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How to Improve Your Social Media Targeting

Cision

Since the inception of social media platforms, one of the biggest challenges has been how to properly reach your desired audience. Music and radio. Retail brands -> (Children’s products, Clothing, shoes & accessories, Consumer Electronics). More Categories -> Facebook Categories. Family and parenting.

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Why Video is Vital in 2023

The Proactive Report

As we get faster mobile internet speeds and can share video to any place on earth from practically anywhere, with 5G, video will continue its rise. Social media listening can provide invaluable insights when it comes to telling the story of your brand. Video trends for 2023. And it should move them emotionally.

Video 162
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Super Bowl LVIII — Record Viewership, the Ads and the Taylor Effect: February Roundup

Burrelles Fresh Ideas

This year, consumer packaged goods took center stage in the ad lineup, with brands like Oreos, Pringles, Mountain Dew, Doritos, and M&Ms dominating the commercial breaks. The Social Media Angle Utilizing social media buzz provides consumer brands with valuable insights into the effectiveness of their PR and marketing strategies.

Sports 85
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Top 10 Influential PR Businesses to Follow in 2020

Critical Mention

Mission: We join forces with clients to bring critical issues to the forefront of conversation and mobilize audiences when it matters most. Hunter PR is a wonderful strategic and creative communications partner that helps brands by creating strategic programming, content and relationships that foster consumer attention to brands.

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An inside look behind Sleep Number’s Super Bowl social media activations with Chanel Schmidt

Communications Conversations

Chanel’s only been with Sleep Number for a year-and-a-half, but in that time she’s emerged as a true star for the social media team. I’m Chanel Schmidt, Sleep Number setting 35, and I’m a social media + influencer specialist at Sleep Number. What worked best for your team last week?

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Campus Media 101: What You Need to Know to Reach Student Journalists and Their Audiences

Beyond PR

Rather than focusing solely on social media and mobile, as brands tend to do when considering younger markets, you can target 18- to 22-year-olds at student-run media organizations on college campuses. The university radio or TV station. but “ How should I reach young adults?”. One answer may surprise you.

Radio 69
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How COVID-19 will impact PR practice and skills

Stephen Waddington

We’ve been able to observe the impact of the virus on consumer behaviour and media consumption thanks to data from Brandwatch, OFCOM, Reuters Institute and YouGov, among others. In the consumer sector, the entertainment, gym, hospitality, sports and travel industries in the UK shutdown on 23 March when a lockdown was applied.

Crisis 151