Sword and the Script

DECEMBER 24, 2019

I review a lot of marketing studies and surveys – and write about the one I think will be helpful for readers. Read more: 3 Studies with Benchmarks for Content Marketing, Blogging and Webinars [UML]. Read more: 3 Studies with Benchmarks for Content Marketing, Blogging and Webinars [UML]. 1) The average blog post is 1,236 words.

Marketing 78

Marketing Publicity Survey Study 78

Business Wire

JUNE 28, 2017

By Agnes Deleuse, Senior Marketing & Communications Manager Recent studies published coincidentally by The New York Times , Reuters Institute and Business Wire Media Survey are highlighting how journalism is changing in order to survive. 3/ Be creative - Innovate when preparing your news release. What does it say?

Mobile 152

Mobile SEO Web Training 152

Landis PR

JANUARY 18, 2023

Some studies have found that AI can be effective in automating certain tasks, such as content creation and media outreach, and can help PR professionals to better understand the effectiveness of their efforts through data analysis. Gretchen Krueger : What I’ve noticed is the lack of creative content. Also, what about jobs? Real person?

Education 52

Education Training Technology Journalism 52

ImPRessions - Crenshaw Communications

OCTOBER 8, 2020

That means cybersecurity PR pros must be savvy, creative and tactical to ensure their companies are noticed by target audiences. . For example, there are multiple contacts at The Wall Street Journal that cover cybersecurity. Global spending on cybersecurity products and services will exceed $1 trillion by 2021.

Enterprise 261

Enterprise Privacy Government Software 261

Cision

APRIL 26, 2016

New tools and technology are always accessible, but if you don’t have a plan for how you will use them, you won’t benefit from them. The tools and technology will come after. It made sense that I should be in the nation’s capital to study public affairs and obtain more real-world experience, so I moved to D.C.

Telecommunications 120

Telecommunications Public Affairs Newspapers Transportation 120

Doctor Spin

FEBRUARY 22, 2024

Source: Journal of Communication 1 Botan, C., & Taylor, M. Journal of Communication, 54, 645–661. To get started, you develop a creative concept and a marketing strategy, which you pair up with copywriting and art direction to create your assets. Source: Journal of Accounting and Economics 5 Brown, L., A Case Study.

Publicity 52

Publicity Public Affairs Journalism Corporate 52

Sword and the Script

DECEMBER 4, 2018

of studies and surveys – some of which I had a hand in producing – dissecting the results and connecting dots where it looks appropriate. Each statistic links to the blog post that covered that particular study or survey and links to the underlying source. In many cases, I’ve included a graphic from the original post or study.

Survey 104

Survey Marketing B2B Content Marketing 104

Deirdre Breakenridge

NOVEMBER 5, 2018

A recent Yale study published in the journal Neuron suggested that being in unstable and unknown situations, regardless of how uncomfortable they may feel, is a critical condition for our brains to grow and learn. Stability, on the other hand, stalls growth. Change is hard and change is uncomfortable.

Community 150

Community Social Media Media Education 150

Solo PR Pro

DECEMBER 27, 2022

Laura landed an opportunity with the Center for Information and Study on Clinical Research Participation (CISCRP) out of Boston to help them with their Houston-based event — a $10K project for one month worth of work! Gayle was the only sole practitioner to win awards this year. Phyllis Weiss , president, Weiss Communications, Inc.

Print 58

Print Financial Journalism Healthcare 58

Sword and the Script

AUGUST 1, 2023

This is the first time I’ve seen a PR software company introduce generative AI focused on creative content, like images. Meltwater’s generative AI capabilities are built on OpenAI technology, though the company has made it’s own investments in AI. Source: State of PR and Journalism Salaries 2023 by Muck Rack. AI misinformation.

Software 123

Software Pitching Ethics Privacy 123

wiredPRworks

APRIL 20, 2022

In the book, David provides a step-by-step plan for leveraging the power of technology to get your message seen and heard by the right people at the right time. Fifteen years ago, David’s ideas seemed radical, creative, and wonderful. Tech-weary and bot-wary people are hungry for true human connection. About Barbara Rozgonyi.

Marketing 118

Marketing Social Media Trends Instagram 118

The Hoffman Agency

DECEMBER 5, 2022

While some of us pursued degrees in PR or journalism, many stumbled upon the industry from something vastly different: from accounting, history, law, to other creative backgrounds. Having lived abroad as a child, I developed a love of languages and ended up studying languages at university.

B2B 36

B2B Tourism Creativity Technology 36

Sword and the Script

FEBRUARY 1, 2020

There is no better place too study a mix of key issues facing marketing such as creativity , budgets and ROI. The creative must be linked to the brand, the spot must trigger an emotional response from the audience and finally, it has to spark engagement, both online and at the water cooler. According to Ms.

Sports 114

Sports Advertising Advertising Survey 114

Deirdre Breakenridge

NOVEMBER 23, 2016

I’m able to catch up on what’s new in technology by walking through the exhibit hall. I’ll sit in on keynotes and sessions to get the updates on pressing topics including measurement, diversity in communications, data and creative storytelling, etc. Book Reviews / Journal Research. are published every year by your peers.

Skype 150

Skype Industry Storytelling Interviews 150

Cision

OCTOBER 3, 2015

Cision’s 2015 Social Journalism Study found that 83 percent of reporters prefer receiving pitches via email. Technology continues to shift the way journalists write and influencers interact with their communities. Images: Lee Nachtigal , Shaun Fisher ( Creative Commons ). Go to Social for Small Talk.

Pitching 120

Pitching Report Social Media Measurement 120

ImPRessions - Crenshaw Communications

NOVEMBER 23, 2016

Agencies are having to think of new, creative ways to use video for selling a product or message. According to a study by the Pew Research Center, of people getting news on desktop or mobile, more prefer mobile (56% to 42% who prefer desktop). This entertaining video from Eloqua uses animation to keep the target audience engaged.

Trends 120

Trends Mobile Video Film 120

The Hoffman Agency

MARCH 23, 2021

From giving up on a nursing degree to stepping away from journalism, I have taken a lot of detours in my life. My thirst for knowledge contributed to my recent success at the University of Oregon’s Strategic Communication Graduate Study. By Rachel Yang, Account Executive.

Storytelling 69

Storytelling Crisis Management Internal International 69

Sword and the Script

AUGUST 14, 2018

4) Emphasis on professional journalism. 6) Technology that will change reporting. When asked which technologies are having the biggest impact on the job of reporting, the answers stacked up as follows (globally): 34% said “updated social media algorithms;”. 26% said “better and cheaper video production technology;”.

Survey 102

Survey Report Media B2B 102

Sword and the Script

FEBRUARY 6, 2018

I study organizational persuasion for a living and I knew this was not bona fide journalism. Some clever guy with a political bent bought a domain and polished up a site to look like journalism. There is something wrong with perpetuating erroneous information and dressing it up to look like journalism.

Content Marketing 69

Content Marketing Marketing Journalism Financial 69

Buzzstream

MAY 2, 2024

The next is about an emissions study with some colorful graphics. There is a good chance that this site may be open to our study. Find Relevant Journalists on Social Media According to Muck Rack’s State of Journalism report , X/Twitter is still the number-one place journalists go for news. So we can add him to the list.

Digital PR 62

Digital PR Report How To Pitching 62

The Hoffman Agency

SEPTEMBER 2, 2022

While some of us pursued degrees in PR or journalism, many stumbled upon the industry from something vastly different: from accounting, history, law, to other creative backgrounds. I studied Information and Computing Science at university (and before Chris Owen jumps in, it was a while after Charles Babbage …).

B2B 41

B2B Creativity Agency Writing 41

Cision

JULY 26, 2016

In this interview, David discusses the importance of good writing skills, how technology has transformed the industry and how to stand out in today’s crowded marketplace. The biggest change, however, has been because of technology. I think technology will continue to re-define the industry. How did you get your start in PR?

Writing 120

Writing Engineering Journalism Analytics 120

Burrelles Fresh Ideas

NOVEMBER 7, 2023

Once upon a time, many moons ago, I worked at a large PR agency as part of the consumer technology team. Studying for a public relations or mass communications degree is the most traditional route into the industry today, but it’s not the only route. When I began, I had no idea what to expect.

Agency 89

Agency Energy Crisis Management Industry 89

Cision

AUGUST 9, 2016

A public relations 101 course in college really attracted me to the field of study. I was studying acting at the time. Realizing my best acting role (Seymour in “Little Shop of Horrors”) was behind me, I decided to study communications more broadly for the years ahead. What drew you to the field of public relations?

Crisis 0

Crisis Reputation Study Social Media 0

Stephen Waddington

DECEMBER 15, 2021

Artificial intelligence - The UK Government’s National AI strategy outlines a plan to invest in the AI ecosystem, to support the transition to an AI-enabled economy, and to ensure the governance of technologies. It covers content, media, influencers, and events and is packed with practical tools, advice, and case studies.

Publicity 128

Publicity Government Guidelines Facebook 128

Maxim Behar

APRIL 14, 2024

I started working at the age of 13 and transitioned through quite a few exciting professions – carpenter and locksmith- while simultaneously studying in Prague at two universities – the Economic University and Charles University. Does your creative process involve any research phase, and if so, what does it include? Revolutionarily.

Writing 59

Writing Social Media Meeting Facebook 59

Solo PR Pro

JULY 5, 2022

That healthy habit came in handy in the first phase of my career as an investor relations professional for newly public technology companies in Silicon Valley during the 80s and early 90s. I still subscribe to one print newspaper, the Atlanta Journal-Constitution, and read it every morning. Financial markets open trading at 6:30 a.m.

Meeting 98

Meeting Writing Pitching Case Study 98

PR 20/20

SEPTEMBER 17, 2019

Media and journalism. You’ll leave with best practices and relevant case studies from real-world marketers thriving at the intersection of marketing, technology, and management.”. If you’re a senior-level marketer and you’re having trouble selecting or maximizing use of your technology, then we’d recommend attending this one.

Conference 97

Conference Marketing Case Study Content Marketing 97

Landis PR

JANUARY 9, 2023

You may have noticed a sudden uptick in buzz about a potentially revolutionary new AI-powered chatbot called ChatGPT over the holidays, which has very quickly become a potential game-changer for almost every industry, from academics and law to journalism and communications. Images created by using Midjourney ‘s bot.

Ethics 52

Ethics System Crisis Management Data 52

Ethical Voices

APRIL 17, 2023

What to do when a reporter is writing a story that you know will quickly become inaccurate Why we need to confront the uncomfortable truths The ethical use of technology and AI Understanding the Page Principles Why don’t you tell us a little more about yourself and your career? Technology is at the heart of it.

Enterprise 68

Enterprise Ethics Engineering Technology 68

Sword and the Script

APRIL 2, 2019

The most significant was a study an in-house association commissioned the research firm, Forrester, to conduct. It found as the Wall Street Journal reported , “Advertisers with in-house agencies increased to 64% of the survey’s respondents from 42% a decade ago, according to the study.” (By As law firms patiently waited (prayed?)

Agency 95

Agency Trends Marketing Survey 95

Landis PR

APRIL 25, 2022

As the one-year anniversary of the crash approached, we interviewed Luke, created a pitch package with b-roll, put together a media list that covered local media, Texas media and media that covered the crash and helped CNS develop a case study for their website. Then, the rest is history!

Local 52

Local Case Study Nonprofit Healthcare 52

Cision

OCTOBER 16, 2017

Chris Lynch: I think they are, and I think that’s being driven in part by just how granular we can look at communications now due to the technology that we have in place to measure it. But actually, it’s going to help smart, analytic focused and data focused, people do a better job and be more creative in many ways.

Media 202

Media Storytelling Technology Data 202

Sword and the Script

DECEMBER 10, 2019

Note: Mr. Galant is the CEO of Muck Rack, which is also one of the companies I track for my writings on PR technology. Martin is the co-founder and COO of OnePitch, which is also one of the companies I track for my writings on PR technology. Note: Talkwalker is one of the companies I track for my writings on PR technology.

Marketing 101

Marketing Content Marketing Advertising Advertising 101

Mark My Words

JUNE 15, 2018

Responding to the challenges: media literacy, responsibilities and options for policy Mark Borkowski, Founder and Creative Head, Borkowski PR. The cost of journalism and the will of many people to go into journalism is diminishing dependŠ whatever the rhetoric, the corporate rhetoric has been placed out. and options for policy.

Policies 60

Policies Industry Newspapers Interviews 60

Solo PR Pro

AUGUST 2, 2022

The student studied the picture for several moments, then said, “That looks a lot more efficient that what we have now.” ” The class was horrified when I described the chains we used to make out of them, and the dresses, curtains and other assorted creative uses for them. Makes me (almost) want to go back to school.

Education 107

Education Course Nonprofit Resources 107

Masters in Communications

FEBRUARY 12, 2022

As technology advances, we require up to the minute information quickly and efficiently. Mass communication is a subarea of communications studies in the US, and social science with some elements of physical science - especially when designing systems and technology to transmit messages.

Ethics 52

Ethics Communications Print Television 52