Bianchi Biz Blog

OCTOBER 11, 2022

I tried making up for the poor camera quality by getting creative with my shots. This industry has given me the opportunity to live in different parts of the country and I love getting to explore each state with my dogs and meet new people! What advice do you have for PR people that want to pitch you?

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Automotive Meeting Media Journalism 63

Bianchi Biz Blog

OCTOBER 24, 2022

I love getting creative in the kitchen and entertaining for family and friends. What advice do you have for PR people that want to pitch you? Editors are busy and flooded with emails and PR pitches all the time. And, please, keep it relevant and know who you are pitching to. Stick to the keep-it-simple principle.

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Meeting Automotive Transportation Newspapers 60

ImPRessions - Crenshaw Communications

OCTOBER 28, 2020

Fortunately, most collaborative ideas can be successful, — with research, work, and creativity. We’re living through COVID-19 and a presidential election year, and both eat up a huge amount of media bandwidth. Media relations deals with the news environment, which is by definition unpredictable.

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Publicity How To Agency Product Launch 334

Bianchi Biz Blog

JANUARY 24, 2022

That includes our creative director, writers, industry and content partners, numerous marketing and PR professionals, and readers. Our creative director Alex Hartman joined me for the press days at Motor Bella. We shot a ton of on-site footage for our social media channels that our readers and followers really enjoyed.

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Meeting Automotive Media Technology 78

Solo PR Pro

JUNE 22, 2021

Although she was only somewhat familiar with the industry, having taken a few courses in school on the broader scope of marketing and mass media, she was immediately attracted to the opportunity to use her writing skills in the PR industry. The changing media landscape has enabled PR pros to do more than traditional media relations.

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Meeting Course Retail Media Relations 62

Bianchi Biz Blog

SEPTEMBER 26, 2022

As an entrepreneur you never really leave work at the end of the day, but we live in a very creative and inspiring time, so work tends to be a passion for me, too. What advice do you have for PR people that want to pitch you? This meant we had to meet people and build relationships from scratch, too.

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Meeting Automotive Media Journalism 74

ImPRessions - Crenshaw Communications

MARCH 23, 2022

This not only shows that we are keen to meet clients where they are, but that we also take process seriously. These meetings are also the PR team’s initial opportunity to assess potential B2B spokesperson, define their “lanes,” and gauge how comfortable and effective they will be in a media interview or keynote situation. .

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Agency Meeting B2B Conference 310

Cision

DECEMBER 12, 2017

Media leads are a powerful tool, and the key to earning coverage is learning how to really capture people’s interest. What you need to be successful is a guidebook to improve your media relations efforts. Because more earned media can help build your brand recognition, improve SEO and sell more. They’re only human.

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How To Media Pitching Creativity 279

Shift Communications

AUGUST 4, 2016

As an account executive on the account services team at SHIFT, my role is focused primarily on media relations as it pertains to my client roster. Although media relations is a blast, it has its fair share of challenges – the PR struggle can be very real. Which leads us to our next media relations challenge….

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Media Relations How To Media Groups 60

ImPRessions - Crenshaw Communications

JANUARY 12, 2018

This can include everything from timely and thorough information downloads on new products, marketing plans, and business goals, to the time commitment by senior executives for preparation and participation in briefings, quarterly meetings, and media interviews. Allow the agency creative freedom.

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Publicity Brand Branding Storytelling 256

ImPRessions - Crenshaw Communications

JANUARY 9, 2019

Any good public relations agency should want to have an open conversation about what clients can expect for their investment. They’re hoping for a productive meeting and a solid start to what they hope will be a long and successful partnership. But even the best agencies don’t always spill the tea at the very first meeting.

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Agency Construction Fashion Pitching 224

ImPRessions - Crenshaw Communications

MARCH 14, 2017

That said, a well-executed RFP, drafted for any industry assignment, can be a strong tool to help determine a good fit, as many creative services experts point out. In our view, if your budget is less than $5,000 per month, you may be better off with a sole practitioner who has relevant PR or media relations experience in your industry.

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Meeting Agency Creativity Case Study 191

ImPRessions - Crenshaw Communications

MAY 10, 2019

Keep the client informed about the progress of media pitches in progress. Clients pay for our expertise and guidance in the world of media relations. This one can be controversial because many agencies worry about “scope creep” and we work to curb constant overservicing to meet a client’s goals.

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How To Agency Meeting Communications 170

Bianchi Biz Blog

NOVEMBER 20, 2023

I’ll never forget driving to Petersen Publishing Company some 50 miles from my home and pitching three articles to Lee Kelley, editorial director at the new Hot Rod Specialty Publications Group. What advice do you have for PR people that want to pitch you? He offered me a job as feature editor on the spot.

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Journalism Automotive Interviews Writing 115

PRSay

JANUARY 2, 2020

I like using creativity and storytelling. But you have to let go of three false beliefs about working in public relations: 1. This is a service business, so my job is to carry out orders and meet requests. But this is a creativity business. Get more media pitching knowledge from Michael Smart here.

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How To Training Creativity Storytelling 148

Solo PR Pro

JULY 5, 2022

I try not to schedule any calls or meetings after 3 p.m. I write or pitch media in the mornings, so I am only available beginning at noon daily. Two lessons here: First, my writing mornings are protected and, second, I see an increase in meetings with prospective clients and networking contacts. if I can help it.

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Meeting Writing Pitching Case Study 98

PRSay

APRIL 19, 2019

Thinking back to that first speech I gave to PR pros on boosting media pitching is crazy, because at the time I had no idea what a fork in the road that would be. Upon arriving outside the meeting room, I stood in the hall away from the guests as they filed in. Get more media pitching knowledge from Michael Smart here. .

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Hotels Training Viral Pitching 131

ImPRessions - Crenshaw Communications

NOVEMBER 6, 2019

That isn’t true; earned media is generated by hard work, research, and creativity. Part of the art of public relations is leveraging the initial stories into a longer, more important narrative for top-tier media and influencers. An on-and-off approach to media relations and executive visibility will fall short.

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Agency Pitching Internal International 205

Burrelles Fresh Ideas

NOVEMBER 7, 2023

I was out of school and had several years of experience as an executive assistant, including a stint as the admin for a publicly traded company’s investor and media relations director. I began to tire of the days spent faxing (yes, I’m old) press releases one at a time to manually created lists of media contacts and 9 p.m.

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Agency Energy Crisis Management Industry 89

PRSay

APRIL 30, 2018

And that doesn’t happen without deep, creative thinking. You can free your mind just by booking a conference room and whiteboarding the various possible angles for the pitch you’re working on … by yourself. Michael Smart teaches PR professionals how to dramatically increase their positive media placements.

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Pitching Creativity Conference Media Relations 92

Solo PR Pro

FEBRUARY 25, 2021

My mix has always included agency partnerships, but 2020 forced me to get creative and leverage those agency partnerships to stabilize my business. Agency A: A boutique creative and digital shop that dabbled in PR. To the rest of the team, I was just traditional media relations. What are agency partnerships?

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Agency Creativity Media Relations Nonprofit 76

Communications Conversations

FEBRUARY 21, 2020

Over the last five years, we’ve created a social media playbook document that makes this a lot easier! Much of the work I do for them revolves around B2B media relations with HR publications, podcasts and blogs. This usually involves coming up with creative ideas to sell the city of Richfield and promote tourism (i.e.,

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Social Media Media LinkedIn Tourism 157

Cision

APRIL 12, 2016

Pushing products in your pitches won’t gain you any media coverage. If you want journalists to respond to your pitches, you need to explain why your news is important and relevant. Adriana Stan, public relations director at W Magazine, says being empathetic to the contacts you are pitching is the key to winning them over.

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Fashion Pitching Journalism Social Media 120

Sword and the Script

NOVEMBER 3, 2020

The opportunity is another potential source for earning coverage – even as traditional media relations gets harder. Many of the media monitoring tools are the market offer podcast monitoring through a third-party partnership with the company. c) How to Do Public Relations for a Startup in 2020 via Business Wire “Know your media.

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Instagram Technology Resources Employee 141

Bianchi Biz Blog

NOVEMBER 19, 2020

This is part of the reason we created our Meet the Media blog series. In this post, we’ve pulled some excerpts from our more than 100 Meet the Media profiles to help answer the vital question: what do journalists want? Focus on creative, unique stories from which others can learn. What is the takeaway?”

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Automotive Journalism Interviews Engineering 86

The Resolution Blog

OCTOBER 26, 2015

Media relations is the core skill and transparency is the belief. Our firm was created and is grounded in the belief that total client transparency is the key to a successful media relations campaign. Do you follow a creative process? The questions are sent to the client a few hours before our first meeting.

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Education Measurement B2B Meeting 120

Bianchi Biz Blog

FEBRUARY 18, 2021

Rather than focusing your pitches on your specific product or service , or even just on the breaking news headlines of the day, it’s often better to approach things in the context of the overall trends or industry “pain points” and show how your client or messaging fits. ‘Get Get Off Your *ss and Knock on Doors’.

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Automotive Publicity Transportation Trade Shows 105

Burrelles Fresh Ideas

OCTOBER 24, 2023

This often involves a constellation of strategies used in conjunction with one another to develop a nuanced profile of who your customer is, what they want, what they need, and how the current market meets or doesn’t meet those goals and expectations.

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Strategy Ethics Social Media Data 96

ImPRessions - Crenshaw Communications

APRIL 18, 2017

Arrange to meet in person, or at least by Skype to see what kind of chemistry exists. Assign a small, but demonstrative project to scope out an agency’s creative and strategic chops. We have one client who insists on email updates, one-on-one calls with account leaders and monthly in-person meetings (with no cellphones!).

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Skype Conference Agency Product Launch 136

Cision

JULY 14, 2016

For as long as I can remember, I have loved art, writing and being creative. Knowing I had a way with words, I eventually wanted to find an industry that utilized those skills and allowed for creativity. While I excelled at all my classes, I would always rather write an essay than take a multiple choice test. Prioritizing is critical.

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Travel Agriculture Tourism Internal 120

Shift Communications

DECEMBER 15, 2016

As SHIFT and the entire industry continues to evolve there is always the question… Is traditional media relations dead? Each member of the team has a particular hit that they are extremely proud of purely based on the fact that good old creativity, industriousness and smarts resulted in a hit that wowed the client and broke through.

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Print Media Travel Wireless 60

Landis PR

MAY 22, 2023

It means that the person talking to clients on weekly meetings is keeping strategy top of mind, quickly comes up with recommendations, and can email out that media pitch without a chain of approvals. We are a group of experienced communicators who run accounts and implement programs. What does that mean?

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Agency Groups Pitching Meeting 52

Rock the Status Quo

DECEMBER 11, 2014

Sometimes public relations feels exactly like this piggy’s situation, but without the humor. Busting our humps day after day to pitch creative stories that go nowhere, then madly celebrating ( even if it’s in the privacy of our own office ) when we finally land one. (I know… Moderation, Carrie, moderation!)

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Interviews Real Estate Media Pitching 174

Beyond PR

DECEMBER 14, 2017

Media leads are a powerful tool, and the key to earning coverage is learning how to really capture people’s interest. What you need to be successful is a guidebook to improve your media relations efforts. Because more earned media can help build your brand recognition, improve SEO and sell more. They’re only human.

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How To Media Pitching Creativity 68

Cision

JULY 17, 2015

Their reactions were about what I expected from a group of seasoned media relations professionals being approached by a snarky blogger – which is to say that nearly all of them began with some variation of: “Don’t you dare quote me in your post.”. Images: Alberto G. , Niuton may (Creative Commons).

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Groups Newspapers Instagram Survey 120

Solo PR Pro

APRIL 5, 2022

When I left the media relations agency I cofounded after 16 years, I realized I would need an expanded skillset to attract new clients. That’s because the kind of work I wanted as a sole practitioner was no longer strictly found in pitching and placement. Lynn Harris Medcalf, MA, APR, Lynn Harris Medcalf PR Consulting.

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How To Fashion Banking Industry 104

Shift Communications

MARCH 8, 2016

One of the most valuable lessons I’ve learned over the course of my 17 year professional career – and worked to impart on those I have mentored – is that thinking critically and creatively, showing genuine curiosity, and prioritizing relationship building are THE most important skills to develop as a PR professional. Relationship Building.

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Skype Creativity Education Construction 60