Communications Conversations

FEBRUARY 23, 2023

I’m posting it here today in hopes it helps spark creativity for you and your team in 2023. A couple things to point out as you watch the video or review the deck. Yesterday, I gave my annual social media marketing trends presentation to a group of 100+ communicators and marketers across the country. First, I am NOT a trend expert.

Social Media 186

Social Media Trends Marketing Media 186

Wadds Inc.

OCTOBER 9, 2022

tool supports business planning for creative agencies. As professional advisers to creative agencies and comms teams, we have done some of the work here at Wadds Inc. Strategic planning and crisis preparedness: A guide for creative agencies. We’ve published a strategic planning tool for creative agencies. A new Wadds Inc.

Creativity 118

Creativity Agency Enterprise Crisis 118

Deirdre Breakenridge

JANUARY 7, 2019

Social Media for Strategic Communication by Author, Consultant and Professor Karen Freberg is a book that’s jam-packed with strategy, creative techniques and communication tactics. You can check out my video review to learn why you need to pick up a copy.

Social Media 269

Social Media Communications Media Storytelling 269

ImPRessions - Crenshaw Communications

SEPTEMBER 14, 2021

But a profile that serves as a glorified CV isn’t enough to gain sought-after exposure; that takes time, strategy, and a dash of creativity. It may be time to review and optimize your profile to ensure that it’s presenting you and your brand in the best way. Go beyond a resume . Your LinkedIn profile is representative of your brand.

LinkedIn 421

LinkedIn Nonprofit Leadership B2B 421

5W PR

MAY 30, 2023

Hair product companies are constantly looking for new and creative ways to convey the results of their products to consumers. Incorporating User Reviews and Testimonials User reviews and testimonials are another effective way to convey the results of the products.

Creativity 88

Creativity Video Social Media Education 88

PR for Anyone

JANUARY 28, 2024

Her research and insight into workplace strategy have been published in media outlets such as Forbes, NY Post, Harvard Business Review, and more. She raises concerns about the potential loss of creativity and innovation in a virtual environment, especially when managing groups.

Employee 130

Employee Policies Creativity Company 130

Onclusive

DECEMBER 20, 2021

As we’re closing out this year, we’re also wrapping up our 2021 top media monitoring and PR analytics software comparison blog series with one final review of what each provider offers in terms of product direction and customer support. We hope that you found our review helpful as you consider your next technology partnership.

Technology 195

Technology Comparison How To Software 195

Ethical Voices

SEPTEMBER 14, 2023

Is there something rotten about film reviews? – Vulture reported about a PR firm that is allegedly paying reviewers for positive reviews on Rotten Tomatoes (without disclosing) AI and Copyright – One of the key barriers to AI creative adoption are the concerns over plagiarism and lack of IP protection.

Government 78

Government Ethics Media Relations Film 78

Remote PR Jobs

SEPTEMBER 25, 2023

Fast Company ‘s other sections do not regularly review submissions, but if you feel you have a story that’s well-suited for another section, please consult our masthead and send your pitch or completed article to the appropriate editor for consideration. Due to high volumes, we’re unable to respond to all submissions.

Company 100

Company How To Leadership Pitching 100

PRSay

MARCH 29, 2022

Just as we did when children, as professionals, “we have to give ourselves permission to be creative and to hear that muse.”. Organizational structures can stifle creativity but “for me, now, it’s so important in the morning to find that quiet place, so I can find that muse,” she said.

Creativity 152

Creativity Print Software Writing 152

ImPRessions - Crenshaw Communications

JUNE 2, 2020

In reviewing their communications, Crenshaw found that one-third of the brands offered free or discounted services, while almost all emails conveyed empathetic and encouraging words to subscribers. “To We observed comforting and empathic language across all the email campaigns reviewed, from legacy retailers to newer DTC brands.”.

Study 170

Study Brand Branding B2C 170

Communications Conversations

JANUARY 27, 2022

I’m posting it here today in hopes it helps spark creativity for you and your team in 2022. Finally, a couple caveats as you review the presentation below. Yesterday, I gave this presentation to a group of 50+ communicators and marketers across the country. First, I am not a trend expert. BUT–I do read a lot each week.

Social Media 163

Social Media Trends Media Creativity 163

Onclusive

JUNE 2, 2021

It’s also important to evaluate the past year of your PR activity, including reviewing media coverage and identifying what worked best. The more specific you are about who you want to target to achieve the ‘why’—the solution to the problem you’ve identified above—the more impactful your plan and creative execution will be.

Data-Driven PR 369

Data-Driven PR Data Analytics Product Launch 369

ImPRessions - Crenshaw Communications

OCTOBER 29, 2020

PR pros are very creative and have the skills to take something bland and make it exciting and relevant. After successfully securing reviews in many major consumer tech pubs, our team hit a roadblock – what now? Through our creativity we secured an exclusive in Women’s Running Magazine that sparked national TV segments.

Creativity 243

Creativity Groups Retail Media Training 243

5W PR

JULY 25, 2023

Product reviews and tastings Food influencers are known for their expertise and passion for culinary experiences. Influencers can then share their honest reviews and tastings with their followers. These product reviews and tastings help build credibility for the brand and create a sense of trust among consumers.

Brand 78

Brand Branding Creativity Storytelling 78

Wadds Inc.

NOVEMBER 11, 2023

We’ve worked with more than 20 practitioners and vendors to review each of the large language models and different generic and industry-specific tools. It’s an insight both in terms of the reputational impact to individuals and organisations, and the threat to creative and professional work. Fact-checking remains an issue.

Report 119

Report Publicity Training Policies 119

PRSay

FEBRUARY 28, 2024

It’s critically important to have diverse individuals reviewing the creative, reviewing the content” before it goes out. Whether from a marketing, PR, communications or social perspective, “Our voices are needed at the table,” said Thomas Bennett, APR.

How To 100

How To Nonprofit Resources Groups 100

ImPRessions - Crenshaw Communications

DECEMBER 23, 2020

Every PR person dreads edits to a complex announcement release that’s subject to full team review. We’re banking on a boost from Santa (and some creative tactics) to help our team achieve a healthy increase in engagement or followers for our social accounts. Sometimes it’s all about quality over quantity. . How about 50%?

Banking 310

Banking Creativity B2B Conference 310

Shift Communications

MAY 24, 2022

It typically generates better audience engagement, more creative content and stretches marketing budgets more effectively. I’ve seen brands like Abercrombie, Cerave and Charlotte Tilbury experience significant brand lift over the past year, mostly built from “real people” reviews. Creators are (as in their name) creative.

Strategy 97

Strategy Marketing Guidelines Creativity 97

The Proactive Report

NOVEMBER 3, 2022

So imagine now that you’re going online to look up a company that you’re interested in doing business with and pandora’s box is opened up with negative reviews, negative mentions of the owner of the company, disgruntled former employees, and a host of other red flags. Mike Falkow is the Creative Director of Meritus Media Inc.

Digital PR 246

Digital PR Reputation Employee Energy 246

Prowly

JULY 5, 2017

Cannes Lions 2017 — the Creatives Still Want to Change the World. The 64th Cannes Lions International Festival of Creativity is over! Virtually the entire global creative communications industry spent over a week at the Côte d’Azur to review the past year and to reflect on what.

Creativity 144

Creativity Internal International Industry 144

5W PR

APRIL 28, 2022

With 30 stellar reviews on Clutch , we’re always looking for ways to improve and go further to deliver. For those of you who don’t know, Clutch is an independent B2B review and rating platform designed to help clients connect with the right service providers, agencies, and consultancies for their needs. 5WPR’s track record is spotless.

Public Affairs 88

Public Affairs B2B B2C Analysis 88

Onclusive

AUGUST 22, 2019

Ever since Regis McKenna published The Regis Touch , high-tech marketing executives have known that their earned media (PR, for those of us antiquated enough to use that term) has far more credibility and impact than advertising, especially in B2B markets where purchase decisions are reviewed by multiple parties before a transaction is approved.

Communications 199

Communications Marketing B2C Advertising 199

Stephen Waddington

AUGUST 6, 2021

WaddsCon end of term review: , seeking speakers and sponsors for September More than 900 people have attended at least one WaddsCon event in the past six months, to hear from 24 speakers on a diverse range of topics. Thanks to the community of 24 speakers and 900 delegates. We’re now seeking speakers and delegates for September.

YouTube 146

YouTube Creativity Community Leadership 146

PR for Anyone

JANUARY 3, 2024

The basketball analogy beautifully illustrates the harmony needed between structure and creativity in both sports and business. There are potential pitfalls of solely focusing on one approach, whether it’s the rigid, masculine routine leading to burnout or an overly creative, feminine approach lacking the structure to achieve goals.

Corporate 130

Corporate Sports Creativity Internal 130

ImPRessions - Crenshaw Communications

MARCH 15, 2018

The advent of spring means that public relations people are devising creative ways to put a fresh spin on program activities as well as spruce up client relationships. Review all existing PR plans. Now is an excellent time to review marketing plans and brand goals to make appropriate tweaks. New season, new PR opportunities.

Analytics 130

Analytics Internal International Pitching 130

ImPRessions - Crenshaw Communications

MARCH 23, 2022

Moreover, it allows agency teams to expand their knowledge around particular categories that lead to creative pitch ideas. It’s also interesting to periodically review it as a kind of blueprint for expectations, deliverables, and story ideas. Use your proposal as a guide.

Agency 310

Agency Meeting B2B Conference 310

Onclusive

JUNE 9, 2021

To determine the right creative angle, ask yourself—why would my audiences care about this topic? Take the time to review your media database, including carefully researching and building a pitch list of key publications, authors and influencers who will be essential for your campaign. How will it break through the noise?

Data-Driven PR 370

Data-Driven PR Data Measurement Trends 370

ImPRessions - Crenshaw Communications

MARCH 22, 2023

Generative AI jumpstarts creative If you google “Generative AI” you’re likely to see at least five news stories about tech companies using it for search, products and tools. AI can identify suspicious patterns and quickly alert brands of the suspicious activity for review.

Advertising 170

Advertising Advertising Analytics Data 170

Prohibition

NOVEMBER 29, 2023

Having an audience who find content engaging and relatable can be invaluable – after all, the best review anyone can give is absolute loyalty to a brand. Negative feedback is obvious – offer an apology, a replacement or discount, and aim to do better, but a disappointing review isn’t the only kind of feedback that can be acted upon.

B2C 62

B2C B2B Reputation Agency 62

5W PR

SEPTEMBER 27, 2023

This could include tutorials, before-and-after visuals, reviews, skincare routines, and even behind-the-scenes glimpses of the influencer’s skincare journey. Collaboration While brands should provide guidelines, it’s essential to give skincare influencers creative freedom.

Brand 78

Brand Branding How To Analytics 78

Wadds Inc.

JANUARY 11, 2024

supports creative agencies with company direction and differentiated propositions. An excellent place to start is with the Higgs Review ‘Good Practice Suggestions’ , which were published in 2003 to provide guidance on the role of the Chairman, non-executive directors and any nomination and renumeration committees.

Government 52

Government Creativity Corporate Agency 52

PR for Anyone

MARCH 24, 2020

In doing a public relations review, start with: have you ever landed media coverage before? You can also get creative with “new.” In summary, perform a public relations review by going back to anyone who has covered you in the past, reconnect and build a relationship with them for future stories or quotes.

Publicity 331

Publicity Television Local Pitching 331

ImPRessions - Crenshaw Communications

DECEMBER 21, 2021

Adding a creative twist, like a compelling photo, chart, or real-time visualization, is another way to kick up engagement. Here are some the steps you can take to get started: Review your company’s mission and vision, and have your brand voice reflect them. Evergreen content that will be relevant for months to come.

Social Media 323

Social Media B2B Media Video 323

ImPRessions - Crenshaw Communications

FEBRUARY 1, 2021

Between the PR and marketing functions of any organization there can be creative tension or even competition. When Patrick Doyle took the helm at Domino’s Pizza, the brand was struggling with poor reviews of its mediocre pizza. But the conflict typically runs deeper. A major market research initiative. .

Marketing 310

Marketing Product Launch Corporate Viral 310

Wadds Inc.

OCTOBER 9, 2022

We want to build on the work we’ve done with creative agencies and communication teams and deliver sustainable value for great people doing great things in the creative industry space. Quarterly reviews take on a whole new meaning. I’ve done that twice and it’s not very satisfying. We’ve been inspired by two of Wadds Inc.

Creativity 98

Creativity Policies Mobile Storytelling 98

ImPRessions - Crenshaw Communications

OCTOBER 30, 2019

Smart brands will throw some paid marketing at earned media features or reviews to boost it on social platforms like LinkedIn or Twitter. This is also the time to merchandise reviews on social media and product forums like LinkedIn groups in direct-marketing campaigns. Storytelling engages, influence persuades.

Storytelling 233

Storytelling Education Software LinkedIn 233