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Trying to break into PR or Communications? Here are 5 transferable skills that you might already have

Remote PR Jobs

Creative Skills Creativity is a key component to successful PR and Communications efforts, as you need to come up with original, innovative ideas for product launches, storytelling campaigns, and digital content. Creative skills can be honed in any role that involves problem-solving, designing, producing, or performing.

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Super Original Thinking is Required to Topple Facebook

Sword and the Script

Market research, social engineering and a little bit of luck seemed to produce a spate of so-called “boy bands” in the late 1990s. Virality, or appearance of virality, can be fabricated for a price. Photo credit: Flickr via Creative Commons; CC BY 2.0. Rethinking How Advertising is Bought and Sold.

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9 Social Media Trends Every Marketer Must Know For 2021: A Conversation with Arik Hanson

MaccaPR

Startling fact: 90% of consumers say user-generated content influences their buying decisions more than promotional emails or search engine results, according to a TurnTo Network study. Leveraging a viral social media moment has to start with listening,” says Arik. You’re seeing brands forced to use more user-generated content.”

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6 Reasons to Use Influencer Marketing

Critical Mention

We’ve found that a growing number of marketers are turning to influencers to help them combat ad blocking, leverage creative content in an authentic way, drive engagement, and reach millennial and gen Z audiences who avidly follow and genuinely trust social media celebrities.”. They build your brand’s credibility.

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The Well Written Press Release Series #11: Socialize It

ISEBOX

It is, after all, where an estimated 52% of people get their news, where things go “viral”, and where your brand ambassadors can help you most effectively, by sharing with their own friends and family. The Well Written Press Release #4: Write for SEO (Search Engine Optimization). The Well Written Press Release #3: Write for Personas.

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Stunt or Strategy? BPB News Analysis

Bad Pitch Blog

We''ve been wanting to reverse engineer pitches for awhile now -- initially to figure out wtf might posses someone to send us pitches about " Affordable Home Decor " and interview opps with Snooki. This connection is a critical strategy and the answer to a question: "How do we display superhuman abilities in a new and creative way?"

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How to add inspiration and future trends to your 2018 comms plan

PR in High Definition

For example, Apple recently began hiring engineers with psychology backgrounds to help Siri have meaningful conversations and by 2020, Gartner has predicted that the average person will have more conversations with bots than with their spouse. Uber came under fire after an employee blog went viral, detailing a culture of sexism.

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