Contently - Strategy

DECEMBER 5, 2019

This number includes content creation, distribution, technology, and talent. However, the other industries like travel, technology, and healthcare boasted a better average engagement rate (70 percent) and finish rate (60 percent) in 2019. Create social videos and infographics. Focus on employee education and advocacy.

Financial 111

Financial Industry Report Insurance 111

Stephen Waddington

JULY 11, 2017

The ECM 2017 survey was organised by the European Public Relations Education and Research Association (EUPRERA) and the European Association of Communication Directors (EACD), with support from PRIME Research. #1 Most organisations use more elements like online videos, infographics and instant photos in their messaging. But only 4.6%

Communications 115

Communications Publicity Survey Newspapers 115

Contently - Strategy

JANUARY 9, 2019

The company sits at the intersection of some of our most crucial sectors, like technology, energy, and transportation. We also went over the top of the marketing funnel, typically reserved for blog posts, infographics, and other types of shorter content meant to educate and entertain.

How To 111

How To Transportation Content Marketing Healthcare 111

PR 20/20

JULY 9, 2020

It’s not because you lack creativity, it’s because with millions of ads, blogs, and emails sent and shared across the Internet every minute, it’s hard to push past the clutter. Using technology. Templates range from social media posts to marketing collateral to infographics (and tons in between). How often do you create content?

Google 90

Google SEO Trends Content Marketing 90

Contently - Strategy

MARCH 15, 2019

The first step you should take is educating them on these core details. Introduce the team and technology. Sending a style guide to freelancers will give them answers to all the little creative questions that you already know in the back of your head. But keep in mind, you should pay freelancers for this time.

Company 111

Company Pitching System Interviews 111

ISEBOX

MARCH 14, 2016

Videos, photos, infographics, charts…they are everywhere. But there are a couple times a day when we stumble upon a must watch video on YouTube like “ Great White Shark Surfing ” or, some awkwardly “wrong” video with Louis CK, or, for those of you more enlightened something more educational. Would you want read it?

Content Marketing 70

Content Marketing Marketing Infographics YouTube 70

Shift Communications

JULY 20, 2015

We pride ourselves on our smart, dedicated, creative (and who can forget ballsy) culture. Jenny gives us insight into her role on the Creative Services team and offers advice for those looking for a glimpse into the SHIFT life. Anything creative! One of our greatest challenges is educating SHIFTers about our creative services.

Agency 60

Agency Creativity Infographics eBook 60

Stuart Bruce

SEPTEMBER 14, 2015

Too often what you see is fantastic, creative implementation, but I’m left with a sense of ‘why’? For agency people, when asked about their three top sources for social media education, expert blogs are also the most popular, at 76%. Half of agency people require more education/insight around SEO (50%).

Digital PR 60

Digital PR Training Report Social Media 60

Waxing UnLyrical

OCTOBER 7, 2019

Infographics. People are more interested in visuals than ever, whether it’s infographics, images or videos. And with social media opening new doors of sharing and generating creative forms of content, the possibilities are limitless. Common ones include: Blogs. White papers. Case studies. Generators/Calculators.

Content Marketing 93

Content Marketing Marketing Infographics Consumer 93

Contently - Strategy

NOVEMBER 27, 2018

When I work with large technology companies, all they want to do is reach the CMO. What level of education do they have? When you’re done compiling data, we recommend illustrating it with a grid that highlights your biggest creative opportunities. Gut instinct has a place in content marketing, but not if it goes unchecked.

Strategy 112

Strategy How To Content Marketing Analysis 112

Cision

AUGUST 26, 2015

Co-Founder of Status Creative, a leader in social media engagement. Author of “Facebook Marketing for Dummies” Why Instagram is a Ripe Opportunity for Brands (Infographic) [link]. — ? VP Marketing Technology at SHIFT Communications, Marketing Over Coffee co-host. Image: Karen Cropper ( Creative Commons ).

Social Media 120

Social Media Twitter Media Nonprofit 120

PR 20/20

AUGUST 11, 2016

New technology is being introduced in the marketing world every day, and the demand for top talent is greater than ever before. Founder and CEO of PR 20/20 Paul Roetzer ( @paulroetzer ) believes that the largest gaps impacting performance lie primarily within marketing talent, technology and strategy. The Coder. The Mobile Mogul.

Marketing 43

Marketing Mobile Engineering Technology 43

Beyond PR

JUNE 2, 2017

What must also be kept in mind is that creativity and innovation don’t come in a vacuum. “I Your aim in all of this activity is to spark your imagination, build a list of creative ideas and then innovate. Cool infographics. The intersection of these technologies is changing entertainment, business, and our lives.

Real Estate 57

Real Estate How To Web Case Study 57

PR 20/20

AUGUST 11, 2016

New technology is being introduced in the marketing world every day, and the demand for top talent is greater than ever before. Founder and CEO of PR 20/20 Paul Roetzer ( @paulroetzer ) believes that the largest gaps impacting performance lie primarily within marketing talent, technology and strategy. The Coder. The Mobile Mogul.

Marketing 40

Marketing Mobile Engineering Technology 40

Sword and the Script

DECEMBER 24, 2019

19% of publishers requested articles, 13% requested infographics, 12% requested mixed-media pieces, and 11% requested data visualizations.”. Technology and innovation may be intertwined, but marketer leaders say their responsibility for both have grown. 77% say they have “more” or “much more” responsibility for technology.

Marketing 78

Marketing Publicity Survey Study 78

Contently - Strategy

JUNE 11, 2020

Over 2,400 years later, technology, science, and medicine have evolved exponentially, but many words in the oath are still remarkably relevant: “I will remember that there is art to medicine as well as science, and that warmth, sympathy, and understanding may outweigh the surgeon’s knife or the chemist’s drug.

Healthcare 136

Healthcare Content Marketing Industry Trends 136

5W PR

FEBRUARY 22, 2024

Photographs, illustrations, memes, and infographics paint a thousand stories without a single word, engaging people through color, composition, and symbolism. Webinars, educational games, virtual reality, and augmented reality blur the lines between consumption and participation, making people active players in the digital playground.

Media 78

Media YouTube Transportation eBook 78

Contently - Strategy

SEPTEMBER 15, 2021

Over 2,400 years later, technology, science, and medicine have evolved exponentially, but many words in the oath are still remarkably relevant: “I will remember that there is art to medicine as well as science, and that warmth, sympathy, and understanding may outweigh the surgeon’s knife or the chemist’s drug.

Healthcare 59

Healthcare Content Marketing Industry Trends 59

Cision

DECEMBER 5, 2017

Infographics. I love infographics. I’m not alone, over 40 percent of marketers say infographics are their most engaging piece of content. Infographics are easy to read, easier to digest and boost engagement by up to 3x. To promote an infographic, you first have to create an infographic.

Infographics 235

Infographics Case Study Content Marketing Video 235

Beyond PR

DECEMBER 5, 2017

Infographics. I love infographics. I’m not alone, over 40 percent of marketers say infographics are their most engaging piece of content. Infographics are easy to read, easier to digest and boost engagement by up to 3x. To promote an infographic, you first have to create an infographic.

Infographics 72

Infographics Case Study Video Survey 72

Stephen Waddington

DECEMBER 5, 2018

Goldman plots out the development of the profession from spin in the early-1900s to public education during the war, and latterly two-way engagement. You should not start with three pages of A4, but a tweet, an infographic or a video. It’s this creative and editorial understanding that is at the heart of the public relations process.

Media Relations 115

Media Relations Media Print Newspapers 115

NewsWhip

MAY 27, 2021

Paul: Consumers have tried to educate themselves in this new world. Becky: Yeah, consumer awareness and their education of healthcare has certainly shot up. It showed how this is happening through some really beautiful and smart simulation which was essentially just this animated infographic. My second would be technology.

Healthcare 78

Healthcare Storytelling Communications Local 78