article thumbnail

Interview Series: CMO of UL Discusses How PR & Content Marketing Are Evolving in 2018

Onclusive

She joined UL in 2015 and is responsible for brand and marketing strategy, communications, public relations and crisis management, corporate social responsibility, events, customer experience, digital marketing and social media, as well as the marketing organization at large. How will you measure success?

article thumbnail

Can PR Take Ownership Of Reputation?

ImPRessions - Crenshaw Communications

Yet, even though reputation management is prized, it’s not always well understood. It’s often confused with crisis management, but while the two overlap, they are distinct. Crisis management involves responding to a simmering or sudden event that negatively impacts reputation.

Insiders

Sign Up for our Newsletter

This site is protected by reCAPTCHA and the Google Privacy Policy and Terms of Service apply.

article thumbnail

An “Interview” with ChatGPT: What is Public Relations? How Has PR Changed? Will Artificial Intelligence Replace Comms Pros?

Sword and the Script

We interviewed ChatGPT about public relations and while it does well with high-level questions, it becomes repetitive when those questions were more nuanced; the system says it is “unlikely” that it “or any other AI system will fully replace public relations (PR) professionals”. How is public relations measured?

article thumbnail

“Eurkea Doesn’t Scale” – Interview with Kevin Popovi?, The Idea Guy

The Stalwart Blog

We talked to all sorts of entrepreneurs and experts in and around the crisis management and when I’m hoping to get out of today is the talk about how to prepare even at the early stages of concept and I couldn’t think of a better guy to do this with my friend Kevin Popovi?, The Idea Guy® as it says right here in the logo.

article thumbnail

Interview with PRSA’s National Chairman, Anthony W. D’Angelo

Critical Mention

There are also six professional tracks that attendees can choose from: marketing communication, leadership & management, big data & measurement, reputation & crisis management, tools & techniques, and a special interests track. The post Interview with PRSA’s National Chairman, Anthony W.

article thumbnail

Five Food PR Ideas for Launching New Products and Menu Items

Prohibition

This can include product reviews, interviews, or features in food publications, both online and in print. Measure success : Set metrics to measure the success of your food PR campaign. They can pitch your new product or menu item to the media, secure media coverage, and arrange interviews or product reviews.

article thumbnail

2024’s Top 5 PR Trends: What to Watch

Newsfile

In an interview with TIME Magazine last November, OpenAI CEO Sam Altman said multimodality in the company’s new models will be one of the key things to watch out for in 2024. Out of 1001 PR Pros interviewed, what percent used generative AI in the following tasks? Crisis Management Effectiveness : Impact of PR efforts in crises.

Trends 105