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What should your social media marketing focus on: Customer service or content?

Communications Conversations

The top three characteristics of a “best in class” brand focus on customer service and engagement. This is an industry that doesn’t exactly have the best rep when it comes to customer service–those numbers should be flipped! Bottom line: Social media is now your primary customer service channel.

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What should your social media marketing focus on: Customer service or content?

Communications Conversations

The top three characteristics of a “best in class” brand focus on customer service and engagement. This is an industry that doesn’t exactly have the best rep when it comes to customer service–those numbers should be flipped! Bottom line: Social media is now your primary customer service channel.

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Guest Post: 4 Reasons #PR Pros Need Customer Service Skills

Deirdre Breakenridge

Public relations professionals are required to have many skills these days, from excellent writing to knowing how to read data or to be efficient. During my career, I have noticed that one particular skill is often overlooked when it comes to training new PR pros and that is customer service. Put your client first.

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The Power of Emerging AI Technology in PR- and How to Use It

Remote PR Jobs

But the power of AI goes beyond content generation, and can assist PR teams with tasks like data analysis and customer service. When automated software can quickly and accurately analyze data that would otherwise take days or weeks, why wouldn’t you take advantage of this tool?

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Navigating AI Privacy Concerns

Ronn Torossian

Facial recognition systems, personal assistants, and automated customer service are only a few examples of how AI is enhancing our lives. However, these advancements bring up concerns about data privacy and security. AI privacy issues are on the rise as AI technology becomes more common in our daily lives.

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New academic study examines the future of trust in AI-generated news

Agility PR Solutions

Trust in AI continues to be the biggest obstacle to overcome before the tech is welcomed into business and customer service. So if people are skeptical about AI’s reliability for things like data […] The post New academic study examines the future of trust in AI-generated news appeared first on Agility PR Solutions.

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Balancing Feel and Instinct with Data

5W PR

Data drives the majority of our decisions today. New insights are now available into the behaviors of consumers, allowing businesses to have a better sense of what is needed when it comes to attracting new customers. And this is not a skill set that can be duplicated by data.

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