PR for Anyone

APRIL 17, 2020

Use that when you pitch the media. Whenever I’m on television they describe me as an inventor, best selling author, and entrepreneur. It’s time to put your story together and share it with the world (and of course the media). You can even show it to someone else and share what you’ve done and see what gets them to go “wow!”

Television 130

Television Writing Pitching Course 130

PR for Anyone

JULY 22, 2021

When you’re thinking of pitching the media, think about what you do to overcome challenges people face, demystify what’s happening in your industry. You want to pitch around that. THAT is what makes a good pitch. things that you need to be pitching the media. And I want you to pitch the media today.

Industry 130

Industry Pitching How To System 130

Doctor Spin

MARCH 1, 2024

Here we go: Find Public Relations Entry-Level Jobs Spin Academy | Online PR Courses Find Public Relations Entry-Level Jobs If I were starting today, I’d probably prefer not to wait for public relations entry-level jobs to end up on any of my social feeds. I would try to make direct contact with organisations that have PR functions.

Publicity 52

Publicity Public Affairs eBook Nonprofit 52

Cision

AUGUST 16, 2016

Erik Wheater, account executive at Burns360, details his transition from a five-year career in television news to the PR agency life. He reveals how his background in journalism has shaped his view of the industry, his growing appreciation for PR professionals and gives insight into how journalists in the TV industry truly want to be pitched.

Television 120

Television Pitching Journalism Interviews 120

Mindful Marketing

OCTOBER 9, 2022

by David Hagenbuch - professor of marketing at Messiah University - ​author of Honorable Influence - founder of Mindful Marketing Millions of baseball fans were recently watching televised games when they were unexpectedly hit by a pitch! I threw that question to one of Murray's teammates who pitches.

Consumer 80

Consumer Marketing Television Viral 80

Prohibition

JANUARY 30, 2019

Without exposure to this industry, it is easy to assume that a PR fledging, like myself, devotes their time to traditional and tangible tasks such as drafting press releases and pitching them to the media. Of course, writing press releases and pitching stories to media outlets is an important part of any PR role.

Pitching 54

Pitching Media Film Enterprise 54

Prohibition

JANUARY 30, 2019

Without exposure to this industry, it is easy to assume that a PR fledging, like myself, devotes their time to traditional and tangible tasks such as drafting press releases and pitching them to the media. Of course, writing press releases and pitching stories to media outlets is an important part of any PR role.

Pitching 48

Pitching Media Film Enterprise 48

Flack's Revenge

NOVEMBER 29, 2021

PR Agency Pitch (“F*ck the Weather, we are Changing the Cultural Climate”). There he is pitched by PR agency owner Berry Schneider and her sidekick Comfrey. .” ” Give me a break, I have never said this on a pitch. Berry: Of course! That is usually fair game in the biz. Kendall: Great. Berry: Okay.

Pitching 156

Pitching Conference Enterprise Course 156

PR for Anyone

OCTOBER 13, 2021

Think about what knowledge you have to offer, and how you can use that to pitch a relatable story. Why this pitch appealed to the media: The producer knew that this story would be relevant, and that people would want to learn more on how to prevent this from happening to them or their children. You can’t brush that off.

Media 130

Media Pitching Interviews How To 130

Flack's Revenge

NOVEMBER 29, 2021

PR Agency Pitch (“F*ck the Weather, we are Changing the Cultural Climate”). There he is pitched by PR agency owner Berry Schneider and her sidekick Comfrey. .” ” Give me a break, I have never said this on a pitch. Berry: Of course! That is usually fair game in the biz. Kendall: Great. Berry: Okay.

Pitching 156

Pitching Conference Enterprise Course 156

ImPRessions - Crenshaw Communications

JULY 17, 2017

Internet ad spend surpasses television spend. Of course, TV isn’t going away, it’s just going to Netflix and other platforms for its golden age. This is an existential threat to ad agencies, of course, but it also poses challenges and limitations for PR firms in ad networks as well as independents.

Trends 159

Trends Mobile Advertising Advertising 159

ImPRessions - Crenshaw Communications

FEBRUARY 5, 2019

In the PR agency world , after weeks of fine-tuning messaging, crafting stories and pitching reporters, there’s no better feeling than landing a top media interview for a client. Most importantly, of course, a media interview will lead to positive coverage – assuming it goes well. Showing up late.

Interviews 251

Interviews Media Television Media Training 251

ImPRessions - Crenshaw Communications

DECEMBER 15, 2017

Each December public relations agencies spend time crafting pitches and byline articles capturing clients’ takeaways for their particular industry. television networks have created in 30 years. This year we were especially psyched to take advantage of free online courses that really upped our game. 2017 PR Takeaways.

YouTube 136

YouTube Training Video Survey 136

PR Insiders

NOVEMBER 10, 2020

2020 has been a challenging year in so many ways for nearly everyone – and pitching the media in the middle of a pandemic is no exception. COVID-19 dominated so much of the news cycle that, seemingly for months, any pitch that didn’t include a coronavirus angle ended up in some reporter, editor or producer’s deleted file.

Media 78

Media Pitching Print Interviews 78

Sword and the Script

MARCH 29, 2016

A poor showing of Batman on television in 1966, would turn Michael Uslan into a generational hero of a different kind, according to the Marketplace story about a boy who saved Batman. Years later, as a college student at Indiana University, he developed a course on comic books. The Comics Professor PR Stunt.

Television 60

Television Course Newspapers Reputation 60

PR for Anyone

SEPTEMBER 8, 2022

Of course I’ve been on 1000’s of media outlets since then but that’s one of the biggest so I want people to see it, again and again. I hear from people who were on TV and they’re excited and they want it to live on forever. I get to ride his coattails and use the credibility of being on his show which is amazing.

Media 130

Media YouTube Video Interviews 130

Marketwired

APRIL 12, 2016

This harkens back to the early days of television when the hosts or the actors you were watching would pitch the product themselves. Of course, no matter the publication, Waxman says the same basic PR questions apply, What is the story ? How is it relevant to that audience?

Advertising 100

Advertising Advertising Television Radio 100

PR for Anyone

MARCH 21, 2020

Kate Rogers of MSNBC posted a tweet that said: Finding the amount of PR pitches coming in that are not related to the stock market, economy, Covid-19, etc. Now I’ll go back to the good old days of digital marketing with on-line courses and virtual coaching. For business media, this is really all they are covering right now.

Real Estate 290

Real Estate Skype Radio Pitching 290

Cision

SEPTEMBER 23, 2016

It can be time-consuming to plan media outreach for local and national networks, cable news, podcasts, streaming television, public radio, and social-only video; however, a satellite media tour (SMT) can help. Your Pitch Team. They receive literally hundreds of pitches a day so it’s a lot harder to grab their attention.”.

Media 120

Media Television Pharmaceuticals Radio 120

PR for Anyone

JUNE 29, 2021

How to Be on TV Shows: Think about what is going on in the world right now, what is trending, what holidays are coming up and think about how you can pitch a story around that. Why this pitch appealed to the media : The news at this time were mostly putting stories out that revolved around COVID-19 information.

Pitching 130

Pitching Skype Healthcare Guidelines 130

PR for Anyone

APRIL 13, 2022

Of course, if you are reading this you know that I put out a Free Publicity Friday PR Tip every single Friday. I want to make sure you guys are armed and ready to pitch the media. And at the end of the day, I just want you to start putting out great content and start pitching the media. People love it. They expect it.

Video 130

Video Strategy YouTube Pitching 130

Sword and the Script

JANUARY 3, 2023

This can include the number of times an article is shared on social media, or the number of people who see a television segment. Of course, I had to think about asking the right questions which is crucial to obtaining the right answers. Indeed, while ChatCPT wrote most of this 5,000 word blog post, it was still a heavy lift to produce.

Interviews 104

Interviews Publicity Technology Social Media 104

ImPRessions - Crenshaw Communications

NOVEMBER 2, 2016

A couple of fresh data points can add punch to a ho-hum media pitch ― especially if they’re original and up-to-the-minute. Or invest in a paywalled analyst report for trend statistics to enliven an evergreen pitch. All good PR people have relationships at key media outlets, of course. Collect and cultivate freelancers.

Television 120

Television Interviews Engineering Tools 120

Communications Conversations

JULY 18, 2019

And, in case you haven’t noticed, she’s been everywhere recently promoting her new series of online courses teaching you how to get YOUR client on TV. Then, when things get difficult, you can go back to that why statement to course correct (or just remind yourself of your big-picture goals and aspirations.).

Local 94

Local Course Community Interviews 94

Solo PR Pro

MAY 14, 2021

Originally from Southern California, she had moved to New York City to dabble in the film, television and entertainment industries. Now of course, the pessimist on my shoulder was like, ‘yeah let’s see if this really works,’ but I thought I’d give it a try,” she said. “I Even if the branding is complete, I might be pitching.

Meeting 105

Meeting Training Study Film 105

Bianchi Biz Blog

JUNE 21, 2021

Reading a book, catching up on television shows, cooking, keeping up to date on the news, going for long walks, hanging out with my cats, or exploring the sights of Detroit. What advice do you have for PR people that want to pitch you? Any pet peeves with PR people?

Meeting 96

Meeting Report Automotive Real Estate 96

PR Fuel

MARCH 17, 2020

Of course, it’s not a zero-sum game. Television and radio’s quick ads made it fall from favor for a few decades. Of course, there are a few cons to content marketing. The business, of course, wants to sell itself. PR Tips How To Pitch to a Publication. Each discipline has its pros and cons.

Publicity 63

Publicity Small Business Advertising Advertising 63

ImPRessions - Crenshaw Communications

MARCH 10, 2017

Today’s PR teams encourage clients to blog about relevant topics for their audience and pitch these writings to trade pub and other editors. For example, heightened exposure has helped elevate indie tech reviewer Carley Knobloch, who parlayed her posts into many on-air television spots as an expert media resource.

Blogging 136

Blogging Writing Engineering Analytics 136

Sword and the Script

AUGUST 6, 2019

OnePitch has set out to be a pitch broker between PR pros and reporters. PR pros can submit pitches to OnePitch through an online template that includes required fields and character limits. It walks you through a series of steps to choose the right categories and tags that help describe the content of your pitch.

Marketing 64

Marketing Pitching Corporate Tools 64

Beyond PR

AUGUST 23, 2016

Over the course of a single morning, your spokesperson can conduct interviews all across the nation, maximizing exposure.”. In addition to pitching TV and radio producers, adding blogs and websites to your SMT schedule is a great idea and an effective way to hyper-target your target audience.

Marketing 40

Marketing Media Radio Local 40

Bad Pitch Blog

MAY 27, 2008

So does virtually every other dusty television program revived by desperate Hollywood producers, from "The Dukes of Hazzard" to --well, I guess "Speed Racer" is still on my mind. Chick flicks are, of course, somewhat divisive and enjoyed by I''d say about half of Americans. Yet those usually flop due to indifference.

Blogging 40

Blogging Pitching Film Television 40

Beyond PR

MAY 17, 2018

It was an exciting time for him, especially for a broadcast major who didn’t want to work in television, but it was somewhat of a lonely existence. “It Of course, developing multimedia assets while trying to report a story is difficult. Send More Multimedia in PR Pitches. It was awesome,” he says. “I

Infographics 54

Infographics Print Video Real Estate 54

ZudePR

JUNE 6, 2016

As an editor, I commiserate with other journalists and editors by getting too many spammy pitches and follow-up messages. According to Nielsen, the average American spends 158 hours each month watching television(!!). And, of course, Medium.​. Of course, you have to fit in with those around you. It's your choice. #10:

Writing 114

Writing Social Media SEO Blogging 114

Cision

MAY 12, 2015

Not to mention, engaging reporters and thought leaders on Twitter, Instagram and Facebook has made pitching and relationship building more efficient. PR professionals no longer are in a position where they have to annoy journalists by sending unnecessary pitches they can’t use.

Data 120

Data Nonprofit Analytics Instagram 120

MaccaPR

MARCH 7, 2016

It’s not surprising that a 2016 survey of print, television and digital journalists by TEKgroup found that 80 percent of the reporters said it was “very important” or “important” for a company to have an online newsroom and 92 percent of journalists said they’d find an online newsroom useful. Adobe (pictured below) has a great template.

How To 48

How To Media Print Real Estate 48

Communications Conversations

MAY 13, 2015

Riki demonstrated poise and confidence as she moderated a focus group with active and retired Texas Rangers (law enforcement agency) for an industry research methods course during the fall semester of 2014. Read up on clients, write incredible releases and pitches and communicate with ease. Riki Burhans, @rikileeburhans.

Groups 60

Groups Internal International Conference 60