Prohibition

AUGUST 3, 2023

Video has become an integral part of social media content and now comfortably leads still imagery across multiple platforms. As we embrace the ever-evolving landscape of videos on social media, it is essential to explore what the future holds for video on these platforms.

Video 118

Video Social Media Media YouTube 118

PR Fuel

AUGUST 19, 2020

The trouble is not every day is an eventful news day. If your small business can write a concise, well-thought-out press release for your event, it may get coverage. This article will tell you how to write a press release for an event to get coverage and tell your brand’s story. How to Write a Press Release for an Event.

Writing 98

Writing How To Small Business Engineering 98

Prohibition

OCTOBER 10, 2023

From new verification options within Meta, new additions to Ads Manager for the festive period and new X/Twitter updates to its new job roles, we are here to keep you up to date on the ever-changing social media advertising world.

Advertising 62

Advertising Advertising Social Media Twitter 62

Prohibition

FEBRUARY 2, 2023

Wondering how to make your social media ads work? Are you unsure how to improve sales without taking massive risks? In fact, you’re one of the millions of businesses currently trying to grasp the IoS update and how it’s strangled ad performance. Confused as to why your Instagram campaigns don’t convert?

Social Media 62

Social Media Media Advertising Advertising 62

Prohibition

JANUARY 17, 2022

Social media is an increasingly important element in a successful crisis management approach. With the recent increase in the use of social media in crisis situations, organisations across all sectors need to understand the benefits of incorporating it into their crisis plan. What is Crisis Management?

Crisis Management 118

Crisis Management Social Media Crisis Media 118

Konnect Agency

FEBRUARY 7, 2022

While the future of live events continues to be murky, PR agencies are cracking the code on how to host and get the most out of digital and virtual events. As we continue to navigate this ‘new normal,’ it’s essential to know why digital events are so important, now and in the future. So, what is a digital event?

Agency 59

Agency Creativity Examples Conference 59

Onclusive

NOVEMBER 8, 2023

PR professionals should create thoughtful, data-backed pitches, engage with reporters on social media, send swag (when appropriate), maintain relevant media lists, and manage all follow-through with reporters and journalists. PR people may also develop guidelines for interacting with the media or even social media.

Training 195

Training Media Training Reputation Crisis Communications 195

5W PR

AUGUST 31, 2023

Crafting a winning advertising campaign for a beverage brand requires a blend of creativity, strategic thinking, and a deep understanding of consumer preferences. Ensure that the branding is consistent across all campaign materials, from social media posts to billboards. Analyze the results and make adjustments as needed.

Brand 78

Brand Branding How To Advertising 78

wiredPRworks

MAY 13, 2022

Does managing social media sometimes feel like running a marathon? Listen in as Allan Schoenberg, Chief Communications Officer at Vinson & Elkins, shares lessons from his job as a top communicator and his passion for running to help you enjoy your job more, stress less, and keep running in the race we call social media marketing.

Social Media 52

Social Media Corporate Communications Media 52

Karen Freberg

JANUARY 14, 2021

As we start the spring semester, I realized that it has officially been 10 years since I started teaching a social media class. Honestly, the time flew by and it seems like yesterday I came to UofL from my PhD at the University of Tennessee, where I was asked to create and execute a social media class. TEN YEARS?!

Social Media 88

Social Media Media Resources Creativity 88

Konnect Agency

FEBRUARY 7, 2022

While the future of live events continues to be murky, PR agencies are cracking the code on how to host and get the most out of digital and virtual events. As we continue to navigate this ‘new normal,’ it’s essential to know why digital events are so important, now and in the future. So, what is a digital event?

Agency 52

Agency Creativity Examples Conference 52

Shift Communications

OCTOBER 2, 2014

I did it for the challenge, but I knew that applying my traditional creative director background to the world of earned media came with uncertainties. I had always considered PR people to be incredibly smart, aggressive and socially savvy, yet I still wondered if it was really a launchpad for great creative.

Creativity 141

Creativity Construction Agency Social Media 141

Onclusive

AUGUST 9, 2021

PR professionals are expected to create thoughtful, data-backed pitches, engage with reporters on social media, send swag (when appropriate), maintain relevant media lists, and manage all follow-through with reporters and journalists. Owned Media & Content Strategy. Owned Media & Content Strategy.

Training 370

Training Media Training Reputation Crisis Communications 370

Cision

SEPTEMBER 9, 2015

Social media? It’s amazing how many businesses — of every size — toss over social media to someone who’s not qualified to do it. Not to say that your assistant would deliberately sabotage your reputation, but if she’s not trained in managing social media, she could inadvertently cause your brand harm.

Social Media 120

Social Media Media Crisis Communications Crisis 120

ImPRessions - Crenshaw Communications

JANUARY 31, 2019

Market ”), for example, we talked up WeTransfer’s start-up persona and its appeal to the “creative class” versus bland competitors, but we made sure to mention its 80 million users and status as a profitable business. Take advantage of social media. . We had to if we wanted to be taken seriously.

Brand 136

Brand Branding How To Storytelling 136

wiredPRworks

FEBRUARY 14, 2022

What’s hot – and what’s not in social media right now? On February 22, 2022, American Marketing Association [AMA] Chicago will present a program on 2022 social media trends at Morningstar. Social Media Trends for 2022 Expert Panel. Will TikTok REALLY take over everything?

Social Media 52

Social Media Trends B2C Media 52

PR Fuel

DECEMBER 6, 2020

Okay—your big event is right around the corner. For you, planning and organizing an event is a cinch. But crafting an event press release that will attract media coverage is something else entirely. Most event planners are terrified of writing a press release. Writing a charity event press release?

Sports 59

Sports Media Writing Local 59

ImPRessions - Crenshaw Communications

FEBRUARY 22, 2023

While traditionally PR work consisted of press releases, pitching, and occasional damage control, today’s PR teams must have a diverse digital skill set, including SEO strategy, social media savvy, data analysis and more. Digital and social media proficiency This one’s a given.

Analytics 170

Analytics Tools Social Media Trends 170

Cision

NOVEMBER 23, 2015

Over the past decade, social media has dramatically changed the way we find, access and read the news. Media outlets present stories much differently, shifting from traditional print editions to mobile-friendly video recaps. Journalists are slowly, but surely, hopping on the social media train too.

Social Media 120

Social Media Media Pitching Media Training 120

Communications Conversations

APRIL 23, 2020

And just like that I had to learn how to teach remotely. Never mind that I don’t really know how to teach AT ALL. But, here we were, in the middle of a global pandemic and I needed to figure out how to guide this class from my home office (probably for the rest of the year). Down: Bring (way) more energy on Zoom.

Social Media 88

Social Media Energy Media Training 88

Rock the Status Quo

AUGUST 11, 2014

Creativity counts when it comes to a media pitch, the headline of your press release and share-worthy blog posts. I’d also suggest adding social media feeds to it. But what about your online newsroom? If you don’t have these items in yours, it might be time to beef it up.

How To 242

How To Survey Resources Social Media 242

Karen Freberg

OCTOBER 1, 2018

Influencer marketing has become one of the MAIN things many professionals working in social media are asked to do. Whether you are at an agency or working for a brand, engaging with influencers is one of the components of a successful and current social media plan. How did my students respond to this?

Creativity 56

Creativity Marketing Social Media Analytics 56

Onclusive

AUGUST 22, 2017

Far from just managing a digital Rolodex, landing earned media in publications that resonate with target audiences is only one small part of the earned-media mix. Owned Media/Content Strategy. Niche industry events, role-specific conferences (catered to developers, creatives, etc.), Crisis Communications.

Media Training 397

Media Training Crisis Communications Conference Training 397

Cision

JUNE 8, 2015

The airline continued to communicate via social media throughout the ordeal and was universally lauded for its social media response to this crisis. Social media adds an overwhelming complexity to crisis communication. The genesis of your integration is to get ahead of your social media “accelerants.”

Crisis Communications 120

Crisis Communications Social Media Crisis Communications 120

Prohibition

AUGUST 15, 2019

It consisted of hosting an influencer event, devising content for social media and securing features in the media. A luxury event for Yorkshire based influencers. The central part of the campaign was to host an influencer event. Summer recipes at the poshnic influencer event.

Social Media 48

Social Media Transportation Film Content Marketing 48

wiredPRworks

APRIL 6, 2022

If not, your podcast, virtual and live event will go down as a flop. How do you make sure your audio not only gets heard, but is of the best quality – like perfect audio? You ask an expert like Ted Gregorek about what works for him in his work as a live, virtual and event audio pro for some of the biggest names in the business.

How To 52

How To Engineering System Insurance 52

PRSay

OCTOBER 5, 2020

Solution: Foster connections with co-workers by sharing and celebrating major life events such as birthdays and (virtual) baby showers. Kate Finley is founder and CEO of Belle Communication , an award-winning PR, influencer, social media and creative strategy firm based in Columbus, Ohio.

How To 183

How To Employee Survey Exercises 183

5W PR

NOVEMBER 19, 2022

Consumers enjoy the convenience of logging into their social media accounts and getting personal recommendations from their friends, family, and social media celebrities. Given below are some creative ways by which influencer marketing can be utilized to promote hotels. Host an influencer event.

Hotels 88

Hotels Marketing Travel Creativity 88

Karen Freberg

DECEMBER 18, 2019

It is quite amazing to see how fast this decade has gone by. The 2010s marked a lot of change, opportunities, and exciting events for me both professionally and personally. This was especially the case as I ventured in teaching social media earlier in the decade (amazing!). This class has evolved and changed each year.

Social Media 52

Social Media Media Video Course 52

Burrelles Fresh Ideas

MARCH 5, 2024

Another recent report showed a full one-third (33%) of comms and PR pros said their overall media strategies rely on earned media the most — making it the highest PR priority over owned, paid and shared (in that order). Wait, what is earned media? Non-paid social media posts referencing a product or service.

Media 98

Media Nonprofit Pitching Analytics 98

Deirdre Breakenridge

NOVEMBER 11, 2019

Have you increased website traffic, comments, reviews, membership, feedback, and event participation through your podcast? Have customers mentioned your podcast on social media, in blog posts, or through referrals? Some constituencies may not be familiar with podcasting, so teach them how to use the technology.

Community 206

Community Nonprofit Conference Social Media 206

PRSay

MAY 23, 2023

Volunteer PR pros are then matched to consult the nonprofits on how to tackle those challenges. Among the services those PR professionals have offered on a pro bono basis have been press materials and media relations for fundraising events, media training, brand messaging, website copywriting, social media support and communications planning.

Nonprofit 148

Nonprofit Local Training Media Training 148

Communications Conversations

MARCH 21, 2017

Google the phrase “Social media training Minneapolis.” In a nutshell, that describes my experience with social media training programs (or a lack thereof) in the Twin Cities. Social media advertising –potentially the biggest need of them all right now. ” What comes up? Where are they?

Media Training 68

Media Training Training Social Media Media 68

Onclusive

JUNE 9, 2021

This week, we’re concluding the series with an overview of how to craft your messaging, identify the right authors and outlets, distribute strategically and proactively, and finally, measure success. How will it break through the noise? To determine the right creative angle, ask yourself—why would my audiences care about this topic?

Data-Driven PR 370

Data-Driven PR Data Measurement Trends 370

Prohibition

AUGUST 16, 2021

Video content has become a central component across all social media platforms. Get creative with the content that you’re creating. For example, you could take a ‘soft sales’ approach and show your followers how to use your product. Be creative and see what works best.

LinkedIn 62

LinkedIn Video How To Marketing 62

Doctor Spin

NOVEMBER 17, 2023

Regression to the Mean —This statistical principle states that extreme events are likely to be followed by more moderate ones. Instead of thinking about how to achieve something, you consider what would prevent it from happening. 7 I’ve written about this mental model in Critical Mass: How Many Social Media Followers Do You Need?

How To 52

How To eBook Wikipedia Viral 52

ImPRessions - Crenshaw Communications

APRIL 14, 2017

In negotiating a PR agreement, it’s fundamental to understand your company’s offering and how to articulate it. The urge to slip in “creative extensions” or other extras like events or social media work, can happen, especially if the language isn’t spelled out clearly.

How To 136

How To Case Study Meeting Examples 136