Karen Freberg

SEPTEMBER 17, 2017

Adidas made 111 of these (to celebrate the number of wins Coach Petrino has) and did this creative execution at the event as well as on social media. As each season comes and goes, one thing is pretty consistent, and that is the innovation and creative execution of storytelling by the Clemson Tigers social and digital teams.

Creativity 40

Creativity Storytelling Sports Social Media 40

Landis PR

SEPTEMBER 7, 2021

A recent article in The Washington Post , “ Before Twitter and Facebook, There Was Morse Code: Remembering Social Media’s True Inventor ,” details the history and relevance of Morse code, complete with early versions of today’s “OMG” and “LOL.”. Morse, a painter-turned-inventor, sent a message from Washington to Baltimore.

Social Media 104

Social Media Marketing Media Analysis 104

PRSay

AUGUST 12, 2016

The fusion of these groups truly mirrors the current state of the news making and storytelling industry as a whole. Story timelines have shifted from traditional long-lead or daily print opportunities to instantaneous news with the introduction of social as the go-to storytelling platform.

Storytelling 60

Storytelling Social Media Sports Strategy 60

Critical Mention

FEBRUARY 4, 2020

Hunter PR is a wonderful strategic and creative communications partner that helps brands by creating strategic programming, content and relationships that foster consumer attention to brands. Several popular topics covered in their news & views section of their site are advertising, digital, diverse, creative and awards news.

Public Affairs 172

Public Affairs Creativity Nonprofit Agency 172

wiredPRworks

APRIL 20, 2022

Thanks to David for writing the book, including me in the first one – such an honor!, Fifteen years ago, David’s ideas seemed radical, creative, and wonderful. Storytelling success stories. Twitter [link]. In 2008, Barbara and David met IRL in Chicago when he offered a free ticket to a conference on twitter.

Marketing 118

Marketing Social Media Trends Instagram 118

Cision

DECEMBER 29, 2015

Ann primarily writes about social media and growth hack strategies, SEO and e-commerce. Quite obviously, the competition on the web has become fierce, forcing businesses and content marketers to become more creative than ever before in their content endeavors. Interactive Storytelling. Episodic Content . Social Media.

Content Marketing 120

Content Marketing Trends Marketing Storytelling 120

Sword and the Script

DECEMBER 26, 2023

Tactically, we feel data storytelling is going to be a key pillar in 2024 – so now is a good time to build the infrastructure to be able to pull that data, analyze and present it on a regular and timely basis.” ” ~ Morgan McLintic , CEO, Firebrand Communications 6. Whitt , Author, ‘ PR Lessons Learned Along the Way’ 7.

Writing 192

Writing Communications Marketing B2B 192

PRSay

OCTOBER 29, 2019

From “Wayne’s World” to The Lonely Island, “ Saturday Night Live ” has been writing internationally recognizable sketches, songs, jokes and characters for 45 seasons now. who trusts your team of talented creatives to do their jobs and achieve results. Connect with Lisa on Twitter: @LisaArledge.

Television 111

Television Writing Storytelling Video 111

PR 20/20

JANUARY 16, 2023

Content Strategist ( @Contently ): A publishing solution with an insightful magazine on “brands, storytelling and the future of content.”. Ann Handley , the author of Everybody Writes , heads up content at ‘Profs. Check out (and follow) Joe Pulizzi’s Twitter list, CMI Content Contributors , for more. a free marketing course).

Blogging 52

Blogging Marketing Pinterest SEO 52

Deirdre Breakenridge

NOVEMBER 23, 2016

Even just a little time each week to share thoughts with a student via Twitter or to schedule a Skype “coffee” chat is a fantastic way to show thanks. I’ll sit in on keynotes and sessions to get the updates on pressing topics including measurement, diversity in communications, data and creative storytelling, etc.

Skype 150

Skype Industry Storytelling Interviews 150

The Resolution Blog

OCTOBER 15, 2019

We were inspired to write this post after hearing about Hectare’s brilliant B2B Tinder for cows campaign mentioned in our recent podcast. Don’t be afraid to add paid into the mix If your campaign is creative enough, you can set things in motion with just one ad. They leveraged the power of YouTube, LinkedIn, Facebook, Twitter, and?—?for

B2B 120

B2B B2C Facebook Storytelling 120

PRSay

MAY 24, 2019

Even if you don’t sell or promote a product or service that includes a location, you can still promote your business in creative ways. Follow the Ohio Restaurant Association’s social media channels on Instagram, Facebook, Twitter and LinkedIn to find out how we accomplish this. Your online platforms can become your destination.

Tourism 112

Tourism Travel Social Media Instagram 112

Karen Freberg

JANUARY 14, 2021

When I first started, we had blogs, a strategic brief, Twitter, and a campaign proposal. However, these are being more valued and accounted for in tenure and promotion cases – all tied to either creative services and activities, service, or evidence of your reputation in the field. It’s all worth it! From the positives (ex.

Social Media 88

Social Media Media Resources Creativity 88

Stephen Waddington

JUNE 16, 2019

I’ve had a break from writing my weekly letter after getting married in New York. Here’s more on those, an event on data-led storytelling that we’re running at Metia next month and other stories that have caught my attention. ?? Everyone in marketing and PR can be a winner Next week is the Cannes Festival of Creativity.

Print 60

Print Storytelling Newspapers Advertising 60

Cision

JUNE 25, 2015

Write a press release. After pushing it out on your social channels on publication, share again throughout the day (Twitter) and a few times more throughout the month (LinkedIn and Facebook). Follow her on Twitter: @jenlawhead. Image: Got Credit , Claudia Zimmer ( Creative Commons ). 500|5000 list).

LinkedIn 120

LinkedIn Pitching Interviews Journalism 120

OnePitch

APRIL 14, 2022

While the tool was one of the first and was without a doubt critical to cancer detection and prevention, the industry overall is oversaturated, which meant we had to be extremely creative in the way we told the launch story to successfully break through the clutter. We read that you are a strong B2B health writer and storyteller.

Healthcare 52

Healthcare How To Pitching Product Launch 52

Cision

AUGUST 9, 2016

I thought to myself: “Everything we do is storytelling!” I joined the journalism classes writing news articles for the college news website and began studying public relations for my degree. Working at newspapers for a few years taught me to always consider the audience when you’re writing.

Crisis 0

Crisis Reputation Study Social Media 0

Waxing UnLyrical

MARCH 14, 2016

4 Creative Email Marketing Campaigns That Inspire Action. What You Can Learn About Storytelling from Charity Water. Patrick’s Day quickly approaching, your business has an opportunity to capitalize on some festive holiday marketing,” writes Annie Pilon as she shares some ways to use a popular event such as St.

Storytelling 40

Storytelling Banking Training Writing 40

wiredPRworks

JULY 25, 2016

Register here and follow @SheSaysChicago on twitter. The creative industry can be an exciting and challenging landscape to work in, and the path you take is totally up to you. SheSays Chicago has assembled some of the top women and men in creative for the sole purpose of helping YOU. I'm looking forward to meeting them all!!

Conference 40

Conference How To Creativity Energy 40

Shift Communications

AUGUST 20, 2015

Her Twitter content is really great and totally sharable.” If your strength is writing, take on as many writing projects that your plate can handle. If you’re the creative type, make it a point to suggest the most ridiculous idea in every brainstorm you join. Rather, embrace the storytelling opportunity.

Brand 60

Brand Branding Pitching Storytelling 60

Cision

APRIL 28, 2016

In this interview, Ray discusses what makes good storytelling, why audiences are ignoring brand content and how to provide authenticity in your communication with your audience. And storytelling is a key part of that. Then, figure out how your brand can solve those problems. You recently joined JConnelly as chief innovation officer.

Content Marketing 120

Content Marketing Community Mobile Storytelling 120

PR Conversations

APRIL 27, 2017

During our blogging hiatus, Judy Gombita has kept up the PR Conversations action via our hugely successful Twitter micro-blog. I confess to being tempted to redecorate with a contemporary creative storytelling theme featuring multi-slider, visually gorgeous Parallax visual effects and scrolling devices.

Blogging 58

Blogging Writing Pitching Storytelling 58

Cision

JUNE 9, 2016

This let me unleash my research thinking and creative acumen to the fullest in driving brand strategies that were held accountable to business KPIs such as market growth, inviting investment, attraction or retention of talent, driving favorable issues outcomes with regulators, etc. .

Training 0

Training Leadership Brand Branding 0

Karen Freberg

MARCH 31, 2022

Yes, I am going to write about “that class” about that “super iconic and special GOAT guest speaker.” We had a conversation in class on how you can use social media to build relationships and make amazing opportunities happen – because like films – it all comes down to storytelling.

Social Media 85

Social Media Industry Film Viral 85

Waxing UnLyrical

MAY 15, 2018

The most popular trends recognized by the survey for the next 12 months included storytelling at 79%, content marketing (71%) and thought leadership (67%). Creative Commons CC0. Scott Kaminski is a client-side corporate storyteller who currently manages marketing communications and public relations for Häfele America Co.,

Survey 74

Survey Industry Communications Corporate 74

Waxing UnLyrical

DECEMBER 24, 2010

Image: Martin LaBar via Flickr, Creative Commons And even many non-Christians will be relaxing, perhaps joining in the revelry (as many of my friends did when I was growing up in India). Jesus as the ultimate storyteller Regardless of the accuracy of the story of Jesus (when exactly he was born, who the Magi were, etc.) Here are three.

Publicity 86

Publicity Creativity Measurement Twitter 86

Beyond PR

SEPTEMBER 6, 2016

Similarly, content marketers should not be afraid to take risks with their storytelling and distribution strategies. Or, if your brand storytelling tends to be conservative in style, consider adding some creativity and levity. She believes the key to successful content is balancing creativity, analytics and commonsense.

Marketing 40

Marketing Content Marketing Television Storytelling 40

Beyond PR

MARCH 4, 2016

However, while mobile devices make video storytelling easier, executing a high-quality video is not as simple as whipping out your smartphone, pointing it in a direction, and shooting. Just as you write a story sequentially, you want to make sure you shoot video in sequential order. Learn more by following him on Twitter @WBenter.

Mobile 73

Mobile Video Interviews Film 73

Sword and the Script

DECEMBER 20, 2022

And, given the vast amount of time I pour into writing about PR technology , I’m really pleased with the long list of contributions from the PR technology vendor community. Brad Marley , Yelram Media Chief Storyteller, Yelram Media. Marketing turns to creative to stand out from the clutter . Relentless focus on the customer .

Marketing 189

Marketing Content Marketing Data Social Media 189

Waxing UnLyrical

DECEMBER 28, 2010

Also… Image: Thom Watson via Flickr, Creative Commons OK, I’ll stop now, I can see you rolling your eyes, going, “Come on, act your age.&# Comment as pts moderator Richard Bailey Getting info Pending approval share On Facebook On Twitter flag Delete Hide Unhide Ban user New! I actually have a bunch of them.

Publicity 95

Publicity Facebook Twitter Measurement 95

Beyond PR

MARCH 6, 2018

88 percent value creativity and craft in content creation. You can spend months writing a white paper or spend thousands on a video, but if it’s not laser focused and doesn’t reach the right audiences it’s not going to convert. Connect with him on Twitter: @sethgilpn. . . 92 percent focus on building new audiences.

Strategy 67

Strategy How To B2C Content Marketing 67

Waxing UnLyrical

OCTOBER 28, 2010

It’s the reason I was really happy that BNET chose me to be its Startup Storyteller … and it’s what I do. 1 – 2:30 pm ET, follow/participate on Twitter using the #netsol hashtag. Image: mstofan ‘s Flickrstream, Creative Commons Thanks so much for stopping by WUL! Will you join us if you can?

Conference 66

Conference Measurement Tourism Twitter 66

Beyond PR

SEPTEMBER 8, 2016

To address parents’ perception that LEGO sets discouraged children’s creativity, LEGO partnered with Facebook, where parents are very active, and asked children around the world to show them what a Kronkiwongi is. Write about the thing, not the keyword string. Connect with her on LinkedIn and follow her on Twitter @ADHicken.

Content Marketing 40

Content Marketing Marketing Customer Service Airlines 40

Communications Conversations

MAY 3, 2016

For this year’s list, I approached a number of profs via Twitter–easiest way for me to do it (big thanks to Karen Freberg for compiling a great list of PR profs on Twitter). She’s a Clark Honors College student and is writing her senior thesis on the lack of women in sports information director roles in the NCAA.

Sports 0

Sports Leadership Internal International 0

NewsWhip

JUNE 10, 2021

Chris Rivera: Well, Ben, the unfortunate part is when I went to college, I studied technical writing. By the way, for anyone that doesn’t know what technical writing is, don’t worry. Or has it moved from Twitter to Facebook, or from Twitter to someone’s blog, or whatever it might be? Ben: Oh, wow.

Reputation 78

Reputation Crisis Management Crisis Enterprise 78

Sword and the Script

DECEMBER 28, 2022

Every year I read and write about dozens of reports on B2B marketing and PR. Twitter is still a journalist’s favorite social media site. A survey of 2,500 journalists finds Twitter is still their favorite social media network. 18% of reporters say they get their news from Twitter – that’s about one in five.

B2B 116

B2B Marketing Survey Software 116

Marketwired

FEBRUARY 16, 2016

#CreativePR, the hashtag, caught our attention at last year’s PRSA conference when Deirdre Breakenridge, Jason Sprenger and Heather Whaling teamed up for their presentation, “Creative PR: Delivering Your Story From Narrative and Design to Measurement.” Rethink writing: Michelle Messenger Garrett.

Creativity 100

Creativity Pitching Writing Conference 100