ISEBOX

MARCH 14, 2016

The Rise of Videos, Images and Content in Media Relations. These days, we hardly notice how much we are surrounded by multimedia content. Videos, photos, infographics, charts…they are everywhere. Producing great content is always easier said than done. Social media, email blasts, blogs, traditional media (duh, obviously).

Content Marketing 70

Content Marketing Marketing Infographics YouTube 70

Cision

APRIL 20, 2015

It’s also tactics like content marketing, a broad umbrella that includes blogging, social media updates, email marketing, infographics, visuals and video. All that content points to an underlying mantra: “be the media.” In an always-on news environment, we aren’t beat reporters waiting for news to happen.

Media 120

Media Content Marketing Infographics Fashion 120

Contently - Strategy

JANUARY 9, 2019

For GE, however, it’s the culmination of a decade-long commitment to content marketing. As a result, the brief brims with journalistic rigor, pulling in stories from GE Reports , the brand’s main content hub, where employees across the globe explain new research and innovations by focusing on ideas instead of products.

How To 111

How To Transportation Content Marketing Healthcare 111

Sword and the Script

MARCH 19, 2018

Respondents said storytelling, content marketing and thought leadership will be more important over the next 12 months. The full report – the 2018 JOTW Communications Survey – was announced in today’s issue of the JOTW and is freely available on SlideShare (also embedded nearby). The Data Story on the Hottest PR Trends.

Survey 72

Survey Trends Communications Storytelling 72

Sword and the Script

DECEMBER 10, 2019

Measuring genuine ROI and a marketing campaign’s long-term contribution to revenue takes time, and marketers need to slow down to do it.”. Sean Callahan , Senior Manager, Content Marketing | LinkedIn. 6) Relationships with people who have the ear of your target market. “It’s How can they do that?

Marketing 101

Marketing Content Marketing Advertising Advertising 101

ImPRessions - Crenshaw Communications

SEPTEMBER 22, 2017

The founders tout the software’s “data storytelling at machine scale” to add value to sharing intel – including product news, financial data or analytics. Just like HARO, (Help a Reporter Out), the service is free and requires a simple sign-up to receive daily email queries. Talkwalker for realtime Newsjacking.

Tools 147

Tools Radio Data Instagram 147

Contently - Strategy

JUNE 11, 2020

More importantly, what should doctors, hospitals, insurers, and healthcare companies do to improve the state of healthcare content online? That’s what we’ve set out to answer in this report. We’ve extracted the most important healthcare content marketing trends using a combination of quantitative and qualitative data.

Healthcare 136

Healthcare Content Marketing Industry Trends 136

Beyond PR

JANUARY 3, 2017

Storytelling. Content marketing may change its tactics as audiences tire of the existing ones, but telling a good company narrative will never go out of style. Content marketing is the perfect springboard for your storytelling and, in fact, these stories can make your brand all the more appealing.

Company 72

Company Storytelling Small Business eBook 72

Marketwired

JANUARY 5, 2016

New Year’s resolutions may have a notoriously high failure rate, but here’s a motivating concept: One report showed that the success rate of those who make resolutions is 10 times higher than the success rate of adults desiring to change behavior but not making a resolution to do it. Focus your content-sharing and creation efforts.

Mobile 100

Mobile Content Marketing Survey Infographics 100

Contently - Strategy

SEPTEMBER 15, 2021

More importantly, what should doctors, hospitals, insurers, and healthcare companies do to improve the state of healthcare content online? That’s what we’ve set out to answer in this report. We’ve extracted the most important healthcare content marketing trends using a combination of quantitative and qualitative data.

Healthcare 59

Healthcare Content Marketing Industry Trends 59

Burrelles Fresh Ideas

JUNE 27, 2023

Multimedia Elements : Boost your press release with multimedia elements such as high-quality images, videos, infographics, or audio clips. Image Source: CoSchedule ] One of the most valuable pieces of advice I remember receiving as a young PR professional was to learn to write as reporters do. Remember, stories are powerful.

Pitching 40

Pitching Writing Engineering Wikipedia 40

Critical Mention

OCTOBER 24, 2019

Our top picks: If you’re looking for ways to boost your content strategy, this blog post is for you: Creating a Video Storytelling Strategy That Gets Results. Gen Z is sliding its way into media audience markets, so make sure you’re ready to engage with this new demographic: 5 Tips to Effectively Engage Generation Z.

Blogging 68

Blogging Education Resources Creativity 68

Waxing UnLyrical

NOVEMBER 18, 2015

Time and again, we see and hear countless online video marketing statistics like these: Consumers spend 5.5 Video is the most popular content marketing format for 2015, ahead of case studies, blogs and infographics ( 2015 State of Digital Marketing , a report featuring insights from over 600 marketers from Web Marketing 123).

Video 40

Video YouTube Web Case Study 40

PR 20/20

AUGUST 11, 2016

Include an expert who is able to segment and manage audience lists, run automated email campaigns, provide insights based on performance and continually tailor content to align with business goals. The Visual Storyteller. Visual content connects with, entertains, and educates consumers. The SEO Pro.

Marketing 43

Marketing Mobile Engineering Technology 43

PR 20/20

AUGUST 11, 2016

Include an expert who is able to segment and manage audience lists, run automated email campaigns, provide insights based on performance and continually tailor content to align with business goals. The Visual Storyteller. Visual content connects with, entertains, and educates consumers. The SEO Pro.

Marketing 40

Marketing Mobile Engineering Technology 40

Beyond PR

MAY 12, 2016

In a word, content. Inspired storytelling and strong visuals can help today’s agencies start conversations, interest media and hook new customers for their clients. Everyone (including your client) responds to visual content better. Try different tactics and track your metrics through comprehensive reporting.

Agency 40

Agency Real Estate Film Video 40

The Proactive Report

JANUARY 30, 2015

Robert Rose, Chief Strategy Officer, Content Marketing Institute. 59% od companies surveyed late last year say hiring of content marketing is imminent. 34% of companies say they can’t find people with digital content marketing skills to hire. You can download the full infographic of the 15 skills here.

Content Marketing 100

Content Marketing Groups Facebook Reputation 100

Sword and the Script

DECEMBER 18, 2018

And, the storytelling. But PR pros have ALWAYS been storytellers. With 4-5 PR pros for every journalist and shrinking newsrooms, getting your pitch seen by a reporter can be very challenging. What I see is how social media and content marketing have grown up out of PR functions. MG: That’s a good question.

Publicity 62

Publicity Storytelling Pitching Nonprofit 62

Beyond PR

DECEMBER 5, 2017

That’s where your content marketing efforts come into to play. On top of crafting compelling content, the most prominent challenge is driving engagement from targeted audiences. According to HubSpot’s 2017 State of Inbound, the top challenge marketing faces is generating more traffic and leads. Infographics.

Infographics 72

Infographics Case Study Video Survey 72

Contently - Strategy

JULY 31, 2019

You can also use this dictionary as a lead tool, if you’re a marketing exec who wants to hire a team of Pulitzer Prize-winning writers for your brand’s blog. You’ll need to speak their language to recruit them, and veteran newspaper reporters don’t necessarily know what “ map against your KPIs ” means.

Content Marketing 111

Content Marketing Marketing Media SEO 111

Contently - Strategy

JANUARY 23, 2019

” He described the Vox mission to The Content Strategist and other reporters at a recent press event. “I can teach you to report. ” Klein bet his audience was smarter than that because he had listened to reader feedback as a young reporter. Are explainers the future of content marketing?

Media 111

Media Journalism Content Marketing Education 111

Sword and the Script

NOVEMBER 29, 2016

But the reporter didn’t respond, despite my experience, intuition and persistence. This new trend some were calling content marketing had the hallmarks of a soft and subtle pitch. Media Changes mean PR needs Content Marketing. Credibility: Why Content Marketing also needs PR . It was a good pitch.

Content Marketing 60

Content Marketing Publicity Marketing Television 60