Bianchi Biz Blog

JANUARY 8, 2024

What advice do you have for PR people that want to pitch you or your publication? I understand that it’s just a list they’re likely going down, but I get a lot of pitches about things that have nothing to do with anything I’ve ever reported on. Finish this sentence: If I am not reporting, I am … Doing a crossword!

Meeting 97

Meeting Energy Local Media 97

The Hoyt Organization

DECEMBER 12, 2023

When making public relations pitches, you need to put across your point and make a connection with someone in less than a minute. That’s why we’ve put together this article on how to build confidence in your PR pitch. Knowing your audience is the first step toward successful preparation for a pitch meeting.

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Pitching Publicity Meeting Storytelling 92

ImPRessions - Crenshaw Communications

SEPTEMBER 7, 2018

Tying media relations activities to key calendar milestones is a time-honored PR tactic, because it works. From Labor Day to New Year’s Eve, fall holidays probably offer the best occasions for media coverage, but the approach needs to be relevant, respectful, and creative. Dos and don’ts for holiday media pitching.

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Media Relations Media Pitching Data-Driven PR 157

Bianchi Biz Blog

SEPTEMBER 11, 2023

What advice do you have for PR people that want to pitch you? I see more value from pitches that get straight to the point, show me a problem, and then show me a solution. I do get annoyed when I get pitched the same thing multiple times after I’ve already covered it. Any pet peeves with PR people?

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Meeting Media Travel Journalism 104

Bianchi Biz Blog

OCTOBER 9, 2023

In the coming years and decades, fleet operators will be able to choose from a much broader menu of powertrain options to meet the requirements of their operations and comply with emissions regulations. What advice do you have for PR people that want to pitch you? Know your audience. Any pet peeves with PR people?

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Transportation Meeting Newspapers Media 99

Bianchi Biz Blog

JUNE 5, 2023

I spent 20 years in media relations at General Motors between two journalism careers. What advice do you have for PR people that want to pitch you? If you are pitching me, focus on commercial trucking (Class 4-8). If you are pitching me, focus on commercial trucking (Class 4-8). Any pet peeves with PR people?

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Meeting Automotive Media Transportation 75

Bianchi Biz Blog

FEBRUARY 12, 2024

I did some freelancing after college and found my way back into the media business full-time a little over four years ago when I landed a job on Business Insider ‘s transportation desk. What advice do you have for PR people that want to pitch you? Finish this sentence: If I am not reporting, I am … riding one of my many bikes.

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Meeting Report Transportation Automotive 86

Bianchi Biz Blog

JULY 10, 2023

What advice do you have for PR people that want to pitch you? A great PR pitch needs to tell me why I care so I can help tell readers why they care, too. Just existing, or doing a thing, isn’t enough to get news coverage anymore—especially in the current era of digital media audience declines and ever-tightening budgets.

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Meeting Report Automotive Media 83

Bianchi Biz Blog

OCTOBER 23, 2023

What advice do you have for PR people that want to pitch you? The post Meet the Media: Madeleine Winer, Editor of AftermarketNews appeared first on Bianchi PR. Finish this sentence: If I am not reporting, I am … Working on house projects. Have any advice for building a paver patio? I’m also on X at @MadeleineWiner.

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Meeting Automotive Media Journalism 95

PRSay

JUNE 7, 2018

Recently I spoke about media pitching at a conference where many of the speakers were journalists. Journalists’ inboxes are full of email pitches with buzzwords and jargon, so naturally they’re going to say — “Just tell me about your product or service. How is this possible? Think about it from their perspective.

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Media Relations Pitching Media Conference 94

Bianchi Biz Blog

NOVEMBER 6, 2023

What advice do you have for PR people who want to pitch you? I might be in engineering, but that’s not my background; how a product or achievement relates to people is much more interesting to me than the product or achievement itself. Use people. You can connect with Emma on LinkedIn here.

Meeting 92

Meeting Engineering Journalism Media 92

Cision

APRIL 14, 2015

Since the start of public relations, media placements have been the holy grail of PR success. However, with shrinking newsrooms and journalists being bombarded with pitches, how does a media relations campaign stand a chance in this new age? The Media Won’t Cover You if They Don’t Know You. The result?

Media Relations 120

Media Relations Media Pitching Measurement 120

ImPRessions - Crenshaw Communications

MARCH 13, 2024

The nitty gritty of journalist negotiations PR teams often invoke their media relationships, with good reason. But few media relations specialists will share their verbatim pitch verbatim to a journalist with a client. This is another one that should be in every pitch deck. That means a fair hearing.

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Agency Handbook Construction Pitching 182

Bianchi Biz Blog

JUNE 19, 2023

What advice do you have for PR people that want to pitch you? Get to know the editors you pitch to. At Transport Topics, the sweet spot to send your pitch email is about a month before the actual editorial calendar date. It is disappointing to get a pitch for a story that you already assigned. Know your industry.

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Transportation Meeting Media Newspapers 93

Bianchi Biz Blog

FEBRUARY 6, 2023

Finish this sentence: If I am not reporting, I am spending time with family, taking the dog to the beach, going on a long bicycle ride or going for a walk, What advice do you have for PR people that want to pitch you? Don’t pitch things outside of my interest area. Don’t pitch stories we have already written. Stay on point.

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Automotive Technology Meeting Transportation 75

Bianchi Biz Blog

APRIL 3, 2023

My editor often reminds me to ask myself when sorting through so many pitches: what problem does this solve? What advice do you have for PR people that want to pitch you? Look up our coverage before you pitch to ensure Automotive News is a good fit and personalize the pitches. I don’t want the same story as everyone else.

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Automotive Meeting Report Insurance 77

Landis PR

DECEMBER 6, 2021

Even as the communications sector has expanded to include social media channels, blogs, virtual events and more, media relations has remained – and will remain – a cornerstone of any smart MarComm strategy. With that in mind, here are five of our top pro tips for a successful media relations program in 2022: .

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Media Relations Media Sports Report 52

Bianchi Biz Blog

AUGUST 8, 2022

I regularly receive pitches for SME interviews, and the first thing I tell the PR reps is “Does [name of SME]’s company have any customer stories?” What advice do you have for PR people that want to pitch you? Read some of my stories to get an idea as to what I might be interested in before you pitch me.

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Technology Meeting Media Analytics 93

Bianchi Biz Blog

DECEMBER 6, 2021

When we launched our Meet the Media blog series five years ago, our mission entailed helping bridge the gap between automotive and mobility PR professionals and the key journalists who cover the automotive and mobility sectors. Below are the 10 most-viewed Meet the Media profiles of 2021: 1. Meet the Media: Alexa St.

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Meeting Automotive Media Transportation 82

PRSay

APRIL 16, 2020

However, PR pros can still pitch relevant stories to travel media, according to an April 14 webinar hosted by Kellie Jelencovich , PR manager at Travel Leaders Group and president of PRSA’s New York Chapter. Like many parts of the American economy, the travel and tourism sector has been hit hard by the coronavirus shutdown.

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Travel Pitching Airlines Media 208

Shift Communications

JANUARY 18, 2018

As an AE who’s day-to-day consists of securing media coverage and building relationships with reporters, sitting 10 feet away from these “celebrities” reminded me that they are just like everyone else! Here are some ways how to build great media relations with relevant press: Check out Recent Coverage. Meet Face to Face.

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Media Relations Healthcare Media Hotels 76

Bianchi Biz Blog

AUGUST 21, 2023

I assign articles to our in-house and freelance staff, work with our graphic artist for our print layout and designs, and work with our sales and management team to ensure our content meets our editorial mission and help with sales. What advice do you have for PR people that want to pitch you?

Meeting 72

Meeting Automotive Engineering Journalism 72

Cision

JANUARY 17, 2018

Part of making that product, of course, comes not only through brainstorming in editorial meetings but working constructively with PR professionals who bring them interesting story ideas with their audiences in mind. Developing just the right pitch has never been easy, however. S/he is reading 100 PR pitches a day.

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Pitching Journalism Construction Writing 215

PRSay

MAY 31, 2018

You know what it’s like to be a journalist or blogger tasked with meeting a content or engagement quota. You don’t just learn a template for writing a good pitch email. Jude Children’s Research Hospital and Georgia Tech to help their media relations teams reach new levels of success. Do YOU want to be “leveraged?”

Media Relations 88

Media Relations Media Pitching Course 88

Bianchi Biz Blog

AUGUST 9, 2021

What advice do you have for PR people that want to pitch you? There are some pitches that may be interesting, but simply don’t fit my audience or my focus area at Insider. Pitch features with good people within companies, not just products. You might also be interested in: Bianchi PR’s Meet the Media Recap.

Transportation 96

Transportation Meeting Automotive Report 96

Bianchi Biz Blog

APRIL 18, 2022

managing social media channels, attending meetings, checking in with editors, coordinating coverage of big issues with editors of different publications within our parent company or hosting webinars — digital-first media takes a lot of planning. What advice do you have for PR people that want to pitch you?

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Meeting Automotive Media Newspapers 78

Bianchi Biz Blog

MAY 3, 2021

What advice do you have for PR people that want to pitch you? Pitch anything even remotely automotive. I’m pretty open to things that are outside the norm, so if you’re not sure it’s really in my wheelhouse or if I’ll be willing to try something a little crazy, pitch it anyway. Any pet peeves with PR people?

Automotive 86

Automotive Meeting Media Pitching 86

Bianchi Biz Blog

MARCH 6, 2023

What advice do you have for PR people that want to pitch you? My advice to PR professionals is think before emailing pitches. Finish this sentence: If I am not reporting, I am … If I am not reporting, I am likely in the garage working on one of my classic cars or out in the vegetable garden tending to my plants.

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Meeting Automotive Media YouTube 77

Landis PR

FEBRUARY 21, 2022

Publishing company Pressbooks defines media relations as “the mutually beneficial relationship between journalists and public relations professionals.” . From a PR perspective, the media can be a terrific way to raise the profile of your company/client company and its products/services. Related articles: .

Media Relations 52

Media Relations Publicity Sports Media 52

Business Wire

DECEMBER 17, 2019

At our most recent Business Wire Meet the Media event, we brought together Fast Company and Inc. CNET, Digital Trends, Tom’s Guide and Laptop Mag, and Refinery29 to share their recommendations on best ways to get their attention, schedule meetings, provide assets and conduct follow-ups during an event as big as CES.

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Trade Shows Pitching How To Meeting 196

ImPRessions - Crenshaw Communications

JUNE 30, 2021

This is because you not only know what stories they will cover instantly when a story breaks, but how they’re likely to approach, which enables a more targeted pitch. Often between gathering commentary and trying to meet a deadline, the reporter will be nearly as stressed as the PR person. Interact on social media.

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Media Pitching Report B2B 333

Wadds Inc.

JANUARY 16, 2023

We are eager to learn and absorb all we can about and from our new employer, make new friends, meet new people, visit new places, exercise our creative muscles, and demonstrate our talents and skills. Most of us want to start our PR careers on the “right foot.” We desire to perform our work excellently with plenty of zest and zeal.

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Meeting Ethics Storytelling Publicity 98

Bianchi Biz Blog

FEBRUARY 21, 2022

What advice do you have for PR people that want to pitch you? You might also be interested in: Meet the Media: Audrey LaForest, Washington, D.C. Meet the Media: Carl Anthony, Managing Editor of Automoblog & AutoVision News. Timing is always important. But being flexible and knowledgeable is always helpful.

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Meeting Transportation Media Sports 94

Bianchi Biz Blog

AUGUST 23, 2021

What advice do you have for PR people that want to pitch you? To me it feels like the pitch process has gotten so focused on being able to draw a direct line between reach-outs and posts published. To me it feels like the pitch process has gotten so focused on being able to draw a direct line between reach-outs and posts published.

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Meeting Report Transportation Media 98

Sword and the Script

FEBRUARY 20, 2024

PR pitches earn a 45% open rate and a 3% response rate; the top metrics for marcom and PR by segment; Europe is more satisfied with PR agencies than the U.S. What: PR pitching amidst the continuing media layoffs When: February 22, 2024, at 12:00 p.m. The company’s measures are based on the pitches sent through their systems.

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Report Publicity Marketing Pitching 106

Bianchi Biz Blog

JANUARY 10, 2022

What advice do you have for PR people that want to pitch you? I’m happy to chat about story ideas and pitches of all sorts. You might also be interested in: Meet the Media: John Irwin, Reporter at Automotive News. Meet the Media: David Sickels, Editor of The Buzz & Senior Editor of Tire Review & Fleet Equipment.

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Meeting Report Automotive Media 74

Bianchi Biz Blog

OCTOBER 18, 2021

We’re living in one of the most exciting times for that change, and I greatly enjoy meeting the people making it happen—both in products and behind the scenes in infrastructure and the supply chain. Davis allowed me to span continents, meet legends, and gain a perspective beyond my years. Spending time with my five-year-old daughter.

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Meeting Report Automotive Media 75