Cision

DECEMBER 29, 2015

People now look for and essentially demand content that gets them involved, creating a more personalized and memorable experience. Quite obviously, the competition on the web has become fierce, forcing businesses and content marketers to become more creative than ever before in their content endeavors.

Content Marketing 120

Content Marketing Trends Marketing Storytelling 120

Cision

OCTOBER 16, 2015

While online marketing and content production may be the trend, other forms of media still lead the charge when informing the public about what’s new and important. Ability to Decide What Is Presented. ” Consequently, publishers of online media struggle to control the promotion of specific content over others.

Content Marketing 120

Content Marketing Marketing Radio Media 120

Sword and the Script

DECEMBER 23, 2017

As part of my effort to wrap up this year in content, I decided to distill the deck down to just 20 for a presentation to embed in a post. When I had finished, I noticed many of these quotes stem from pieces written for the Unscripted Marketing series. Photo credit: Flickr, brianjobson, reflections , ( Public Domain Mark 1.0 ).

Content Marketing 96

Content Marketing Marketing Storytelling Course 96

Sword and the Script

NOVEMBER 4, 2014

Constraint breeds creativity. As a Chevy spokesperson Rikk Wilde’s job was to present a new truck to San Francisco Giants pitcher Madison Bumgarner. Related Content: Art or Science: Creative Marketing and PR. 6 Creative PR Ideas for Blended Media. 7 Sexy and Creative PR Ideas. A while back, Inc.

Crisis Communications 117

Crisis Communications Creativity Crisis Communications 117

Sword and the Script

DECEMBER 6, 2016

They crank out ebooks and white paper and presentations and speeches – and as soon as they are done with one – it’s onto the next thing. Research shows more than half of all B2B content goes unused. This means the burden of creating more content, at least in part, could be solved with a little creative effort.

Content Marketing 60

Content Marketing Marketing B2B eBook 60

Polaris

JANUARY 17, 2015

Steven Pinker presents a compelling and radical argument on how we should look at the world in “A Two-Minute Case for Optimism”. He approached Chipotle CEO Steve Ells with the idea to entertain customers and expose them to creative people. Content marketing lessons for smaller brands. Content Marketing'

Content Marketing 100

Content Marketing Marketing Film YouTube 100

ISEBOX

MARCH 14, 2016

So when you initiate media relations’ efforts, it’s critical to have a multimedia content marketing strategy that produces great content and gets in the right hands. Producing great content is always easier said than done. And quite often, the journalists you want to reach aren’t necessarily tracking the wire.

Content Marketing 70

Content Marketing Marketing Infographics YouTube 70

Sword and the Script

AUGUST 18, 2015

Content marketing surveys consistently demonstrate the biggest barrier facing marketer is feeding the content monster. A graphic from the paper detailing the assets is presented below and the complete white paper – The Blueprint of a Modern Marketing Campaign – is worth a read.

Content Marketing 60

Content Marketing B2B Marketing eBook 60

Beyond PR

AUGUST 31, 2016

Content marketing is all grown up. With 88% of B2B and 76% of B2C marketers saying their organization uses it, the art and science of content marketing have exploded over the past few years. “Content marketing is sometimes ineffective because people don’t realize what it’s intended to do.

Content Marketing 52

Content Marketing Conference Video Analytics 52

PR 20/20

JULY 3, 2018

The Marketing AI Institute was created and is powered by PR 20/20. What happens when you’re a content marketer who discovers an artificial intelligence system that could take your job? Should Content Marketers Fear Artificial Intelligence? How Should Content Marketers Adapt in the Age of AI?

Content Marketing 40

Content Marketing Marketing Data Technology 40

Prohibition

DECEMBER 1, 2021

As an integrated PR consultancy based in Leeds, we advise big brands on how to use public relations, social media, and content marketing effectively helping them to increase online engagement, raise their profiles and in turn improve their overall business performance. Creativity and imagination. What will I get at Prohibition?

B2C 133

B2C Healthcare Training Agency 133

Frederik Vincx

JULY 25, 2023

Role As a co-founder, my role was broad, mostly focussed on the creative aspects. And later creating an inbound sales engine via content marketing and conversion optimization. The below presentation gives a visual overview of the process we used to find product-market fit.

Software 78

Software Banking Resources Government 78

Prohibition

JULY 24, 2019

Make sure someone from your team who understands the brief is present for every shot. If something isn’t quite right, there’s no better time to say it like the present. At Prohibition as a Content Marketing Agency in Leeds , we’ve worked on a number of successful photography and video campaigns for clients.

Creativity 63

Creativity Case Study Video Content Marketing 63

PRSay

OCTOBER 8, 2021

I’m delighted that technology can help keep us connected,” she said during her keynote presentation at PRSA’s ICON 2021 on Oct. And I see an opportunity to be more creative.”. But after graduating from Harvard, she took a job at Ogilvy, and was staffed to a new type of team they started: digital marketing.

Creativity 177

Creativity Facebook Technology Employee 177

Contently - Strategy

NOVEMBER 19, 2020

” Or maybe you spoke at a virtual event—trading the thrill of presenting on-stage in a windowless ballroom for screen-sharing over Zoom while wearing a nice shirt and gym shorts. “Simulive” presentations—in which people pre-record their talk and then take Q&A live afterwards—have a lot of benefits.

Trends 142

Trends LinkedIn Video B2B 142

Beyond PR

SEPTEMBER 8, 2016

If you’re only partially committed to creating and distributing content, Content Marketing Institute founder Joe Pulizzi would rather you do no content marketing at all. This may not have been the message Content Marketing World attendees were expecting to hear during Joe’s welcome address.

Content Marketing 40

Content Marketing Marketing Customer Service Airlines 40

Landis PR

DECEMBER 4, 2023

Content creation is merely experiencing the next wave of its evolution. That means, as content marketers, we must learn how, and when, to effectively leverage AI-assisted content within our marketing strategies. Machine vs. Man: Does AI Efficiency Trump Human Creativity?

Marketing 59

Marketing Content Marketing Storytelling B2B 59

Polaris

NOVEMBER 20, 2014

creative agency. Forbe s and Fast Company both wrote about Caine’s determination and creativity. Later that year he launched The Imagination Foundation with a mission to find, foster and fund creativity and entrepreneurship in kids. Dig deep and begin your presentation by telling a story. Content Marketing'

Storytelling 199

Storytelling Reddit Video Creativity 199

Prohibition

SEPTEMBER 29, 2023

Marketers will feel hard hit by the recent updates, imposing more privacy restrictions, but also this presents an opportunity for you to truly understand your audience. It’s no doubt a buzzword in the industry and presents significant opportunities for businesses to reach their target audiences more effectively.

Privacy 62

Privacy Comparison B2B Retail 62

Sword and the Script

DECEMBER 20, 2022

“Data and the use of data will become the great divide between marketers producing content and content marketing. Those companies that can take data, do a deep dive, and understand what the data tells them will see more success in achieving their goals from content than those who look at simple analytics.

Marketing 196

Marketing Content Marketing Data Social Media 196

Sword and the Script

DECEMBER 10, 2019

It’s important to point out, while I did try to group some predictions centered on common topics, there’s no order of merit to the presentation. And now on with the marketing and PR predictions for 2020. 1) Marketing embraces sustainability. Sean Callahan , Senior Manager, Content Marketing | LinkedIn.

Marketing 105

Marketing Content Marketing Advertising Advertising 105

PRSay

SEPTEMBER 10, 2019

In the ideation phase, you’ll want to develop a plan for cross-channel content marketing that will drive exposure and reach your target audience. All video isn’t created equal, and different brands, platforms and topics require different creative pushes. Sometimes, a 30-second video is the most effective strategy.

Storytelling 137

Storytelling Video Strategy Analytics 137

Cision

DECEMBER 5, 2017

That’s where your content marketing efforts come into to play. On top of crafting compelling content, the most prominent challenge is driving engagement from targeted audiences. According to HubSpot’s 2017 State of Inbound, the top challenge marketing faces is generating more traffic and leads. That’s a lot.

Infographics 235

Infographics Case Study Content Marketing Video 235

Cision

AUGUST 12, 2016

In a recent Content Marketing Institute study, more than half of marketers agreed that webinars/webcasts are one of the most effective channels in a marketing strategy. This same study also found that marketers struggle to create content that engages their target audience. Work backwards. Invite Email No.1:

Study 0

Study Creativity Analytics Content Marketing 0

Contently - Strategy

SEPTEMBER 27, 2023

In a digital age where audience behaviors shift with each new trend and technological advance, it’s paramount for marketers to introduce their content campaigns directly into the spaces where their target audiences are most engaged. Now, content marketing boundaries are stretching far beyond these traditional confines.

Content Marketing 52

Content Marketing Storytelling Technology Fashion 52

Cision

NOVEMBER 30, 2017

When you invite internal and external subject matter experts to contribute to your content marketing program, it’s important to have guidelines for them to follow. The less time you need to spend editing content and following up with contributors, the more time you have for strategy and optimization. increase brand awareness.

How To 177

How To Guidelines Content Marketing Video 177

Sword and the Script

DECEMBER 11, 2018

There’s something in here for every discipline of marketing – be it strategy, PR, content marketing, SEO, digital, social media, customer marketing, and so much more. 8) Creativity over productivity. 12) More dramatic platform changes will challenge marketing. More content marketers will get frequency right.

Social Media 96

Social Media Marketing Media Creativity 96

wiredPRworks

APRIL 20, 2022

Each edition covers the modern approaches for highly effective public relations, marketing, and customer communications—all at a fraction of the cost of traditional advertising. Fifteen years ago, David’s ideas seemed radical, creative, and wonderful. Connect with David Meerman Scott. Facebook [link]. Instagram [link]. Twitter [link].

Marketing 118

Marketing Social Media Trends Instagram 118

Cision

JANUARY 2, 2018

But becoming overly reliant on Facebook marketing techniques isn’t simply keeping up with the times — it’s lazy. And it’s killing your ability to be creative with your campaigns. Owned media, like content marketing, may be more of a long-term game, but that doesn’t mean the game isn’t worth playing.

Facebook 0

Facebook Marketing Journalism Creativity 0

Remote PR Jobs

SEPTEMBER 25, 2023

Copyblogger FM Copyblogger FM is a weekly broadcast hosted by Sonia Simone that analyzes the week’s biggest changes and industry trends in the world of content marketing, copywriting, email marketing and more. This winner of podcasting awards from the Publicity Club of New England and The Holmes Report is published monthly.

Pitching 100

Pitching Interviews Trends Journalism 100

Sword and the Script

JANUARY 3, 2023

The goal of PR is to present an organization or individual in the best possible light, and to build and maintain a positive reputation.”. Influencing public opinion: PR can help shape public opinion about an organization or issue by presenting information in a way that is favorable to the organization. But just 2% said “always.”.

Interviews 104

Interviews Publicity Technology Social Media 104

Cision

DECEMBER 8, 2015

Gini knows content, but more importantly she ’ s approachable. Content is key, but how you present it can be equally important. If you want more, she ’ s hosting a Cision webinar, “ From A to Z: Blogging and Content for PR ,” today at 2 p.m. Q: Who do you admire most as a content creator?

Content Marketing 120

Content Marketing Analytics Blogging Education 120

Burrelles Fresh Ideas

AUGUST 8, 2023

As AI continues to advance and permeate various industries, marketers and communicators must adapt their strategies to leverage its power effectively. Amidst this transformative era, one fundamental aspect remains unchanged: the critical role of content marketing.

Communications 52

Communications Marketing Analytics Resources 52

Engage PR

SEPTEMBER 13, 2021

Content creation is an essential tool to increase the profile of your business. So what are the basic principles behind the development and presentation of engaging material? Consider the goals of your content marketing strategy. Ask yourself: what you want your audience to do when they consume your content?

Infographics 60

Infographics Education Social Media Content Marketing 60

Burrelles Fresh Ideas

SEPTEMBER 19, 2023

There are many more creative approaches to achieving a positive image. It involves strategic planning by the PR and marketing team to create video content, deliver messages, and leverage platforms and events that align with the campaign objectives. #2. Related read: Why Combining Content Marketing and PR is a Smart Move #8.

Video 110

Video Marketing SEO Social Media 110

PR 20/20

DECEMBER 6, 2016

Once that rule is written, the system would automatically refer to a rise of 20 percent or more as “a significant increase” when presented with properly structured data. You’ll still need to invest significantly in human content specialists to manage the machines. It’s not your typical creative writing exercise.

Content Marketing 40

Content Marketing Marketing System Technology 40

Cision

DECEMBER 23, 2015

Often, employees or business owners can manage both public relations and marketing, since they’re so intertwined. Use the money you save on other aspects of your marketing, like social media ads or hiring a content marketing writer. Images: Jonas Nordlund , 401(K) 2012 ( Creative Commons ).

Employee 120

Employee Pitching Writing Content Marketing 120