Norton's Notes

JULY 17, 2014

Today the BBC announced that it is cutting almost 500 jobs but reinvesting in a further 195 posts to back what it calls ‘digital journalism’. So I think we can safely say that digital journalism is where the BBC believes the future of that industry is headed. So the future of journalism is creative clever digital journalism.

Journalism 50

Journalism Digital PR SEO Wikipedia 50

ImPRessions - Crenshaw Communications

JANUARY 30, 2018

One of the best ways is to stay on top of key PR industry blogs as well as more general sites that offer a fresh take on business, creativity, and content. Pop Culture/Creativity Blogs. This blog is full of content to help teams be more creative. A great example is this post on “engagement journalism.”

Blogging 170

Blogging Writing Creativity Storytelling 170

Bianchi Biz Blog

OCTOBER 11, 2022

I tried making up for the poor camera quality by getting creative with my shots. How long have you been in journalism and how did you get started? I have been in journalism since I graduated from Southern Illinois University in 2018. What elements or characteristics do you look for in a story?

Automotive 63

Automotive Meeting Media Journalism 63

Offleash

JULY 19, 2023

I was working in PR before mobile phones, through the dot-com boom and bust, Y2K, the Internet and Google Search, social media, and certainly before the rise of the machines. We can’t ignore technology’s transformational potential, and the necessary focus on managing truth and accuracy in journalism and PR. Do not be afraid.

Crisis Communications 52

Crisis Communications Ethics Creativity Crisis 52

Cision

AUGUST 11, 2016

Search Engine Journal. Using new platforms and features such as Snapchat, Instagram Stories and Twitter Moments will be part of this, along with learning about and embracing (live) video content, virtual reality, brand journalism and other storytelling tactics.” – Mark Ragan, CEO, Ragan Communications (Ragan.com, PR Daily).

Marketing 0

Marketing Mobile Nonprofit Engineering 0

Stephen Waddington

JUNE 22, 2017

This year’s report is published against a backdrop of continuing concerns about how to fund journalism and the parasitic relationship between news organisations and platforms. 7 Mobile first news. Mobile outstrips computer access for news in an increasing number of countries. Here’s are the key finding from the report. #1

Report 116

Report Mobile Viral Social Media 116

Cision

DECEMBER 29, 2015

Quite obviously, the competition on the web has become fierce, forcing businesses and content marketers to become more creative than ever before in their content endeavors. Learn how to build a brand journalism program with Cision’s free white paper! Mobile Compatibility . Image: 10ch ( Creative Commons ).

Content Marketing 120

Content Marketing Trends Marketing Storytelling 120

Bianchi Biz Blog

OCTOBER 24, 2022

Our Commercial Vehicle Group also won editorial excellence awards for investigative journalism, a technology article on hydrogen trucks, and editorial use of data. How long have you been in journalism and how did you get started? I love getting creative in the kitchen and entertaining for family and friends.

Meeting 60

Meeting Automotive Transportation Media 60

Bianchi Biz Blog

NOVEMBER 19, 2020

Or this comment from Nora Naughton , formerly of The Detroit News and now with the Wall Street Journal : “… I also think that every aspect of the American automotive industry touches so many lives, especially in the Detroit area, so I’m always looking for that intersection between business and real people.”. What is the takeaway?” Timeliness.

Automotive 86

Automotive Journalism Interviews Engineering 86

Landis PR

JANUARY 18, 2023

Gretchen Krueger : What I’ve noticed is the lack of creative content. Apparently, yes, as Reynolds used ChatGPT to write a new ad which he read on his social media channels for wireless provider Mint Mobile. Landis: What is ChatGPT’s effect on journalism? Landis: What are the fun and creative uses for ChatGPT?

Education 52

Education Training Technology Journalism 52

Burrelles Fresh Ideas

MARCH 5, 2024

And despite digital and legacy media outlets shuttering or laying off, there is a slew of independent, niche and grant-funded newsrooms starting up or getting help from organizations like Press Forward, Local Media Foundation, News/Media Alliance, MacArthur Foundation, Knight Foundation, the American Journalism Project and others.

Media 98

Media Nonprofit Pitching Analytics 98

Stephen Waddington

DECEMBER 15, 2021

YouTube added live captioning to streamers, caption translation to mobile, and searchable captions in transcripts. Education and workplace practices are critical to change according to the Creative Industries Policy & Evidence Centre. Accessibility is a significant area of investment for social networks and media platforms.

Publicity 128

Publicity Government Guidelines Facebook 128

Deirdre Breakenridge

OCTOBER 16, 2014

Here are the THREE big trends that communications professionals need to pay attention to closely, as they sharpen their skills to handle 21st century communications: Embracing Disruptive Technologies: Social, Mobile, Cloud, and Sensors. If journalists are learning about data journalism, then shouldn’t PR people be educated as well?

Big Data 250

Big Data Data Education Internal 250

Cision

FEBRUARY 3, 2016

I studied journalism with a few PR courses sprinkled in between at St. It was a role where I could utilize my writing and creative skills, yet challenged myself to the never-ending ebb and flow of failed pitches and successful campaigns— or vice versa. Tell us about Kiip’s approach to mobile marketing. billion in 2014 to 6.3

Pinterest 120

Pinterest Mobile Pitching Social Media 120

The Hoffman Agency

SEPTEMBER 3, 2020

I’ve enjoyed being a part of the social team because it gives me the freedom to be creative and innovative with my social posts. Through these experiences, I’ve learned how journalism and public relations work together to apply the storytelling techniques needed to share a compelling story. A glimpse at my work-from-home setup.

Storytelling 69

Storytelling Internal International Instagram 69

Cision

APRIL 28, 2016

JConnelly wanted to make it such an important part of the DNA at the firm that it created an executive-level position to look at new business models and opportunities, explore new technology that could help clients think through strategic problems in a more creative way. How will your background in journalism give you an edge in this role?

Content Marketing 120

Content Marketing Community Mobile Storytelling 120

Cision

MAY 8, 2015

Firms are hiring professionals with titles such as “head of planning,” “strategic insights leader” and “brand planning director,” and they are mobilizing this new bench strength to win business formerly reserved for other disciplines. Fueling creativity is hard.

Creativity 120

Creativity Survey Advertising Advertising 120

Sword and the Script

MARCH 10, 2019

Respondents cited reporter turnover, veteran reporters being replaced with junior ones, and “in-your-face-journalism” as contributing causes. The days of objectivity are gone and the days of combative, aggressive, argumentative ‘in your face’ journalism has taken its place.”. “It’s

Survey 103

Survey Media Relations Corporate Communications 103

Sword and the Script

DECEMBER 20, 2022

Marketing turns to creative to stand out from the clutter . The pendulum has swung too far and at the expense of creativity in marketing. That’s all going to change in next year because creative work is the essence of differentiation and a key driver of revenue and profit. Local news and indy journalism more trusted. “I

Marketing 196

Marketing Content Marketing Data Social Media 196

Presspage

APRIL 11, 2019

Brand A focuses their PR efforts with online media like BuzzFeed because it is targeting college-age men and women who spend the majority of their free time on their mobile device. Get creative. Consider the target audience for Brand A, a popular coffee shop predominantly found in college towns across the United States.

Strategy 76

Strategy eBook Consumer Fashion 76

Konnect Agency

FEBRUARY 26, 2021

In fact, all businesses that advertise on mobile apps, as well as those that optimize, target and report on web conversion events from any of Facebook’s business tools will be affected. This is a big deal and goes against Facebook’s narrative of creating for growth, where creative dictates targeting and not the other way around.

Advertising 52

Advertising Advertising Web Privacy 52

Cision

MAY 21, 2015

Jaffe Juice is an industry thought leader and author of Life after the 30-second spot, Joseph Jaffe’s unshackled, uncensored and uninhibited dialogue on the subjects of new marketing, advertising and creativity. Mobile Marketing Made Easy. The Brand Advantage Journalism Podcast. 29) John Dennis. Smart Time Online.

Social Media 120

Social Media Marketing Pinterest Media 120

Solo PR Pro

AUGUST 2, 2022

I teach upper-division strategic communication planning and tactics, mobile app development, social media management, integrated marketing, and media literacy. ” The class was horrified when I described the chains we used to make out of them, and the dresses, curtains and other assorted creative uses for them.

Education 107

Education Course Nonprofit Resources 107

Maxim Behar

NOVEMBER 23, 2020

But this fact mobilized us incredibly, now we work much more, more responsibly and the results are there – we have new clients of world renown, to whom we offer even more professional and most importantly lightning fast services. In fact, I've been doing this for at least 40 years - first in journalism and then in business.

Crisis Management 83

Crisis Management Crisis Advertising Advertising 83

Stephen Waddington

DECEMBER 30, 2019

has been exploring in her work on women in journalism. It’s impossible to keep coming up with creative ideas to reach and resonate with audiences who are not represented by a PR team. BME PR Pros is a community created by Elizabeth Bananuka that promotes black, Asian and ethnic minority diversity in the creative industries.

Government 103

Government Education Print Ethics 103

Stephen Waddington

DECEMBER 5, 2018

Mobile broadband services such as WAP, 3G and 4G followed. Content is accessed on personal computers, mobile, tablet and home assistant devices. Role of creativity in earned media Aligning an organisation’s story with the agenda of a media organisation is the key to successful media relations.

Media Relations 115

Media Relations Media Print Newspapers 115

Cision

OCTOBER 5, 2015

Based upon user chatter, you can open up the Twitter app on your mobile device and can get a reasonably good sense of what is going on in the world. Images: Maria Elena , Fe Ilya , mrhayata , James Schwartz ( Creative Commons ). Out-Twittering Twitter. For journalists, this is a huge benefit of Twitter.

Facebook 120

Facebook Trends Twitter Resources 120

Sword and the Script

FEBRUARY 11, 2017

However, other traditionally print new organizations – notably the Wall Street Journal and USA Today – got into the podcast game far earlier. So too has the improved capacity to update podcast subscriptions over wi-fi — and without the hassle of syncing a mobile device with desktop software. If not, give our services a try.

Tools 60

Tools Pinterest Marketing Media 60

Journalistics

APRIL 5, 2016

As if this weren’t enough to put on the journalist’s plate, multimedia journalists are expected to be increasingly mobile-native – in other words, they should be able to do everything via their mobile device just as easily as they could from the comfort of their desktop. Tip #2: Make Your Story Mobile-Friendly.

Media Relations 40

Media Relations Media Mobile Pitching 40

Cision

APRIL 5, 2017

We think about how to deliver information succinctly in a news feed, in an email, in a video and packaging it to fit on a mobile screen. You’re seeing this at The New York Times, The Wall Street Journal, Slate and The Daily Beast. You’re seeing a lot of brand content that is exciting and that you haven’t seen before and it’s creative.

Report 225

Report Media Advertising Advertising 225

MaccaPR

FEBRUARY 25, 2015

Paul Business Journal , Twin Cities Business’ e-briefcase, and even Huffington Post have eroded the value of the daily newspaper at 425 Portland Avenue? Paul Business Journal, Twin Cities Business, Minnesota Business, MinnPost and more? "We But earlier this month the Journal stopped producing those pages. Think again.

Newspapers 48

Newspapers Journalism Real Estate Healthcare 48

Journalistics

APRIL 5, 2016

As if this weren’t enough to put on the journalist’s plate, multimedia journalists are expected to be increasingly mobile-native – in other words, they should be able to do everything via their mobile device just as easily as they could from the comfort of their desktop. Tip #2: Make Your Story Mobile-Friendly.

Media Relations 40

Media Relations Media Mobile Pitching 40

MaccaPR

MARCH 30, 2017

The team created the: Pokémon GO Trainer Lounge that featured mobile phone charging stations and options for photo ops (see tweet above); Customized hashtag ( #PokeGoMOA) that was mentioned more than 1,300 times in three days; “ Tips for Playing Pokemon GO at MOA ” article, which is still the MOA blog’s most popular post; and.

Social Media 48

Social Media Media Tourism System 48

Sword and the Script

JULY 2, 2019

Customers can reach support through a chat channel on its website, within the Meltwater web application, or through the mobile app. Onclusive released a report called the 2019 Global Journalism Report , which it says “analyzed 2.1 new research from staffing firm The Creative Group shows. billion pieces of editorial content.”

Trends 60

Trends Media Report Technology 60

Waxing UnLyrical

DECEMBER 11, 2013

It is rightly said that PR and journalism are interdependent. With such alterations in the media industry, PR agencies have a window to get more creative and embrace newer avenues, such as social media platforms, more aggressively than before. The Monday and Saturday papers will remain unaffected.

Digital PR 79

Digital PR Newspapers Advertising Advertising 79

PR 20/20

SEPTEMBER 17, 2019

Media and journalism. Session topics include digital strategy, web experience management, mobile marketing and retargeting, user acquisition, and more. These four September days are for you—the product manager, the creative marketer, the start-up founder. Topically, this event covers a lot of ground. Experiential storytelling.

Conference 97

Conference Marketing Case Study Content Marketing 97

Sword and the Script

JUNE 7, 2016

Also see: The CMO Survey with Social & Mobile Marketing Takeaways. There’s a growing body of research suggesting doodling sparks creatively. Also see: What BtoB and AdAge Says about Integrated Marketing; Journalism. If that fails to show through, try this line: “Hi, I’m from corporate and I’m here to help.”.

Survey 60

Survey Marketing B2B Infographics 60