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The Most Underrated Skill in Content Marketing? Fact-Checking

Contently - Strategy

This piece originally appeared on Contently’s The Freelance Creative. I also ensure I’m citing studies accurately and attributing quotes from interviews to the right people. Do I need to parse the fine print of a scientific study every time I cite a statistic? But after that, it gets more nuanced. The Check, Please!

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How Humour Makes Your Message More Palatable. and More Powerful

Polaris

A little bit of nervousness before a speech or interview is a good thing. Yet public speaking and media interview skills are essential for most executives and business owners. And a poorly handled print or broadcast interview could turn a relatively benign issue into a full-blown crisis. A lot of nervousness—not so much.

Education 170
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A photoshoot that left a lasting impression

Stephen Waddington

He’d asked for an interview about my lockdown startup Wadds Inc. I’ve a deep respect for anyone that is so committed to the creative process that they’d do a recce of a run-down carpark. It wasn’t so much a photoshoot as a meeting with a new friend and creative professional. He’s checked out a site in the centre of Newcastle.

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All Play:  How Companies Can Make More Inclusive Toys

Mindful Marketing

In 2019, the Lego Group conceived a creative way to bridge the participation gap by using the bricks’ raised knobs to represented braille letters. Of course, companies can gain goodwill be serving underrepresented people groups, but is it right to expect companies to lose money doing so?

Company 97
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Leveraging Great PR Results

ImPRessions - Crenshaw Communications

The minute a profile appears on your CEO, or a brand spokesperson kills it on a live broadcast interview, it’s time for the social media team to get involved. This means posting links and images to all brand social accounts of course, but there are also opportunities to get more creative. But there are caveats!

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16 Reasons You Should Hire a PR Company

Prohibition

PR agencies are trained to convey messages to the public in a creative way that sparks interest. This makes PR teams experts at selling in stories, arranging interviews and securing features for your brand that leads to increased brand awareness, boosts SEO and can drive traffic to your site. 12) It allows you to be more creative.

Company 62
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Pitch Ideas

PR for Anyone

You need to be pitching national publications NOW for stories that will go to print in October. Of course it is Breast Cancer Awareness Month. This is going to seem kind of crazy but if you’ve been following me for awhile, you know this. Hard to think that far ahead. It’s Financial Planning month.

Pitching 130