wiredPRworks

APRIL 29, 2020

One of the fun things about being a creative is, well, you get to be creative! – that mapped out the best possible creative solutions? When you automate creativity, you discover the best options. Small changes in creative lead to big changes in performance. Marpipe is a multivariate creative testing platform.

Creativity 52

Creativity How To Engineering Advertising 52

wiredPRworks

APRIL 29, 2020

One of the fun things about being a creative is, well, you get to be creative! – that mapped out the best possible creative solutions? When you automate creativity, you discover the best options. Small changes in creative lead to big changes in performance. Marpipe is a multivariate creative testing platform.

Creativity 52

Creativity How To Engineering Advertising 52

Sword and the Script

JANUARY 3, 2023

Internal communications: PR practitioners may also be responsible for communicating with employees and stakeholders within an organization. How is public relations measured? Public relations (PR) practitioners use a variety of methods to measure the effectiveness of their campaigns. In other words, “it depends.”.

Interviews 104

Interviews Publicity Technology Social Media 104

Buzzstream

MARCH 13, 2024

In contrast, traditional PR has broader metrics to measure public perception and sentiment. Internal Datasets. Tip: Brands get creative and overlap hero content types. Digital PR provides a creative alternative to bring authoritative links and relevant traffic to a site primed to convert. External Datasets. Animations.

Digital PR 71

Digital PR Construction Case Study SEO 71

NewsWhip

APRIL 27, 2023

Paid #Paid is a creative marketing platform that streamlines collaboration between brands and content creators. This enables you to measure the impact of your work and optimize your earned media efforts.

Tools 78

Tools Communications Pinterest Analytics 78

ImPRessions - Crenshaw Communications

JANUARY 8, 2016

References are often important, but up-to-date ones will give you the most current picture of what a working relationship would look like. Can you offer an example of a creative strategy? No PR program would be complete without these capabilities, but make sure that the experience isn’t limited to social posting by an intern.

B2B 159

B2B Agency Creativity Meeting 159

Sword and the Script

DECEMBER 10, 2019

We can measure the initial impacts of marketing and advertising efforts almost immediately, but that doesn’t mean we should. New LinkedIn research found that only 4% of digital marketers are measuring return on investment six months into a campaign or longer. You can find all posts that reference Muck Rack here.

Marketing 105

Marketing Content Marketing Advertising Advertising 105

Contently - Strategy

NOVEMBER 3, 2021

This piece originally appeared on Contently’s The Freelance Creative. ” Let’s take a look at why marketing writers and editors should take fact-checking seriously—and how they can do so without spending all day, every day looking up stats and references. In traditional journalism, diligent fact-checking is a given.

Content Marketing 144

Content Marketing Marketing Viral Study 144

Doctor Spin

NOVEMBER 16, 2023

As a PR professional, I often meet with experienced, intelligent, ambitious, conscientious, creative, and highly motivated decision-makers. This measure is based on mental capacity (genetics, epigenetics, and neuroplasticity). This refers to a lack of concentration or direction in thought processes. Clear thinking.

eBook 52

eBook Analysis System Data 52

Doctor Spin

FEBRUARY 14, 2024

Measurement of Success Public Relations: Success in PR is measured by the extent of third-party media coverage, the quality and quantity of interactions with the target audience, and improvements in public perception, attitudes, and reputation. They will refer you to their marketing department and ask you to pay for an ad!

Publicity 52

Publicity Marketing eBook Public Affairs 52

Contently - Strategy

NOVEMBER 29, 2023

Helping your brand stand out requires not just creativity but also strategic alignment. Topic pillars, often referred to as content pillars or pillar content, are fundamental themes or topics you build your content strategy around. According to WordPress, users create 70 million blog posts per month through its platform.

How To 52

How To SEO Content Marketing Engineering 52

Sword and the Script

NOVEMBER 26, 2019

PR measurement has long been the Achilles heel of the industry. Measuring behavior is harder. Sometimes you can use UTM tags to measure an incremental online action attributable to PR, but truly measuring behavior change (sales, votes, donations) is very difficult. 4) Why should PR care about advertising?

Publicity 92

Publicity Media Advertising Advertising 92

Stephen Waddington

MARCH 15, 2021

You should use all internal channels (suggestion boxes, Q&A with leaders, town halls etc) that link you to the leadership to express how a particular set of behaviours make you feel, especially if there is a conflict. Use your Yammer, Slack etc to post internally and express how you feel and offer solutions and suggestions.

Google 119

Google Data Government Social Media 119

Doctor Spin

MAY 21, 2023

Get access to creative, out-of-the-box thinking. PR agencies often create creative and innovative strategies to get your brand noticed. Internal communications. No case studies or references. If the agency can’t provide examples of their past work or references from satisfied clients, it’s a red flag. Digital PR.

Agency 52

Agency Publicity Public Affairs Crisis Communications 52

Waxing UnLyrical

NOVEMBER 18, 2010

Waxing UnLyrical personal, possibly poetic, musings on public relations, media, communication, and everything in between About Shonali Automation in Public Relations Measurement: Yea/Nay? Image: Tinkerbots via Flickr , Creative Commons Tools are beginning to do a solid job with the most mind-numbing parts of research (i.e.,

Measurement 80

Measurement Publicity Analysis Tools 80

Sword and the Script

AUGUST 11, 2018

This is because digital marketing, like email marketing and PPC, created an opportunity to measure efforts like never before. Ideally, we’re aligned on targets, personas , messages, leads, customer engagements, retention and references. Looking for an agency partner that can both bring creative ideas. and execute them?

Marketing 72

Marketing B2B Pitching Advertising 72

PR Conversations

JULY 24, 2018

How often do we hear communication referred to as a “soft skill”. When I ask my CIPR internal comms certificate groups who has a comms strategy or who has SMART objectives – why do so few hands go up? (To Would you agree – and what do you think the main challenges we face in attracting the brightest people to work in PR?

Publicity 46

Publicity Study Government Internal 46

Waxing UnLyrical

NOVEMBER 3, 2011

The second was measurement. Almost every session I sat in on had at least a passing reference to to measurement. How are people measuring their PR programs? How can you measure social media? What about measuring internal communications? If I told you there are 43.7 If I told you there are 43.7

Storytelling 101

Storytelling Measurement Course Meeting 101

Shift Communications

JULY 10, 2015

Being a community manager may sound like a cool, trendy job filled with fun and creativity. Mapping out your content in advance will help you stay on track of internal announcements, holidays, blog posts and beyond. Measurement Goals. Make sure you sit down with them in advance to discuss what metrics they want to measure.

Community 60

Community Tools Measurement Crisis 60

Buzzstream

DECEMBER 17, 2020

As an expert with using it, having done a step-by-step guide on it here , he explains, “For anyone running international PR, BuzzSumo is a great way of understanding what content will and won’t work in different countries. This will force you to get creative with the sorts of terms you think your coverage will fall under.

Digital PR 161

Digital PR Tools Pitching Film 161

Shift Communications

AUGUST 3, 2016

Before you put a single word on paper you should have a conversation with your client (or if internal your boss). Don’t Bury Creativity with Tactics. You can only speak in acronyms so long , but a good Game of Thrones reference can take you from potentially-deleted email to response. You want to know a dirty little secret?

B2B 60

B2B Interviews Strategy Product Launch 60

Sword and the Script

MAY 2, 2017

Her corporate gigs tended to be with large companies of the international variety – Nokia and Alcatel-Lucent for example. Please refer a credible colleague ! The last part is to then measure your results. She started with a boutique PR agency, then made a lateral move into high-tech PR, and eventually landed in-house.

Corporate 61

Corporate Communications LinkedIn Agency 61

PR 20/20

MARCH 26, 2020

Internal and External Communications. Consider any proactive communications that need to be sent to internal and external audiences regarding: What added precautions your business is taking to protect the health of employees or customers entering its doors. Your audience will see through it, and you'll risk damaging your brand.

Crisis 92

Crisis Marketing Healthcare Resources 92

Communications Conversations

OCTOBER 25, 2018

One of my peers actually referred to social as “Demand Gen”, to which maybe was a tad too far. Internally, I’m having less and less of the conversation with my work colleagues defending social as not a free medium. Brands are continuing to hone their internal social media processes as they continue to mature.

Social Media 89

Social Media Trends Media Instagram 89

The Proactive Report

JANUARY 30, 2015

Duane Bates, Senior Director of Digital Communications Strategy and New Media, Habitat for Humanity International. Josh Rose, Chief Creative Officer, Weber Shandwick. Rob Six, Senior Vice President of Corporate Communications, Roll International. However, the visuals have to be creative and well-designed and executed.

Content Marketing 100

Content Marketing Groups Facebook Reputation 100

Sword and the Script

JULY 2, 2019

Writing on the company’s blog , Lindsey Woodward , who leads the client support team said, “Whether jumping on a call to assist in creating an internal newsletter or report for your boss or setting up new employees on the Meltwater platform, we want our clients to have personal and open communication with Meltwater.”.

Trends 60

Trends Media Report Technology 60

Waxing UnLyrical

NOVEMBER 24, 2010

Image: betsyjean79 via Flickr , Creative Commons Advertising, Marketing, Public Relations, Journalism, Design, Digital, TV, Radio, Podcasts, Blogging, Social Networks, Newsfeeds, Affiliate Marketing, Web TV, SEO… Creative industries have evolved just as the environments, mediums, consumers and needs of our clients have evolved over time.

Travel 79

Travel Case Study Creativity Advertising 79

Waxing UnLyrical

JANUARY 24, 2013

It refers to the ability to collect large sets of complex data that are normally difficult to filter. Attribute/drive creative social PR campaigns. Jim has a reputation for delivering exceptional results for prominent international companies, such as Dun & Bradstreet and JPMorgan Chase & Co. So, what is big data ?

Big Data 92

Big Data Data Publicity Analytics 92

Prohibition

DECEMBER 17, 2021

Crisis communication refers to the fast-paced process of using the right channels, the right words, and the right timing to handle a crisis, especially when there is a public relations, or a marketing issue. Be flexible and creative. What is crisis communication? Personnel in charge of security. Police officers. First responders.

Crisis Communications 62

Crisis Communications Crisis Communications Crisis Management 62

Buzzstream

FEBRUARY 3, 2021

What I wasn’t initially anticipating within the field is the creativity, anticipation and thrill it entails when conceiving campaigns, writing pitches and landing links. Louise Parker , PR Director at Propellernet , echoes this, “For me, digital PR is measurable PR that is created with SEO goals in mind.

Digital PR 170

Digital PR Industry Strategy Film 170

Buzzstream

NOVEMBER 10, 2020

Get creative: a recent study from the past six to 12 months could make your study or campaign relevant – the more recent, the better. Yet, if you take statistics from a study by the government, scientists or climate specialists, or one by an international body like the International Energy Agency (IEA), your source is far more credible.

Pitching 164

Pitching Writing Digital PR How To 164

Waxing UnLyrical

NOVEMBER 30, 2010

Image: Katie Harris via Flickr , Creative Commons Connect with the people you serve The goal wasn’t to create a blog. So one day I just started peppering my conversations with social media references. The answer: I didn’t do it by myself. The goal was to find a better way to share the University of Regina ’s story. It was a great idea!

Blogging 60

Blogging How To Social Media Community 60

Contently - Strategy

MAY 9, 2024

Here are some common sections of white papers you can consider including in your outline: Executive summary Introduction and background Description of the problem (or problems) the paper will address Solutions Recommendations Conclusions References Making sure your white paper is organized upfront can save you a lot of time at the writing stage.

Writing 119

Writing Case Study Study Brand 119

Waxing UnLyrical

APRIL 2, 2016

Element #2: Creativity. I love this quote from William Plomer , the South African-born writer: “Creativity is the power to connect the seemingly unconnected.” ” Creativity in the Social PR Context. We’re a pretty creative bunch, so this doesn’t need a lot of explaining. Creativity: Example.

Strategy 40

Strategy Case Study Community Creativity 40

PR 20/20

DECEMBER 10, 2019

In other words, we are creatives, strategists, communicators, and storytellers. Here are some filters to consider for your marketing technologies: Filter out internal IP addresses (Google “What is my IP address?”). It’s our reference point to reflect back on as our characters grow or evolved throughout the story. sites.com).

Report 52

Report How To Marketing Analytics 52

Cision

APRIL 18, 2016

Many of the sessions at F8 emphasized design for the mobile web (differentiating from mobile apps) and emphasized optimization for international users (specifically the minuscule load times of the Instant Articles product). The Universal “Save” Button. Analytics Improvements. UX Improvements.

Facebook 0

Facebook Mobile Analytics Advertising 0

Maxim Behar

OCTOBER 15, 2023

But in the end, the truth is that we who do business with this and seriously advise large international companies do our job the same way our colleagues in Germany, France, and the UK do theirs. And the other big difference is that for the first time in all of history, social media is measurable. We wanted to make a serious newspaper.

Newspapers 59

Newspapers Meeting Ethics Social Media 59