PR 20/20

OCTOBER 9, 2018

In this spotlight, we’ve featured Cathy McPhillips ( @cmcphillips ), Vice President of Marketing at Content Marketing Institute ( @CMIContent ). I oversee this, and also focus on strategy, paid advertising and event marketing. I oversee this, and also focus on strategy, paid advertising and event marketing.

Content Marketing 61

Content Marketing Marketing eBook Nonprofit 61

Rock the Status Quo

MAY 28, 2015

One simple task that significantly improves the success of your content marketing is the ability to identify what pieces of content are driving results and which are not. Once you know which ones are resonating, you can CREATE MORE content centered around high-interest topics. How can you do this? GOOGLE ANALYTICS.

Measurement 100

Measurement Analytics Google SEO 100

The Resolution Blog

NOVEMBER 25, 2015

Swarmwise eBook: Building a community. Sure, we’ve all heard of Google Trends and how it’s amazing for insight but what if we could use it in a different way for PR measurement? Measuring coverage success - Metrics on a mountain. Don’t miss your free copy of the latest #prStack ebook. PR has changed.

eBook 120

eBook Google Tools Analytics 120

Sword and the Script

NOVEMBER 15, 2022

75% of marketers say they don’t spend enough time on B2B content amplification because they don’t have time (77%) – they are too busy making more content they also won’t have time to amplify. If you’ve been in marketing for any length of time, you know this drill: Someone has an idea for an ebook, guide or white paper.

B2B 78

B2B eBook Survey Report 78

The Resolution Blog

JANUARY 8, 2018

Check out this interview to begin to improve your measurement today. All models are wrong, but some are useful… Orin Puniello, part Ketchum Global Research & Analytics team shares why some PR measurement models will never tell you the whole truth. Could just one metric measure PR? A standard in article scoring?

Tools 136

Tools Publicity SEO Measurement 136

PR 20/20

FEBRUARY 7, 2023

For example, if a user’s pain points were understanding Google Analytics 4 and how to use it to measure website performance for their job, we’d recommend the following blog posts: What is Google Analytics 4 and How Does it Work? Your Top Google Analytics 4 Questions, Answered What Does Google Analytics 4 Mean for the Future of Your Reporting?

Examples 52

Examples eBook Infographics Analytics 52

PR 20/20

MAY 31, 2023

HubSpot is a powerful tool that can help you automate your marketing, personalize your outreach, and measure your success—all in one place. Research by the Content Marketing Institute shows 73% of top-performing organizations prioritize audience research when developing their content marketing strategies.

How To 81

How To eBook Infographics Content Marketing 81

Deirdre Breakenridge

JANUARY 7, 2016

Content marketing will be more than just a trend to watch in 2016. Creating and distributing consistent and relevant content is considered a proven strategic marketing approach that attracts and retains an audience and drives customers to action. Here is my Q&A with Lisa Davis, Director, Marketing, at Marketwired.

Survey 90

Survey Marketing Content Marketing Measurement 90

PR 20/20

JANUARY 16, 2023

The Ready North RSS: Must-Reads for Marketers. For Content Marketing, we like…. Content Marketing Institute blog ( @CMIContent ): Insight from top names in our industry. Founded by Joe Pulizzi ( @JoePulizzi ), CMI is a powerhouse for content marketing advice. a free marketing course).

Blogging 52

Blogging Marketing Pinterest SEO 52

ISEBOX

MARCH 3, 2016

The theory goes that cornerstones are your foundational content pieces – a multimedia press release, whitepaper, ebook and the like. C&C Content Factory: At the PRSA 2015 International Conference, Heidi Sullivan, Managing Director of Cision Canada, presented her take on why PR professionals need to think in terms of C&C.

eBook 70

eBook Viral Conference Content Marketing 70

Cision

SEPTEMBER 21, 2016

Content Creation. Content marketing is another area that can seem overwhelming, but if you continually work on it, it won’t take over your life. That way, if you get busy one week, you already have content lined up and ready to be published. Other Types of Content. Make the most of your time with measurement.

Marketing 120

Marketing Comparison eBook Social Media 120

Critical Mention

MAY 10, 2019

Although this data is critical in monitoring and measuring your team’s ROI, remembering to “be human” in your marketing strategy is essential to connecting with your audience and creating lasting relationships. For example, case studies and eBooks are excellent ways to showcase your knowledge. Measure your success.

Marketing 75

Marketing eBook Case Study Measurement 75

Beyond PR

JANUARY 4, 2018

Speculation runs rampant, but likely part of the cause of the budget crunch is the fact that it’s so difficult to measure results from content marketing. Know that there are tools that solve the content and earned media measurement challenge. Did people who read your ebook end up buying your product?

Measurement 75

Measurement Tools Journalism Content Marketing 75

PR 20/20

JANUARY 17, 2023

Provide varying content formats corresponding with buying stage (i.e., case studies, ebooks, blog posts). Result in targeted, valuable content (i.e., HubSpot reported via Demand Gen: "Leads nurtured with targeted content produce an increase in sales opportunities of more than 20%.". a great sales tool).

Strategy 52

Strategy How To Technology B2B 52

Sword and the Script

NOVEMBER 29, 2022

3 statistics from the newest B2B Content Marketing Benchmarks, Budgets, and Trends report shows the “subscribed audience” is missing from most content marketing efforts. I had a chance to be a judge for the annual content marketing awards hosted by the Content Marketing Institute (CMI) this year.

Content Marketing 120

Content Marketing B2B Marketing eBook 120

Shift Communications

JULY 5, 2016

Take a look at the number of news stories per quarter, as measured by the Google News database of accredited news sources: It took from 1979 to 1995 to publish just over 18 million news stories. In this new eBook, learn the three ways we can reinvent public relations: becoming data-driven. If you’re unwilling to change, perhaps.

Publicity 110

Publicity eBook Analysis Google 110

Sword and the Script

NOVEMBER 18, 2017

We see infographics in content marketing survey results as well. The data puts infographics in the top five types of content created by B2B marketing shops. When marketers start mashing several data sets together in this fashion, it’s not only junk data, but could very well be misleading information.

Infographics 68

Infographics Data Case Study Content Marketing 68

PRSay

APRIL 19, 2016

A successful integrated marketing communications (IMC) practice incorporates concepts like core strategy statements, cross-platform strategies, and iterative measurement practices. But the real heart of IMC is not in the planning or measurement stages. This simple tactic really does boost the engagement with online content.

Communications 65

Communications Pinterest Reddit Radio 65

wiredPRworks

JUNE 5, 2018

The at-a-glance reference book covers digital marketing insights in eight specializations: Search Engine Optimization, Google AdWords, Facebook Ads, PR, Email Marketing, Content Marketing, Social Media Marketing, and Affiliate Marketing. . Digital Marketers Sound Off Highlights.

Marketing 45

Marketing Insurance Insurance B2C 45

Polaris

NOVEMBER 24, 2014

If you’re a marketer or business owner with limited experience working with marketing and PR agencies, or you’re unhappy with an existing partner, read on for 5 steps to help you hire the right marketing and PR firm to help build your business. Question them on the approach they take to measuring results.

Marketing 168

Marketing Policies Agency eBook 168

Beyond PR

DECEMBER 19, 2017

However, given the rise in popularity of content marketing, marketers now find value in having an internal content calendar to stay organized with what they publish on their blogs, websites, press releases and social media. Here’s why you should consider creating a content calendar for your company.

How To 75

How To Content Marketing Conference Analytics 75

PR 20/20

NOVEMBER 29, 2022

Content (ebooks, white papers). Digital marketing properties (mobile apps, websites). Marketing strategies with the greatest potential ROI tap into and maximize existing assets. Or, you can use assets such as an ebook to add value to emails as part of a lead nurturing campaign. Host a Marketing Growth Hackathon.

Marketing 52

Marketing Analytics eBook System 52

Cision

JUNE 6, 2017

According to research by Boston Consulting Group, one ultraloyal customer who shares content can generate eight times his or her own consumption through their advocacy. The key idea here is that the economic value of content marketing does not come from content. It comes from the transmission of content.

Marketing 239

Marketing Television Handbook Web 239

Cision

AUGUST 26, 2015

68% Of Marketers Want To Know How To Create Better Visual Content [link]. Content marketing influencer, social media marketing strategist & speaker. Demand generation content marketing for B2B high tech industry. CEO at TopRank Online Marketing. Andre F Bourque ?

Social Media 120

Social Media Twitter Media Nonprofit 120

PR 20/20

MARCH 30, 2016

Check out more information about PR 20/20’s Marketing Growth Hackathon model in this blog post or this free webinar. Resources and Templates for Marketing Acceleration. Marketing is always changing to meet consumer demands. Sometimes, we just need a little inspiration to prove measurable success. Inbound Marketing Kit.

Resources 40

Resources Marketing Pinterest eBook 40

ReimaginePR

SEPTEMBER 21, 2016

negotiators pushed for the adoption of copyright measures far more restrictive than currently required by international treaties.”. The EFF notes that, “U.S. As copyright terms become more stringent under the TPP so does the punishment and monetary fines for breaking those rules.

Telecommunications 120

Telecommunications Privacy Software Data 120

Cision

MAY 21, 2015

SocialZoomFactor is a podcast created for business and marketing leaders. If you want to learn how to integrate social media, content marketing, the latest technology and more, you won’t be disappointed in Pam’s podcasts, which she delivers each weekday. to rock your social media and content marketing.

Social Media 120

Social Media Marketing Pinterest Media 120

Polaris

MAY 14, 2015

The Chicago Manual of Style advises to use “less than” before a plural noun that refers to distance, an amount, or a measure of time: less than 200 kilometres, less than $50, less than 10 weeks. Of course, there are exceptions to the rule (aren’t there always?). 4: Lie or Lay. Of course, if you want to over-complicate things, you can.

Writing 100

Writing eBook Course Measurement 100

Waxing UnLyrical

OCTOBER 7, 2019

In today’s hi-tech, fast-moving, cluttered digital world, content marketing is one of the most practical, effective and useful marketing strategies to date. It’s an essential aspect of today’s digital marketing landscape. So what does content marketing mean? Is content marketing important?

Content Marketing 93

Content Marketing Marketing Infographics Consumer 93

ZudePR

MAY 31, 2015

You work in public relations, SEO, content marketing or social media marketing. You’re thinking of completely overhauling how you market your company. It had led to the launch of a ground-breaking crowd-sourced ebook called My #PRstack. You own a business and want to increase sales. Scott’s a nice guy.

Communications 81

Communications How To Blogging Content Marketing 81

Contently - Strategy

DECEMBER 14, 2022

While you know content is integral to your lead nurturing strategy, you need more tangible results from your content marketing teams. When you work with your content team, you want to align your team goals across functions. Are the demand generation marketers working hand in hand with content?

Strategy 70

Strategy SEO Analytics Content Marketing 70

Sword and the Script

DECEMBER 28, 2022

34% said ebooks. Read more: The 6 Top B2B Content Formats Buyers Find Most Valuable. We asked the 483 communications pros that took The JOTW Strategic Communications Survey for 2022 the following question: Which of the following are techniques your organization uses to measure the results of communications or PR efforts?

B2B 114

B2B Marketing Survey Software 114

Sword and the Script

SEPTEMBER 10, 2020

A survey by Spiceworks Ziff Davis found B2B tech marketing prospects say they consume 11 or more piece of vendor content Pieces of content. There are unpolished phrases the marketing community kicks around to describe the outsized role content marketing has in the sales cycle. Consumption. It works too.

B2B 111

B2B Consumer Marketing Survey 111

ZudePR

JUNE 6, 2016

He's also a world-leading web strategist, content marketer, author, and speaker. 10: Doug Kessler (London, UK) Doug is co-founder of B2B content marketing agency Velocity Partners. I measure my productivity and outputs in many different ways. An all round nice guy. Email is killing me. It's your choice. #10:

Writing 114

Writing Social Media SEO Blogging 114

Waxing UnLyrical

AUGUST 12, 2015

Content is the coin of our information economy. And any content-marketing organization must answer the critical question: Does it work? However, there should be concrete yardsticks by which to measure such efforts. We’re at the top of the funnel here, looking at the people who consume your content.

Radio 40

Radio Mobile Media Sports 40

Contently - Strategy

DECEMBER 29, 2022

These tasks get your content into the right hands at the right time, ultimately maximizing your return on the investment used to create it. Once you hit the “Publish” button, you need to get your content where it needs to go, share it with your audience, and ultimately measure your results.

eBook 120

eBook Product Launch Software Internal 120