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The 6-Step Guide to Creating a Thought Leadership Content Program

Contently - Strategy

Any organization can deliver thought leadership content if it has a system for generating ideas and a process for turning them into engaging assets. Half of C-suite executives say they leverage thought leadership to make purchasing decisions in tough economic times. What is thought leadership?

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From Celestial Insights to Corporate Innovations: How Space Tech Enhances Business on Earth

Stern + Associates

With leadership truly in her blood – her mother, a trailblazing Air Force pilot instructor, modeled breaking glass ceilings and unlocking life’s possibilities for women leaders – Ekblaw understands the powerful role models women leaders can be. “’I’m

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The 15 Best PR and Marketing Conferences to Attend in 2020

Onclusive

This awards event celebrates the best of the best corporate, agency, nonprofit, and education teams, and the work they produced during the entry period. Formerly Impact Live, this conference is a team-focused event that aligns marketing, sales, and leadership groups. Dates: March 19, 2020. Location: New York, NY. Location: Austin, TX.

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PR Rock Stars: Retired Vice President of Content & Public Relations at DKY, Holly Donato

Communications Conversations

You had a vibrant and long career in PR, working in almost every possible setting–from corporate to agency to non-profit. Corporations and non-profits are not that different from each other. What really differs from one setting to another is the quality of leadership and the resources you have to succeed. Oh, so many.

Publicity 174
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Future skills for public relations practitioners - World PR Day

Stephen Waddington

Physical events cancelled during lockdown shifted online as COVID-19 disrupted conferences, meetings, training sessions and workshops. This is likely to be an issue on the corporate agenda for the next decade. It has become firmly aligned with leadership and executive management as a strategic management function.

Publicity 199
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Mind the Gap: Bridging Culture and Strategy for Sustainable Success

Stern + Associates

Building a company culture that aligns well with your corporate strategy is an indispensable element of fulfilling your objectives. But, she says, leaders must first understand what corporate culture is and the impact it has on an organization. Chatman , Ph.D. Culture is something that you can and should be very, very deliberate about.

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Effective Strategy Starts With a Robust Communication Plan

Stern + Associates

Corporate communication isn’t just a tool to roll out when a problem arises – it should be an integral part of an organization’s strategy , says Dartmouth Tuck School of Business Corporate Communication and Leadership Professor Paul A. asks Argenti, who authored “ Corporate Responsibility ” (SAGE Publications, 2015).