Sword and the Script

NOVEMBER 23, 2019

Fortunately, there are several new studies that have been published about content marketing, blogging and webinars that provide solid benchmarks. 1) Content marketing benchmarks. MarketingProfs and the Content Marketing Institute published their 10 th Annual B2B Marketing report with benchmarks, budgets and trends.

Content Marketing 138

Content Marketing Study Blogging Marketing 138

ImPRessions - Crenshaw Communications

MARCH 3, 2022

B2B Sales & Marketing Exchange (August, Boston). B2B media outlet Demand Gen Report produces this and the winter B2B Marketing Exchange events annually. Session content revolves around demand-gen, ABM, sales enablement, content strategy, and more. Sponsors are a who’s who of big B2B tech brands.

Conference 304

Conference B2B Content Marketing Case Study 304

Landis PR

SEPTEMBER 18, 2023

There is a lot of chatter in the events industry around sustainability and how frameworks such as the triple bottom line (TBL) and environmental, social, and governance ( ESG ) factors influence event planning. Until recently, the execution of these strategies has not been a top priority for many corporate event clients.

Government 69

Government Measurement Groups Corporate 69

Communications Conversations

FEBRUARY 6, 2020

The title: The top 10 laziest phrases in social content marketing. Because there’s only one phrase that can be labeled “the laziest” in social content marketing–and I’m not sure it’s close! The content machine is now in overdrive. I see it used almost daily.

Content Marketing 127

Content Marketing Marketing Writing Data 127

Prohibition

FEBRUARY 2, 2023

Wondering how to make your social media ads work? The feature of the update that made the biggest impact on social media advertising was the ‘accept tracking’ pop-up. might well have been one of the worst things that has ever happened to social media marketing. We hear you. The IoS 14.5

Social Media 62

Social Media Media Advertising Advertising 62

Onclusive

APRIL 12, 2018

She joined UL in 2015 and is responsible for brand and marketing strategy, communications, public relations and crisis management, corporate social responsibility, events, customer experience, digital marketing and social media, as well as the marketing organization at large.

Content Marketing 170

Content Marketing Interviews Marketing Leadership 170

Burrelles Fresh Ideas

SEPTEMBER 26, 2023

One of the ways to achieve this is by harnessing the power of in-person community engagement and event marketing. On the surface, these may not seem to directly translate into brand strength, yet when applied strategically, events and engagement can influence the long-term growth of businesses.

Community 92

Community How To Marketing Data 92

Critical Mention

MAY 21, 2020

Instead of being able to talk to other fans at bars, tailgates or games, more fans will shift to social media to communicate with fans, teams and brands. Social media is a great place for fans to form groups to share sports articles, discuss games and talk about athletes. Fans Can Virtually Interact with All Teams.

Sports 111

Sports Social Media Media Groups 111

Cision

MAY 19, 2015

This post was inspired by our free “ Outside-The-Box Content Marketing for PR ” white paper. Not long ago, we had a blog post that described five outside-the-box content marketing ideas. Live events are merging in-person and virtual experiences. Want even more content marketing tips?

Content Marketing 120

Content Marketing Marketing Apparel Mobile 120

Prohibition

NOVEMBER 14, 2023

Social media platforms are evolving and changing just as fast as the seasons are changing this year – take a look at our latest updates round-up: Instagram launches reminder story ads Meta recently announced that reminder ads, which update users about upcoming events, can now be implemented within Instagram stories.

Instagram 62

Instagram Social Media YouTube B2C 62

Cision

MAY 23, 2017

Trade shows and events offer the perfect opportunity for companies to experiment. South by Southwest (SXSW), a conference and festival mashup of film, interactive media, and music that takes over Austin every March, lends itself well to creative brand expression. So how do you decide whether to take a risk? Know Your Audience.

Industry 195

Industry Trade Shows Marketing Film 195

Cision

APRIL 14, 2015

In our digital world, live events still work wonders in public relations. Conferences, seminars and other events raise brand awareness, leads and sales, and often improve customer loyalty. It’s not as if live events are a PR secret. But how can your next event drive even more results? Social media correspondents.

B2C 120

B2C Social Media Resources Content Marketing 120

Karen Freberg

OCTOBER 10, 2020

Now, as we enter a new decade with a new show that will paint a picture of what social media professionals really do in their work. ” Like everyone I know in the social media industry, I went out to check it out for a pop cultural reference. We are the voices behind the brands on social.

Social Media 114

Social Media Media Fashion Agency 114

Flack's Revenge

FEBRUARY 24, 2016

You have some great news or content to promote – but it is really tough these days to get anyone to care. Our Social Media Week New York seminar yesterday addressed the challenges and offered solutions. The post Social Media Week NY Seminar Wrap appeared first on.

Social Media 120

Social Media Media Marketing Content Marketing 120

Polaris

DECEMBER 12, 2014

It’s easy to get the connection between content marketing and business-to-business brands. The link between content marketing and consumer brands, on the other hand, is not as obvious. Therefore, it may seem there’s less opportunity to use content marketing tactics for a consumer brand’s story.

Content Marketing 161

Content Marketing Marketing Pinterest eBook 161

ImPRessions - Crenshaw Communications

MARCH 11, 2021

That starts with planning earned and branded content around the schedules of target publications, as well as key dates, milestone events, and industry happenings. Though they’re typically created for advertising purposes, edcals give a PR team a topic guide for creation of press releases, blog posts and content marketing.

Pitching 308

Pitching Content Marketing Measurement Social Media 308

ReimaginePR

AUGUST 29, 2016

When it comes to generating leads, creating a community, and interacting with your customers, nothing tops social media. Social media is the perfect way to build exposure for your brand and increase traffic to your website, but how do you do that? Here’s a handy social media marketing checklist.

Social Media 149

Social Media Marketing Media Facebook 149

PR Fuel

MAY 12, 2019

In this day and age, many people still consider PR and content marketing to be mutually exclusive. While content marketers create quality material to inform readers while also branding that company in a certain way and with a certain voice, traditional PR generally aims to get stories and other material to the “news.”.

Content Marketing 45

Content Marketing Marketing Local Social Media 45

Cision

APRIL 20, 2015

If you’re developing digital content in any capacity, you’ve probably run across some of the following advice: Develop a content strategy. Write “good” content. You could develop content to entertain and never sell, but what if people really want to buy from you? Edit your media.

Content Marketing 120

Content Marketing Marketing Mobile YouTube 120

Flack's Revenge

JULY 12, 2017

Who’s your biggest foe on social media? Does company A have a bigger social footprint? Actually, if you are in B2B tech marketing, your biggest competitor is not any single company. Tap other Social Sharing Levers. Another approach is to look at other sharing levers on social media.

Social Media 120

Social Media How To Media Viral 120

ImPRessions - Crenshaw Communications

SEPTEMBER 2, 2020

Curated by PR News, The Skinny details the top stories in the communication industry, covering social media, crisis management, media relations, content marketing, technology, and digital PR. The Social Media Examiner. Check out these 10 newsletters every PR pro should read. PR News: The Skinny.

Retail 320

Retail Healthcare Crisis Management Social Media 320

Journalistics

SEPTEMBER 10, 2021

Brands have never cared more about content marketing. It is the hot topic for 2013, as brands look to leverage great content to expand their reach, drive more engagement or improve their search engine rankings – to name a few. Before we called it content marketing, we called it marketing communications.

Content Marketing 52

Content Marketing Marketing Analytics Resources 52

Cision

AUGUST 26, 2015

As Cision’s social media manager, I use top 50 and top 100 lists for three purposes: To follow individuals who will help me stay in the loop when new trends and statistics emerge within my industry. For content generation and syndication. Every year, Cision creates a list of the top 50 social media influencers on Twitter.

Social Media 120

Social Media Twitter Media Nonprofit 120

5W PR

AUGUST 23, 2023

Media relations manager Media relations managers focus on cultivating relationships with media outlets to ensure positive coverage for their organization or clients. They pitch story ideas, manage media inquiries, and organize press events to attract media attention.

Publicity 78

Publicity Public Affairs Crisis Communications Policies 78

Prohibition

OCTOBER 28, 2019

The ultimate content marketing goal. Ultimately, through great content marketing, your brand will be seen as the expert in its field, increase social media reach and grow the business through attracting new customers. Make your content stand and engage your audience with our content marketing hacks.

Content Marketing 48

Content Marketing Strategy Marketing Social Media 48

PR Fuel

APRIL 2, 2021

Are you wondering how you can make your press releases more sharable for social media? If you want to boost engagement when it comes to sharing press releases on social media, keep reading. Infographics are another great tool to use to break up your written content. Craft a Creative Headline.

Social Media 61

Social Media Media Mobile Infographics 61

5W PR

MAY 17, 2024

Crafting intriguing press releases about product launches, outdoor event sponsorships, or environmental initiatives can put the brand under the spotlight. Dominating social media Outdoor enthusiasts often find their digital playground on platforms like Instagram.

Strategy 78

Strategy Brand Branding Travel 78

Cision

MAY 3, 2016

The White House Correspondents’ Dinner, held on April 30, represents the largest media event in Washington D.C. Cision monitored the news media and social conversations around the dinner to find out how leading brands engaged online. Catch the social wave by acting fast. Create regionally relevant content.

Content Marketing 0

Content Marketing Marketing Viral Analysis 0

Cision

DECEMBER 18, 2017

With so many moving pieces and parts in your content and social media marketing strategy, it can be challenging to stay on top of it all. But with one key tool, you can not only plan your marketing approach far in advance but also take advantage of specific times of year when certain campaigns will thrive.

How To 0

How To Content Marketing Conference Analytics 0

5W PR

MARCH 26, 2024

Content marketing Complement the PR efforts with a strong content marketing strategy. Craft informative blog posts, white papers, and even video content that delve into the technical aspects of the solutions while keeping things engaging and informative. Crisis communication plan Be ready for the unexpected.

B2B 78

B2B Strategy Communications Case Study 78

Prohibition

AUGUST 15, 2019

It consisted of hosting an influencer event, devising content for social media and securing features in the media. A luxury event for Yorkshire based influencers. The central part of the campaign was to host an influencer event. Summer recipes at the poshnic influencer event.

Social Media 48

Social Media Transportation Film Content Marketing 48

Sword and the Script

DECEMBER 5, 2017

Regular readers know I bought into the concept of “ content marketing ” many years ago. It was in effect the coining of a term that characterized a strategy my team and I was already working on across traditional PR, digital marketing and social media. 3 Studies that Challenge Marketing Assumptions.

Content Marketing 67

Content Marketing Case Study Marketing Conference 67

Sword and the Script

APRIL 24, 2018

This compounding effect is analogous to some aspects of content marketing , especially in audience growth. It’s important to note in this context, content marketing means something very specific : developing useful and relevant content consistently over time, on an owned media platform, in order to attract and grow an audience.

Content Marketing 61

Content Marketing Financial Marketing Banking 61

Contently - Strategy

JANUARY 26, 2023

The good news is that many companies have already cracked the thought leadership code using strategies that content marketers can emulate. The same C-level decision makers that leverage it in their decision-making processes are difficult to impress— only 17% of them rate the content they read as “very good” or “excellent.”

Leadership 145

Leadership Content Marketing Healthcare Google 145

Sword and the Script

MARCH 20, 2018

The company was awarded a contract to provide a mobile event guide at a big conference and delivered on a Palm device. Then came the bad news: the event organizer felt this would be too much. And that’s how G2Planet got started in creating technology platforms to manage marketing events. His first client came in 2002.

Industry 74

Industry Marketing Enterprise Mobile 74

Sword and the Script

MAY 10, 2016

As a result, the refrain “content marketing is better than advertising” is bounced around the marketing echo chamber. Though a seasoned PR professional, I am also a serious advocate of content marketing. There’s a large body of work on these pages dedicated to content marketing. balance scales.”

Content Marketing 60

Content Marketing Advertising Advertising Marketing 60

Engage PR

JUNE 17, 2016

Of the seminars, Social media – how to make it work for you , was a highlight. Scott Grant, of Blackadders LLP, highlighted the importance of content marketing; of producing engaging articles or images which capture the imagination of the target audience. Images are crucial.

Social Media 90

Social Media LinkedIn Resources Content Marketing 90