Flack's Revenge

DECEMBER 20, 2018

Far too many brands delegate, and relegate social strategy development and implementation to their ad agencies, internal marketing departments, even their PR intern, with a mandate to replicate, share, and spread commercial messages. Are the social media waters still safe for marketing?

Marketing 244

Marketing Facebook Social Media Community 244

Stephen Waddington

MAY 17, 2020

Polarisation of digital privacy - electronic communication has led to a relaxation in attitudes to legislation such as GDPR but it has also highlighted awareness. Celebration of Britain - with international travel limited there’s likely to be a rapid resurgence in British art, culture and tourism. The latter is a huge opportunity.

Tourism 118

Tourism Fashion Travel Retail 118

Cision

OCTOBER 29, 2015

In Germany, in two different lawsuits, several publishers claimed that AdBlock Plus , one of the most widely-used blockers, is anti-competitive, and both failed earlier this year, diminishing the possibility of a successful international legal challenge. Images: Uwe Hermann , Steve Johnson ( Creative Commons ).

Trends 120

Trends Software Advertising Advertising 120

Stephen Waddington

JUNE 22, 2017

In each case public relations is represented at the highest level internally. Big win for public relations at Cannes Festival of Creativity. We’re incredibly proud of our client relationships that enable us to deliver breakthrough creative campaigns. There’s an important conversation that we need to have about privacy.

Public Affairs 112

Public Affairs Privacy Creativity Software 112

Sword and the Script

DECEMBER 10, 2019

11) Privacy regs bring back the basics. The consumer privacy battle will rage on, and marketers will be affected by new data privacy regulations. The high touch of creativity, big ideas and market smarts will reign over tech and hacks; we’ll all look to see what comes next after content.”. 16: Ted Seward.

Marketing 105

Marketing Content Marketing Advertising Advertising 105

Stephen Waddington

AUGUST 19, 2019

Personal relationships, privacy, social life, and timekeeping are all potential flash points. Critical review is an important part of the creative process. International working, being always on, and a 24/7 economy are the drivers for employers. The student demands a level of service from the teaching institution.

Comparison 102

Comparison Privacy Employee Construction 102

Konnect Agency

FEBRUARY 26, 2021

Amongst the predicted marketing trends for 2021 , few could have anticipated Apple’s announcement that it will implement privacy changes with its iOS 14 update which will impact every brand advertising via Facebook. If you can’t know who your ads resonate with, it’s hard to make them better in the future. Olivia Carroll.

Advertising 52

Advertising Advertising Web Privacy 52

Sword and the Script

DECEMBER 20, 2022

Internal comms takes center comms stage in hybrid work. With the new dynamics of hybrid work established worldwide, Public Relations – as a professional who builds and consolidates relationships – becomes an even more strategic professional regarding the internal audience. Marketing turns to creative to stand out from the clutter .

Marketing 196

Marketing Content Marketing Data Social Media 196

Cision

OCTOBER 27, 2015

This adds a deeper relevance to contextual hashtags, presumably will make search more helpful, and of course may create some concern about privacy for some users. Images: Dylan Foley , Janne Moren ( Creative Commons ). Presumably much more robust.

Social Media 120

Social Media Tools Reddit LinkedIn 120

Sword and the Script

JANUARY 14, 2020

This includes running a team of seven PR, email, website, social media, multimedia and creative experts. In short, our main goal is to increase the profile and influence of the association through data-based storytelling and creative communications that inspire our audiences to learn more about what we do and become a part of it.

Marketing 79

Marketing Data Wireless Industry 79

Stephen Waddington

MAY 8, 2018

1 Drive towards best practice Best practice campaigns in the NHS are based on planning, data and creativity. 8 Patient data discourse Data privacy is a tricky subject. Here’s what I learnt about the difficult conversations that need to be had about the future of the NHS. #1 In the NHS it’s the difference between life and death.

Communications 63

Communications Healthcare Print Community 63

Sword and the Script

OCTOBER 29, 2019

He suggested embedding a CEO’s tweet about an announcement, which I thought was a creative idea. Some communicators on Prezly even use this for internal communications. Prezly includes footers in its email templates for unsubscribing, forms for data requests and linking to a privacy policy. 6) Contact management and analytics.

Pitching 64

Pitching Analytics Enterprise System 64

PR 20/20

NOVEMBER 29, 2018

The report— Artificial Intelligence in Business Gets Real: Pioneering Companies Aim for AI Scale —broke responding companies into four groups: Pioneers (18%): Organizations that both understand and have adopted AI.These organizations are on the leading edge of incorporating AI into both their offerings and internal processes.

Marketing 47

Marketing Technology Training Privacy 47

PR Conversations

AUGUST 7, 2014

In the end, I found myself dabbling with hindsight, thinking ahead to a few years from now, when the great and good will gather for the annual International History of Public Relations Conference and expound their views on how our profession dealt with one of its greatest challenges: The Internet of Everything and wearable technology.

Publicity 87

Publicity Ethics Technology Government 87

Karen Freberg

NOVEMBER 28, 2017

Traditionally, we have explored what is happening internally first, and then what is happening outside. Algorithm changes, impact of privacy, fake influence and buying likes, and many more topics were covered here. I felt this was very strong, and it does show the overall premise we are facing in the industry. Wealth of examples.

Data 42

Data Media Case Study Social Media 42

Journalistics

MARCH 15, 2015

The challenge for most organizations will be selling the value of big data internally, as it’s costly to fund the tools and people required to be successful. First, there are some considerable privacy and security issues that will emerge (opportunities for smart entrepreneurs to capitalize on).

Trends 56

Trends Big Data Mobile Conference 56

Ethical Voices

AUGUST 21, 2023

.” We don’t think that’s a particularly high-risk use of emotion recognition, not as high risk as using it in schools or using it in the workplace and the potential privacy implications of that. I have a view, which is it comes down to the level of risk and the level of creative requirement.

Agency 81

Agency Publicity Ethics Analysis 81

Contently - Strategy

APRIL 14, 2021

“People have become increasingly uncomfortable with having targeted ads popping up based on their searches,” said Justin Antonipillai , founder and CEO of WireWheel , a data privacy management software company. “We’ve But from a privacy perspective, Google’s move may provide consumers with greater control over their data.

Privacy 124

Privacy Google Advertising Advertising 124

Sword and the Script

DECEMBER 26, 2023

Clear and present AI “A renewed focus on and commitment to internal communications. Leaders have to care about and communicate with their internal team just as much as their external audiences. AI will continue to have a profound impact on creative and marketing fields, including PR. ” ~ Prof.

Writing 198

Writing Communications Marketing B2B 198

Waxing UnLyrical

DECEMBER 16, 2010

Image: Lars Plougmann via Flickr, Creative Commons Really, if you just read through the comments, there’s your follow-up blog post… but since I promised you one, you’re getting one. Image: Aftab Uzzaman via Flickr, Creative Commons It’s why I wrote about networking with a twist a while back.

Social Media 89

Social Media Media Facebook Twitter 89

Journalistics

NOVEMBER 20, 2014

Intern – it’s never too early to get an internship. No matter how smart you think you are at managing your privacy settings, those embarrassing party pictures will get found. You’ll spend a good part of your professional career teaching people what you know – whether consulting for a client, or managing a junior employee.

Journalism 52

Journalism Sports Writing Meeting 52