PRSay

MARCH 11, 2019

In their annual analysis of trends in business and communications, the10company sees 2019 as a year of influence for employees and consumers. Whether you are an impassioned employee or a socially conscious consumer, internal and external audiences are making their voices heard as never before.”

Trends 151

Trends Communications Employee Enterprise 151

ImPRessions - Crenshaw Communications

SEPTEMBER 8, 2016

And a strong reputation usually engages consumers over time. Sixty-six percent give credence to editorial content or consumer opinions posted online over other media. One tactic that supports that positioning is a thought leadership event. Some public relations agencies make these claims, and they’re often true.

Education 120

Education Leadership Viral Consumer 120

MaccaPR

JANUARY 8, 2021

Startling fact: 90% of consumers say user-generated content influences their buying decisions more than promotional emails or search engine results, according to a TurnTo Network study. Brands know they should listen to consumers, but what about listening to employees? First off, brief your executive leadership on social,” says Arik.

Social Media 62

Social Media Trends Marketing Viral 62

Cision

NOVEMBER 21, 2017

With social media and access to this information being so easy, anybody with a smartphone and an idea can become a viral source of news. Recent studies by Forrester suggest that 40 percent of consumers in both the B2B and B2C space have a high willingness and ability to shift current spends. Listen to Increase Customer Spend.

How To 149

How To Social Media B2C Television 149

PRSay

MARCH 7, 2024

The film, a feminist masterpiece to some and too basic for others, has achieved widespread influence in the consumer marketplace and, as shared widely on social media, has prompted many women to reassess their roles in the world. But shared media was where Barbie shone brightest. He’s just Ken.”

Film 129

Film Marketing Sports Hotels 129

ImPRessions - Crenshaw Communications

MAY 31, 2017

As video of United Airlines passenger Dr. David Dao being violently dragged from his seat went viral, the media – and a global audience of prospective customers – were horrified. It showed in every aspect of the company’s business, particularly how it handled consumer complaints and managed sourcing, manufacturing, and marketing.

Crisis 180

Crisis Airlines Brand Branding 180

PRSay

SEPTEMBER 8, 2020

For consumers, distinguishing legitimate sources of news and information from illegitimate sources is more challenging than ever before. And certain political actors have begun to use the phrase “fake news” to describe any information that they find politically inconvenient. So the term has been watered down that way.

Communications 176

Communications Government Viral Radio 176

Cision

JULY 5, 2016

Our talented leadership team—among the best with whom I’ve ever worked–also positions us well to serve clients, both proactively and reactively, in building, strengthening and defending their reputations. Having a social media initiative go viral is not a good goal – what is the intended net result?

Nonprofit 227

Nonprofit Crisis Viral Groups 227

PRSay

JANUARY 6, 2021

During the pandemic, for instance, Melissa & Doug provided desperate parents with a Stuck at Home guide ; Razer empowered oft-shamed gamers with its Stay Home and Game On messaging and donations; State Farm gave consumers money back ; and Martha Brook offered small ways to support small businesses and practice self-care.

Communications 198

Communications Viral Fashion Public Affairs 198

ImPRessions - Crenshaw Communications

JANUARY 19, 2017

One of the quickest ways to understand an organization’s reputation is to look at its response to a consumer complaint. After a video of a Comcast service rep falling asleep on a customer’s sofa while on hold with the home office went viral, It had nowhere to go but up.

Customer Service 120

Customer Service Publicity Insurance Insurance 120

ISEBOX

MARCH 3, 2016

These days, we need to be considering how we’re going to take our content and power it up to viral status. Cornerstones are also not as quickly consumable by your target audience, so there’s less need for frequency. PR has changed dramatically from the time when we were all thinking “Wow – a multimedia press release. What a novel idea!”

eBook 70

eBook Viral Conference Content Marketing 70

Melissa Agnes

FEBRUARY 3, 2015

How does each stakeholder group prefer to consume their media? Everything happens in real-time today and, unless your actively listening and paying attention, it has become increasingly hard to stay ahead of the news cycle and position your organization as the voice of credibility and leadership in a crisis. Step 4: Do the prep work.

Crisis Communications 169

Crisis Communications Crisis Communications Crisis Management 169

NewsWhip

DECEMBER 4, 2019

And that runs from gun rights to reproductive rights, anything that can precipitate risks to reputation, from outraged consumers to employee activism. ”. That shows us that based on what’s happened over the last couple of hours, here’s a projection on how viral this particular story or storyline may be.” .

Analytics 78

Analytics Case Study Data Reputation 78

Prohibition

MARCH 30, 2021

The viral tweet has now been liked over 130 thousand times and shared over 106 thousand times. When positivity and leadership was lacking during the first national lockdown of 2020, Sir Tom was there to lift spirits and raise a whopping £33 million for the NHS. Will this ruin any trust between the retail giant and consumers?

Pharmaceuticals 62

Pharmaceuticals Retail B2C Social Media 62

Ishmael's Corner

FEBRUARY 3, 2015

While consumer brands use SlideShare, its marriage of in-depth content and social make it a natural for B2B companies. True, a SlideShare deck isn’t going to have the same emotive power or viral reach of a video. Then again, these qualities don’t carry the same value for a B2B company as they do for a consumer brand.

Social Media 60

Social Media Storytelling B2B Media 60

PRSay

OCTOBER 25, 2017

Market research is vital to understanding how target audiences consume info,” said Haworth. Unsurprisingly, the importance of shared media (which refers, in part, to social media and online interactions among consumers) was a topic on all of their minds. Meet people where they are. During the Oct.

Social Media 119

Social Media Conference Media Corporate 119

NewsWhip

MAY 12, 2021

PepsiCo’s nine human drivers for consumers | 5:28-7:33. We try to be very consumer-centric. We have a consumer centricity team. ” So, it helps us not be that brand that’s activating on every trend and annoying consumers by trying to be cool. PepsiCo’s global insights framework | 3:46-4:40. Lauren: Yes.

Trends 78

Trends Brand Branding Reddit 78

Prohibition

AUGUST 19, 2021

It is not uncommon for reputation issues to lurk on the internet indefinitely, to explode virally to an audience of millions, or to carry someone from public support to public criticism within the span of a few hours. An organisation cannot afford to underestimate the impact its executive leadership has on its brand.

Reputation 118

Reputation Google Crisis Management Engineering 118

NewsWhip

MAY 27, 2021

Paul: Consumers have tried to educate themselves in this new world. Consumer awareness and interest has really come up in healthcare. Becky: Yeah, consumer awareness and their education of healthcare has certainly shot up. The implication is that the industry needs to be where consumers were going during COVID.

Healthcare 78

Healthcare Storytelling Communications Local 78

Waxing UnLyrical

JULY 18, 2019

Additionally, lack of brand awareness during a time of increasing “fake news” presented issues as there were some viral rumors questioning our nonprofit status, and operating and managing functions. Blurred Lines between Influencers and Brands. Forbes has found that today’s marketing strategies place a strong emphasis on influencers.

Nonprofit 84

Nonprofit Fashion Retail Enterprise 84

Cision

APRIL 5, 2017

Chris Lynch: It’s overwhelming to consumers and brands. Chris Lynch: It’s overwhelming to consumers and brands dealing with issues around brand credibility. Around utilities we are consuming more information in smaller doses. Scale for scale’s sake creates undifferentiated viral clones, where you die by the algorithms.

Report 225

Report Media Advertising Advertising 225

Cision

DECEMBER 5, 2017

Journalists and consumers crave videos. Webinars are extremely effective because they: Demonstrate your brand’s thought leadership. Their finger-stopping content went viral – earning over 500 global media placements culminated with over 300 million impressions. According to Forrester, a one-minute video is worth 1.8 more views.

Infographics 235

Infographics Case Study Content Marketing Video 235

Buzzstream

MAY 2, 2024

And so I spent, six, seven years essentially marketing consumer financial products. And so as like an affiliate lead gen person, like I was always so interested in like how Consumers were navigating our site, how they were converting, where they weren’t converting. And I started my career in the lead gen affiliate space.

Internal 118

Internal International Insurance Insurance 118

Prohibition

JANUARY 24, 2022

What causes a crisis to go viral? During a crisis, leadership, internal communications, and public relations teams may use employee communication platforms to disseminate updates and critical company information. And don’t forget that there’s a human on the other end of every incident. After the incident, we provide support.

Crisis Communications 62

Crisis Communications Crisis Agency Communications 62

MaccaPR

AUGUST 26, 2015

By telling the story of how Lego came to be, consumers are getting a behind the scenes look, and, simultaneously, learning about the people who built it. We went on to interview Helgeson, his son, his father, a half dozen retired employees and current leadership. Source: Maccabee.com ). GNP Company’s Souvenir Booklet.

Corporate 48

Corporate Examples Storytelling Brand 48

Prohibition

JANUARY 14, 2022

In today’s world, a negative story about your brand or organisation could go viral in an instant. What is Consumer Sentiment? What is the current perception of your brand among consumers? Make sure to observe the most up-to-date consumer sentiment towards your brand. What is a PR Crisis Plan?

Crisis 62

Crisis How To Crisis Management Crisis Communications 62

Beyond PR

DECEMBER 5, 2017

Journalists and consumers crave videos. Webinars are extremely effective because they: Demonstrate your brand’s thought leadership. Their finger-stopping content went viral – earning over 500 global media placements culminated with over 300 million impressions. According to Forrester, a one-minute video is worth 1.8 more views.

Infographics 72

Infographics Case Study Video Survey 72

Stephen Waddington

AUGUST 27, 2018

James Grunig assembled a team of six public relations academics and practitioners under his leadership. In a paper for the Journal of Public Relations Research[v] Michael Karlberg makes the case that the Excellence Theory is overly concerned with consumers as a primary audience. The Internet is littered with failed attempts.

Communications 60

Communications Analysis Web Handbook 60

Journalistics

MARCH 18, 2016

When I was developing strategies to promote American professional football across different countries, I made an effort to spend time with both fans and “future fans” – consumers who knew nothing about the game. Consumer behavior? 22. “One use of social media is to help you calm down senior leadership.

Social Media 45

Social Media Media Storytelling Local 45

Journalistics

MARCH 18, 2016

When I was developing strategies to promote American professional football across different countries, I made an effort to spend time with both fans and “future fans” – consumers who knew nothing about the game. Consumer behavior? 22. “One use of social media is to help you calm down senior leadership.

Social Media 40

Social Media Media Storytelling Local 40

Contently - Strategy

APRIL 24, 2019

In the first playbook, we revealed how athenahealth recently reset the voice and tone of its content, even after years of successful thought leadership. Infographics are much more time-consuming and take more rounds of design and iteration,” Fox said. That influences how many we’re able to produce.”.

Content Marketing 111

Content Marketing Infographics Insurance Insurance 111