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The Basic Benefits and Drawbacks of Owned, Shared, Earned, and Paid Media

Sword and the Script

The major trade publications are AdAge and Adweek , as opposed to Marketing Age or Marketing Week (which is a title in the U.K.). click image for higher resolution) Owned Media What it is: Owned media is any media property, website or publication that you own. I don’t blame him, the education of marketing in the U.S.

Media 105
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Reputation on social media – Comms must own it or lose it

NewsWhip

” -Martin Gurri, The Revolt of the Public. Modern consumer reputation crises cannot be understood through the veneer of media reports, especially with such data on the true reach and impact of those reports provided by mostly estimated metrics. That was then. No More Heroes Any More. That should not be the case.

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5 PR Lessons From Our Favorite Instagrammers

ImPRessions - Crenshaw Communications

Store openings, fundraising rounds, new product launches — consumers and businesses have come to expect these, but our Instagram feed shows us they don’t have to be a yawn. Or making your spokesperson available not only to be interviewed by the press, but by a crowdsourced group on Reddit, as we recently did for a creative client?

Instagram 159
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The Importance of Monitoring Your Brand

Prohibition

46% of consumers state that for them, a brand that engages its customers through social media is the best. In addition to analysing the appropriate channels, ensure that you are tracking all aspects of your brand that may earn brand awareness and publicity. Here are a few factors due to which social listening holds great importance.

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How we’re creating content isn’t lining up with how people are consuming it

Communications Conversations

And just 25 minutes on print media. And remind me again how important that hit in USA Today print edition is again. So, we know people are spending FAR more time on digital media (and video) than they are on print. Meanwhile, what are public relations folks spending much of their time producing? Blog posts. E-newsletters.

Consumer 104
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Microsoft Surface Book is the ultimate road warrior laptop

Stuart Bruce

Microsoft’s public explanation for this was that some people were too dumb to see the subtly different icon that told you this file was in the cloud and not on your local drive! Shipping is a surprisingly large proportion of the sustainability footprint of consumer electronics. and oddly a ‘Reddit Enhancement Suite’.

Local 60