The Hoffman Agency

NOVEMBER 28, 2022

It started like this: I was scrolling through LinkedIn after midnight. Normally, I don’t dare entertain the self-comparison LinkedIn invites this late at night, but I’m in London, so it’s around 8 a.m. Public relations is writing-intensive and storytelling-driven, but it is also collaborative and team-driven. in the U.S.,

Storytelling 36

Storytelling LinkedIn Comparison Internal 36

Landis PR

DECEMBER 4, 2023

While we have only just scratched the surface when it comes to the potential of generative AI , this certainly does not mean that the human element of writing is dead. Instead of viewing AI as a replacement for content writers, we need to recognize its potential to act as a powerful writing aid that can help boost our efficiency.

Marketing 59

Marketing Content Marketing Storytelling B2B 59

Waxing UnLyrical

OCTOBER 28, 2015

Storytelling is a hot topic in the communications industry these days. But while stories can work magic for corporate communicators, writing a good story isn’t easy. Thankfully, there are resources that can make the process a little easier to make you a great storyteller. Pixar’s storytelling rules. Give them a try.

Storytelling 40

Storytelling Resources Writing Corporate 40

Cision

MAY 7, 2015

It takes a little creativity, but once you break through the doldrums, you’ll find these to be quite effective tools to help you connect with your audience. Want to master multimedia storytelling? Get our free “A Roadmap to Multimedia Storytelling” ebook now! LinkedIn Blog Posts. Infographics and Graphics.

Content Marketing 120

Content Marketing Tools Blogging eBook 120

The Hoffman Agency

AUGUST 21, 2019

Following the lead of other companies such as LinkedIn , we decided to host Bring Your Family to Work Day so each of our team members could bring one or two family members to our office in Vancouver, Washington, for a little taste of our world: storytelling, PR, technology … and a happy hour, of course. Why or why not? Absolutely.

Storytelling 31

Storytelling Technology Publicity Exercises 31

Critical Mention

FEBRUARY 4, 2020

Hunter PR is a wonderful strategic and creative communications partner that helps brands by creating strategic programming, content and relationships that foster consumer attention to brands. Several popular topics covered in their news & views section of their site are advertising, digital, diverse, creative and awards news.

Public Affairs 172

Public Affairs Creativity Nonprofit Agency 172

Cision

DECEMBER 29, 2015

Ann primarily writes about social media and growth hack strategies, SEO and e-commerce. Quite obviously, the competition on the web has become fierce, forcing businesses and content marketers to become more creative than ever before in their content endeavors. Interactive Storytelling. Episodic Content . Social Media.

Content Marketing 120

Content Marketing Trends Marketing Storytelling 120

wiredPRworks

APRIL 20, 2022

Thanks to David for writing the book, including me in the first one – such an honor!, Fifteen years ago, David’s ideas seemed radical, creative, and wonderful. Storytelling success stories. Barbara Rozgonyi on LinkedIn. And, he even added links to their sites. What We Talked About on Growing Social New.

Marketing 118

Marketing Social Media Trends Instagram 118

Communications Conversations

OCTOBER 13, 2015

6: Could you identify your star volunteers—and help them tell their volunteerism stories via LinkedIn? With so few employees using LinkedIn Publishing as a storytelling tool, couldn’t companies hand-pick star volunteers, and provide a bit of coaching and assistance in helping them tell their volunteer stories there? #7:

Corporate 60

Corporate Creativity Employee Instagram 60

PR 20/20

JANUARY 16, 2023

Content Strategist ( @Contently ): A publishing solution with an insightful magazine on “brands, storytelling and the future of content.”. Ann Handley , the author of Everybody Writes , heads up content at ‘Profs. Buffer authors do their research, writing in-depth posts with ample resources to back up their intelligence.

Blogging 52

Blogging Marketing Pinterest SEO 52

The Resolution Blog

OCTOBER 15, 2019

We were inspired to write this post after hearing about Hectare’s brilliant B2B Tinder for cows campaign mentioned in our recent podcast. Don’t be afraid to add paid into the mix If your campaign is creative enough, you can set things in motion with just one ad. They leveraged the power of YouTube, LinkedIn, Facebook, Twitter, and?—?for

B2B 120

B2B B2C Facebook Storytelling 120

Sword and the Script

DECEMBER 26, 2023

Tactically, we feel data storytelling is going to be a key pillar in 2024 – so now is a good time to build the infrastructure to be able to pull that data, analyze and present it on a regular and timely basis.” ” ~ Morgan McLintic , CEO, Firebrand Communications 6. There will be a glut of AI-generated content as well.

Writing 194

Writing Communications Marketing B2B 194

Cision

JUNE 25, 2015

Write a press release. Upload the article to your LinkedIn page. Speaking of LinkedIn, you can also update your summary that you have been featured in a particular publication, and note that you are available for future interviews on your topics of choice. Image: Got Credit , Claudia Zimmer ( Creative Commons ).

LinkedIn 120

LinkedIn Pitching Interviews Journalism 120

PRSay

MAY 24, 2019

Even if you don’t sell or promote a product or service that includes a location, you can still promote your business in creative ways. Follow the Ohio Restaurant Association’s social media channels on Instagram, Facebook, Twitter and LinkedIn to find out how we accomplish this. Your online platforms can become your destination.

Tourism 111

Tourism Travel Social Media Instagram 111

Wadds Inc.

JANUARY 16, 2023

Whitt on a LinkedIn post led to me reading his book When In Doubt, Make Applesauce! We are eager to learn and absorb all we can about and from our new employer, make new friends, meet new people, visit new places, exercise our creative muscles, and demonstrate our talents and skills. A comment by Marc C. When in Doubt, Make Applesauce!:

Meeting 98

Meeting Ethics Storytelling Publicity 98

Waxing UnLyrical

NOVEMBER 2, 2015

5 Tips to Get in Your #Creative #PR Groove. 5 Tips to Get in Your #Creative #PR Groove. Draw Me a Story: Six Storytelling Lessons From Cartooning. ” You can thank me later. Instagram for PR Success: 40+ Examples, Ideas, Tips and Tools. ” 3. Photography 101 for PR, Marketing and Life in General. ” 4.

Storytelling 40

Storytelling Instagram Creativity Content Marketing 40

Sword and the Script

DECEMBER 10, 2019

New LinkedIn research found that only 4% of digital marketers are measuring return on investment six months into a campaign or longer. Sean Callahan , Senior Manager, Content Marketing | LinkedIn. Galant is the CEO of Muck Rack, which is also one of the companies I track for my writings on PR technology.

Marketing 101

Marketing Content Marketing Advertising Advertising 101

Critical Mention

OCTOBER 24, 2019

Our top picks: If you’re looking for ways to boost your content strategy, this blog post is for you: Creating a Video Storytelling Strategy That Gets Results. Our Top Picks: Stay informed with the latest ways to improve your brand’s presence through creative tactics: Disruptive Tactics To Spur Creativity.

Blogging 68

Blogging Education Resources Creativity 68

Waxing UnLyrical

MARCH 14, 2016

4 Creative Email Marketing Campaigns That Inspire Action. What You Can Learn About Storytelling from Charity Water. Patrick’s Day quickly approaching, your business has an opportunity to capitalize on some festive holiday marketing,” writes Annie Pilon as she shares some ways to use a popular event such as St.

Storytelling 40

Storytelling Banking Training Writing 40

Sword and the Script

DECEMBER 11, 2018

8) Creativity over productivity. Creativity over productivity: The volume of noise in the digital realm is beyond bearable and the public relations professionals that stand a chance must ditch their multi-pitch phone and email productivity for remarkable, creative campaigns on behalf of the brands they represent.

Social Media 93

Social Media Marketing Media Creativity 93

Cision

JUNE 9, 2016

This let me unleash my research thinking and creative acumen to the fullest in driving brand strategies that were held accountable to business KPIs such as market growth, inviting investment, attraction or retention of talent, driving favorable issues outcomes with regulators, etc. . It depends on what I am doing.

Training 0

Training Leadership Brand Branding 0

Stephen Waddington

MAY 31, 2018

Storytelling, and a strong backstory helps engage music fans. She started working for local firm Karol Marketing where she learnt the importance of understanding business objectives and creativity. Writing press releases and making media calls Natalie joined Sage for the opportunity to work for an international business.

Local 60

Local Agency Corporate Internal 60

Rock the Status Quo

FEBRUARY 3, 2015

We worked with their HR department to create a real position, writing a fun job description and posting it on Facebook, Monster, and Indeed.com. Put on your storytelling cap and head over to my website to choose your questions! My direct boss was very supportive and insisted I respond in writing to each and every criticism.

Agency 100

Agency Advertising Advertising Twitter 100

Beyond PR

JUNE 16, 2016

The challenge lies in balancing style with substance,” writes Glenn Frates, Regional Vice President of Customer Content Services at PR Newswire, in 5 Rules for Publishing High Quality Press Releases. The next time you’re sending a press release, look to these six formatting practices to improve your storytelling. Boilerplates.

Infographics 40

Infographics Writing Storytelling Video 40

Maxim Behar

MARCH 6, 2022

They were writing stories, covering events on the TV, talking on the radio, and hence they were called journalists. And the reason is very simple, everything is about the content, everything is about storytelling and we are the “Masters of the Content.” Similarly, the language that we use to write on Twitter is entirely different.

B2B 52

B2B Communications Media Newspapers 52

Beyond PR

SEPTEMBER 6, 2016

Similarly, content marketers should not be afraid to take risks with their storytelling and distribution strategies. Or, if your brand storytelling tends to be conservative in style, consider adding some creativity and levity. She believes the key to successful content is balancing creativity, analytics and commonsense.

Marketing 40

Marketing Content Marketing Television Storytelling 40

Waxing UnLyrical

APRIL 4, 2016

Why: “People want to get a sense for your company as if it were a person,” writes Mark Bonchek as he explains why your “narrative should say who you are, not just what you do.” PR Stands for Personal Relationships’: Scott Higley on Strategic Storytelling, Trends and Branding. How to Build a Strategic Narrative.

Banking 40

Banking Social Media Storytelling Training 40

Beyond PR

SEPTEMBER 8, 2016

To address parents’ perception that LEGO sets discouraged children’s creativity, LEGO partnered with Facebook, where parents are very active, and asked children around the world to show them what a Kronkiwongi is. Write about the thing, not the keyword string. Connect with her on LinkedIn and follow her on Twitter @ADHicken.

Content Marketing 40

Content Marketing Marketing Customer Service Airlines 40

PR Conversations

MAY 9, 2017

Speech writing. I get to do so many different things—event planning, writing, research, media, employee engagement, digital and social media. Excellent communication is key to our profession, and good writers always attract my attention, as well as help me strive to improve my own writing. Whatever I’m doing at the time.

Energy 53

Energy Measurement Internal International 53

NewsWhip

JUNE 10, 2021

Follow Chris on LinkedIn. Chris Rivera: Well, Ben, the unfortunate part is when I went to college, I studied technical writing. By the way, for anyone that doesn’t know what technical writing is, don’t worry. Please reach out on LinkedIn if we’re not connected already. Talking Points. Ben: Oh, wow.

Reputation 78

Reputation Crisis Management Crisis Enterprise 78

Cision

MAY 21, 2015

Jaffe Juice is an industry thought leader and author of Life after the 30-second spot, Joseph Jaffe’s unshackled, uncensored and uninhibited dialogue on the subjects of new marketing, advertising and creativity. High Income Business Writing. Discusses topics in marketing weekly. 12) Neal Schaffer. Maximize Your Social.

Social Media 120

Social Media Marketing Pinterest Media 120

Communications Conversations

MAY 3, 2016

She’s a Clark Honors College student and is writing her senior thesis on the lack of women in sports information director roles in the NCAA. An assignment in her PR Writing class turned her into an advocate for public policy change. You can find his LinkedIn here: https://www.linkedin.com/in/tgreesejr.

Sports 0

Sports Leadership Internal International 0

PR Conversations

AUGUST 17, 2014

Indeed, I’m concerned that where PR practitioners have rebranded themselves as Communicators working in Communication(s) functions, they generally mean they like to write (or maybe, only maybe, that they are good at this). Others now describe themselves as storytellers, content curators or narrators. Do they understand semiotics?

Education 87

Education Training Policies Crisis Management 87

NewsWhip

JULY 29, 2021

You may have also spotted Brian’s work as a journalist writing for Wired, The New Yorker, or Scientific American. Follow Brian on LinkedIn. The creative elements that you mentioned, and that’s our world. Talking Points. About Methods+Mastery | Jump to text. Measuring brand reputation | Jump to text.

Brand 78

Brand Branding Marketing Data 78

Contently - Strategy

JUNE 11, 2020

CSR Is a Popular Use Case That Often Lacks Creativity. Since great storytelling thrives on specifics, other brands had a new opportunity to create timely content. The commercials themselves lack creativity and don’t have enough air time to provide meaningful insights or specifics. That system, however, is ripe for change.

Healthcare 136

Healthcare Content Marketing Industry Trends 136

Contently - Strategy

SEPTEMBER 15, 2021

CSR Is a Popular Use Case That Often Lacks Creativity. Since great storytelling thrives on specifics, other brands had a new opportunity to create timely content. The commercials themselves lack creativity and don’t have enough air time to provide meaningful insights or specifics. That system, however, is ripe for change.

Healthcare 59

Healthcare Content Marketing Industry Trends 59