Communications Conversations

OCTOBER 12, 2022

Content shock is a real thing–so, so, so much content to compete with out there. And I see it in the audits and strategy work I do for brands. One of the key findings I usually uncover in every audit I’ve done over the last 3-4 years has been this: Ratchet back your posting frequency–A LOT.

Social Media 153

Social Media Marketing Media Energy 153

Communications Conversations

AUGUST 3, 2021

When they asked marketers, unsurprisingly, the top answers were engagement and content-based. Three of the top four answers hone in on content marketing or engagement. This probably surprises no one, given the keen focus on content in terms of budget and resources in almost all marketing departments in 2021. first appeared on.

Customer Service 205

Customer Service Social Media Marketing Media 205

PRSay

JANUARY 13, 2021

Often, a communication audit is recommended before starting any major yearly planning. Audit” is a scary word because an IRS audit comes to mind: “Someone might discover we did something wrong, and we owe something.”. Here are the three steps you need to take to run a successful communications audit. Physical signs.

Internal 177

Internal International Data Communications 177

Communications Conversations

DECEMBER 7, 2021

When was the last time your company conducted a social media audit? Most brands, I would argue, rarely or never perform these types of audits. However, a good, in-depth social media audit is worth it’s weight in gold. An audit gives you the perfect “pause” to re-shape your social media strategy.

Social Media 104

Social Media Media LinkedIn Facebook 104

Axia PR

JULY 27, 2021

In order for you to achieve the best results, you need to audit your digital marketing campaign efforts. A digital marketing audit is a detailed analysis of your company's digital marketing strategies.

Marketing 118

Marketing SEO Analysis How To 118

ImPRessions - Crenshaw Communications

JUNE 20, 2019

Brand perception audit. A PR agency can conduct a brand perception audit to establish a baseline on which to build or change reputation. The brand perception audit may provide key insight that informs the overall PR strategy. Content and more content . Leadership events. Shepherding award entries.

Agency 188

Agency Publicity Media Training Training 188

Communications Conversations

AUGUST 3, 2021

When they asked marketers, unsurprisingly, the top answers were engagement and content-based. Three of the top four answers hone in on content marketing or engagement. This probably surprises no one, given the keen focus on content in terms of budget and resources in almost all marketing departments in 2021.

Customer Service 158

Customer Service Social Media Marketing Media 158

Prohibition

APRIL 12, 2023

Our expert team initially conducted a social listening exercise and content audit with Diaverum, which informed the development of a new comprehensive social media strategy for its clinics across the world.

Healthcare 62

Healthcare Exercises Media Training Software 62

Communications Conversations

JUNE 29, 2021

I’ve been doing social media audits for midsized and large companies for years. And one of the key outcomes of those audits is almost always the same: you’re posting way too much. Second, I’m a big believer in the quality over quantity mantra when it comes to social content marketing. Not even close.

Social Media 211

Social Media Media Survey LinkedIn 211

PRSay

APRIL 26, 2021

Word choices in emails, releases, statements, digital content, speeches, reports and presentations can either further where your organization stands on the diversity, equity and inclusion (DE&I) spectrum or sabotage it. Audit messaging and trainings periodically. Words and phrases have nuances; they have histories.

Education 217

Education Employee Training Community 217

Communications Conversations

MAY 5, 2022

Over the last 13-plus years as a social media consultant, I’ve probably conducted 50+ social media audits. And over that time, I’ve picked up some valuable lessons about how to conduct these audits. As a result, social media audits are all over the board. Why is your content not compelling? Keep asking why.

Social Media 68

Social Media Media Analysis Data 68

Communications Conversations

OCTOBER 12, 2021

Over the last 12 years I’ve been a consultant, I’ve conducted a lot of social media audits. And one trend I continue to see in many of those audits is brands attempting to drive organic traffic to their web sites or blogs from social media. And yeah, it might be that your content just isn’t that compelling.

Social Media 87

Social Media LinkedIn Media Analytics 87

Shift Communications

OCTOBER 18, 2022

Simply put, we conduct research audits to uncover media greenspace and opportunities for us to own conversations. Define 1-2 competitors and 2-3 thought leaders you admire and run content analyses. Determine what data, research and owned content exists around specific themes (and what is missing from conversations).

Leadership 78

Leadership Strategy How To Data 78

Medianet Australia

MARCH 19, 2023

Rather than asserting that our stuff is good, it has been independently audited. The 400 outlets that use our content know that we are operating at the highest standard.

Media 52

Media 52

ImPRessions - Crenshaw Communications

AUGUST 28, 2018

Awareness audit. This is where the perception baseline comes in; the PR team will conduct an audit of a brand’s media visibility, including searchable content about brand attributes, customer complaints, reviews, and an all-important analysis of earned media coverage. Collect assets.

Agency 136

Agency Meeting Internal International 136

Critical Mention

JUNE 19, 2019

Did you know that over 60% of businesses don’t have a documented content marketing strategy according to CMI and MarketingProfs? Without a plan, you risk all of your content efforts going to waste. We have 10 steps on how to create your next content marketing plan: What exactly is content marketing? But not to fear!

Content Marketing 128

Content Marketing How To Marketing B2B 128

Communications Conversations

DECEMBER 20, 2022

For the most part, companies are squarely focused on one audience when it comes to their LinkedIn content: customers. And according to the data (and audit results I’ve done recently) I see recently, one audience is almost always being overlooked. but if I had to guess it would easily be north of 50% employee comments.

LinkedIn 74

LinkedIn Employee Survey Internal 74

Stern + Associates

FEBRUARY 4, 2022

Create content with a purpose. Content may be king, but it can’t rule without a purpose. It’s a question everyone should ask whenever they’re creating or sharing content, and it’s especially important on social media. A good content matrix can also reveal gaps that can be filled by other assets. Quantity (i.e.,

Social Media 62

Social Media Strategy Media Nonprofit 62

Reputation Us

JUNE 28, 2021

Through the Program, Equine Outreach received: Reputation Audit. Reputation management support that includes content development, crisis management, media relations, social media, news releases and message unity training. An assessment of the nonprofit’s current reputation internally (e.g., public, political, media, social media).

Nonprofit 148

Nonprofit Reputation Crisis Management Training 148

Buzzstream

DECEMBER 20, 2023

Ahrefs – Finding Content With Broken Links Ahrefs is an incredibly powerful link building tool; you’ll see it a few times on this list as well as on our digital PR tools list. Then, you can reach out to these sites and suggest they replace the dead links with live links to relevant content on your site.

Tools 71

Tools SEO Analysis Google 71

Reputation Us

OCTOBER 27, 2020

The work will include: An audit of the nonprofit’s current reputation internally (e.g., Reputation management support that includes content management, crisis management, media relations, social media, news releases and message unity training. Applications are now being accepted. Click here !

Nonprofit 148

Nonprofit Reputation Crisis Management Crisis 148

Communications Conversations

DECEMBER 9, 2021

In 2021, I’ve done a number of social media audits. And one consistent theme in most of those audits has been that engagements are VERY heavy on likes. Bottom line: Most people aren’t going to Twitter to engage. They’re going to get information or to be entertained. 2: Engagements usually = likes.

Social Media 169

Social Media Twitter Employee Trends 169

Communications Conversations

JANUARY 20, 2022

Consider the evidence: One in three content marketers use podcasts or other audio content. However, 53% of content marketers who leverage podcasts and other audio content say it is the most effective format they use. Why have social media and digital marketers been so resistant to social and online audio content so far?

Brand 113

Brand Branding LinkedIn Twitter 113

Presspage

DECEMBER 2, 2021

DEKRA Seal performed an audit on the development, integration, maintenance, sales, and technical support of our software and services. Coming soon We are continuously monitoring our platform with the help of various audits and tests.

Software 135

Software Enterprise Data Internal 135

Deirdre Breakenridge

OCTOBER 30, 2017

Perform a digital audit. I wrote a blog post about how to perform a quick digital audit on yourself, you can find it here. Now that the basics of your new personal brand are in place you can work to get your content in front of more people. Jeff Bezos said that your brand is what people say about you when you’re not in the room.

Brand 229

Brand Branding Pinterest Instagram 229

Communications Conversations

MAY 26, 2022

If you’re like most brands, it’s probably spend in content creation and ads. My guess, content creation and advertising probably take up at least 75% of our time as social media marketers. And, truth be told, they have been for a while. What am I talking about? Sometimes 5-7 hours. Definitely not as much as we should.

Social Media 143

Social Media Marketing Media Community 143

Buzzstream

DECEMBER 20, 2023

Ahrefs – Finding Content With Broken Links Ahrefs is an incredibly powerful link building tool; you’ll see it a few times on this list as well as on our digital PR tools list. Then, you can reach out to these sites and suggest they replace the dead links with live links to relevant content on your site.

Tools 62

Tools SEO Analysis Google 62

Buzzstream

DECEMBER 20, 2023

Ahrefs – Finding Content With Broken Links Ahrefs is an incredibly powerful link building tool; you’ll see it a few times on this list as well as on our digital PR tools list. Then, you can reach out to these sites and suggest they replace the dead links with live links to relevant content on your site.

Tools 62

Tools SEO Analysis Google 62

Shift Communications

JUNE 14, 2023

These companies should, by all means, have a team securing media hits, pumping out content and engaging in social media conversations on their behalf. For AI startup or mature companies that have an authentic role to play in the genAI conversation, there’s a lot of work to do to launch an effective AI marketing strategy.

Company 78

Company Strategy Marketing Technology 78

Shift Communications

JUNE 14, 2023

These companies should, by all means, have a team securing media hits, pumping out content and engaging in social media conversations on their behalf. For AI startup or mature companies that have an authentic role to play in the genAI conversation, there’s a lot of work to do to launch an effective AI marketing strategy.

Company 78

Company Strategy Marketing Technology 78

PR 20/20

NOVEMBER 30, 2022

At Ready North, we utilize a comprehensive marketing audit of 40+ questions that zero in on talent, tech, strategy, and performance. As you’ll see below, we’ve broken down audit questions by each of these categories. For the full 40+ questions, download our Comprehensive Marketing Audit Template. Data analyst. Email specialist.

Marketing 52

Marketing Technology Internal International 52

Cision

SEPTEMBER 5, 2017

Here are seven tips on auditing your earned media strategy and getting the most out of your resources. Identifying your target audience allows you to create actionable content , allowing you to build trust among potential consumers. However, knowing your audience isn’t enough to produce compelling content.

Strategy 244

Strategy How To Media Measurement 244

Polaris

DECEMBER 1, 2014

Content marketing is all the rage nowadays. And there’s no shortage of marketing firms touting content marketing as the latest bandwagon you don’t want to miss. Yet, truth be told, content marketing is nothing new. Below are 5 essentials of an effective content marketing strategy. 3: Conduct a Content Audit.

Content Marketing 216

Content Marketing Strategy Marketing Resources 216

Stern + Associates

AUGUST 30, 2023

A lot of content today, particularly from brands, is simply adding to the noise. Audit your competitors’ executive visibility on social media The first step in devising and implementing a strategy to boost executive visibility on social media, as in any other area of business, is to size up what your competition is doing.

Social Media 98

Social Media How To Media Employee 98

Sword and the Script

JULY 5, 2022

Muck Rack completed an audit of data security known as a SOC 2 Type II audit. Content picks. Neither one is accurate because both approaches tend to miss necessary nuance – at least in American media. click image for higher resolution). PR tech mentions. Information security in PR. International media. Media relations.

Technology 92

Technology Software Survey Internal 92

Cision

JULY 5, 2016

At her recent webinar, “ Unleash The Power of Social PR ,” Shonali Burke discussed why influencers have such an impact communities, how to implement her 7 C’s Blueprint for Social PR Success and what four “unicorn” words PR professionals should use in an audit. That’s why Shonali suggests conducting an audit to know what to work towards.

Tourism 149

Tourism Community Data Tools 149

ImPRessions - Crenshaw Communications

APRIL 27, 2017

To find out, do an informal brand audit. A personal brand audit can include the following steps: Creating a personal “mission statement” and goals. The audit’s results can inform tactics for attaining visibility, engaging visitors and growing followers. Set content goals. Begin with a content plan.

Brand 149

Brand Branding Healthcare B2C 149