wiredPRworks

APRIL 29, 2020

One of the fun things about being a creative is, well, you get to be creative! – that mapped out the best possible creative solutions? When you automate creativity, you discover the best options. Small changes in creative lead to big changes in performance. Marpipe is a multivariate creative testing platform.

Creativity 52

Creativity How To Engineering Advertising 52

Remote PR Jobs

FEBRUARY 27, 2022

Now you need to make sure your client is adequately prepared for the interview. While public relations is a creative field, a briefing document requires quite a bit of preparation as it incorporates all the nuts and bolts to make an interview run smoothly. The hard part is over, or is it? Briefing document framework.

Writing 130

Writing How To Interviews Pitching 130

Prohibition

JANUARY 4, 2023

Digital PR is a great tactic for driving traffic and brand awareness, which can be matched across your offline and online marketing campaigns. Influencer marketing. Social media marketing. Website Content/Content Marketing. Influencers can come in many forms including bloggers, social media influencers, or vloggers.

Digital PR 62

Digital PR Strategy How To Marketing 62

ImPRessions - Crenshaw Communications

MAY 4, 2018

This year’s graduates are entering the job market at a time of low unemployment and high demand for smart, industry-focused PR talent. So, how to find the perfect first PR job? A job in the corporate communications group of a major company, a position at a nonprofit, or a PR post in a marketing or ad agency are the most common.

How To 189

How To Nonprofit Interviews Privacy 189

ImPRessions - Crenshaw Communications

JULY 7, 2021

PR agency teams, like all creative services people, love to keep our clients happy. Nothing in this world is for sure, and we shouldn’t treat media interviews and articles as such. It’s better to suggest that the team has a goal of a certain number of placements or interviews, but never guarantee anything! . Immediately?!

Agency 353

Agency Interviews Pitching Retail 353

5W PR

JULY 15, 2020

A media kit, also referred to as a press kit, is a pre-packaged set of marketing materials that promote a person, business, or cause. In fact, a creative media kit that showcases the brand’s personality, is much more likely to be successful than a simple set of documents. Creative Media Kit Ideas. Lasting Impact of a Media Kit.

How To 176

How To Media Guidelines Pitching 176

Cision

NOVEMBER 22, 2017

In a recent interview , an anonymous marketing executive claimed micro-influencers are the biggest scam in marketing, made up of tiny influencers who will do anything for a kickback. How Are Executives Misusing Micro-Influencers? The post How to Strengthen Returns from Micro-Influencers appeared first on Cision.

How To 284

How To Instagram Mobile Video 284

PR for Anyone

NOVEMBER 3, 2021

I interviewed journalists from The Washington Post, The Washington Business Journal , and Inside Nova (a Northern Virginia local publication) about what types of local real estate pitches they like to receive. I’m also interested in the local real estate market. Or, there are no homes on the market here and why. What are not?

Real Estate 223

Real Estate Local Pitching Media 223

Landis PR

NOVEMBER 14, 2022

Adaptation: In today’s environment, a comms plan made in the headquarters of a developed market must – more than ever – go through local consultants to adapt it to the realities of each country before the plan is applied in several markets. In interviews and support materials, it’s okay to recognize direct and indirect competitors.

Communications 98

Communications How To Local Survey 98

Onclusive

JANUARY 31, 2018

At the New PR Conference hosted by AirPR Software in San Francisco, discussion swirled around ‘New PR’ and an evolution of public relations, including PR’s place in the greater marketing mix. To be successful in the New PR is to identify the intersection of positioning and content marketing. So how do you do positioning?

Content Marketing 191

Content Marketing Marketing Exercises Employee 191

5W PR

NOVEMBER 23, 2021

If you are wondering how to do any of the unique formatting for your bio, message, or responses, do it in Word and then copy and paste it. One of the most difficult things about marketing on Instagram is the fact that there are numerous brands that have to compete on the platform for the same thing: the attention from consumers.

Instagram 158

Instagram Publicity How To Social Media 158

Contently - Strategy

APRIL 1, 2024

It’s time to bid farewell to the dark ages of keyword stuffing and create a content marketing strategy that feels like a digital treasure chest for your target customer. Here’s how to create SEO-driven content that stands out from the competition. Too often, SEO content creation is part of an elaborate fishing expedition for brands.

SEO 52

SEO Engineering Writing How To 52

wiredPRworks

APRIL 20, 2022

In 2007, David mentioned my fledgling blog wiredPRworks in his book, “ The New Rules of Marketing and PR.”. In a stroke of marketing brilliance, David included over 160 bloggers/contributors in the first edition. When I found David’s work and read his first book, I knew I’d found the roadmap to the future of marketing and PR.

Marketing 118

Marketing Social Media Trends Instagram 118

Sword and the Script

DECEMBER 10, 2019

As I’ve done in recent years, I’ve asked a whole bunch of smart people for their marketing predictions or PR predictions for the next year. And now on with the marketing and PR predictions for 2020. 1) Marketing embraces sustainability. 2) Marketing analytics enable better efficiency. “In 5) Marketers will slow down.

Marketing 101

Marketing Content Marketing Advertising Advertising 101

Sword and the Script

NOVEMBER 6, 2018

Creativity and risky marketing efforts don’t always find receptive purse strings in B2B, but it could well be the only thing left in “a sea of sameness.”. That sea of sameness is how the Cindy Klein Roche , the CMO for Cybereason, describe the competitive landscape in cybersecurity during an interview with the Marketing Smarts podcast.

B2B 65

B2B Creativity Film Trade Shows 65

Cision

DECEMBER 3, 2015

Content marketing has the power to turn your brand into a driving force in your industry, but with so much competition in the marketplace, how can you ensure that your content makes an impact? Q: How has content marketing changed in recent years? Q: Where do you see the world of content marketing headed in the future?

Content Marketing 120

Content Marketing Strategy Marketing How To 120

Buzzstream

MAY 2, 2024

How to Find Journalists Interested in Your Story There are at least six main ways to find journalists. We’ll use X’s Advanced Search feature, which allows you to be a little more creative with your searches. However, for illustrative purposes, I’ll still show how to confirm. Let’s try to focus on reporters. Ah, much better.

Digital PR 62

Digital PR Report How To Pitching 62

Cision

NOVEMBER 30, 2017

When you invite internal and external subject matter experts to contribute to your content marketing program, it’s important to have guidelines for them to follow. Think of your content contributor guide as a map for creatives to follow. Interviews. Click here to view our contributor guide. . Before You Start on Your Guide.

How To 177

How To Guidelines Content Marketing Video 177

Rock the Status Quo

DECEMBER 10, 2015

” Sure enough, two solid weeks of pitching landed two byline articles, and a handful of interviews. So how do I plan to fill the pipeline with editorial once the frenzy is past, when my major publications just aren’t interested in money articles? Two words: vertical markets. Get Creative With WHO You Pitch.

Pitching 100

Pitching Real Estate Banking How To 100

Critical Mention

OCTOBER 27, 2018

In our interview with Sam, he offered powerful insights into the world of content marketing, social media and “cutting through the clutter.” Q: What direction do you think content marketing is going in and how can PR professionals keep up with the trends? Sam: Quality over quantity.

Interviews 79

Interviews Media Content Marketing Facebook 79

Contently - Strategy

NOVEMBER 29, 2023

Helping your brand stand out requires not just creativity but also strategic alignment. At the heart of this alignment lies a well-structured content framework grounded on solid topic pillars, which act as the foundation for content marketers to build compelling, relevant, and targeted content.

How To 52

How To SEO Content Marketing Engineering 52

Remote PR Jobs

SEPTEMBER 25, 2023

The Talking Points Podcast Created by Arik Hanson , a solo marketing and communications consultant, and Kevin Hunt, leader of corporate communications content at General Mills, The Talking Points Podcast is a one-stop shop for relevant news and advice regarding public relations, corporate communications, social media and marketing.

Pitching 100

Pitching Interviews Trends Journalism 100

The Stalwart Blog

DECEMBER 25, 2019

We talked to all sorts of entrepreneurs and experts in and around the crisis management and when I’m hoping to get out of today is the talk about how to prepare even at the early stages of concept and I couldn’t think of a better guy to do this with my friend Kevin Popovi?, The Idea Guy® as it says right here in the logo.

Interviews 78

Interviews Creativity Crisis Management Strategy 78

Solo PR Pro

APRIL 5, 2022

5 solo PR pros share how to break into a different sector of business. For me, I knew B2B communication and creative agency work was something that interested me and I was already beginning to build up a client base, so I let what I didn’t know – like PR planning and internal communications – help guide me. We want to hear from you!

How To 104

How To Fashion Banking Industry 104

Cision

SEPTEMBER 23, 2015

Here’s how to be a winner. If they can vote more than once, this will need to be an ongoing effort that you coordinate with your marketing team. Many awards programs will have press release templates you can modify and publish for your brand, as well as logos you can post on your site, in your blog and in your marketing collateral.

How To 120

How To Small Business Community Interviews 120

Flack's Revenge

APRIL 27, 2021

For example I started interviewing for PR gigs in my late thirties, after taking a circuitous route through various sales, marketing and IT consulting roles. When all was said and done PR seemed to be my thing, so I set out to interview for client-side and agency gigs while picking up some freelancing business. How to do better?

Storytelling 177

Storytelling Pitching Interviews Agency 177

ImPRessions - Crenshaw Communications

SEPTEMBER 27, 2016

The next phase may include round-up or compilation stories secured by making a new market entry a part of a trend or seasonal effort. Yet after the first and second waves of coverage, the challenge is how to continue the momentum. Each brought something very distinct to the partnership, and each committed for the long term.

How To 120

How To Wireless Retail B2C 120

Barokas

APRIL 16, 2019

In interviews, Hoffman explains that while this approach comes with some downsides – high capital burn, hiring issues and possible dilution of company culture – he believes it is the only way for startups to stay competitive in software development today. Either way, scaling, blitzscaling, (or not) can be hard on PR and marketing teams.

How To 102

How To Crisis Internal International 102

Polaris

DECEMBER 4, 2014

But if you’re a busy CMO or a director of marketing, it’s important to make time for activities that will help you be better at your job. 2: Derek Sivers: How to start a movement. If you really want to start a movement, then you need the courage to follow and show others how to follow. It’s hard not to get bogged down with work.

Marketing 220

Marketing Content Marketing Agency Storytelling 220

ImPRessions - Crenshaw Communications

OCTOBER 29, 2020

In a pre-COVID office, we could even shout out a question and get multiple suggestions on how to solve the issue. You could be moderating a media interview, holding media training for a CEO, or manning a check-in table at a panel event. Without creative thinking, it would have never happened. . We get very crafty.

Creativity 243

Creativity Groups Retail Media Training 243

Buzzstream

FEBRUARY 27, 2024

I’m specifically focusing on data-led media pitches – partly because that’s where my experience lies, but also because I feel there’s a lack of specific guidance on how to create these types of media pitches. How to Write a Media Pitch We’ve identified several segments of journalists, plus the most relevant story angle for each segment.

Pitching 83

Pitching Writing Film How To 83

wiredPRworks

OCTOBER 9, 2021

How long has it been since you unplugged – completely? Ever wondered how to do a digital detox? Gratitude, nature, creativity, and music do the trick. How about you? How to Do a Digital Detox: Unplug from Social Media and Do a Deep Cleansing. Decide on how long you want to be away. Help is on the way!

How To 98

How To Social Media LinkedIn Instagram 98

ImPRessions - Crenshaw Communications

NOVEMBER 23, 2021

Our goal is to work with companies as an extension of their internal marketing team, and hitting those milestones together makes all the difference. . Over the years, PR people have learned that not every pitch will generate immediate interview opportunities. Working to elevate their visibility feels meaningful and significant.

Agency 310

Agency B2B B2C Pitching 310

PR for Anyone

SEPTEMBER 16, 2022

But get creative. There’s also a bonus video in there about how to nail the interview when you get it. There’s also a bonus video in there about how to nail the interview when you get it. How to speak from your power. How to get your message across. So that is this week’s PR tip.

Pitching 130

Pitching Financial Small Business YouTube 130

OnePitch

APRIL 14, 2022

Within this interview, we break down real examples of how she landed top-tier coverage, what worked, and her tips for replicating it for your own pitches. Read below for the entire interview with Cortney Williams: 1.) Is it clear who we are offering for interviews, and what they can speak about?

Healthcare 52

Healthcare How To Pitching Product Launch 52

OnePitch

SEPTEMBER 8, 2022

Read below for the entire interview with Megan: . With affiliate marketing continuing to grow, it’s so important to flag up front if your clients are part of an affiliate network, particularly when working with shopping or commerce editors. . How do you utilize social media/marketing to amplify your PR results?

Pitching 98

Pitching Consumer How To Education 98

Flack's Revenge

NOVEMBER 29, 2017

I first learned of Stone Temple and their great work in SEO and digital marketing through an acquaintance, and interviewed CEO Eric Enge for a post on Maximize Social Business awhile back. Through this collaboration I learned of Stone Temple’s very creative use of video. How do you make the topic fun and interesting?

Video 153

Video B2B Film Marketing 153