Sword and the Script

JANUARY 24, 2023

The major trade publications are AdAge and Adweek , as opposed to Marketing Age or Marketing Week (which is a title in the U.K.). click image for higher resolution) Owned Media What it is: Owned media is any media property, website or publication that you own. I don’t blame him, the education of marketing in the U.S.

Media 105

Media Advertising Advertising Print 105

Contently - Strategy

OCTOBER 18, 2022

Consumers might operate it in a totally different way than you imagined. Customer research involves gathering data about your ideal consumers—who they are, what they want, and how you can help them. Maybe customer research sounds daunting or time-consuming, but you can’t afford not to take this time,” she said.

B2B 137

B2B Company Survey Enterprise 137

NewsWhip

JUNE 2, 2021

Predictive media intelligence describes a set of technologies that enable PR professionals and reporters to predict the impact of news stories, consumer trends, and create optimised content, earned media plans, and content distribution plans. . Alert consumer brands to emergent reputation threats . How Do Predictive Alerts work?

Media 88

Media Data Reddit Crisis 88

Prakkypedia

OCTOBER 24, 2018

The Australian Senate Select Committee on the Future of Public Interest Journalism released its findings in February 2018. PR pros (and the general public) have increased access to journalists through social media. Most PR practitioners I know are avid consumers of the news; they read widely and they support the news media.

Journalism 69

Journalism Reddit Newspapers Government 69

ImPRessions - Crenshaw Communications

JANUARY 26, 2016

Store openings, fundraising rounds, new product launches — consumers and businesses have come to expect these, but our Instagram feed shows us they don’t have to be a yawn. Or making your spokesperson available not only to be interviewed by the press, but by a crowdsourced group on Reddit, as we recently did for a creative client?

Instagram 159

Instagram Reddit Transportation Creativity 159

Prohibition

FEBRUARY 9, 2022

46% of consumers state that for them, a brand that engages its customers through social media is the best. In addition to analysing the appropriate channels, ensure that you are tracking all aspects of your brand that may earn brand awareness and publicity. Here are a few factors due to which social listening holds great importance.

Brand 62

Brand Branding Social Media Reddit 62

Sword and the Script

JUNE 3, 2020

The company also says it has doubled “the amount of content from Reddit” for media monitoring. Article level data helps PR “to understand which journalists and publications perform best” and in turn “focus efforts on the journalists who move the needle.” Probably not, but that’s what Cision has announced with “article-level data.”

Product Launch 99

Product Launch Survey Banking Pharmaceuticals 99

Buzzstream

JANUARY 30, 2020

In my experience, you don’t have to get too niche specific with this as any news worth jacking is going to have a ‘general audiences’ element to it, so even someone following mainstream publications will (mostly) still come across news that is relevant. . Reddit is my platform of choice.

SEO 71

SEO Film Reddit Video 71

Cision

MARCH 31, 2016

I’ve also worked on the other side of the editor’s desk, assigning and helping develop other writers’ articles and helping plan publications’ strategies. With so many outlets and ways to consume information proliferating these days, you need to be more thoughtful and creative than ever if you want to stand out. Rapid Fire Round.

Newspapers 120

Newspapers Reddit Journalism Technology 120

Where the Fishermen Ain't

JUNE 13, 2014

The topic: PR’s oft-contentious, well-publicized relationship with Wikipedia. For me personally, this has been a topic of consuming interest. In short, I believe that public relations people who engage in ethical practice have a lot to contribute to the great public resource that is Wikipedia. Here are four of them.

Wikipedia 44

Wikipedia Agency Ethics Reddit 44

Communications Conversations

JANUARY 11, 2018

Consider another stat: According to researchers at the Notre Dame University (yeah, that one), 73 percent of posts on Reddit are voted on by users that haven’t actually clicked through to view the content being rated. Meanwhile, what are public relations folks spending much of their time producing? Blog posts. E-newsletters.

Consumer 104

Consumer Print Reddit Video 104

The Proactive Report

AUGUST 5, 2016

If your news content or press release is not optimized for search – both news and web search – it’s unlikely that it will be found and read by journalists, bloggers and members of the public searching that topic online. Social: Journalists and bloggers watch sites like Twitter, Reddit and Pinterest for content about for breaking news stories.

Reddit 100

Reddit LinkedIn Social Media Pinterest 100

Flatiron Communications

APRIL 13, 2021

In fact, the editor of Insider just let the idea of “impact points” slip into the public domain. He described it as “a qualitative metric that some publications use to track whether a story made it in front of the right people, so to speak.” Something’s gotta give.

Media 41

Media Journalism Reddit Local 41

Buzzstream

DECEMBER 28, 2023

However, in the ten years I’ve been doing blogger outreach in various industries, I’ve found one common theme: blog outreach can be time-consuming for the underprepared. For instance, you can filter by Publication Date to find the most recent content and active blogs for outreach. That’s why building a tool kit is essential.

Tools 71

Tools Blogging Pitching Google 71

Buzzstream

DECEMBER 28, 2023

However, in the ten years I’ve been doing blogger outreach in various industries, I’ve found one common theme: blog outreach can be time-consuming for the underprepared. For instance, you can filter by Publication Date to find the most recent content and active blogs for outreach. That’s why building a tool kit is essential.

Tools 71

Tools Blogging Pitching Google 71

Buzzstream

DECEMBER 28, 2023

However, in the ten years I’ve been doing blogger outreach in various industries, I’ve found one common theme: blog outreach can be time-consuming for the underprepared. For instance, you can filter by Publication Date to find the most recent content and active blogs for outreach. That’s why building a tool kit is essential.

Tools 62

Tools Blogging Pitching Google 62

Presspage

AUGUST 15, 2017

In a previous article we discussed five trends that will affect public relations professionals in the coming decade. The proof is in the pudding - research by Animoto shows that 60% of millennials prefer to watch a video rather than read a newsletter, and 56% of consumers believe that if a company has a website, it should have a video.

Technology 115

Technology Big Data Video Data 115

Stuart Bruce

MAY 3, 2016

Microsoft’s public explanation for this was that some people were too dumb to see the subtly different icon that told you this file was in the cloud and not on your local drive! Shipping is a surprisingly large proportion of the sustainability footprint of consumer electronics. and oddly a ‘Reddit Enhancement Suite’.

Local 60

Local Writing Reddit Web 60

Stephen Waddington

NOVEMBER 5, 2020

It provides a good proxy for public opinion. Search listening Search listening based on understanding the queries that users ask of Google is becoming a powerful form of insight for marketing and public relations planning. It is limited to information available from the open web and networks that provide APIs such Reddit and Twitter.

Google 124

Google Reddit Comparison Trends 124

ZudePR

JUNE 6, 2016

You get distracted by a tweet or email, and the next thing you know you’re knee-deep in Reddit, Pinterest, Medium or YouTube with only a hazy recollection of what you were doing before you went down the rabbit hole. Speaker, trainer conference facilitator, and public sector comms expert.​. He is also President of the CIPR.

Writing 114

Writing Social Media SEO Blogging 114

Buzzstream

JUNE 5, 2024

Since most people reading this are interested in ideas for their brands or clients, I will avoid showcasing publications like NYTimes, Pudding, or VisualCapitalist, as well as independent artists and content creators like Neal Agarwal or others you might find on r/dataisbeautiful. But keyword-driven content is just the tip of the iceberg.

Digital PR 62

Digital PR Examples Strategy Survey 62