business brands across a wide range of industries. Once again, hard data from PR Attribution has proven to be full of unexpected insights.

Consumer 195

Consumer Brand Branding Media 195

ImPRessions - Crenshaw Communications

APRIL 27, 2021

From data hacks to new ransomware, PR pros who work in the cybersec space need to stay connected to developments and track trends in the business. Trade publications can be just as important as top outlets like The New York Times or Wall Street Journal. Cybersecurity is one of those categories. They often break news before anyone else.

Enterprise 296

Enterprise Trends Journalism Resources 296

Business Wire

JULY 2, 2019

To better understand the implications of “robots reporting the news,” Business Wire convened an incredible panel of media experts at our New York newsroom to discuss how to responsibly and effectively apply this advanced technology to news reporting.

Technology 170

Technology Journalism Internal International 170

Onclusive

AUGUST 9, 2021

PR professionals are expected to create thoughtful, data-backed pitches, engage with reporters on social media, send swag (when appropriate), maintain relevant media lists, and manage all follow-through with reporters and journalists. Data Journalism. Relationship building takes time. Media Monitoring & Analysis.

Training 370

Training Media Training Reputation Crisis Communications 370

Cision

SEPTEMBER 25, 2017

With the advent of digital journalism, it is journalists who find their objectivity scrutinized more often than before. The Cision 2017 Global Social Journalism Study provides some fascinating insights into how journalists view PR professionals and the PR profession. Does Industry Matter? Conclusion.

Journalism 258

Journalism Social Media Study Comparison 258

Cision

SEPTEMBER 20, 2017

The recently released Cision 2017 Global Social Journalism Study takes a deep dive into how journalists approach and use social media. The Cision Global Social Journalism Study has a lot of insightful, actionable data about how journalists use social media and their perceptions of social tools. Publishing Content.

Social Media 226

Social Media Media Journalism Study 226

NewsWhip

MARCH 13, 2024

We recommend a simple approach for this – based on the smart work we see by our clients, and based on advice from practitioners captured in a Journal of Communications article called “Watchful Waiting: Public Relations Strategies to minimize and manage a fake news crisis”. Response: Adapt to the Situation 1.

Brand 147

Brand Branding Crisis Exercises 147

ImPRessions - Crenshaw Communications

OCTOBER 8, 2020

Does it excel in enterprise data security for the private sector or are government contracts the goal? From massive breaches and ransomware attacks, to election security issues and data privacy concerns, the sheer volume of stories makes news monitoring essential. Use research and data to cut through the noise.

Enterprise 261

Enterprise Privacy Government Software 261

Sword and the Script

JUNE 20, 2023

The latest 2023 State of Journalism survey by Muck Rack continues to reinforce this conclusion. Here are some of the journalism statistics worth considering. And they all follow each other – it’s a very tight data cluster – a community in the truest sense. This is audience identification 101.

Twitter 131

Twitter Survey Journalism Social Media 131

Wadds Inc.

OCTOBER 12, 2023

I’ve included an example below from a recent paper published in the Journal of Public Relations Research. It does not include collection or analysis of any primary data. Parsing a paper using the Anthropic Claude 2 large language model and asking the AI bot for a summary, key arguments, and the method takes 15 minutes.

Crisis Communications 116

Crisis Communications How To Crisis Analysis 116

Ishmael's Corner

APRIL 28, 2015

And last year Pew put out the piece “ The Growing Pay Gap Between Journalism and Public Relations ” with number crunching that highlighted the pay disparity between the two professions. To accentuate the point, we find the paper putting its data visualization talent to good use with this “insightful” chart. Can you imagine?

Journalism 60

Journalism Storytelling Exercises Fashion 60

Onclusive

JUNE 15, 2022

As a result, PR metrics are often tangential to the way that other marketing functions quantify success, leaving the CMO and the rest of the C-suite with the challenge of normalizing disparate data sets. Director, Global Corporate Communications, Mimecast What’s the secret to success?

Marketing 195

Marketing Measurement Advertising Advertising 195