wiredPRworks

MAY 13, 2022

The ongoing battle of content thought leadership, and brand journalism and how to win more. His team leverages a multi-channel approach to promote the firm’s brand and reputation through storytelling and thought leadership. The post Running Corporate Communications and Social Media appeared first on wiredPRworks. wiredPRworks.

Social Media 52

Social Media Corporate Communications Media 52

PRSay

DECEMBER 15, 2023

Many corporate CEOs also made a big mistake by not communicating to employees about the Israeli-Palestinian conflict, according to new research from The Grossman Group in partnership with The Harris Poll. As university presidents have learned, leadership has never been a sideline sport. The survey of U.S.

Communications 168

Communications Employee Leadership Internal 168

Stern + Associates

SEPTEMBER 21, 2023

With leadership truly in her blood – her mother, a trailblazing Air Force pilot instructor, modeled breaking glass ceilings and unlocking life’s possibilities for women leaders – Ekblaw understands the powerful role models women leaders can be. “’I’m

Corporate 62

Corporate Real Estate Technology Healthcare 62

Sword and the Script

MARCH 8, 2022

That was a key point I tried to impart in a recent presentation (embedded below) at the PR Consultants Group annual meeting (many thanks to Jason Brown ). What things boil down to are the corporate characteristics: is the vendor someone you know, like and trust? Corporate outlook. When you finally get it, you need a Ph.D.

Software 81

Software Corporate Publicity Technology 81

Stern + Associates

MARCH 5, 2024

A compelling corporate innovation story represents a valuable opportunity to differentiate from competitors, educate investors, galvanize employees and attract prospective new talent. This blog was crowd-sourced by the team of thought leadership communications experts at Stern Strategy Group.

How To 98

How To Corporate Storytelling Conference 98

Stephen Waddington

MAY 4, 2021

As society emerges from the pandemic, the need to measure corporate performance against broader metrics is an issue rising up the corporate agenda. Research published by Vuelio highlights the growing awareness of ESG as a corporate issue but also the opportunity for further education.

Publicity 197

Publicity Government Corporate Financial 197

Stern + Associates

OCTOBER 19, 2017

When it comes to corporate reputation, the thought leadership strategy of your CEO can make or break your brand. The post How to Use a Thought Leadership Strategy for Your CEO appeared first on Stern Strategy Group. Just peruse this list of Forbes 100 Greatest Living Business Minds.

Leadership 72

Leadership Strategy How To Reputation 72

Reputation Us

JUNE 23, 2019

Already in 2019, corporate crises appear to be increasing and getting nastier than 2018. According to The Holmes Report , last year brought an increasing penchant for corporate scandals. So how does a company handle a corporate crisis in today’s world? We’re rethinking corporate crisis. Turn Off The Fan.

Corporate 74

Corporate Crisis Management Exercises Crisis 74

Stern + Associates

JULY 18, 2017

As a thought leader, corporate decision makers, policymakers and media institutions depend on your research to support changes and ideas happening in the world. You’re called upon for two reasons: The post Professor Marketing 101: How to Boost Your Thought Leadership Strategy appeared first on Stern Strategy Group.

Leadership 80

Leadership Strategy How To Marketing 80

ImPRessions - Crenshaw Communications

APRIL 1, 2021

In part that’s because it represents something new – an audio-only platform for real-time conversations for groups of up to 500 people. ” Clubhouse can drive PR thought leadership potential for PR. The corporate presence is there, but through company executives and founders, not logos. No metrics, no worries.

Leadership 321

Leadership Conference Sports Meeting 321

Wadds Inc.

FEBRUARY 7, 2024

Balancing business and societal imperatives is front of mind for management and corporate communications. An increased focus on corporate purpose and social responsibility creates tension for the corporate communications function. Business drivers must be balanced with value-driven leadership.

Corporate 52

Corporate Interviews Leadership Groups 52

PRSay

SEPTEMBER 9, 2019

28, a crowd of 200 Dallas-area PR professionals were treated to a panel of standout women communications leaders — Traci Otey Blunt , the NFL’s senior vice president of corporate communications; Netta Conyers-Haynes , Google’s head of communications; and Kelly Ann Doherty , chief people and communications officer at Mr. Cooper.

Leadership 105

Leadership Google Meeting Groups 105

PRSay

MARCH 23, 2018

As a corporate communicator who, like others, nervously and helplessly watched the water rise, I learned about the parallels that can be drawn between the historic flood and how companies respond to their own crises. Nonprofit groups and volunteers came with tools and know-how. This is a valuable perspective.

Corporate 86

Corporate Communications Crisis Management Crisis 86

Wadds Inc.

FEBRUARY 8, 2024

It has an international outlook and includes important insights for the broader corporate communications or public relations function. Measurement: surveys and focus groups Measurement of the function has expanded in scope and usage. Insights are increasingly used to influence leadership and design programs.

Internal 52

Internal International Survey Measurement 52

PRSay

APRIL 14, 2022

We encourage clients to test messages with small groups of employees or colleagues who don’t have context to confirm that it makes sense or pinpoint holes in information that need to be filled before rolling out the announcement. What do I need employees to do? Adopt a new process? Manage costs? Sell a new service?

Employee 187

Employee Communications Internal International 187

ImPRessions - Crenshaw Communications

AUGUST 5, 2019

It’s always instructive when PR teams entrusted with managing the reputations of major corporations run into reputation problems of their own. Mega-agency Edelman recently made waves by resigning a lucrative engagement working with for-profit corrections company The GEO Group, a top contractor for ICE. Adweek has receipts.

Industry 217

Industry Reputation Groups Internal 217

Sword and the Script

SEPTEMBER 5, 2023

Symphony Technology Group acquired four of PR tech companies including Onclusive, PRgloo, and, later , Critical Mention – and folded them all under the Onclusive brand. Corp comm departments are chronically underfunded and lower on the corporate priorities list. The cross-sell and upsell of new tools is harder than most expect.

Software 162

Software Marketing Leadership B2B 162

MaccaPR

MAY 11, 2017

Although more and more women are taking leadership positions ( the number of female CEOs is increasing ), the majority of business leaders tend to be male (the top 27 highest paid CEOs in Minnesota are all men, for example). Here are takeaways for MaccaPR blog readers on leadership styles and business decision making. Chris Freytag.

Leadership 74

Leadership Energy Corporate Conference 74

Bianchi Biz Blog

FEBRUARY 22, 2021

I am the editorial director, Commercial Vehicle Group at Endeavor Business Media. The Endeavor Commercial Vehicle Group is comprised of six CV brands: FleetOwner, Fleet Maintenance, Trailer/Body Builders, Bulk Transporter, Refrigerated Transporter, and American Trucker. What story or stories are you most proud of?

Groups 55

Groups Meeting Transportation Media 55

ImPRessions - Crenshaw Communications

MARCH 21, 2019

If a tech company only uses only renewable energy, then it might partner with an environmental group for an issues awareness campaign about the environmental impact of high-tech products. Speaking engagements are an effective way to shape executive thought leadership. Corporate activism. Take the stage.

Company 174

Company Conference Corporate Leadership 174

Melissa Agnes

APRIL 9, 2018

As a high-level overview, there should typically be three main groups within your crisis management governance model. It is also worth noting that the names of these three groups are descriptive for the book (and this article); they are not the actual names you should use within your organization! The responsible team.

Resources 180

Resources Crisis Management Crisis Government 180

Stuart Bruce

JUNE 24, 2016

Public relations, corporate communications, public affairs and corporate affairs professionals will have an essential role in helping employers and clients to navigate this period of momentous change. Establish an internal management working group supported by the appropriate professional advisers as required.

Public Affairs 94

Public Affairs Corporate Publicity Communications 94

PRSay

JUNE 15, 2021

And we have a new President and new leadership in Congress. For corporate communicators, Pride in 2021 can seem confusing and challenging. Do you have employee resource groups or other affinity organizations for diverse staff? Well, COVID-19 of course. Pride is a celebration, yes, but it started as a protest. The list is long.

Employee 201

Employee Community Leadership Enterprise 201

Reputation Us

NOVEMBER 7, 2023

HOW TO HANDLE A CONFIDENTIAL, CORPORATE LEAK. According to Intralinks, an M&A research group which studies corporate deal leaks , 8.8 According to Intralinks, an M&A research group which studies corporate deal leaks , 8.8 Mergers and acquisitions are notoriously leaked.

Reputation 78

Reputation Real Estate Internal International 78

Sword and the Script

SEPTEMBER 8, 2020

Blogs, including independent and corporate blogs, can be credible. She and her research team conducted a focus group with 46 participants and also using a panel to survey 1,500 consumers. The study found 67% of the focus group participants and 48% of the survey panel indicated journalism was the most credible source of information.

Survey 94

Survey Industry Leadership Study 94

Stern + Associates

JUNE 5, 2023

Apple Podcasts | Spotify | Amazon Music | Buzzsprout Minds Worth Meeting is a production of Stern Strategy Group and is a collaboration between Stern Speakers & Advisors and Stern PR & Executive Visibility. Decoding Gen-Z with Public Relations Expert Mark Beal appeared first on Stern Strategy Group.

Meeting 62

Meeting Publicity Sports Groups 62

PRSay

FEBRUARY 2, 2024

Brands have attempted to adapt their corporate social responsibility (CSR) efforts to suit their audiences’ varying opinions on controversial issues. Communications teams should focus on having the right tools to demonstrate the results they achieve, even during tough financial times. CSR stresses quality over quantity.

Trends 183

Trends B2C Video Measurement 183

Stern + Associates

OCTOBER 17, 2023

Principal Investigator at the Narang Lab at UCLA who was named an MIT Tech Review Top Innovator and to the Forbes 2017 “30 Under 30” list, Narang leads an interdisciplinary group that connects different branches of the physical sciences to uncover groundbreaking discoveries that will fundamentally alter the future of technology.

Technology 120

Technology System Government Groups 120

Stern + Associates

MARCH 29, 2023

Building a company culture that aligns well with your corporate strategy is an indispensable element of fulfilling your objectives. But, she says, leaders must first understand what corporate culture is and the impact it has on an organization. Chatman , Ph.D. Culture is something that you can and should be very, very deliberate about.

Strategy 62

Strategy Corporate Financial Measurement 62

Stern + Associates

JUNE 22, 2023

Corporate communication isn’t just a tool to roll out when a problem arises – it should be an integral part of an organization’s strategy , says Dartmouth Tuck School of Business Corporate Communication and Leadership Professor Paul A. asks Argenti, who authored “ Corporate Responsibility ” (SAGE Publications, 2015).

Strategy 62

Strategy Communications Crisis Communications Corporate 62

PRSay

JULY 29, 2022

Gallo, head of communications and public affairs, Latin America, at the Zurich Insurance Group. “We face, as individuals and as consumers, an era where people no longer believe in top-down messages,” said Santiago V. A brand’s communications should remain “simple, short and concrete,” he said. Embrace DE&I.

Communications 151

Communications Public Affairs Insurance Insurance 151

Stephen Waddington

SEPTEMBER 16, 2021

A paper published by Harvard Business Review reports that almost four in five corporate transformations fail. Internal communication has proven to be an important management function during the COVID-19 pandemic, helping organisations manage issues such as leadership communication, furlough, illness, and working from home.

Internal 92

Internal International Communications Employee 92

Stephen Waddington

JULY 16, 2021

Employees were a particularly complex stakeholder group during lockdown. This is likely to be an issue on the corporate agenda for the next decade. It has become firmly aligned with leadership and executive management as a strategic management function.

Publicity 199

Publicity Government Crisis Employee 199

PRSay

DECEMBER 18, 2019

The image was from an activist group that has called for foreign intervention to stop China’s violent, antidemocratic crackdowns in the semiautonomous administrative region. In the new era of corporate responsibility, large organizations increasingly turn on a dime when faced with criticism on social media. Tip 1: Live your values.

Corporate 81

Corporate Crisis Management Crisis Government 81

Stern + Associates

AUGUST 3, 2022

An Interview with Susan Stern, Founder of Stern Strategy Group. When Susan founded Stern Strategy Group in 1985, her dream was to build a respectful and honest organization in line with her core values. Together, we share resources and office space, and have become a unique firm for thought leadership services.

Groups 103

Groups Employee Strategy Ethics 103

David PR Group

APRIL 4, 2024

In the vast expanse of the corporate world, few crises carry the potential to shake the very foundations of an iconic behemoth. The post Boeing’s Existential PR Crisis: Navigating Through Turbulence appeared first on David PR Group | Public Relations, Reputation Management and Attorney Marketing.

Crisis 52

Crisis Transportation Crisis Management Reputation 52

PRSay

JULY 10, 2023

A corporate mission in action means being proactive about how the organization demonstrates its values to the world. corporations that continued to do business in Russia after the invasion. Gain consensus from your organization’s leadership and prepare to weather the storm. Clear messages on complex issues are important.

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Brand Branding Nonprofit Government 135